May, 2019

Use-Case Selection Will Make Or Break Your AI Strategy in Healthcare

Forrester eCommerce

The use of AI in healthcare has moved beyond just science fiction to actual practical applications of the technology in various pockets of the healthcare ecosystem.

7 Email Autoresponders That Make Money On Autopilot For Your Online Store

My Wife Quit Her Job

Those of you who have followed me since the beginning know that I’ve been running a 7 figure ecommerce store since 2007. But did you know that email marketing makes up over 30% of my sales?

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to an audience that large, it’s no wonder that so many brands are selling their products through Amazon, despite the ever-changing rules and risks.

The Retail Moments That Matter Most — ‘Optimize Me’

Retail TouchPoints

By Jeremy Witikko, Cisco Retail is not what it used to be. With so many new, enriching and interesting things to do in this world, traditional shopping just doesn’t have the shine it used to.

How Away Uses Google Ads (Case Study)

Store Growers

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry.

Travel 204

The Evolution of the B2B Buying Process

BigCommerce

Before we go any further, let’s daydream a bit, shall we? Picture this: A brand new prospect lands on your… B2B Ecommerce

B2B 283

More Trending

254: Meghla Bhardwaj – Global Sources Vs Alibaba And How To Find The Best Suppliers

My Wife Quit Her Job

Today I’m thrilled to have Meghla Bwardhaj on the show. Meghla is the head of content marketing at Global Sources, a company that helps entrepreneurs find Asian suppliers online. In addition, Meghla coordinates the annual Global Sources Summit in Hong Kong where they provide incredible content for ecommerce entrepreneurs. Today, we’re going to discuss product sourcing, trade shows and everything supplier related. What You’ll Learn. The benefits of attending a trade show.

Books 197

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer.

The Secret Recipe For A Successful Retail Operations System

Retail TouchPoints

By Praveen Kanyadi, SpotCues Retail operations are the backbone of every store, regardless of whether it’s a small business or a large big box retailer.

How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic?

SEO 237

Next Steps After The Sale: Your Guide to Small Business Shipping

BigCommerce

After all the steps you’ve taken towards building your shop online, your hard work has finally paid off. And you’re… How to Sell Online Shipping & Fulfillment shipping

What’s Hot In Insurance Tech In 2019?

Forrester eCommerce

In 2019, the pressure on insurance business and technology leaders isn’t letting up. Earlier this year in Forrester’s “How Five Drivers Will Shape Insurance Business Technology Investments In 2019” report and webinar, we examined the drivers shown here that are shaping insurance business priorities.

256: Sunny Lenarduzzi On How To Start A YouTube Channel

My Wife Quit Her Job

Today, I’m really happy to have Sunny Lenarduzzi on the show. Sunny and I met at Social Media Marketing World where we were both speakers and she has over a decade of experience as an award winning video, social media and brand strategist.

Imagine 2019: Magento Expands Everything

Zaius

This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more.

RTP Editors Reveal Top Takeaways From #RIC19

Retail TouchPoints

Retail TouchPoints. successfully wrapped up its fifth Retail Innovation Conference. last week, and there was no shortage of insights shared throughout the three-day event.

Searchandising: Site search hacks that drive revenue

GetElastic

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization.

So now retail Is all about the experience? Just what the heck does that mean?

Steve Dennis

L’Occitane new experiential retail concept store in New York. I keep reading that success in retail today is all about the experience.

Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

255: How To Make 6 Figures Selling Clothing For Moms With My Student Tsippi Gross

My Wife Quit Her Job

Today I’m really happy to have Tsippi Gross on the show. Tsippi is a student in my Create A Profitable Online Store Course and I distinctly remember her first sale when she sold 12 dresses just by showing off her samples!

The Empowered Marketer: Josh Zloof of Sudden Coffee

Zaius

Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people about your product, test it out, and find the audience who truly loves it.

How Retailers Can Capitalize On Mobile

Retail TouchPoints

By Samir Addamine, FollowAnalytics Retailers are trying to make up for lost time — and regain lost customers — by creating high-tech offline experiences that match the ease and convenience of e-Commerce.

Mobile 195

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Kissmetrics

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords.

30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others.

Your Copywriting Impacts User Experience More Than You’d Think

Forrester eCommerce

As an analyst researching user experience (UX), I’ve recently been conducting UX reviews of many banks’ mobile banking apps for an upcoming report. And I’ve been struck by how many of them contain poorly written content. Copywriting matters.

15 tools to help ecommerce practitioners scale and grow

GetElastic

In 2018, 11.9% of all retail was attributed to ecommerce, this number is expected to increase to 17.5% in 2019. Considering that retailers reported $3.53 trillion in sales in 2017, it’s safe to say that ecommerce has a big future.

You’re Not Doing Enough with Your Ecommerce Newsletter

Zaius

Does your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself.

Real-Time Visibility: A Key Benefit Of Digitization In Retail

Retail TouchPoints

Real-time data is one of the most significant assets in a company’s supply chain management toolkit. Visibility of real-time data is key to ensuring efficiency and reliability in your supply chain and is also essential to protecting the supply chain against unanticipated disruption.

Newsletter Retargeting 101: How to Capture Would-Be Customers Using Emails

BigCommerce

The truth about ecommerce is that it’s a numbers game. While the quality of your products and the layout of… Ecommerce Marketing Email Marketing

Games 188

Bed, Bath & Beyond Boring

Steve Dennis

What is it like to work at a brand that, since the turn of this century, doesn’t seem to have learned much of anything about what it takes to stay remarkable and relevant in today’s retail environment? Well, some folks like to watch , I guess.

The New Era Of Marketing Strategy

Forrester eCommerce

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing.