Mon.Mar 30, 2020

Four Phases Of The Coronavirus Pandemic

Forrester eCommerce

In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March.

What Is Amazon DSP And How Does It Work? (Case Study)

My Wife Quit Her Job

Right now, there are many ways to advertise your products directly on the Amazon platform. But how do you reach customers who aren’t shopping on Amazon? How can you advertise to customers who aren’t necessarily searching for your products? This is where Amazon DSP comes in.

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COVID-19: Leading airlines display compassion, resilience, and good old business sense.

Forrester eCommerce

Airlines have a major role to play in the global fight against the COVID-19 pandemic because they are part and fabric of this interconnected world, carrying people and cargo. age of the customer customer experience strategy airlines covid-19 Customer Experience (CX) customer service

What is Squarespace? Everything You Need to Know

Ecommerce Platforms

You don’t need to be a professional website designer to have heard of a tool like Squarespace before. Everyone from influencers looking to develop a bigger online presence, to ecommerce store owners have discussed the pros and cons of a solution like Squarespace in the past.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

COVID-19: It is time to give nothing less than your best.

Forrester eCommerce

As with every other major crisis facing the world, whether a global war or a pandemic, humanity prevails through unity, empathy, responsibility and leadership. Tactical and momentary actions alone will not be enough because we have to be prepared for a sustained period of strife.

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Master Privacy Management To Deliver Business Outcomes Alongside Compliance

Forrester eCommerce

Let’s state the obvious: No one wants a fine. But if you look at privacy management solely by this lens, you are missing the big picture. The days when privacy management was purely about mitigating negatives are over.

Curbside Enthusiasm: Retailers Adapt In A Time Of Crisis

Steve Dennis

Confronted with the escalating coronavirus crisis—and the shockingly dramatic sales declines many brands are experiencing—companies need to re-think their ways of doing business. In some cases, these new efforts are in direct response to the specific challenges posed by the global pandemic.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Learn From Charter’s Mistake: COVID-19 Is A Meaningful Moment For Employees Two weeks ago, news outlets reported that Charter CEO Tom Rutledge sent a memo to employees reiterating that despite the growing COVID-19 outbreak, he expected all employees to continue to report to the office.

Map the Coming Weeks and Months With Kibo’s Retail Preparedness Checklist

Kibo

The world has turned upside-down for nearly every retailer. Retailers need to think about agility and resilience across every customer touchpoint in order to minimize losses and maintain positive customer relationships during times of extreme change and uncertainty.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Brian Massey podcast: CRO (conversion rate optimization) as a science

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner. The post Brian Massey podcast: CRO (conversion rate optimization) as a science appeared first on ECOMMERCE GROWTH Blog.

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Getting Started With A Social Media Branding Strategy

Groove

Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience.

Why Transparency and Traceability Matter

Bamboo Rose

Being opaque isn’t always a bad thing. Leggings, red wine, bedroom curtains—the less we see through, the better. But that’s definitely not the case when it comes to the food we eat. In today’s culture, transparency is everything. Don’t think so?

Part One: How Wireless Brick and Mortar Stores Can Adjust During COVID-19

iQmetrix

There have been some major changes in the last few weeks as retailers prepare to protect themselves and their staff against COVID-19.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Who Really Owns Your Digital Brand Identity? | Salsify

Salsify

While keeping brand identities intact online may seem like a new challenge stemming from the rise of the digital shelf, maintaining control has long been an issue. Before the rise of the digital shelf, many brands lacked control over the in-store placement, appearance, and pricing of their products

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5 Things Retailers Should Consider When Sending Coronavirus Emails

Sailthru

During these trying times, anxieties are high and nobody is quite sure what “the normal is” yet. Brands’ coronavirus emails should reflect that reality. If consumers perceive your message as benignly tone-deaf, your reputation may suffer.