2024

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Generative AI Marketing Use Cases In APAC

Forrester eCommerce

I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).

Marketing 533
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Saks Parent HBC to Buy Neiman Marcus Group for $2.65 Billion, Including Investment from Amazon

Retail TouchPoints

Marking the culmination of nearly seven years of on-again, off-again negotiations, HBC , parent company of Saks Fifth Avenue and Bergdorf Goodman , will acquire another storied luxury department store brand, Neiman Marcus , for $2.65 billion. Amazon will be an investor in the newly formed Saks Global , which also will include the Saks Off 5 th brand.

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Deep in the Leaky Bowels of Google Search

Bryan Eisenberg

News of a Google algorithm leak has surfaced, unveiling a wealth of documents that shed light on Google Search “signals.” These records reveal an astonishing number of over 14,000 ranking factors or signals. As the community delves into these documents, conducting their own research and testing, a flood of insights is bound to emerge in the coming days.

Document 290
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At the time of writing, Hi-Rez’s 2014 release SMITE sits at #15 on Steam’s “Most played Massively Multiplayer games” list , with SMITE’s Steam page boasting 40+ million players.

Games 191
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Black farmers call on Tractor Supply CEO to resign following diversity about-face

RetailDive

John Boyd, president of the National Black Farmers Association, a Tractor Supply shareholder and fourth-generation farmer, said he has tried to reach out to the company’s top executive.

Supplies 145
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BMW, Jaguar Land Rover, and Volkswagen Used Banned Chinese Parts

RetailWire

BMW, Jaguar Land Rover (JLR), and Volkswagen (VW) have been found to have utilized components from a banned Chinese firm, implicating potential ties to forced labor practices.

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13 Custom GPTs to Generate Content

Practical eCommerce

Need a new ad, logo, presentation, image, or video? There's a custom GPT for that. The post 13 Custom GPTs to Generate Content appeared first on Practical Ecommerce.

Customer 118
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Currys Invests in 115 Stores with Major Upgrades Planned for 50 Megastores

365 Retail

Currys has announced further investments in its store portfolio. This year, 115 Currys stores are set to receive significant investments, with 50 of its largest stores, or megastores, undergoing major upgrades across the UK. The investments aim to enhance the blended in-store and online omnichannel model that is crucial to Currys’ customers, with two-thirds using stores to make their purchases.

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IBM Surrenders SIEM While PANW Tries To Gain Ground On Tech Titans

Forrester eCommerce

In a busy week for SIEMs to be merged or divested, Palo Alto Networks (PANW) announced that it’s acquiring IBM’s QRadar SaaS business and migrating those customers to its Cortex® XSIAM® platform. In addition, PANW gets QRadar intellectual property rights as part of the deal.

Other 525
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Our New Converstational AI Wave: GenAI And LLMs Drive A Vendor Revolution

Forrester eCommerce

Let me start by stating the obvious: Automation has its best home in the contact center. At many brands, agents make up 10% of the workforce. They are the face of your brand to your customers, providing critical empathy and solving important problems.

Customer 521
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Announcing Our Inaugural AI Foundation Models For Language Forrester Wave™ — 21 Criteria To Consider, Beyond Benchmarks

Forrester eCommerce

AI researchers and scientists love their benchmarks and model parameter counts, but perhaps not as much as tech journalists love to report on them. Every week there is news about a model beating a benchmark or exceeding parameter counts.

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Digital Sovereignty Is Changing The Cloud Market

Forrester eCommerce

In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.

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Forrester’s Top 10 Emerging Technologies For 2024: As AI Dominates, Security Becomes Paramount

Forrester eCommerce

Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.

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The State Of Consumer Usage Of Generative AI, 2024

Forrester eCommerce

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not.

Consumer 490
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Rethinking IT Strategy: A Comprehensive Blueprint for Success

Forrester eCommerce

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.

Customer 407
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The Global State Of B2B Events — Eight Key Findings On Event Trends From Forrester’s Recent Survey

Forrester eCommerce

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends.

Events 429
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Bring Data To The Other 80% Of Business Intelligence Users

Forrester eCommerce

Many of us remember the old days of enterprise business intelligence (BI) delivery where all requests for new or changed queries, reports, and dashboards had to go through a centralized IT team of BI and data professionals.

Other 437
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It’s Time For A Revenue Process Transformation

Forrester eCommerce

Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.

B2B 447
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)

Forrester eCommerce

The future of human-machine interaction (HMI) will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies: generative AI, language AI, adaptive AI, somatic interfaces, spatial interfaces, and virtual people, respectively. But these technologies are still immature, and the road ahead is fraught with challenges.

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Low AIQ Threatens Employees, Customers, And Your AI Initiatives

Forrester eCommerce

The bright light of AIQ shines in this office. Image source. Low AIQ Undermines Your AI Ambitions If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. You’re also underestimating the amount of training and upskilling your employees need to productively use these tools.

Customer 475
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An Actual Complete List Of SOC Metrics (And Your Path To DIY) 

Forrester eCommerce

I take a lot of inquiry questions from Forrester’s security and risk clients about security operations (SecOps). A common question I get is, “What core metrics does SecOps need to track?

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Slouching Towards Ubiquity: Five Notable Fintech Companies

Forrester eCommerce

Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.

Customer 478
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Forrester eCommerce

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 477
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The Future is Now: TuringBots Will Collapse the Software Development Life Cycle Siloes 

Forrester eCommerce

Thanks to TuringBots (AI and generative AI for software development), software development is on the cusp of a transformative change, one that promises to redefine the way development teams collaborate, create, and deploy applications.

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Synthetic Data: Meet The Unsung Catalyst In AI Acceleration

Forrester eCommerce

Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.

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Global Accessibility Awareness Day 2024: The Business Case For Accessibility Grows Stronger

Forrester eCommerce

In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work. Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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InfoSecurity Europe 2024: Next-Gen & AI Dominate The Show Floor

Forrester eCommerce

InfoSecurity, once known as the RSA of Europe, annually brings together around 20,000 and 500 exhibitors to share knowledge in over 200 sessions, network and showcase the latest solutions.

Travel 438
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Gen AI Just Got a Little Less Opaque

Forrester eCommerce

Yesterday the AI startup Anthropic published a paper detailing the successful interpretation of the inner workings of a large language model (LLM). LLMs are notoriously opaque – their size, complexity, and numeric representation of human language have hitherto defied explanation – so it’s impossible to understand why inputs lead to outputs.

Customer 441
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The Paid Media Paradox

Forrester eCommerce

Digital marketers like digital marketing much more than consumers do. A new report explores in greater depth how consumers’ behaviors contradict marketers’ investments.

Consumer 383
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Architects Demonstrate Value By Showcasing Business Outcomes.

Forrester eCommerce

Enterprise architecture teams must take action to demonstrate their value to the overall business — read this blog for some key best practices and activities that EA professionals can undertake.

Blog 405
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.