July, 2024

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Generative AI Marketing Use Cases In APAC

Forrester eCommerce

I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).

Marketing 535
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eCommerce Site Analysis - The Basics

Groove

eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs to be firing on all cylinders before you focus on increasing traffic. This means it should be optimized using current industry best practices and converting visitors to customers.

eCommerce 359
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Exclusive: Automated Voice Agents are Hurting Customer Retention

Retail TouchPoints

Everyone’s been there — you try your mightiest to get the machine on the other end of the phone to understand what you need, until you give in to frustration and just begin to scream “representative.” Generative AI was supposed to change all that — with this magical new technology, automated voice agents were going to be smarter, more responsive and, most importantly, more accurate.

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Cyber Week, Cyber Monday, and Black Friday Trends:

Salsify

Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred the creation of other holiday shopping events, notably Cyber Monday and Cyber Week.

Events 157
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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FastSpring Levels Up Your Game Monetization at devcom & gamescom 2024!

FastSpring

Get ready to level up your game’s revenue potential at devcom and gamescom 2024! The video gaming world is converging on Cologne this August, and FastSpring is ready to level up your game monetization strategy. As a global D2C payment platform for video games, we’re excited to be on site at both events to show how we can help you streamline payments, boost sales, and go direct-to-consumer (D2C) without sacrificing convenience. devcom: Level Up Your Monetization Strategy Join us at Bo

Payments 141
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Black farmers call on Tractor Supply CEO to resign following diversity about-face

RetailDive

John Boyd, president of the National Black Farmers Association, a Tractor Supply shareholder and fourth-generation farmer, said he has tried to reach out to the company’s top executive.

Supplies 145

More Trending

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The shortlist for the Creative Retail Awards 2024 is LIVE!

365 Retail

After a close-fought judging process the shortlisted entries have been named. At a crucial time for the industry, The Creative Retail Awards is the ultimate celebration of innovation and excellence in retail, leisure and hospitality design. It allows retailers and creatives from around the world to compete for glory in a range of categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.

Leisure 115
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Google’s Anti-Cookie Effort Crumbles; Privacy Efforts in Flux

Retail TouchPoints

After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog , the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to remove the online trackers. “In light of this, we are proposing an updated approach that elevates user choice,” Chavez wrote.

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Where Shoppers Find 2024 Holiday Gift Inspiration | Salsify

Salsify

It’s not exactly breaking news that the holiday shopping season remains the most important time of the year for brands and retailers — with consistently growing potential year after year.

Gifts 158
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State Farm Issues Ultimatum to California

RetailWire

California's largest insurer, State Farm, has issued a stark ultimatum to the California's Department of Insurance: approve significant rate hikes for home insurance or face the company's exit from the market.

Marketing 128
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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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Saks Global confirms layoffs

RetailDive

The HBC-owned business is prepping for its takeover of rival Neiman Marcus Group, which includes Bergdorf Goodman, a spokesperson said Wednesday.

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Google Finally Scraps Its Cookie Deprecation Plans

Forrester eCommerce

Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. After repeated delays in a four-year-long saga, marketers and advertisers grew increasingly skeptical. In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie.

B2C 461
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13 Custom GPTs to Generate Content

Practical eCommerce

Need a new ad, logo, presentation, image, or video? There's a custom GPT for that. The post 13 Custom GPTs to Generate Content appeared first on Practical Ecommerce.

Customer 126
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Amazon Teams with Better Business Bureau to Sue Fake Review Site

Retail TouchPoints

Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product listing pages or BBB business profiles. The suit, filed in King County Superior Court, is the latest effort by Amazon to stem the tide of fake reviews. On its own, Amazon blocked more than 250 million suspected fake reviews on its ecommerce site in 2023.

eCommerce 275
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Holiday Shopping Season: When Will Shoppers Start Spending? | Salsify

Salsify

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

eCommerce 157
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Del Taco Introduces Value Menu and Becomes No.1 in US

RetailWire

Del Taco has launched its new Del’s Real Deal Menu featuring 15 items, all priced at $2 and under. This value menu includes popular choices like tacos, burritos, nachos, and now includes freshly made chips & house-made guacamole.

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Conn’s to close over 70 stores amid bankruptcy speculation

RetailDive

The closures represent about 13% of its store fleet and come amid a Bloomberg report that the home retailer is prepping to file for bankruptcy.

Retail 125
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ServiceNow And Atlassian: The Rise Of IT Management Platforms

Forrester eCommerce

As one of the Forrester analysts in attendance this spring at the ServiceNow Knowledge 2024 and Atlassian Team 24 conferences, I noticed a palpable change.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Creative Retail Awards Finalises Shortlist for 2024 Celebration of Innovation

365 Retail

The shortlist for the Creative Retail Awards 2024 has been finalised after a rigorous judging process. At a crucial time for the industry, the Creative Retail Awards remain the ultimate celebration of innovation and excellence in retail, leisure, and hospitality design. This prestigious event allows retailers and creatives from around the world to compete for recognition in various categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.

Leisure 109
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Walmart Leases Space for Senior-Focused Primary Care in 23 Locations

Retail TouchPoints

Walmart will lease clinical space for senior-focused primary care centers at 23 Walmart Supercenter stores in Florida, Georgia, Missouri and Texas. Health care services company CenterWell will operate the clinics under its Senior Primary Care and Conviva Care Centers brands. While Walmart still offers pharmacy and optical services in many of its stores, the retailer recently exited the primary care business by closing all 51 Walmart Health centers, calling the business model unsustainable.

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Summit Spotlight: How Enhanced Content Engages Customers | Salsify

Salsify

Check out some highlights from the Digital Shelf Summit on how enhanced content helped digital leaders at Samsonite and The Legacy Companies.

Customer 158
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Sam’s Club Makes Controversial Membership Policy Changes

RetailWire

Sam's Club has quietly implemented a policy that requires shoppers to pay extra for access during designated hours, a revelation that sparked discussions among concerned consumers across various social platforms.

Consumer 119
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Reporter’s Notebook: Blockbuster still wants you to be kind, rewind

RetailDive

The video rental chain’s last-standing franchise location in Bend, Oregon, has both loyal customers and nostalgic fans.

Customer 123
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RAG Is All The Rage — Retrieval-Augmented Generation, Demystified

Forrester eCommerce

Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.

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NBCC issues recommendations to tackle illicit trade in stolen tobacco

TalkingRetail

The National Business Crime Centre is calling for Tobacco Track and Trace (TT&T) technology to be made available to policing in order to crack down on the illicit trade in stolen tobacco and its resale on the black market.

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Solving the Challenges of All-AI Ecommerce Search with a Hybrid Approach

Retail TouchPoints

Once the purview of science fiction, artificial intelligence (AI) has now permeated our everyday lives — from the home devices that recommend songs for our playlists, to the apps we use to monitor commuter traffic, to the chatbots that pop up to ask if we need any help. Unbeknownst to many consumers, AI has become a powerful force steering online searches — serving up search results that, ideally, match exactly what we’re looking for.

eCommerce 267
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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BIRKENSTOCK Opens First Retail Store in Paris’s Marais District

365 Retail

BIRKENSTOCK has announced the opening of its first retail store in France, located in the vibrant Marais district of Paris. This milestone marks a significant step in the brand’s retail expansion across Europe. The store, set to open on July 20, is situated just steps from Paris City Hall and the Picasso Museum, positioning it in the heart of one of the world’s fashion and cultural capitals.

Retail 104
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In-N-Out Owner Slams Viral Video of Non-Existent ‘Monkey Style’ Burger

RetailWire

In-N-Out Burger has been the subject of a viral TikTok trend, and the owner of the popular fast-food restaurant has had enough of the monkeying around.

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Dollar General agrees to settle OSHA safety violations for $12M

RetailDive

The agreement with federal regulators requires the retailer to reduce its inventory and improve stocking efficiency to avoid safety hazards like blocked emergency exits and access to fire extinguishers.

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Threading The Needle On Gen AI And Developer Experience

Forrester eCommerce

Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well… maybe I’ve heard that once or twice — I know a lot of developers who are connoisseurs of sarcasm).

Customer 451
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision