July, 2019

Security Budgets In Asia Pacific, 2019

Forrester eCommerce

It has taken me 15 months and a LOT of travel, listening and talking to feel confident enough to write this research for APAC. APAC is a unique region in its cultural, geographic, regulatory, security maturity and economic diversity.

Travel 270

263: How To Outsource Your Amazon Business For Less With Omer Riaz

My Wife Quit Her Job

Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses.

Events 260

Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition

BigCommerce

Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind blowing,… Ecommerce Marketing

The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut

Zaius

As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Will Department Stores Be History By 2030?

Retail TouchPoints

The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers.

More Trending

AutoML Is A Must-Have For Scaling Machine Learning Across The Enterprise

Forrester eCommerce

Whether you want to empower non-data scientists to build predictive models or boost your existing data scientists’ productivity, automated machine learning (autoML) solutions can help every organization looking to scale their use of machine learning.

Why Mailchimp Pricing Is Deceptive And Grossly Overpriced

My Wife Quit Her Job

The reason most people sign up for Mailchimp is because of it’s forever free plan. For no money whatsoever, you can store up to 2000 contacts and send up to 10000 emails per month. Sounds great right? But did you know that the free plan has very limited functionality?

Ecwid vs Woocommerce: Which Comes Out On Top?

Ecommerce Platforms

When it comes to ecommerce solutions , WooCommerce is a popular choice. In fact, they own as much as 28.18% of the market share! For years it's been a favorite with WordPress-lovers; however, there are plenty of other WooCommerce competitors out there…like Ecwid.

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?

Zaius

“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. The problem is that all of your marketing channels today are separate, from Facebook ads to email marketing to organic searches.

Why Organizations Need A Chief Supply Chain Officer, Despite Key Challenges

Retail TouchPoints

By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales.

7 Google Analytics Reports That Show How Your Blog is Really Performing

Kissmetrics

When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??.

Blog 214

How To Prepare For The Coming Recession

Forrester eCommerce

How To Prepare For The Coming Recession: Become An Adaptive Enterprise Recessions are notoriously hard to predict; the timing, severity, and characteristics of recessions are often missed, even by top economists.

264: What Amazon Strategies Are Working Today With Brad Moss

My Wife Quit Her Job

Today I’m thrilled to have Brad Moss back on the show. Brad is the former head of Seller Central at Amazon and he’s also the founder of ProductLabs.net where he helps Amazon sellers blow up their businesses. As a result, he has intimate knowledge of how Amazon works from the inside.

Siteground Review: Is It The Best Hosting Platform?

Ecommerce Platforms

This SiteGround review evaluates all the critical stuff you’d like to know – from its main features to the pricing schedule, and notable weaknesses. Some praise it for its excellent support and security. Others love it for its exemplary performance and uptime.

Turn Your Customer Service Team into an Upselling Machine

Zaius

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty.

Will ‘Dangerous Discounting’ Minimize Margins For The Back-To-School Season?

Retail TouchPoints

Deep discounting is arguably the top driver of holiday sales, as evidenced by the billions of dollars in revenue generated during high-promotion shopping days such as Black Friday and Cyber Monday.

Do Ecommerce Niches Really Lead To Riches? How To Identify Overlooked Product Opportunities To Increase Revenue

BigCommerce

According to Similarweb, Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month. … How to Sell Online

Digital Process Automation: An Important Part Of Your Digital Transformation Strategy

Forrester eCommerce

Driving successful digital transformation will require developing a lot of software – much more than we’ve ever had to in the past. One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand. age of the customer

How To Buy From Alibaba Safely (Without Getting Ripped Off)

My Wife Quit Her Job

If you’ve been following my blog and podcast, you know that I do a lot of my sourcing from China. In fact, I travel to the Canton Fair in GuangZhou, China every other year to look for suppliers and figure out how to get the most bang for my buck.

Travel 170

Marketo Review: Your Must-Have Marketing Solution (June 2019)

Ecommerce Platforms

Converting customers is tough. You need a lot more than just an awesome website and a great product. With so many options to choose from, today's customers need to be convinced that your solution is the best one on the market. So, how do you show them how amazing you are? Simple.

Zaius How-To: Mastering The Customer Lifecycle

Zaius

Learn how the Zaius Customer Lifecycle can power your marketing strategy, including deep segmentation and triggered personalized messages according to exactly where your buyers are in the lifecycle. The post Zaius How-To: Mastering The Customer Lifecycle appeared first on Zaius

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 billion.

Negative Keywords: The Definitive Guide

Store Growers

Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability.

You Need A Design System — Here’s Why

Forrester eCommerce

A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes.

262: How Amazon Counterfeits Nearly Destroyed A 7 Figure Business With Kevin Williams

My Wife Quit Her Job

Today I’m really excited to have Kevin Williams back on the show. Kevin runs the site BrushHero.com where he sells a power cleaning brush. Last time we spoke on episode 209, Kevin’s company was doing great, sales were going gangbusters and they had just been on Shark Tank.

Events 170

The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

Store management and payment processing – the two functions that pretty sum up what you should expect from a POS system. In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. But, here’s the thing.

On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM

Zaius

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions.

Demo 195

Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

By Daniel Shapiro, Red Points The chances are, if you come across a listing selling a pair of Birkenstocks on Amazon.com, there is a high risk they are fakes or from an unauthorized seller.

New Study: What 100 Social Media Followers Are Really Worth

Kissmetrics

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue.

Value For Customers: The New Frontier For CX Professionals

Forrester eCommerce

Most firms love to talk about the value of customers but don’t get value for customers right. That’s ironic because customers that get value create business value in return by increasing profitability and market share. Academia has written about value for customer for decades.

With the RealReal’s blockbuster IPO is ‘recommerce’ retail’s next big thing?

Steve Dennis

It’s hard not to be impressed with The RealReal’s stock market debut. The luxury reseller raised $300MM in its initial public offering and saw its shares soar nearly 45% before settling in at at a market capitalization of $2.4 billion. Not too shabby.

MailerLite Review: Powerful Email Marketing for Ecommerce

Ecommerce Platforms

Email marketing has been around for quite some time and it doesn't seem to be going away anytime soon. That's great news for online businesses, since you have the opportunity to improve conversions with automated workflows and send out email newsletters to your best customers.

Marketing Unboxed: The Honest Company’s Marketing Cleans Up

Zaius

Looking for sustainable and organic products for your home? The Honest Company has you covered. The CPG brand offers products like diapers, body wash, and cleaning spray via convenient recurring subscriptions.