March, 2019

Tech Titans Google And Microsoft Are Transforming Cybersecurity

Forrester eCommerce

Last April, we outlined how the “Tech Titans” (Amazon, Google, and Microsoft) were poised to change the cybersecurity landscape by introducing a new model for enterprises to consume cyber security solutions. Security has long been delivered as siloed solutions located on-premise.

Visual Analysis Series: SEO Growth or Business Decline? eCommerce Edition

Canonicalized

Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction.

SEO 229

Engage Buyers Between Purchases with an Ecommerce Content Strategy

Zaius

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase.

Five Breakthrough Data-Driven Strategies To Win Retail Customers For Life

Retail TouchPoints

By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data.

Why You Need A Fulfillment Center And My Top 3PL Picks For 2019

My Wife Quit Her Job

One of the biggest challenges with running an ecommerce business is finding an efficient and inexpensive way to deliver your goods to the end customer. Unlike digital products which can be delivered via download or email, a physical product must be shipped using a carrier like USPS, FedEx or UPS.

17 Charts That Show Where Content Marketing is Heading

Kissmetrics

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars.

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Multilingual SEO: Site structure and best practices

Canonicalized

Multinational markets used to be a thing that only big companies can tap. However, as an online business, we have one big advantage that many small and medium businesses did not had in the past, the internet. The internet does not have borders and can be accessed from anywhere in the world.

SEO 249

Once Upon A Time: Brand Storytelling That Drives Conversions

Zaius

This is a guest blog post from Zmags. . It’s no secret that today’s online shopper is increasingly dissatisfied with traditional marketing methods. They don’t want to be sold to; they want to be engaged with through exciting narratives and interactive experiences.

Can Retailers Hold Their Own In The Battle Of DTC Vs. Private Label?

Retail TouchPoints

Direct-to-consumer (DTC) brands such as Dollar Shave Club , Casper. and Glossier have taken retail by storm in recent years — in fact, $3 billion in venture funding has gone to DTC brands since 2012, according to CB Insights.

Checkout on Instagram is Coming: What It Is, Why It Matters, and When You Can Get It

BigCommerce

Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce. Instagram’s… Product News

How to Create a Facebook Shop Page: Learn How to Sell on Facebook – A Step-by-Step Guide (March 2019)

Ecommerce Platforms

How many platforms are you currently selling products on? Three? Is one of those a Facebook Shop page? It should be. Here's why selling on Facebook makes a lot of sense: ?? “You need to learn how to sell on Facebook!”

The Future of Department Stores

Forrester eCommerce

The Department Store’s Bright Future Department Stores Can Enjoy a Bright Future. Department stores must change to survive and thrive fierce competition from brands’ direct to consumer initiatives. Synchronizing supply and demand to sell inventory at full price is one issue.

248: James Clear On How To Create The Right Habits To Grow Your Business

My Wife Quit Her Job

Today I’m thrilled to have my buddy James Clear back on the show. James’ most recent book, Atomic Habits, hit the New York Times bestseller list and the last time I checked, it was the #8 best selling book on all of Amazon.

Books 169

6 Ways to Avoid and Improve Email List Fatigue

Zaius

Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.

Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

Retail TouchPoints

By Michael Cross, Brightblue Consulting Consider it’s the late 1980s. Marketing analysts in the U.S. are completing work on a project known as “How Marketing Works,” studying historical data across 40 packaged goods companies.

How to Find the Right Keywords to Rank #1 on Google For

Kissmetrics

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace.

SEO 237

60 Amazing Online Clothing Stores and Their UX Tricks You Should Steal

Ecommerce Platforms

There are plenty of inspirational clothing stores and these 60 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different.

Atoms Get Their Revenge At The Intelligent Edge

Forrester eCommerce

My colleagues J.P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?” The answer: Atoms get their revenge.

Every Self Made Millionaire Has This Mindset…Do You?

My Wife Quit Her Job

Are you looking to become wealthy? Do you aspire to be filthy rich? Well chances are you are going about it all wrong. Before you can give yourself a shot at making life changing money, you must first develop the proper mindset. Recently, I had a Facebook Messenger conversation with a reader seeking business advice. He currently works 3 jobs that together require 90 hours per week. He is single with no children. He saves 30% of his income every month.

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Measuring Ecommerce Ad Attribution for Maximum Impact

Zaius

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done.

Understanding The Full ROI Of Implementing A Pop-Up Store

Retail TouchPoints

By Arnaud Cazaledes, Samsung SDS America Pop-up stores are one of the hottest trends in retail today, and for good reason. These short-term physical locations are being used across industries to drive sales and take advantage of seasonal (e.g. holiday themed) or event-related (e.g.,

How I Grew My Declining Google Traffic

Kissmetrics

When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope.

SEO 239

How To Sell T-Shirts Online And Actually Make a Profit

BigCommerce

People love t-shirts. They can make your entire outfit pop, help you make a statement, or be a conversation starter.… … Ecommerce Marketing

Backstage Pass: Three Key Takeaways From The 2019 RSA Conference Without Hitting the Expo Floor

Forrester eCommerce

Every year the RSA Conference provides an opportunity to attend a few keynotes and get together with friends, old and new, to discuss trends we’re seeing in the market.

How to Start a T-Shirt Business: 7 Things You Need to Know

Ecommerce Platforms

It's hardly surprising that 63% of people in their 20's want to start their own business. The freedom that comes with being your own boss is fantastic- not to mention the earning potential is also pretty enticing.

The Empowered Marketer: Greg Moore of Charlie Hustle

Zaius

Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. The shirt with a simple KC heart design went viral when the Royals won the World Series in 2014, but the brand hasn’t slowed down since.

Is Amazon’s Project Zero Enough To Quell Counterfeiting Fears?

Retail TouchPoints

Amazon is taking major steps to silence one of the long-held criticisms against its marketplace: the prevalence of counterfeit products.

247: How To Automate Your Amazon Wholesale Business With Trent Dyrsmid

My Wife Quit Her Job

Today I’m thrilled to have Trent Dyrsmid on the show. Trent is a serial entrepreneur, husband, and father who owns 3 companies, an Amazon ecommerce business, an SOP software company called Flowster and BrightIdeas.co which is a popular podcast and entrepreneurship publication.

Books 156

Product Taxonomy: Categorizing Your Website Hierarchy to Increase Sales

BigCommerce

Imagine you’re trying out a new recipe — one with a lot of unique, specific ingredients. You head to the… Conversion Rate Optimization Ecommerce Technology

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

Here at Forrester, we love all things music. Each office floor has a different musical theme and all the rooms are named after popular musicians of the time. It’s not uncommon to have a team meeting in Guns N’ Roses or an afternoon phone call in Jackson Browne.