INDUSTRY INSIGHTS YOUR PEERS ARE READING
Those of you who have followed me since the beginning know that I’ve been running a 7 figure ecommerce store since 2007. But did you know that email marketing makes up over 30% of my sales? MORE
Retail TouchPoints. successfully wrapped up its fifth Retail Innovation Conference. last week, and there was no shortage of insights shared throughout the three-day event. MORE
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. MORE
When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic? MORE
Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. MORE
Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. MORE
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. MORE
In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. MORE
We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. MORE
Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. MORE
Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. MORE
Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles. MORE
Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction. MORE
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. MORE
325 Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution. MORE
I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. MORE
In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members. MORE
By Jeremy Witikko, Cisco Retail is not what it used to be. With so many new, enriching and interesting things to do in this world, traditional shopping just doesn’t have the shine it used to. MORE
According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know. MORE
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. MORE
Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. MORE
L’Occitane new experiential retail concept store in New York. I keep reading that success in retail today is all about the experience. MORE
Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty MORE
This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that? MORE
If you are looking to import Alibaba wholesale products from Asia, then this post will teach you how to use Alibaba the right way so you don’t get ripped off. But before you begin searching for Chinese suppliers, you need to be prepared. MORE
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Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior? MORE
When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology MORE
Multinational markets used to be a thing that only big companies can tap. However, as an online business, we have one big advantage that many small and medium businesses did not had in the past, the internet. The internet does not have borders and can be accessed from anywhere in the world. MORE
By Praveen Kanyadi, SpotCues Retail operations are the backbone of every store, regardless of whether it’s a small business or a large big box retailer. MORE
Zaius
MARCH 25, 2019
We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.
Forrester eCommerce
MARCH 22, 2019
Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution.
Canonicalized
FEBRUARY 27, 2019
Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior?
My Wife Quit Her Job
MAY 12, 2019
Those of you who have followed me since the beginning know that I’ve been running a 7 figure ecommerce store since 2007. But did you know that email marketing makes up over 30% of my sales?
Store Growers
JANUARY 15, 2019
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.
BigCommerce
JANUARY 4, 2019
When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology
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Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
MAY 14, 2019
When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic?
GetElastic
APRIL 29, 2019
According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know.
Steve Dennis
MAY 1, 2019
L’Occitane new experiential retail concept store in New York. I keep reading that success in retail today is all about the experience.
Zaius
MARCH 27, 2019
This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?
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Zaius
MARCH 21, 2019
Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.
Forrester eCommerce
APRIL 23, 2019
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track.
Canonicalized
MARCH 1, 2019
Multinational markets used to be a thing that only big companies can tap. However, as an online business, we have one big advantage that many small and medium businesses did not had in the past, the internet. The internet does not have borders and can be accessed from anywhere in the world.
My Wife Quit Her Job
FEBRUARY 12, 2019
If you are looking to import Alibaba wholesale products from Asia, then this post will teach you how to use Alibaba the right way so you don’t get ripped off. But before you begin searching for Chinese suppliers, you need to be prepared.
Store Growers
FEBRUARY 28, 2019
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool.
BigCommerce
FEBRUARY 1, 2019
Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty
Retail TouchPoints
MAY 17, 2019
By Praveen Kanyadi, SpotCues Retail operations are the backbone of every store, regardless of whether it’s a small business or a large big box retailer.
Kissmetrics
MARCH 19, 2019
I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars.
GetElastic
MAY 2, 2019
Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization.
Bryan Eisenberg
MARCH 7, 2019
Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles.
Zaius
JANUARY 17, 2019
Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.
Zaius
APRIL 18, 2019
Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.
Forrester eCommerce
JANUARY 11, 2019
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.
Canonicalized
MARCH 19, 2019
Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction.
My Wife Quit Her Job
MARCH 25, 2019
Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with.
Store Growers
MAY 16, 2019
In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry.
BigCommerce
JANUARY 18, 2019
According to Statista in 2017, annual retail ecommerce sales worldwide reached $2.3 trillion, and are projected to double by 2021.… … How to Sell Online
Retail TouchPoints
MAY 15, 2019
Retail TouchPoints. successfully wrapped up its fifth Retail Innovation Conference. last week, and there was no shortage of insights shared throughout the three-day event.
Kissmetrics
FEBRUARY 5, 2019
Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money.
GetElastic
APRIL 2, 2019
In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members.
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