2020

Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester eCommerce

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

Why Selling On An Etsy Store Is A Bad Idea Compared To Running Your Own Shop

My Wife Quit Her Job

As part of my weekly ecommerce research routine, I like to read and participate in various small business forums and one of my favorites is the Etsy forum. For all of you who have never heard of Etsy, Etsy is a marketplace for do it yourself and handmade goods.

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Expand Your Commerce Cross-Border in 2020: BigCommerce Multi-Currency Supports Your Global Growth

BigCommerce

The world is getting smaller. Globalization means products that were once available to a select few can now zip across… Product News

How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Zaius

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. With a rapidly growing market, competition is fiercer than ever. Health and beauty brands need to find a way to compete, and fast.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Do Channel Vendors Need Public Relations Anymore?

Forrester eCommerce

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel.

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Four Phases Of The Coronavirus Pandemic

Forrester eCommerce

In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March.

Three Steps To Improving Customer Experience In The Middle Of The COVID-19 Pandemic

Forrester eCommerce

Read the three essentials of customer experience that every organization should prioritize during the ongoing COVID-19 pandemic. age of the customer customer experience customer experience management pandemic promoted special report

Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.

Forrester eCommerce

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.

Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester eCommerce

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now. age of the customer B2B marketing pandemic promoted

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

The Pandemic Recession Demands a Digital Response

Forrester eCommerce

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal.

Guess what? GDPR enforcement is on fire!

Forrester eCommerce

Yes, you read the title of this blog well: GDPR enforcement is on fire! Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities.

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Shopify Blog – Should I Use WordPress For My Shopify Or BigCommerce Blog?

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This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online.

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Understanding the COVID-19 Effect on Online Shopping Behavior

BigCommerce

I don’t think it’s too soon to say that the COVID-19 global pandemic will likely be one of the defining… Ecommerce News

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Four Buying Intent Signals You May Be Missing

Zaius

Customers are constantly signaling their intent to buy your products and some of these signals are more obvious that others. How many are hidden in plain sight and that you may be missing? . Start by Analyzing the entire customer journey.

Micro UIs: Microservices Are Visual, Too

Forrester eCommerce

Stop Conflating Microservices With APIs Too often in client conversations, Forrester hears the terms “microservice” and “API” used interchangeably. To make your architecture and design patterns stronger, separate the two.

Don’t Succumb To Social Media Stockholm Syndrome

Forrester eCommerce

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess.

Digital-First Customer Service Solutions Emerge As Their Own Software Category

Forrester eCommerce

Customers expect more from customer service organizations. They expect you to value their time, to make engagement easy, and to deliver answers and resolutions in a highly personal manner and in the context of their actions and journeys.

Accelerate Digital Transformation With The Right Strategic Partner

Forrester eCommerce

In March 2020, as the implications of a global shutdown of physical offices became apparent, executives responsible for digital initiatives went into overdrive. If your firm is already digitally advanced, it’s likely to be faring far better than less advanced competitors by now.

Managing Mental Health And Burnout Is A Priority, Not A Nice-To-Have

Forrester eCommerce

The topic of CISO burnout has been something I’ve wanted to write about for a while. It is something I speak about to CISOs around the world regularly. Even before COVID-19, CISOs had a stressful job.

Forrester Expects A $2.1 Trillion Loss In Retail Sales Globally In 2020

Forrester eCommerce

With the ever-changing economic landscape, Forrester’s Forecastview team developed a scenario model to understand the short- and long-term impacts of COVID-19 on the retail industry.

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We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out

Forrester eCommerce

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far.

No matter how different your business is, you are in CX

Forrester eCommerce

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

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306: How My Student Angela Li Makes 6 Figures Selling Jewelry Without Advertising

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Today I’m happy to have Angela Li on the show. Angela is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling jewelry over at AzuraJewelry.com.

16 Workflow Automation Ideas for Ecommerce Businesses

BigCommerce

The ecommerce industry is booming. According to Statista, it was worth $3.535 billion at the end of 2019. That’s after year-on-year… General Ecommerce Tips

Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything

Forrester eCommerce

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon.

Peachtree Corners – One of the Smartest Smart Cities

Forrester eCommerce

This modern suburban city outside Atlanta, Georgia is driving one of the most empowering and successful Smart City initiatives on the planet.

Getting Digital CX Right Amid The Pandemic

Forrester eCommerce

Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.

A New Path to Shortening CDP Time to Value

Zaius

A new CDP isn’t just an investment in money—it can be an investment in time. Time to onboard, time to train, time to socialize, and, most importantly, time to value. That’s a lot of time.

Agile, DevOps, and COVID-19

Forrester eCommerce

Every other Friday, we have a meeting of the “DevOps Theme Team,” a group of Forrester analysts focused on next generation IT management approaches. We talk about Agile and DevOps, of course, but also extend into related areas like portfolio management and security.

How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester eCommerce

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?

PandemicEX: The Employee Experience of Coronavirus

Forrester eCommerce

What is the employee experience of a pandemic? Companies are making plans, governments are tracking the spread of the virus, but who is listening to the voice of the employees? What impact are they experiencing because of the coronavirus, even if they aren’t exposed to it?