April, 2024

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Ecommerce Marketing Trends: Lessons from 'Stanley Cup' Success"

Salsify

The Stanley Quencher H20 Flowstate Tumbler , otherwise known as the “Stanley cup” (not to be confused with the hockey trophy) has become a status symbol.

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The Future of Retail is Multilingual

Retail TouchPoints

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

Retail 275
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Is Shopify One Page Checkout the Future of Online Shopping? Or Are There Issues?

Groove

You're constantly working to create an intuitive, simple, pleasant shopping experience for your customers, and our team is here to provide innovative solutions to take your business to the next level. At Groove Commerce, we're constantly on the lookout for ways to help improve your customer conversion rate, and we're excited about what the team at Shopify has to offer.

Shopify 195
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The future of e-commerce is video: 5 undeniable consumer stats

RetailDive

Consumers want more product videos and they want them now. It’s time to start thinking video-first.

eCommerce 123
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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10 Generative AI Prompting Tips for Ecommerce

Fastr

There is something to be said about the comfort of familiarity or fear of the unknown, but any wise ecommerce leader knows that stagnation is business suicide. Being innovative means being experimental and unafraid to not only do more and do better, but also to learn. However, when a technology tidal wave like AI floods the scene, even the most confidently creative and exploratory ecommerce teams may hesitate – wondering how to dive in, or which toe to use to test these new waters.

eCommerce 130
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What’s Lurking In Your Sales Culture?

Forrester eCommerce

Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.

B2B 460

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Web Marketing Checklist: 42 Tactics for Traffic and Sales

Practical eCommerce

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce.

Marketing 135
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Your Co-op boosts food waste reduction with extended Retail Insight partnership

TalkingRetail

Midcounties Co-operative has announced it will further food waste reduction efforts across its Your Co-op operations, extending its partnership with Retail Insight, provider of store operations execution software.

Retail 103
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How AI Improves Keyword Research

Practical eCommerce

Traditional keyword tools expand on an existing core term. AI tools discover new terms. The post How AI Improves Keyword Research appeared first on Practical Ecommerce.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Google Ads, meanwhile, has allowed companies to reach their target audiences like never before. And with the integration between Google Ads and Klaviyo, you can leverage the benefits of both. In this article, we'll cover everything you need to know about the powerful Klaviyo Google Ads integration, including the integration's key features, how to use them, a

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Low AIQ Threatens Employees, Customers, And Your AI Initiatives

Forrester eCommerce

The bright light of AIQ shines in this office. Image source. Low AIQ Undermines Your AI Ambitions If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. You’re also underestimating the amount of training and upskilling your employees need to productively use these tools.

Customer 491
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536: US Manufacturing Is NOT Dead! How To Make Textiles Profitably In The USA With Annette DeLancey

My Wife Quit Her Job

Today, I invited my friend Annette De Lancey on the show to talk about a question that I literally get asked at least once per week. How can you source from the USA and still remain competitive from a pricing stand point? In this episode, Annette outlines the exact process of prototyping and manufacturing textiles in the USA through her new company, She Makes Products.

eCommerce 295
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Total Wine, Hill Beverage and Snoop Dogg Partner to Deliver THC-Infused Beverages Nationwide

Retail TouchPoints

Hill Beverage products on display at Total Wine Beginning on the unofficial cannabis holiday of 4/20, Total Wine & More will make CBD and THC-infused beverages from Hill Beverage Co. available for delivery across the country in as little as 15 minutes. The “Do it Fluid” beverages, made in collaboration with Snoop Dogg and Death Row Records , come in CBD-only versions as well as Delta-9 and THC blends.

Customer 287
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fabric and Bounteous x Accolite to support “Store of the Future”

Fabric

A headless and modular technology built by e-commerce pioneers and made for modern e-commerce experiences. Request a platform demo today!

eCommerce 246
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Upsellit Awarded “Best Use of Data & Insights” at 2024 US Partnership Awards

UpSellIt

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! We are honored to be recognized amongst industry leaders paving the way for affiliate marketing. This accolade serves as a testament to our cutting-edge technology and strategic expertise that consistently deliver exceptional outcomes for our clients. About the US Partnership Awards The US Partnership Awards celebrate the individuals, companies, and technologies that foster outstanding outcome-base

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Before You Migrate Shopify To BigCommerce, Ask These Questions

Groove

Are you considering a switch from Shopify to BigCommerce for your eCommerce store? You're not alone. Many businesses outgrow Shopify's limitations and find BigCommerce offers a more scalable and feature-rich platform. This comprehensive guide will answer any questions, including why you should consider migrating and a step-by-step process. The team at Groove will walk you through the process of migrating from Shopify to BigCommerce, explore the benefits of making the switch, and explain why part

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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester eCommerce

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

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Is Lazada Legit And Safe? Read This Before You Buy

My Wife Quit Her Job

Lazada, known as the “Amazon of Southeast Asia,” is one of the largest ecommerce platforms in the region. But is Lazada legit and safe for shopping? Are their products genuine and can you sell on Lazada? In this Lazada review, I’ll explore the pros and cons of buying and selling on the platform, explain their policies, and share my thoughts on whether it’s worth your time.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations. Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Forrester eCommerce

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 (both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

Consumer 459
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Can Your IT Operating Model Keep Up With Cloud?

Forrester eCommerce

Cloud has driven enterprise IT transformation with speed and scale that was simply impossible with data centers alone. But operating models haven’t always kept up — and the mismatch means that old operating models impede the optimization of cloud IT.

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Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI

Forrester eCommerce

As the EU grinds the gears into action on the AI Act, the UK and US recently announced a “landmark agreement” on AI testing that broadly glosses over the lack of any firm governmental action in either country (other than executive orders and some Bletchley Park posturing last year). But do UK consumers care?

Consumer 449
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Buying Signals Help B2B Organizations Reignite Revenue Interactions

Forrester eCommerce

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce. From their consumer interactions, digitally savvy B2B buyers are aware they’re signaling their interests through their behavior, content consumption, and social interactions.

B2B 448
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Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Forrester eCommerce

Tech leaders are rethinking their strategic partnerships because silicon matters again. Whether your infrastructure is in the cloud, on-premises, or at the edge, or any combination thereof, the accelerators and specific features in your silicon can make an enormous difference to what you can do with AI and how quickly you can roll it out.

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When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People

Forrester eCommerce

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Marketing 446
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The European Accessibility Act Compliance Deadline Is Approaching — Are You Ready?

Forrester eCommerce

The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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It’s Time For Sales Leaders To Coach Sellers Like Athletes

Forrester eCommerce

Sales managers now have the visibility needed to coach sellers beyond the basics.

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One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Forrester eCommerce

Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values.

Marketing 433
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Learn How Humans And AI Will Unite In The Future Of Work

Forrester eCommerce

This year’s CX Summit North America will feature our latest insights into how AI will impact company culture, DEI priorities, customer experience, and more.

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Unlock the Power of AIOps

Forrester eCommerce

Businesses are increasingly reliant on technology to drive growth and innovation in a rapidly evolving digital landscape. The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems especially while maintaining a vital business-IT alignment. This is where AIOps and observability come into play.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.