2019

Meet Zam: Your Marketing Assistant

Zaius

We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.

How To Pick The Right Partners To Accelerate True Digital Transformation

Forrester eCommerce

Let’s face it, digital transformation efforts frequently over-promise and under-deliver. Many “transformations” fail to deliver on expectations simply because they are not really transformative.

Mobile 329

Cohort Analysis: How to Study Cohorts for Actionable Insights

Canonicalized

Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior?

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How To Start A TShirt Business For Under $3 With Your Kids

My Wife Quit Her Job

Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:).

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

As Holiday Seasons Stretch, How Should Retailers Prepare?

Retail TouchPoints

Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more.

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The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.

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What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

What It Takes to Create and Measure an Effective Influencer Program

Zaius

An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising.

Embed AI in your digital supply chain to win, serve, and retain customers

Forrester eCommerce

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Impact Of Learning On Your CX Transformation

Forrester eCommerce

When Forrester asked business leaders what priority actions they’re taking to improve employee experience, the top response was increasing access to training and skill development.

The Future Of Work Is An Adaptive Workforce

Forrester eCommerce

To Build An Adaptive Enterprise, Build An Adaptive Workforce The future of work isn’t something that happens to you — it’s something you create for your company and your own career. Unfortunately, C-level technology and business leaders are often uncertain on how to do it.

Infrastructure Automation Platforms: Coopetition At Its Fiercest

Forrester eCommerce

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” ” The term, while valid, is old.

Filter ranges in Tableau with Parameter Action Intervals

Canonicalized

Say what? What I am trying to achieve is quite simple: offer the ability to filter a range using parameters, make it easy to use and give it a clean look. Before parameter actions (pre Tableau 2019.2)

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263: How To Outsource Your Amazon Business For Less With Omer Riaz

My Wife Quit Her Job

Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses.

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The Cost Of Losing Creativity

Forrester eCommerce

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. The value of agency creativity is at risk of disappearing.”

Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition

BigCommerce

Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind blowing,… Ecommerce Marketing

5G In The Manufacturing Sector

Forrester eCommerce

5G and Industrie 4.0 are a very powerful combination. Together, they can lift and shift the manufacturing sector to a much higher level of digitization, in particular by maximizing the mobility, flexibility, and versatility of production.

Mobile 321

Design Thinking Can Deliver an ROI of 85% or Greater

Forrester eCommerce

The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value.

Why B2C Branding is Really a Management Tool

Zaius

This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

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IoT And Blockchain: Are We There Yet?

Forrester eCommerce

The internet of things (IoT) and blockchain. They should go together like strawberries and cream, right?

Collective Bargaining: Your Biggest Risk In The Age Of The Customer

Forrester eCommerce

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer?

Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester eCommerce

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but.

How Automation Is Impacting Enterprises In 2019

Forrester eCommerce

Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track.

9+ reasons on why Tableau is extraordinary

Canonicalized

The first time I had the chance to test the tool, I didn't see it. Fast forward to the present, and I am using Tableau every day. I can't imagine life without it! I decided to expand on the reasons I believe this software is extraordinary.

7 Email Autoresponders That Make Money On Autopilot For Your Online Store

My Wife Quit Her Job

Those of you who have followed me since the beginning know that I’ve been running a 7 figure ecommerce store since 2007. But did you know that email marketing makes up over 30% of my sales?

Make No Mistake — Microsoft Is A Security Company Now

Forrester eCommerce

Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution.

Ecommerce UX: What It Takes to Create the Best User Experience for Your Online Store

BigCommerce

Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing

Employee Engagement And Cultural Transformation Drive Customer Experience

Forrester eCommerce

Employee engagement is critical for customer experience. age of the customer culture digital transformation employee engagement employee experience human resources management applications

The Secret Factor to Surviving in an Amazon World: Emotional Connections

Zaius

Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

Are Outdated Core Applications Holding You Back?

Forrester eCommerce

You’ve been building flashy mobile apps, creating wonderful systems of engagement to improve customer experience, but your digital program still has not delivered. Because you’ve neglected the modernization of your core systems.

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Data literacy matters. Do we have to spell it out?!

Forrester eCommerce

In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […].

Adaptive Enterprises Are Growing At 3x Faster Than Competitors

Forrester eCommerce

Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business.