June, 2021

How to Track the B2B Ecommerce Metrics That Matter


Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get… B2B Ecommerce b2b b2b ecommerce data data driven business

B2B 267

A Comprehensive Fooevents Review

Ecommerce Platforms

Suppose you’re looking for the most effective way to sell tickets to an upcoming event. Any event organizer will tell you that offering early bird rates, discount codes, referral codes, and group booking rates is a no-brainer.


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Businesses Should Avoid Stripe Payments. Here’s Why

My Wife Quit Her Job

In this post, you’ll learn why you should avoid Stripe payments to process credit cards for your online business. Here’s my story. First off, I want to come out and say that I love Stripe as a product.

Is the never-ending Sears saga finally reaching its closing chapters?

Retail Dive

All that is left of the one-time empire is a footprint smaller than many regional retailers, and a whole lot of legal bills


11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Enhance Your SMS Campaigns by Boosting Deliverability


Reading Time: 4 minutes. Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Connecting with customers, generating conversations, and making sales are the foundations of a successful online business.

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Q&A: Bringing Data Innovation to Merchants with Google BigQuery


Effective decision making starts with data. However, before you can start making decisions, you need the right technology solutions in… Product News

Shimoku Review: Is This Right for Your Ecommerce Store?

Ecommerce Platforms

Ecommerce marketers and business owners weighed down with growing their business while retaining customers typically turn to AI (Artificial Intelligence) to make demanding eMarketing tasks easier.

358: The Ultimate Website Audit Checklist With Ian Cleary

My Wife Quit Her Job

Today, I’m happy to have Ian Cleary on the show. Ian runs RazorSocial where he helps companies with their digital marketing efforts, and today we’re going to talk about website design, content marketing, and how to do a full audit of your site for SEO and conversions.

Books 156

Brands need people, and people need brands. Do they need third-party cookies to connect?

Retail Dive

Brands focusing on building first-party data solutions will be ready for the “third-party cookieless world” and positioned to look smart by acting on customer intelligence they own

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

SheerID Names John Ewert As Chief Financial Officer


SheerID announced the appointment of John Ewert as Chief Financial Officer and will oversee all global aspects of SheerID’s financial, legal, information technology, and business operations. Press Releases Uncategorized

How to Set Up Conversion Tracking in Google Ads

Store Growers

Last Updated on June 2, 2021. If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what.

A Guide To Lowering Your Cart Abandonment Rate with Google Analytics


Reading Time: 6 minutes. Cart abandons are painful. Not only can it feel like a personal insult that someone decided not to buy your product, abandons also hit ecommerce stores financially.

Best WordPress Hosting (June 2021) – The Top 5 WordPress Hosting Services Reviewed and Compared

Ecommerce Platforms

The term “web hosting” can sound complicated and it can scare people looking to make their way into ecommerce. However, in 2021 web hosting isn't complicated.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

357: When To Shut Down Your Business Or Quit Your Job With Steve Chou

My Wife Quit Her Job

Today, I’m doing a solo episode to answer yet another question that I get asked all the time. Steve, how do you know when to quit your job? How do you know when to move on from your business? Well here’s my exact framework.

Other 156

Your Guide to Build—and Win—a Perfect Digital Shelf


Are you looking for ways to increase your eCommerce sales? OK, this is a bit of a loaded question, because who doesn’t want more sales? The real question here is how you can boost sales. The answer lies in the digital shelf. What Is a Digital Shelf?

Is invited personalization the future of cookieless marketing?


Learn why using first-party data, which a consumer willingly gives you in exchange for better-targeted marketing, is a valuable way to gather valuable consumer information. Blog Posts Uncategorized

3 Benefits of Geographic Segmentation


Today more than ever, personalization is the key to optimizing the user experience and driving sales. Leveraging data collection to create a personalized experience is an important aspect of strategic marketing. Segmentation is a means of categorizing that data in order to guide campaign direction.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

When Should You Upgrade to Shopify Plus?


Reading Time: 6 minutes. The demand for online purchasing is showing no sign of slowing down and the number of platforms designed to assist users in setting up an ecommerce store is increasing rapidly. This makes efficiency more important than ever.

Best Managed WooCommerce Hosting for 2021

Ecommerce Platforms

WooCommerce is one of the better-known tools for eCommerce sales in the world today. Designed to plug naturally into the world’s favorite CMS, WordPress, WooCommerce simplifies the act of building your own sales platform from scratch.

The Heart of Commerce: Product Data Management + Catalog Functionality


The product data management and catalog functionality are the heart of any commerce solution, as they define what can be sold to customers and how quickly new products can be brought to market across different channels.

Pinterest introduces Shopping List feature

Retail Dive

Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features


Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Multichannel Selling: A Guide for Ecommerce Businesses


Many ecommerce sellers start their selling journey on one platform, such as an online store or a marketplace. But once their business is in place, it’s time to consider multichannel selling. Multichannel selling fosters expansion by putting merchants’ products in front of a wider audience.

How Artificial Intelligence Helps Increase Sales for Retailers


The benefits of implementing artificial intelligence in retail are countless, but it is important to know how to focus on the most appropriate solutions for your specific needs.

How to Adapt to the iOS 15 Updates Affecting Email Marketing


Reading Time: 5 minutes. On June 7, Apple released news of its upcoming updates for iOS 15. These updates are causing quite a stir in the email marketing community since Apple users will now be able to: Turn off open tracking Hide their IP addresses Hide their email addresses.

The Environmental Impact of NFTs

Ecommerce Platforms

The latest blockchain craze is non-fungible tokens, more commonly known as NFTs, however there’s begun to be some pushback from the artistic community that does many of the NFT designs.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.