2020

How To Share Brand Mission and Ways to Give Back During the Holidays

BigCommerce

The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent… Holiday Ideas & Strategies

The Best Way To Find Wholesale Suppliers, Vendors And Products For Your Online Store

My Wife Quit Her Job

If you want to start an online store, you have to know where to find wholesale suppliers. Should you search on Google? Should you attend a tradeshow? Should you import from China? Where can you find drop ship suppliers, wholesalers or factories to manufacture your products?

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It’s Time to Consider Ecommerce Subscriptions for Your Online Business

Zaius

Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. You’d be surprised to see how many fishing subscription boxes exist!)

How to Choose a Domain Name for Your Ecommerce Business

Ecommerce Platforms

Domain names were not always for sale. They used to be free. Until 1995, you didn’t have to pay for a domain name. That’s a full 12 years after Paul Mockapetris and Jon Postel invented the domain name system.

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

7 Ways to Optimize your Back in Stock Marketing

Omnisend

Reading Time: 3 minutes. There is nothing more frustrating for a shopper to find that a product they want to purchase is out of stock. This creates the potential for them to turn their search to another online store—costing you sales.

Top Customer Service Considerations for Retailers in a Post-COVID World

Jerry Campbell

More Trending

Product Title Optimization Tips From Analyzing 151 Shopping Ads (Original Research)

Store Growers

Last Updated on December 2, 2020. Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact.

Travel 169

What to do when you get stuck in Tableau!?

Canonicalized

As a person who uses Tableau 95% of the time, I have to say it: I get stuck. A lot! And I'm not ashamed of it. I believe it's normal to run into problems when you're trying to improve. Here are some thoughts that I hope will help you as well as myself in troubled times.

The Increasingly Useless Middleman

Steve Dennis

Traditional retail, at its core, relies largely on being a middleman.

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Published March 12, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole.

Events 162

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

How to Start an Online Store: The Help You Need To Get Yours Up and Running

BigCommerce

There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone. And more… How to Sell Online Ecommerce platform

Shopify Blog – Should I Use WordPress For My Shopify Or BigCommerce Blog?

My Wife Quit Her Job

This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online.

Blog 341

Let’s Put Your Loyalty Data to Work

Zaius

In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here.

6 of the Best Ecommerce Platforms and Solutions 2020: Wix vs Shopify vs Volusion vs BigCommerce vs Big Cartel vs 3dcart vs Ecwid

Ecommerce Platforms

The quest to discover the best ecommerce platform out there has been our ongoing goal here at ecommerce-platforms.com ever since the site was established.

3dcart 216

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Follow These 5 Steps to Optimize Your Google Product Categories

SellBrite

Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data.

A Brand’s Guide to goPuff

Profitero

The U.S. convenience store industry is huge, with more than 154,000 convenience stores nationwide serving 165 million daily customers. So when two college students set out to disrupt this retail model, the odds were against them.

What To Know Before Selling Online

RTP blog

By Eric Prugh, PactSafe Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between Etsy, Shopify, eBay, and a host of other online marketplaces, it’s never been easier to make your products available for your customer base.

Blog 195

How Survival Brand Judy Uses Google Ads

Store Growers

Last Updated on December 2, 2020. Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. With plenty of emergencies hitting the USA in 2020, COVID, forest fires or hurricanes, this is a product category that’s pretty top of mind for a lot of people.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

3 Things Marketers Can Learn From Super Bowl Advertising

Sailthru

Marketing guru Seth Godin frequently talks about what he calls the TV-Industrial Complex: the glory time of television commercials when buying ads lead to more distribution for the product, allowing the company to sell more products, which in turn lead to the company making more profits, which then again allowed them to buy more ads. And so on.

The Customer Is The Channel

Steve Dennis

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures.

2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Published January 13, 2019. Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022.

Small Business Ecommerce: Here’s What You Need to Know to Win

BigCommerce

In the modern retail market, nothing matters more than ecommerce. The past several years have seen a whopping 300% growth… General Ecommerce Tips small business

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

Why Selling On An Etsy Store Is A Bad Idea Compared To Running Your Own Shop

My Wife Quit Her Job

As part of my weekly ecommerce research routine, I like to read and participate in various small business forums and one of my favorites is the Etsy forum. For all of you who have never heard of Etsy, Etsy is a marketplace for do it yourself and handmade goods.

Loyalty Programs: Why and how do they work?

Zaius

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs.

Dropshipping Definition: The Best Way to Setup a Drop shipping Business Quickly

Ecommerce Platforms

“Dropshipping! Drop Shipping! Step right up! Find your ultimate freedom as a business owner – sit somewhere on the beach and coordinate your whole business remotely with little effort!”

eBay Fees Too High? Here Are 5 Ways To Lower Them

SellBrite

eBay has a history of raising its fees. In the past two years alone, the online marketplace increased its listing upgrade fees and final value fees, and it also began hitting under-performing sellers with penalty fees. Despite this, eBay is still the third-most preferred online marketplace for U.S.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

What is Visual Merchandising?

Wiser

In the restaurant business, there is a saying that goes, “People eat with their eyes first.”. That means that even if the food is cooked perfectly and is delicious, a bad presentation can put someone off before they even try it. Retailers and brands are facing the same challenges.

Why DTC Brands Are Joining The OTT Movement

RTP blog

By Rebecca Lerner, MadHive. Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV.

The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you.

How to Stay Ahead of Shifting Consumer Buyer Behavior in a Changing COVID-19 Market

Salsify

Consumer buyer behavior is continuously changing. What’s essential one day is no longer critical the next. And the ongoing COVID-19 pandemic is only making it harder for brand manufacturers to keep up. Trend Watch Ecommerce Strategy

The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,