Mon.Nov 12, 2018

Will SAP’s Acquisition Of Qualtrics Help Propel It Forward In The AOC?

Forrester eCommerce

Yesterday, SAP announced that it is acquiring Qualtrics for a hefty $8 billion in cash. For SAP, this does make some sense. SAP is often perceived as being a legacy provider that struggles to play in the consumer space, and this acquisition may help it make a larger data play.

5 Site Changes That Can Actually Impact Your Sales

Retail TouchPoints

By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products they’re looking for and ultimately complete a purchase.

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AI Tech Shines A Path To Empathetic Triggers

Forrester eCommerce

I’ve always been attracted to the power of empathy. That being said, I’m a longtime fan of “soft” skills — skills that are helpful in relationship-building, making me a better friend and (presumably) a more tolerable colleague. Empathy clearly fits squarely there. But a more savvy marketer?

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The Unboxing Experience Goes from Differentiator to Must-Have: What Ecommerce Brands Need to Know


All of us remember the experience of opening presents on Christmas day. It’s the excitement and anticipation of not knowing… Branding Strategies

Highlights Of Another Record-Smashing Singles’ Day

Forrester eCommerce

I was in Shanghai last weekend to witness the largest 11.11 ever in history. Alibaba breaks another record with 2018 GMV reaching RMB213.5 billion ($30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion). I’m excited to share some of the event highlights here: Stay tuned for the post-event report on Singles’ Day 2018. B2C ecommerce B2C marketing ecommerce global ecommerce online retail retail

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My Problem with Amazon

Rishi Rawat

Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience. Here is my story: Here is the Amazon listing page: [link]. Article Not Good Thoughts

New Look’s CVA is bearing fruit

Forrester eCommerce

Earlier last week, UK high street apparel retailer New Look announced plans to close 85 stores, up from the 60 it announced in March. These closures are happening under the auspices of a restructuring deal (CVA first introduced as a “Creditors Voluntary Arrangement” in the 1980 Companies’ Act). Simultaneously, it unveiled a return to profitability […]. retail

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How To Recruit Profitable Instagram Brand Ambassadors For Ecommerce


What is a brand ambassador, and what can they do for you? At its heart, a brand ambassador is someone who’s so passionate about your brand, they’re willing to promote it even if they aren’t part of your company.

Amazon Introduces New Product Category Targeting Option for Sponsored Products

ROI Revolution

Recently, Amazon launched a game-changing update for Manual Sponsored Products campaigns. In addition to keywords, advertisers are now able to manually target individual products, product categories, and sub-categories.

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Magento 1 is retiring. How to migrate and future-proof your eCommerce site


Confirmed: Magento 1 will reach “End of Life” (EOL) in June 2020, not in 2018 as previously rumored. Breathe easy now. eCommerce Inventory Management How to

Partners in Growth: Danfoss & FastSpring


Cisco Systems estimated that IoT was “born” between 2008 and 2009, but it’s just in the last couple years we’ve seen an explosion of IoT solutions for both commercial and domestic use. The Internet of Things is a network of interconnected physical devices that collect and share data with each other.

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Email Marketing Best Practices Every Brand Should Know in 2019

CPC Strategy

Despite the sheer number of marketing platforms we have out there, good old email is still one of the most effective mediums there. Read More. The post Email Marketing Best Practices Every Brand Should Know in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Email Marketing

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New Data: What Holiday 2018 Keyword Opportunities is Your Brand Missing?


It’s Thanksgiving Eve, and shoppers are considering two options for Black Friday: get in line in the early hours of the morning, or shop Amazon from the comfort of their home. Many will pick the latter--over 80% of online shoppers will use Amazon for holiday shopping research and purchases in 2018.

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Amazon Providing Seller information to California: A Giant Sales Tax Warning


Editor’s note: This is a guest post from Michael J. Fleming, Founder of Michael J. Fleming & Associates.

Sailthru’s Guide to Product Recommendations This Holiday Season


Few things encapsulate the phrase “small but mighty” quite like the holidays. The season may only last about five weeks, but it has an outsize impact on retailers’ bottom lines.

How to Prepare Your Small Business for the Upcoming Holiday Crunch


If you're like most online retailers, you probably make a significant chunk of your annual revenue during November and December. In fact, the National Retail Federation (NRF) reports that as much as 30 percent of all retail sales occur during the holiday season.

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