January, 2019

Forrester + SiriusDecisions

Forrester eCommerce

Today Forrester closed the deal to acquire SiriusDecisions. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers.

Events 318

Understanding Ecommerce Website Costs and Total Cost of Ownership in 2019

BigCommerce

When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology

Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Zaius

Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics.

Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

Retail TouchPoints

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.

239: Paul Jarvis On Business, Happiness And Running A Company Of One

My Wife Quit Her Job

Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes.

Books 156

My top ten Forbes posts of 2018

Steve Dennis

As is my tradition, I start the year with a quick look back at the posts that got the most engagement in my role as a retail contributor for Forbes. Shockingly, none of the top ten were about Sears. So here, in order of popularity, is the top ten.

More Trending

How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

What’s the Difference Between Cart Abandonment and Checkout Abandonment?

Zaius

In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone.

Arts 227

It’s Time To Stop Talking Retail Innovation, And Start Doing It

Retail TouchPoints

By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation.

Amazon SEO – A Step By Step Process To Rank In Amazon Search

My Wife Quit Her Job

When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller.

SEO 152

The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.

Toys 185

Channel Data Is A Competitive Differentiator

Forrester eCommerce

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

The Build Vs. Buy Vs. Lease Paradigm

BigCommerce

Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.com… Ecommerce Technology

How to Run an Online Contest for Your B2C Brand

Zaius

If you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun. After hours (and hours) of browsing photos of golden sands and turquoise seas, I started seeing retargeted ads with contests to win vacations.

B2C 195

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

Retail TouchPoints

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels.

How Digital Marketing Will Change in 2019

Kissmetrics

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

CES 2019 Delivers Dazzling Tech But Disappointing Experiences

Forrester eCommerce

I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.

Why Website Backups Can Save Your Business

BigCommerce

Website backups are the insurance of online business. We often hear of major data breaches on the news, but data… Ecommerce Technology

Introducing Webforms and Preference Centers from Zaius

Zaius

Zaius Web Modals. Pop-ups may not be everyone’s favorite, but marketers know they work for acquiring new emails. This is exactly why Zaius now offers webforms for email signups, exit intent campaigns, and more.

Demo 195

Ship-From-Store – How It Can Be A Key Competitive Advantage For Physical Retailers

Retail TouchPoints

By Michael Manlapas, MetaPack Retailers and brands are important to consumers, and physical stores help to reinforce the connection between customer and brand, providing a marketing touch point that is harder to duplicate online.

How to Drive Traffic to a Brand-New Site with Little to No Money

Kissmetrics

I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage.

5 Future Ecommerce Trends of 2019

Ecommerce Platforms

Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers.

B2B 174

Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

Forrester eCommerce

The US Society of Automotive Engineers (SAE) has defined a scale to describe the autonomous capabilities that self-driving cars have — i.e., their levels of automation. link] Level 5 is full automation, which allows self-driving cars to operate with no human assistance.

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

B2C 163

Could A Digital Transformation Revive The High Street?

Retail TouchPoints

By Mustafa Khanwala, MishiPay Over the last 12 months, it seems online shopping has continued its strong growth, while more and more high-profile retailers face up to difficult trading conditions on High Streets and in shopping malls around the world.

7 Marketing Mistakes That Nearly Broke Me… Literally

Kissmetrics

When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author.

Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video: Article Assurance

How do you talk to your boards about cybersecurity? An old problem in a new world

Forrester eCommerce

Talking to our firms’ Board of Directors about security isn’t a new responsibility for most security leaders, it’s been on our collective agenda’s for many years. And yet, many security leaders still second guess the content and messages they share with their Board.

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Frictionless Commerce – the future of customer experience is seamless

GetElastic

As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead.

Blake Nordstrom: Gone too soon, but his impact on retail will long be remembered

Steve Dennis

I met Blake Nordstrom, co-president of the namesake retailer, only one time, and it was way back in 2005. I was an executive at Neiman Marcus, and many of us on the senior leadership team were attending the grand opening of our new store at the Shops of La Cantera in San Antonio, Texas.

Sneak Peek at NRF 2019 Retail’s Big Show

OrderDynamics

Sneak Peek at NRF 2019 Retail’s Big Show. As of this writing, we are one week away from NRF 2019 Retail’s Big Show. For retail, this is the big event. Last year’s show drew in 37,000 participants. This year, we expect even more to attend.

Square Payments Reviews What’s All the Fuss About?

Ecommerce Platforms

If you're considering Square as your mobile payment processor, then you're in the right place. Our Square reviews will tell you everything you need to know before you bite the bullet and use this service. Launched back in 2009, Square has undoubtedly grown over the last decade.