AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand.
In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI. Understand the difference between the generative side of AI and the decision-making side of AI, and how both matter in commerce. Then, explore use cases of AI in various industries and how it can quickly impact sales, conversions, and customer experience. Lastly, get a glimpse at where AI will go next and how you can measure its effectiveness going forward.