2020

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How To Share Brand Mission and Ways to Give Back During the Holidays

BigCommerce

The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent…

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How to Choose a Domain Name for Your Ecommerce Business

Ecommerce Platforms

Domain names were not always for sale. They used to be free. Until 1995, you didn’t have to pay for a domain name. That’s a full 12 years after Paul Mockapetris and Jon Postel invented the domain name system. Today, we have more than 1,500 top-level domains (TLDs)—the word, characters, or letters after the last dot on a domain name and before any slash— like.com,site,online,store, and the like.

eCommerce 290
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It’s Time To Put Security And Privacy Front And Center For Virtual Care

Forrester eCommerce

(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry.

Customer 545
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Shopify Blog – Should I Use WordPress For My Shopify Or BigCommerce Blog?

My Wife Quit Her Job

This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online. For example, the other day a reader emailed me to complain that he’d spent 3 months designing a beautiful website on Shopify but wasn’t making any sales because of a lack of traffic.

Blog 436
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How Natural Language Processing Affects Digital Marketing

Kissmetrics

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

Marketing 363
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Nike to Open 30 Stores in 2021, Continue Investing in Customer Outreach and Supply Chain

Retail TouchPoints

Nike plans to open 30 stores in the second half of 2021 as the retailer positions itself for long-term growth. Leaders discussed their plans for the business, including growing its connections with shoppers and improving supply chain capabilities, on a Dec. 18 call with analysts. The retailer’s plan to better connect with consumers will include “scaling direct connections with contactable members,” according to Matt Friend, EVP and CFO at Nike.

Supplies 358

More Trending

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Top Customer Service Considerations for Retailers in a Post-COVID World

RetailDive

Customer 357
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Nisa to hold virtual trade show

TalkingRetail

Nisa will host a virtual expo in October 2020 that is set to include all the usual features of Stoneleigh with some additional interactivity. The symbol group’s first virtual exhibition promises to offer retailers the chance to hold one-to-one meetings with suppliers, have virtual store tours, get special deals, get category insights, and have interaction.

Retail 145
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Five Benefits of Online Shopping and Offline Shopping

RetailMinded

People decide to do shopping online or offline due to several reasons. When shopping online, there are several benefits you will enjoy. Online shopping allows you to save time and money. You can relax in your home and use your laptop to access several shopping sites online. The ability to compare several shopping sites online make it easy to save money.

eCommerce 143
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15 Niche Ecommerce Business Ideas You Can Bank On

eCommerce CEO

Your dream of sitting on the beach and running a ecommerce business starts with a profitable ecommerce business idea. I’m dreaming. Are you? If you’re planning on diving into ecommerce (like I am), the first step is to research and decide what niche to attack. Then figure out the specific products and validate your business plan. … 15 Niche Ecommerce Business Ideas You Can Bank On Read More ».

Banking 143
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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How to Start an Online Store: The Help You Need To Get Yours Up and Running

BigCommerce

There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone.

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Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode

Forrester eCommerce

It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.

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COVID-19 Stokes The Chatbot Hype In Financial Services

Forrester eCommerce

COVID-19 and the associated containment measures are accelerating digital transformation and automation in financial services. Customer service in particular has been under enormous pressure and financial services firms such as Nationwide Building Society in the UK and the Royal Bank of Canada have launched chatbots to deal with the unusually high volume of requests.

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It’s Never The Data Breach, It’s Always The Cover Up

Forrester eCommerce

The obstruction of justice and misprision of a felony charges levied against Joseph Sullivan, former Uber CSO sent shockwaves through the cybersecurity community. CSO/CISOs rightfully wondered what these charges mean in terms of their own culpability for decisions made on the job. CSOs and CISOs handle sensitive data, make difficult decisions, and consider their responsibility […].

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Three Tips for Using Design Thinking in Product Management Activities

Forrester eCommerce

Product managers must integrate design thinking into their product commercialization and lifecycle process to foster a customer-focused approach for offerings. Otherwise they risk being too internally focused and out of touch with the market segments they serve. Sam Somashekar shares the top three tips to help integrate design thinking principles into product management activities to ensure commercial success of your products.

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Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester eCommerce

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].

Channel 545
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IoT Solutions Power Safe, Speedy and Cold COVID-19 Vaccine Delivery

Forrester eCommerce

What do you do when you absolutely must get your vaccine to the destination on time and keep it very, very cold? Advances in Internet of Things technologies are make it possible to monitor temperatures of vaccine shipments in transit. On December 11, 2020 the US Food and Drug Administration gave its stamp of approval […].

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The Pandemic Recession Demands a Digital Response

Forrester eCommerce

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal. Companies leapt into adaptive mode. And they seized digital to […].

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything

Forrester eCommerce

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. The goal for the platform is clear: Combine the intuitive simplicity of a spreadsheet with the power and scale of […].

Marketing 545
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Nintex’s Acquisition of K2 Signals Growth and Change for the DPA Market

Forrester eCommerce

This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2. Ok, let’s be honest, they were never bitter rivals. More like sibling rivals. Both reside in the same neighborhood in Bellevue Washington, just one town over from Microsoft’s Redmond headquarters. Both have significant Microsoft DNA.

Marketing 541
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Bots Kept Jeff From Buying A PS5, And Sandy Had To Hear About It

Forrester eCommerce

It’s not that I’m not a gamer. I enjoy board games and card games: Trivial Pursuit, Settlers Of Catan, SET, Hive. I’m up to level 3056 in Two Dots. As a kid, I played Super Mario Land on my brother’s GameBoy and Sonic The Hedgehog on the family Sega Genesis. But I’ve never been one […].

Games 540
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Four Phases Of The Coronavirus Pandemic

Forrester eCommerce

In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March. In this period, there was no social distancing and no active management — the virus was passing […].

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester eCommerce

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now.

Marketing 544
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The Age of Reinvention in Lending

Forrester eCommerce

The lending landscape is changing rapidly. While many of the drivers of change emerged over the past decade, COVID-19 has dramatically accelerated the pace of disruption. COVID-19 introduced massive business and operational challenges, turning lending risk assessment and management on its head. Borrowers’ expectations – applying for loans easily and quickly on digital touchpoints – […].

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BI Is Dead; Long Live BI

Forrester eCommerce

The perception of legacy enterprise business intelligence (BI) platforms comes with some legitimate stigma and baggage. It’s technology first, not business-led; the graphical user interface (GUI)-based user experience (UX) doesn’t address ease of use for all business decision-makers; there are too many underutilized reports and dashboards floating around in the enterprise; and signals produced by […].

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Europe Predictions 2021: Disruption And Opportunity For Technology Leaders

Forrester eCommerce

Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […].

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Marketplaces Make Their Mark In The Channel

Forrester eCommerce

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

Channel 537
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The Future Of Banking Has Arrived

Forrester eCommerce

Forrester’s view on the future of banking is here – examining the changes that we expect to play out over the next decade of retail banking. The drivers of the future are evolutions of the past – some playing out now, others that will be far more prominent by 2025 and table stakes by 2030. […].

Banking 536
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Do Channel Vendors Need Public Relations Anymore?

Forrester eCommerce

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Channel 536
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Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.

Forrester eCommerce

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity. Because they will yield tangible benefits – both top and bottom-line benefits. […].

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.