INDUSTRY INSIGHTS YOUR PEERS ARE READING
The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. MORE
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. MORE
Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes. MORE
Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant. MORE
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more. MORE
Today Forrester closed the deal to acquire SiriusDecisions. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers. MORE
I met Blake Nordstrom, co-president of the namesake retailer, only one time, and it was way back in 2005. I was an executive at Neiman Marcus, and many of us on the senior leadership team were attending the grand opening of our new store at the Shops of La Cantera in San Antonio, Texas. MORE
As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. MORE
Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies MORE
By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation. MORE
If you're considering Square as your mobile payment processor, then you're in the right place. Our Square reviews will tell you everything you need to know before you bite the bullet and use this service. Launched back in 2009, Square has undoubtedly grown over the last decade. MORE
When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller. MORE
We assume people are rational. If you’re a retailer and offer a good product wrapped in delightful service then customer reviews will pour in. Wrong. Let me tell you about a recent delightful experience. I purchased jewelry for my wife online (thanks for all your help, Ron ). MORE
When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. MORE
I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. MORE
In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone. MORE
If you are the sort of person who tracks stories on retailers’ holiday sales performance you know a certain ebullience has set in. On the heels of optimistic forecasts by the National Retail Federation and others, Mastercard’s SpendingPulse indicates that retail had the “best” season in six years , with overall sales growing 5.1%. Online shopping alone was up over 19%. So there should be joy throughout the land right? Well, not so fast. MORE
Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journeys end with a conversion. MORE
Website backups are the insurance of online business. We often hear of major data breaches on the news, but data… Ecommerce Technology MORE
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. MORE
By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience. MORE
Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers. MORE
If you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun. After hours (and hours) of browsing photos of golden sands and turquoise seas, I started seeing retargeted ads with contests to win vacations. MORE
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. MORE
Did you know, as many as 86% of B2B companies blog- and for a good reason, it gets results! Websites with blogs have as many as 434% more indexed pages in comparison to brands that don't. The stats speak for themselves. If your business isn't producing content, it should be. MORE
When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology MORE
NRF 2019: The Big Day. International day is all well and good. It is fun, and amazing to meet so many people from around the world. But truly, the big day is the first Monday of the show. And, yesterday’s opener was no exception. MORE
Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. MORE
Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.com… Ecommerce Technology MORE
The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. MORE
Sneak Peek at NRF 2019 Retail’s Big Show. As of this writing, we are one week away from NRF 2019 Retail’s Big Show. For retail, this is the big event. Last year’s show drew in 37,000 participants. This year, we expect even more to attend. MORE
Forrester eCommerce
JANUARY 3, 2019
Today Forrester closed the deal to acquire SiriusDecisions. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers.
BigCommerce
JANUARY 4, 2019
When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology
Zaius
JANUARY 15, 2019
Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics.
Retail TouchPoints
JANUARY 14, 2019
By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.
My Wife Quit Her Job
JANUARY 9, 2019
Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes.
Steve Dennis
JANUARY 2, 2019
As is my tradition, I start the year with a quick look back at the posts that got the most engagement in my role as a retail contributor for Forbes. Shockingly, none of the top ten were about Sears. So here, in order of popularity, is the top ten.
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Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
JANUARY 15, 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.
Ecommerce Platforms
JANUARY 4, 2019
Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers.
GetElastic
JANUARY 14, 2019
The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.
Forrester eCommerce
JANUARY 2, 2019
It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan.
BigCommerce
JANUARY 7, 2019
Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies
Zaius
JANUARY 1, 2019
In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone.
Retail TouchPoints
JANUARY 11, 2019
By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation.
My Wife Quit Her Job
JANUARY 1, 2019
When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller.
Steve Dennis
JANUARY 8, 2019
I met Blake Nordstrom, co-president of the namesake retailer, only one time, and it was way back in 2005. I was an executive at Neiman Marcus, and many of us on the senior leadership team were attending the grand opening of our new store at the Shops of La Cantera in San Antonio, Texas.
OrderDynamics
JANUARY 8, 2019
Sneak Peek at NRF 2019 Retail’s Big Show. As of this writing, we are one week away from NRF 2019 Retail’s Big Show. For retail, this is the big event. Last year’s show drew in 37,000 participants. This year, we expect even more to attend.
Kissmetrics
JANUARY 2, 2019
I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage.
Ecommerce Platforms
JANUARY 15, 2019
If you're considering Square as your mobile payment processor, then you're in the right place. Our Square reviews will tell you everything you need to know before you bite the bullet and use this service. Launched back in 2009, Square has undoubtedly grown over the last decade.
GetElastic
JANUARY 3, 2019
As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead.
Forrester eCommerce
JANUARY 11, 2019
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.
BigCommerce
JANUARY 2, 2019
Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.com… Ecommerce Technology
Zaius
JANUARY 8, 2019
If you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun. After hours (and hours) of browsing photos of golden sands and turquoise seas, I started seeing retargeted ads with contests to win vacations.
Retail TouchPoints
JANUARY 9, 2019
The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels.
Omnisend
JANUARY 6, 2019
Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.
Steve Dennis
JANUARY 6, 2019
If you are the sort of person who tracks stories on retailers’ holiday sales performance you know a certain ebullience has set in. On the heels of optimistic forecasts by the National Retail Federation and others, Mastercard’s SpendingPulse indicates that retail had the “best” season in six years , with overall sales growing 5.1%. Online shopping alone was up over 19%. So there should be joy throughout the land right? Well, not so fast.
OrderDynamics
JANUARY 15, 2019
NRF 2019: The Big Day. International day is all well and good. It is fun, and amazing to meet so many people from around the world. But truly, the big day is the first Monday of the show. And, yesterday’s opener was no exception.
Kissmetrics
JANUARY 8, 2019
When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author.
Ecommerce Platforms
JANUARY 10, 2019
Did you know, as many as 86% of B2B companies blog- and for a good reason, it gets results! Websites with blogs have as many as 434% more indexed pages in comparison to brands that don't. The stats speak for themselves. If your business isn't producing content, it should be.
GetElastic
JANUARY 7, 2019
Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journeys end with a conversion.
Rishi Rawat
JANUARY 7, 2019
We assume people are rational. If you’re a retailer and offer a good product wrapped in delightful service then customer reviews will pour in. Wrong. Let me tell you about a recent delightful experience. I purchased jewelry for my wife online (thanks for all your help, Ron ).
Forrester eCommerce
JANUARY 12, 2019
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.
BigCommerce
JANUARY 11, 2019
Website backups are the insurance of online business. We often hear of major data breaches on the news, but data… Ecommerce Technology
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