INDUSTRY INSIGHTS YOUR PEERS ARE READING
Those of you who have followed me since the beginning know that I’ve been running a 7 figure ecommerce store since 2007. But did you know that email marketing makes up over 30% of my sales? MORE
By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales. MORE
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. MORE
The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers. MORE
The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value. MORE
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. MORE
Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:). MORE
Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. MORE
So you want to sell courses online? Maybe you have a knack for Adobe Illustrator or like the idea of making money by teaching people photography. MORE
Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. MORE
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. MORE
“Know your customer!” ” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it. MORE
How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. MORE
We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. MORE
Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing MORE
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. MORE
324 
Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind blowing,… Ecommerce Marketing MORE
Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution. MORE
Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers. MORE
Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands… Social Selling MORE
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. MORE
Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. MORE
Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses. MORE
This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that? MORE
Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business. MORE
An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising. MORE
Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior? MORE
Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important. MORE
(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. MORE
Do you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […]. The post Tune In To The Top Ten Marketing Podcasts of 2019 appeared first on Zmags. MORE
Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more. MORE
Employee engagement is critical for customer experience. age of the customer culture digital transformation employee engagement employee experience human resources management applications MORE
The first time I had the chance to test the tool, I didn't see it. Fast forward to the present, and I am using Tableau every day. I can't imagine life without it! I decided to expand on the reasons I believe this software is extraordinary. MORE
Zaius
MARCH 25, 2019
We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.
Forrester eCommerce
JUNE 18, 2019
Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. The value of agency creativity is at risk of disappearing.”
Canonicalized
FEBRUARY 27, 2019
Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior?
My Wife Quit Her Job
JULY 10, 2019
Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses.
Advertisement
An infographic listing the best practices companies can follow to bolster their e-commerce website.
Retail TouchPoints
MAY 29, 2019
Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more.
|
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
|
Store Growers
JANUARY 15, 2019
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.
Ecommerce Platforms
JANUARY 4, 2019
Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers.
Zmags
JANUARY 23, 2019
Do you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […]. The post Tune In To The Top Ten Marketing Podcasts of 2019 appeared first on Zmags.
Zaius
APRIL 2, 2019
Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.
Zaius
APRIL 4, 2019
An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising.
Forrester eCommerce
JUNE 7, 2019
The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value.
Zaius
MARCH 27, 2019
This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?
Canonicalized
MAY 24, 2019
The first time I had the chance to test the tool, I didn't see it. Fast forward to the present, and I am using Tableau every day. I can't imagine life without it! I decided to expand on the reasons I believe this software is extraordinary.
My Wife Quit Her Job
JUNE 3, 2019
Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:).
Retail TouchPoints
JULY 17, 2019
The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers.
BigCommerce
JUNE 20, 2019
Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing
Store Growers
FEBRUARY 28, 2019
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool.
Ecommerce Platforms
MARCH 8, 2019
So you want to sell courses online? Maybe you have a knack for Adobe Illustrator or like the idea of making money by teaching people photography.
Forrester eCommerce
MARCH 22, 2019
Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution.
Zaius
JANUARY 17, 2019
Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.
Zaius
MARCH 21, 2019
Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.
Forrester eCommerce
JUNE 6, 2019
(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but.
Forrester eCommerce
APRIL 23, 2019
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track.
Canonicalized
JUNE 28, 2019
“Know your customer!” ” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it.
My Wife Quit Her Job
MAY 12, 2019
Those of you who have followed me since the beginning know that I’ve been running a 7 figure ecommerce store since 2007. But did you know that email marketing makes up over 30% of my sales?
Retail TouchPoints
JULY 12, 2019
By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales.
BigCommerce
MARCH 27, 2019
Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands… Social Selling
Store Growers
FEBRUARY 13, 2019
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy.
Zaius
APRIL 18, 2019
Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.
Forrester eCommerce
JANUARY 11, 2019
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.
Zaius
JUNE 26, 2019
How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed.
Forrester eCommerce
MAY 21, 2019
Employee engagement is critical for customer experience. age of the customer culture digital transformation employee engagement employee experience human resources management applications
Forrester eCommerce
MAY 28, 2019
Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business.
Let's personalize your content