2020

How To Share Brand Mission and Ways to Give Back During the Holidays

BigCommerce

The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent… Holiday Ideas & Strategies

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The Best Way To Find Wholesale Suppliers, Vendors And Products For Your Online Store

My Wife Quit Her Job

If you want to start an online store, you have to know where to find wholesale suppliers. Should you search on Google? Should you attend a tradeshow? Should you import from China? Where can you find drop ship suppliers, wholesalers or factories to manufacture your products?

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It’s Time to Consider Ecommerce Subscriptions for Your Online Business

Zaius

Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. You’d be surprised to see how many fishing subscription boxes exist!)

How to Choose a Domain Name for Your Ecommerce Business

Ecommerce Platforms

Domain names were not always for sale. They used to be free. Until 1995, you didn’t have to pay for a domain name. That’s a full 12 years after Paul Mockapetris and Jon Postel invented the domain name system.

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

7 Ways to Optimize your Back in Stock Marketing

Omnisend

Reading Time: 3 minutes. There is nothing more frustrating for a shopper to find that a product they want to purchase is out of stock. This creates the potential for them to turn their search to another online store—costing you sales.

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What’s In Store At NRF2020? RTP Editors Reveal Their ‘Must-See’ Experiences

Retail TouchPoints

NRF2020 is less than a week away, and the Retail TouchPoints team is sending its full editorial team to cover the hottest sessions and gather insight on the top new trends and solutions for 2020. Leading retail and tech CEOs including Best Buy’s Corie Barry, Starbucks’.

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Product Title Optimization Tips From Analyzing 151 Shopping Ads (Original Research)

Store Growers

Last Updated on December 2, 2020. Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact.

What to do when you get stuck in Tableau!?

Canonicalized

As a person who uses Tableau 95% of the time, I have to say it: I get stuck. A lot! And I'm not ashamed of it. I believe it's normal to run into problems when you're trying to improve. Here are some thoughts that I hope will help you as well as myself in troubled times.

The Customer Is The Channel

Steve Dennis

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures.

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Published March 12, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole.

How to Start an Online Store: The Help You Need To Get Yours Up and Running

BigCommerce

There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone. And more… How to Sell Online Ecommerce platform

Shopify Blog – Should I Use WordPress For My Shopify Or BigCommerce Blog?

My Wife Quit Her Job

This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online.

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Let’s Put Your Loyalty Data to Work

Zaius

In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

6 of the Best Ecommerce Platforms and Solutions 2020: Wix vs Shopify vs Volusion vs BigCommerce vs Big Cartel vs 3dcart vs Ecwid

Ecommerce Platforms

The quest to discover the best ecommerce platform out there has been our ongoing goal here at ecommerce-platforms.com ever since the site was established.

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4 Step eCommerce Keyword Research Strategy (Advanced Guide)

Inflow Insights

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website.

SEO 152

Follow These 5 Steps to Optimize Your Google Product Categories

SellBrite

Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data.

What To Know Before Selling Online

Retail TouchPoints

By Eric Prugh, PactSafe Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between Etsy, Shopify, eBay, and a host of other online marketplaces, it’s never been easier to make your products available for your customer base.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

How Survival Brand Judy Uses Google Ads

Store Growers

Last Updated on December 2, 2020. Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. With plenty of emergencies hitting the USA in 2020, COVID, forest fires or hurricanes, this is a product category that’s pretty top of mind for a lot of people.

A Brand’s Guide to goPuff

Profitero

The U.S. convenience store industry is huge, with more than 154,000 convenience stores nationwide serving 165 million daily customers. So when two college students set out to disrupt this retail model, the odds were against them.

The Increasingly Useless Middleman

Steve Dennis

Traditional retail, at its core, relies largely on being a middleman.

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Published January 13, 2019. Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022.

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Understanding the COVID-19 Effect on Online Shopping Behavior

BigCommerce

I don’t think it’s too soon to say that the COVID-19 global pandemic will likely be one of the defining… Ecommerce News

Why Selling On An Etsy Store Is A Bad Idea Compared To Running Your Own Shop

My Wife Quit Her Job

As part of my weekly ecommerce research routine, I like to read and participate in various small business forums and one of my favorites is the Etsy forum. For all of you who have never heard of Etsy, Etsy is a marketplace for do it yourself and handmade goods.

Loyalty Programs: Why and how do they work?

Zaius

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs.

Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Hundreds, if not thousands, of platforms exist to help you build an online store. But which are the best platforms to sell online?

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Our Checklist of 11 eCommerce SEO Best Practices Proven to Increase Sales

Inflow Insights

How can you make sure that you get a good ROI from SEO ? In this post, you’ll get a checklist of proven SEO best practices for eCommerce sites. We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients.

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eBay Fees Too High? Here Are 5 Ways To Lower Them

SellBrite

eBay has a history of raising its fees. In the past two years alone, the online marketplace increased its listing upgrade fees and final value fees, and it also began hitting under-performing sellers with penalty fees. Despite this, eBay is still the third-most preferred online marketplace for U.S.

Why DTC Brands Are Joining The OTT Movement

Retail TouchPoints

By Rebecca Lerner, MadHive. Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV.