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Ecommerce’s Secret Weapon: WhatsApp Tackles Failed Deliveries Head-On
Retail TouchPoints
APRIL 18, 2025
Theres an unspoken rule in ecommerce: you can get everything else right, but if you fail to deliver, youve failed the customer. Its not about packages; its about promises. Failed deliveries arent just logistical errors; theyre moments of broken trust. And in an industry as fiercely competitive as ours, trust is the currency that keeps customers coming back.
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