How To Share Brand Mission and Ways to Give Back During the Holidays
BigCommerce
DECEMBER 15, 2020
The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent…
2020
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How to Choose a Domain Name for Your Ecommerce Business
Ecommerce Platforms
AUGUST 12, 2020
Domain names were not always for sale. They used to be free. Until 1995, you didn’t have to pay for a domain name. That’s a full 12 years after Paul Mockapetris and Jon Postel invented the domain name system. Today, we have more than 1,500 top-level domains (TLDs)—the word, characters, or letters after the last dot on a domain name and before any slash— like.com,site,online,store, and the like.
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Trending Sources
It’s Time To Put Security And Privacy Front And Center For Virtual Care
Forrester eCommerce
DECEMBER 22, 2020
(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry.
Shopify Blog – Should I Use WordPress For My Shopify Or BigCommerce Blog?
My Wife Quit Her Job
JUNE 4, 2020
This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online. For example, the other day a reader emailed me to complain that he’d spent 3 months designing a beautiful website on Shopify but wasn’t making any sales because of a lack of traffic.
Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024
Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One
Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.
How Natural Language Processing Affects Digital Marketing
Kissmetrics
DECEMBER 23, 2020
“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.
The Increasingly Useless Middleman
Steve Dennis
SEPTEMBER 14, 2020
Traditional retail, at its core, relies largely on being a middleman. The typical multi-brand retailer sits between the manufacturing community and its target consumers, performing valuable intermediary tasks like selecting the right products for the markets it serves, carrying local inventory, owning and creating attractive environments to sell the product, and so on.
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Nisa to hold virtual trade show
TalkingRetail
AUGUST 13, 2020
Nisa will host a virtual expo in October 2020 that is set to include all the usual features of Stoneleigh with some additional interactivity. The symbol group’s first virtual exhibition promises to offer retailers the chance to hold one-to-one meetings with suppliers, have virtual store tours, get special deals, get category insights, and have interaction.
Nike to Open 30 Stores in 2021, Continue Investing in Customer Outreach and Supply Chain
Retail TouchPoints
DECEMBER 22, 2020
Nike plans to open 30 stores in the second half of 2021 as the retailer positions itself for long-term growth. Leaders discussed their plans for the business, including growing its connections with shoppers and improving supply chain capabilities, on a Dec. 18 call with analysts. The retailer’s plan to better connect with consumers will include “scaling direct connections with contactable members,” according to Matt Friend, EVP and CFO at Nike.
Five Benefits of Online Shopping and Offline Shopping
RetailMinded
SEPTEMBER 14, 2020
People decide to do shopping online or offline due to several reasons. When shopping online, there are several benefits you will enjoy. Online shopping allows you to save time and money. You can relax in your home and use your laptop to access several shopping sites online. The ability to compare several shopping sites online make it easy to save money.
Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode
Forrester eCommerce
OCTOBER 15, 2020
It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.
Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Three Tips for Using Design Thinking in Product Management Activities
Forrester eCommerce
SEPTEMBER 11, 2020
Product managers must integrate design thinking into their product commercialization and lifecycle process to foster a customer-focused approach for offerings. Otherwise they risk being too internally focused and out of touch with the market segments they serve. Sam Somashekar shares the top three tips to help integrate design thinking principles into product management activities to ensure commercial success of your products.
COVID-19 Stokes The Chatbot Hype In Financial Services
Forrester eCommerce
SEPTEMBER 18, 2020
COVID-19 and the associated containment measures are accelerating digital transformation and automation in financial services. Customer service in particular has been under enormous pressure and financial services firms such as Nationwide Building Society in the UK and the Royal Bank of Canada have launched chatbots to deal with the unusually high volume of requests.
Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing
Forrester eCommerce
JUNE 26, 2020
^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].
The Pandemic Recession Demands a Digital Response
Forrester eCommerce
JUNE 24, 2020
Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal. Companies leapt into adaptive mode. And they seized digital to […].
How to Stay Competitive in the Evolving State of Martech
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything
Forrester eCommerce
JUNE 26, 2020
After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. The goal for the platform is clear: Combine the intuitive simplicity of a spreadsheet with the power and scale of […].
Four Phases Of The Coronavirus Pandemic
Forrester eCommerce
MARCH 30, 2020
In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March. In this period, there was no social distancing and no active management — the virus was passing […].
It’s Never The Data Breach, It’s Always The Cover Up
Forrester eCommerce
AUGUST 21, 2020
The obstruction of justice and misprision of a felony charges levied against Joseph Sullivan, former Uber CSO sent shockwaves through the cybersecurity community. CSO/CISOs rightfully wondered what these charges mean in terms of their own culpability for decisions made on the job. CSOs and CISOs handle sensitive data, make difficult decisions, and consider their responsibility […].
BI Is Dead; Long Live BI
Forrester eCommerce
SEPTEMBER 21, 2020
The perception of legacy enterprise business intelligence (BI) platforms comes with some legitimate stigma and baggage. It’s technology first, not business-led; the graphical user interface (GUI)-based user experience (UX) doesn’t address ease of use for all business decision-makers; there are too many underutilized reports and dashboards floating around in the enterprise; and signals produced by […].
The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path
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Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break
Responding To Coronavirus: A Playbook For Marketing And Communications
Forrester eCommerce
MARCH 11, 2020
Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now.
Nintex’s Acquisition of K2 Signals Growth and Change for the DPA Market
Forrester eCommerce
OCTOBER 1, 2020
This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2. Ok, let’s be honest, they were never bitter rivals. More like sibling rivals. Both reside in the same neighborhood in Bellevue Washington, just one town over from Microsoft’s Redmond headquarters. Both have significant Microsoft DNA.
Marketplaces Make Their Mark In The Channel
Forrester eCommerce
AUGUST 20, 2020
Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.
Do Channel Vendors Need Public Relations Anymore?
Forrester eCommerce
JUNE 1, 2020
The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].
Automation, Personalization, and Tracking for eCommerce: How To Make Them Work
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Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.
Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.
Forrester eCommerce
MAY 18, 2020
If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity. Because they will yield tangible benefits – both top and bottom-line benefits. […].
The Big Acceleration
Forrester eCommerce
DECEMBER 10, 2020
The Roaring '20s followed the pandemic of 1918/1919. The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism.
Predictions 2021: The Path To A New Normal Demands Increased Cybersecurity Resilience
Forrester eCommerce
OCTOBER 26, 2020
In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.
Predictions 2021: Cloud Computing Powers Pandemic Recovery
Forrester eCommerce
OCTOBER 19, 2020
Get a deep-dive on Forrester's prediction that cloud computing will help companies around the world accelerate pandemic recovery in 2021.
Powering Customer-Centric Experiences with Data
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We know that today’s customers prioritize experiences over other aspects of a brand. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition. When it comes to unlocking a new level of digital experience, data-driven experimentation is the key.
Three Steps To Improving Customer Experience In The Middle Of The COVID-19 Pandemic
Forrester eCommerce
MARCH 16, 2020
Read the three essentials of customer experience that every organization should prioritize during the ongoing COVID-19 pandemic.
How to Start an Online Store: The Help You Need To Get Yours Up and Running
BigCommerce
NOVEMBER 12, 2020
There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone.
Understanding the COVID-19 Effect on Online Shopping Behavior
BigCommerce
MARCH 20, 2020
I don’t think it’s too soon to say that the COVID-19 global pandemic will likely be one of the defining…
Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping
BigCommerce
APRIL 9, 2020
Every consumer loves a good deal (myself included). So much so that 92% of consumers in the U.S.
Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
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