September, 2019

How To Pick The Right Partners To Accelerate True Digital Transformation

Forrester eCommerce

Let’s face it, digital transformation efforts frequently over-promise and under-deliver. Many “transformations” fail to deliver on expectations simply because they are not really transformative.

Mobile 329

Marketing Unboxed: Best Of Season 1

Zaius

After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands.

Filter ranges in Tableau with Parameter Action Intervals

Canonicalized

Say what? What I am trying to achieve is quite simple: offer the ability to filter a range using parameters, make it easy to use and give it a clean look. Before parameter actions (pre Tableau 2019.2)

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Automation And The Future Of Retail

Retail TouchPoints

By Stefan Midford, Capango Artificial Intelligence (AI) is completely disrupting every major industry, including retail.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Website Homepage Design 101: 9 Homepage Examples to Inspire Your Ecommerce Shop

BigCommerce

Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store. For comparison,… Ecommerce Marketing

More Trending

The Impact Of Learning On Your CX Transformation

Forrester eCommerce

When Forrester asked business leaders what priority actions they’re taking to improve employee experience, the top response was increasing access to training and skill development.

Quiz: How Customer-Centric is Your Marketing?

Zaius

You may have seen our video series, Marketing Unboxed , where we buy products from your favorite brands, evaluate their marketing strategy along the way, and rate them on a scale of 0 to 5 praise hands ?? based on how well they nail the customer experience.

Google’s New Link Building Guidelines

Kissmetrics

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs.

SEO 202

Are In-Store Restaurants Smart Investments For Experience-Driven Retailers?

Retail TouchPoints

Only two months after opening its first Table at Crate restaurant in a Chicago store , Crate & Barrel could open as many as 15 full-service restaurants within other stores, according to CEO Neela Montgomery.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Why Should Buying a Sofa Be So Hard? How Burrow Changed The DTC Furniture Landscape

BigCommerce

In an increasingly digital world, the customer experience has evolved and become more important to a brand’s success. Consumers are… Direct to Consumer

273: How Nuun Life Grew To An 8 Figure Business With CEO Kevin Rutherford

My Wife Quit Her Job

Today I’m thrilled to have Kevin Rutherford on the show. Kevin is the CEO of Nuun life, a company that sells hydration tablets that turn water into a Gatorade like drink with very few carbs. Nuun is a product that I personally use every single day to stay hydrated and feel productive.

Books 156

5G In The Manufacturing Sector

Forrester eCommerce

5G and Industrie 4.0 are a very powerful combination. Together, they can lift and shift the manufacturing sector to a much higher level of digitization, in particular by maximizing the mobility, flexibility, and versatility of production.

Mobile 321

The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

Zaius

Buying and investing in fine art used to be a pastime of only the most elite. But not anymore. Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious.

How to choose an ecommerce chatbot (14 solutions reviewed)

GetElastic

Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology.

Why Retailers Should Dust Off The Old Gift Card Strategy

Retail TouchPoints

By Michael Smallwood, Bitmo We’re all familiar with the classic gift card — those plastic little cards of joy that tend to bulge our wallets, and we often forget are even there. They first came on to the scene back in 1994, when Blockbuster (remember them?) displayed the gift card in stores.

Gifts 195

Achieving 2019 Holiday Success: Shipping, Packaging, and Fulfillment Guidelines for Ecommerce Brands

BigCommerce

Every year, one resounding piece of advice echoes through the ears of every retail brand across the world: At the… Holiday Ideas & Strategies holiday shipping

Get Rich Quick Schemes – How To Change Your Mindset And Stop Wasting Money

My Wife Quit Her Job

If your Facebook feed is anything like mine, you probably see a lot of ads for get rich quick schemes that promise massive wealth in a short period of time. Here’s the thing. These ads probably convert! After all, it’s human nature. Whenever you want to learn a new skill or achieve an important goal in your life, your first instinct is to look for the easiest way out and the quickest way to get there.

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Rome Was Not Built In A Day, And Neither Are Digital Businesses

Forrester eCommerce

As I’m returning from the Eternal City, where I’ve had the chance to walk around Rome’s Baroque architecture gems and explore its awe-inspiring art collections, I cannot stop myself from reflecting on how much talent, courage, and leadership it took to transform and build such an incredible city.

Why Back-to-School is Important for All Retail Marketers

Zaius

My Total Retail. The post Why Back-to-School is Important for All Retail Marketers appeared first on Zaius. Press

4 ways to leverage IIoT for B2B commerce

GetElastic

Previously published on Manufacturing.net. From voice-activated devices like Amazon Alexa to smart refrigerators, the Internet of Things (IoT) is slated to span over 75 billion connected devices by 2025.

B2B 138

How To Improve Google Rankings Of Your Online Retail Store

Retail TouchPoints

By Sahil Kakkar, RankWatch It is really tough for online retail stores to boost their search engine visibility, since they have to optimize countless product pages for numerous categories. This leads to issues concerning metatags, URL structure, duplicate content and so forth.

Amazon’s “Give a Little Bit” Campaign Gives a Lot

BigCommerce

Amazon’s “Give a little bit” campaign literally checked all boxes. The singing delivery boxes cleverly used Amazon’s smile logo as lips… Ecommerce News advertising holiday

272: How To Get Free Press To Sell Your Products With Dawn LaFontaine

My Wife Quit Her Job

Today I’m thrilled to have Dawn LaFontaine on the show. Dawn was a finalist on the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash. Dawn runs an ecommerce business selling card board boxes for cats.

Books 156

The NSW Government Embarks On A Bold Journey To Improve Customer Experience (CX)

Forrester eCommerce

Weak Government CX Harms Mission Performance As customer expectations keep rising, governments around the world struggle to improve customer experience (CX).

7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Kissmetrics

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high?

SEO 189

Internet of Things (IoT) and its positive impact on ecommerce?

GetElastic

The Internet of Things (IoT) is impacting every sphere of personal and public life. The connected ecosystem of devices, sensors and applications is continuing to make great value additions to our life.

Editor Q&A: Which RSP Webinars Are You Anticipating The Most?

Retail TouchPoints

The Retail TouchPoints Retail Strategy and Planning webinar series kicks off on Monday, Sept.

CBD Banking and Financing Your CBD Venture: Where are the CBD-Friendly Banks?

BigCommerce

Hemp-derived CBD products: you can’t avoid them anymore. From the CBD edibles at your local pharmacy to the hemp moisturizing… Payments

271: The Top 5 Best Entrepreneurship Books Of All Time With Mani Vaya

My Wife Quit Her Job

Today I’m thrilled to have my buddy Mani Vaya on the show. Mani is someone who I met at the Menfluential conference formerly known as StyleCon and we hit it off right away.

Books 156

Bake Your Values Into Your Design System — Takeaways From Clarity 2019

Forrester eCommerce

Having a design system is now table stakes for companies that want to scale design, drive a consistent, seamless customer experience, manage design debt and technical debt, and free up designer time to solve new challenges — not re-invent the wheel.

Need to make a knockout online form? Consider Paperform

Ecommerce Platforms

Did you know, as many as half of all online marketers say that inbound marketing strategies, like onsite forms, are their primary source of lead generation? In light of this, more and more people are upping their online form game. Cue, Paperform.

Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO

Kissmetrics

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore.

SEO 181