Sat.Jun 15, 2024 - Fri.Jun 21, 2024

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Big Tech Will Not Solve Data Deprecation

Forrester eCommerce

In our most recent report on identity and measurement offerings from Google (Privacy Sandbox) and Apple (Private Click Measurement), we stumbled upon an ugly truth about data deprecation: Big tech will not solve this problem, and marketers shouldn’t wait any longer to test and identify practical in-market solutions.

Marketing 410
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Brutally Honest Advice From Failed Entrepreneurs (Who Lost Everything)

My Wife Quit Her Job

I am a lifelong student of business and after interviewing over 500 successful entrepreneurs on my podcast, what I’ve found most fascinating is not their successes but their failures. Surprisingly, a lot of the entrepreneurs I’ve interviewed have either gone bankrupt or almost lost it all at some point in their careers and we can learn from their mistakes.

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Summer Ecommerce Campaigns: Bringing the Seasonal Experience Online

Fastr

Whether your brand's sales burn brightest in the summer months or not, there are so many ways to leverage the season’s spirit to shine a different – and sunny – light on your products that pull summer-loving shoppers to your site. Leaning into summer-focused activities, color palettes, trends, and holidays like July 4th, Pride , or Labor Day ensures online shoppers can indulge in those long-awaited summer vibes not only outdoors, but also on their screens – and specifically on your pages.

Outdoor 147
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Building Custom CMS Templates with HubSpot

Groove

With HubSpot's Content Optimization System, or COS, users can create entire websites, blogs, landing pages and emails that are mobile-optimized out-of-box. These assets also integrate with HubSpot’s full suite of inbound marketing tools. Although HubSpot offers many pre-built templates and a basic Template Builder tool (no coding required), they also allow you to build templates using HubSpot Markup Language (HubL).

Customer 370
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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FDA Labeling Requirements for Grocery Brands 101 | Salsify

Salsify

Consumer food spending is at its highest level in more than four decades. According to the U.S. Department of Agriculture (USDA) , U.S. consumers spent 11.3% of their disposable personal income on food in 2022 — and prices are only rising. As a result, buyers are becoming more particular about what they purchase and comparing products.

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It’s Time For A Revenue Process Transformation

Forrester eCommerce

Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.

B2B 447

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543: Google Search Is Dying. Here Are Your Best Traffic Alternatives

My Wife Quit Her Job

With AI adoption accelerating at a super fast pace, Google search is declining and will continue to decline in the next couple of years. In fact, I predict that search will pretty much be dead in 2 to 3 years. So what are your traffic alternatives? This episode will cover other ways to generate traffic and sales. What You’ll Learn How Google is devaluing independent publishers Traffic Alternatives to Google Why Google search traffic is dying Sponsors SellersSummit.com – The Sellers S

Other 256
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Factors to Consider When Choosing a Shopware eCommerce Agency

Groove

Are you planning to build an online business using Shopware software ? The rise in eCommerce in recent years has made this a lucrative time for online stores — and Shopware provides an excellent solution that allows you to do business with customers all over the globe! But how can you ensure that you’re making the most of this eCommerce platform? Partnering with a Shopware agentur or agency can bring more customers your way — boosting your revenue and brand reputation.

eCommerce 195
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Automation Builders, Beware! Don’t Repeat The RPA Mistakes With Agentic Automation

Forrester eCommerce

Generative AI (GenAI) is an enabler for more automation — and is now getting embedded in many software vendors’ platforms with different names and labels such as AI agents, AI-led micro-automations, and autonomous workplace assistants (AWAs).

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Holiday Forecast: China-Direct Discount Apps will Attract Value-Conscious Consumers

Retail TouchPoints

It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly what many retailers are doing, particularly as the socio-economic environment continues to throw curveballs at commerce. “The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing.

Consumer 265
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Meet Carbon Surcharge: The newest addition to your shipping invoices

lateshipment

Major carriers all around the world increase the rates of their services at an average of 4 – 6% YoY. While carriers transfer this burden of inflation to shippers via increased merchants, most merchants do not do the same to their customers but instead absorb shipping costs as a marketing technique to attract customers. Returning to rate increases, carriers often cite reasons such as inflation around fuel surcharges and worker demand (particularly around the holiday season), and with the

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Shopware's B2B Funtionality is Making Waves In The US

Groove

In the middle of 2023, Shopware B2B was launched, an opportunity to engage with customizable functionalities that enable merchants to tailor each element to their specific needs. The Shopware B2B suite is a game changer for organizations, providing a powerful digital commercial platform designed to support and grow B2B companies. Since its launch, Shopware has provided some outstanding benefits to companies in the business to business sector.

B2B 195
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Adapt Or Die: Banks Face An Extinction Event

Forrester eCommerce

Imagine a species that’s inflexible, stuck on behaviors suited to their ecological niche but unable to adapt — one that is slow, unintelligent, and unaware of its surroundings. Now, dramatically change their environment. Sounds like a recipe for extinction, right? Well, that’s how legacy, monolithic banking systems are: inflexible, siloed, and product-centric; closed, batch-based, unintelligent, and security-challenged — relics of a bygone era.

Banking 407
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How Albertsons’ Digital Tools Help Relieve the ‘Cognitive Load’ of Food Shopping and Prep

Retail TouchPoints

People think about food an average of 226 times a day, according to research by Albertsons. Even accounting for food’s essential nature, that’s a lot of thoughts — but when you factor in everything that goes into the planning, shopping and preparing of all of the day’s meals, it starts to make a lot of sense. Albertsons’ Jill Pavlovich at CommerceNext.

eCommerce 275
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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News: Japan Enacts Regulatory Law Targeting Apple and Google Smartphone Marketplace Dominance

FastSpring

Japan has become the latest country to enact regulatory laws targeting companies such as Apple Inc. and Google LLC from limiting third-party companies that want to distribute and monetize their own apps on Google and Apple devices. Per Kyodo News , “The law will prohibit the providers of Apple’s iOS and Google’s Android smartphone operating systems, app stores and payment platforms from preventing the sale of apps and services that directly compete with the native platforms’ own.

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The Shopware SEO Guide: Key Settings & Strategies for Success

Groove

Many factors contribute to the success of an online store. You need high-quality images and great product descriptions. You'll want to provide your customers with multiple payment options, and free shipping is always a plus. Even so, no online business can afford to forget the importance of SEO. Over 40% of e-commerce traffic comes from Google. This means that a Shopware site that isn't optimized could lose out on a significant number of visitors and sales.

SEO 195
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Customer Experience Quality In The US Falls To An All-Time Low

Forrester eCommerce

US consumer perceptions of CX quality are now at their lowest point since the inception of the Forrester Customer Experience Index (CX Index™). Read a few of the key takeaways from our just-launched report.

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Bob’s Stores, EMS File for Bankruptcy Protection

Retail TouchPoints

Bob’s EMS Holdings, parent company of Bob’s Stores and Eastern Mountain Sports (EMS), has filed for Chapter 11 protection in the U.S. Bankruptcy Court in Delaware. The retailers, which operate approximately 50 stores and employ nearly 800 full- and part-time employees, generated $131.85 million in net revenue last year, according to CEO David Barton in documents filed with the court.

Document 253
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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FastSpring at Turing Fest 2024!

FastSpring

Ready to join the ultimate gathering for tech enthusiasts and innovators? If so, join FastSpring at Turing Fest 2024! Look for the signage to the FastSpring Meeting Space, where there’s plenty of room to sit down and chat in person! Join us at the Edinburgh International Conference Centre in Edinburgh, Scotland on July 9 and 10 for an extraordinary event dedicated to all things technology and innovation.

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eCommerce Tech Stack: Choosing the Right Fit for 2024 & Beyond

Groove

Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. This comprehensive guide will provide an in-depth analysis of the key factor that impacts eCommerce merchants, including eCommerce technology stack, and explore the challenges associated with different approaches.

eCommerce 195
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Overall Canada Customer Experience Quality Drops To A Historic Low

Forrester eCommerce

Scores for Canadian companies are at their lowest point since Forrester’s Customer Experience Index (CX Index™) began. Read a few of the key findings from our Canada rankings report.

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TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

Retail TouchPoints

TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The social platform also has created an advisory board to help facilitate future gen AI development at the company and discuss responsible use. The new tools join a suite of gen AI-enabled ad solutions, under the banner name Symphony, unveiled in May at the annual TikTok World event.

Marketing 260
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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Eastern Mountain Sports, Bob’s Stores file for bankruptcy

RetailDive

The chains, in a “liquidity crisis” since their bank found them to be in default, require emergency funding to make payroll Friday.

Banking 130
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How to Take a Customer-Centric Approach to Assortment Planning

Dynamic Action

Summary With traditional retail silos, product teams often do not have access to crucial customer data when in the planning phase of building an assortment. By bringing customer segmentation data into your planning process, you can proactively create a more customer-centric strategy rather than reacting to this data after all of the work has been done.

Customer 109
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And So It Begins: Insights From Splunk’s First.conf With Cisco

Forrester eCommerce

Last week, Splunk held its annual user conference – conf – in Las Vegas with over 4,000 customers, partners, and sponsors in attendance. While this was the 15th.conf, it was the first ever as a Cisco company. The tagline “the Splunk you love, only better” was ubiquitous throughout the conference.

Customer 266
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Starbucks and Marriott Bonvoy Link Loyalty Programs

Retail TouchPoints

Starbucks customers who are traveling often seek out the familiar green-and-white mermaid logo in or near hotels where they’re staying, so it makes sense that the coffee giant and Marriott Bonvoy are connecting their loyalty reward programs. Members that link their accounts can earn double Starbucks Star points during their stays at participating Marriott hotels and can earn 100 Marriott Bonvoy points when they make three qualifying transactions during designated weeks throughout the year (the f

Travel 246
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Stay-at-home Moms Drive Totally Dazzled

Practical eCommerce

In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal. The post Stay-at-home Moms Drive Totally Dazzled appeared first on Practical Ecommerce.

eCommerce 112
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Flame Resistant and Retardant Fabric Market Set to Reach $13.39 Billion by 2034

RetailWire

The global flame resistant and retardant fabric market is projected to experience significant growth, with revenue expected to reach $13.39 billion by 2034. This expansion is driven by stringent fire safety regulations and increasing awareness of workplace hazards, particularly in high-risk industries such as oil & gas, mining, and manufacturing.

Marketing 110
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Introducing Forrester’s Interactive Wave Experience

Forrester eCommerce

Forrester has launched an updated experience for The Forrester Wave. Read this blog to learn about the new upgrades that allow users to easily customize and compare vendors included in Wave reports.

Blog 266
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Beyond Restructures Leadership, Again, as Lemonis Takes More Active Role

Retail TouchPoints

Beyond has reconfigured its C-suite, including recognition of an “increasingly active” role for Executive Chairman Marcus Lemonis. The company, which owns the Overstock, Bed Bath & Beyond and Zulily brands, also will eliminate its co-Chief Executive roles and dual Chief Merchant roles. Beyond has streamlined marketing and merchandising functions across all three of its brands under Dave Nielsen, who has been appointed President, overseeing marketing, merchandising and supply chain functions

Supplies 255
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.