Forrester eCommerce
JUNE 17, 2024
In our most recent report on identity and measurement offerings from Google (Privacy Sandbox) and Apple (Private Click Measurement), we stumbled upon an ugly truth about data deprecation: Big tech will not solve this problem, and marketers shouldn’t wait any longer to test and identify practical in-market solutions.
My Wife Quit Her Job
JUNE 19, 2024
I am a lifelong student of business and after interviewing over 500 successful entrepreneurs on my podcast, what I’ve found most fascinating is not their successes but their failures. Surprisingly, a lot of the entrepreneurs I’ve interviewed have either gone bankrupt or almost lost it all at some point in their careers and we can learn from their mistakes.
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Fastr
JUNE 20, 2024
Whether your brand's sales burn brightest in the summer months or not, there are so many ways to leverage the season’s spirit to shine a different – and sunny – light on your products that pull summer-loving shoppers to your site. Leaning into summer-focused activities, color palettes, trends, and holidays like July 4th, Pride , or Labor Day ensures online shoppers can indulge in those long-awaited summer vibes not only outdoors, but also on their screens – and specifically on your pages.
Groove
JUNE 17, 2024
With HubSpot's Content Optimization System, or COS, users can create entire websites, blogs, landing pages and emails that are mobile-optimized out-of-box. These assets also integrate with HubSpot’s full suite of inbound marketing tools. Although HubSpot offers many pre-built templates and a basic Template Builder tool (no coding required), they also allow you to build templates using HubSpot Markup Language (HubL).
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Salsify
JUNE 20, 2024
Consumer food spending is at its highest level in more than four decades. According to the U.S. Department of Agriculture (USDA) , U.S. consumers spent 11.3% of their disposable personal income on food in 2022 — and prices are only rising. As a result, buyers are becoming more particular about what they purchase and comparing products.
Forrester eCommerce
JUNE 20, 2024
Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.
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My Wife Quit Her Job
JUNE 18, 2024
With AI adoption accelerating at a super fast pace, Google search is declining and will continue to decline in the next couple of years. In fact, I predict that search will pretty much be dead in 2 to 3 years. So what are your traffic alternatives? This episode will cover other ways to generate traffic and sales. What You’ll Learn How Google is devaluing independent publishers Traffic Alternatives to Google Why Google search traffic is dying Sponsors SellersSummit.com – The Sellers S
Groove
JUNE 20, 2024
Are you planning to build an online business using Shopware software ? The rise in eCommerce in recent years has made this a lucrative time for online stores — and Shopware provides an excellent solution that allows you to do business with customers all over the globe! But how can you ensure that you’re making the most of this eCommerce platform? Partnering with a Shopware agentur or agency can bring more customers your way — boosting your revenue and brand reputation.
Forrester eCommerce
JUNE 20, 2024
Generative AI (GenAI) is an enabler for more automation — and is now getting embedded in many software vendors’ platforms with different names and labels such as AI agents, AI-led micro-automations, and autonomous workplace assistants (AWAs).
Retail TouchPoints
JUNE 17, 2024
People think about food an average of 226 times a day, according to research by Albertsons. Even accounting for food’s essential nature, that’s a lot of thoughts — but when you factor in everything that goes into the planning, shopping and preparing of all of the day’s meals, it starts to make a lot of sense. Albertsons’ Jill Pavlovich at CommerceNext.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
lateshipment
JUNE 20, 2024
Major carriers all around the world increase the rates of their services at an average of 4 – 6% YoY. While carriers transfer this burden of inflation to shippers via increased merchants, most merchants do not do the same to their customers but instead absorb shipping costs as a marketing technique to attract customers. Returning to rate increases, carriers often cite reasons such as inflation around fuel surcharges and worker demand (particularly around the holiday season), and with the
Groove
JUNE 20, 2024
In the middle of 2023, Shopware B2B was launched, an opportunity to engage with customizable functionalities that enable merchants to tailor each element to their specific needs. The Shopware B2B suite is a game changer for organizations, providing a powerful digital commercial platform designed to support and grow B2B companies. Since its launch, Shopware has provided some outstanding benefits to companies in the business to business sector.
Forrester eCommerce
JUNE 17, 2024
Imagine a species that’s inflexible, stuck on behaviors suited to their ecological niche but unable to adapt — one that is slow, unintelligent, and unaware of its surroundings. Now, dramatically change their environment. Sounds like a recipe for extinction, right? Well, that’s how legacy, monolithic banking systems are: inflexible, siloed, and product-centric; closed, batch-based, unintelligent, and security-challenged — relics of a bygone era.
Retail TouchPoints
JUNE 18, 2024
It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly what many retailers are doing, particularly as the socio-economic environment continues to throw curveballs at commerce. “The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
FastSpring
JUNE 21, 2024
Japan has become the latest country to enact regulatory laws targeting companies such as Apple Inc. and Google LLC from limiting third-party companies that want to distribute and monetize their own apps on Google and Apple devices. Per Kyodo News , “The law will prohibit the providers of Apple’s iOS and Google’s Android smartphone operating systems, app stores and payment platforms from preventing the sale of apps and services that directly compete with the native platforms’ own.
Groove
JUNE 20, 2024
Many factors contribute to the success of an online store. You need high-quality images and great product descriptions. You'll want to provide your customers with multiple payment options, and free shipping is always a plus. Even so, no online business can afford to forget the importance of SEO. Over 40% of e-commerce traffic comes from Google. This means that a Shopware site that isn't optimized could lose out on a significant number of visitors and sales.
Forrester eCommerce
JUNE 17, 2024
US consumer perceptions of CX quality are now at their lowest point since the inception of the Forrester Customer Experience Index (CX Index™). Read a few of the key takeaways from our just-launched report.
Retail TouchPoints
JUNE 17, 2024
TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The social platform also has created an advisory board to help facilitate future gen AI development at the company and discuss responsible use. The new tools join a suite of gen AI-enabled ad solutions, under the banner name Symphony, unveiled in May at the annual TikTok World event.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
FastSpring
JUNE 20, 2024
Ready to join the ultimate gathering for tech enthusiasts and innovators? If so, join FastSpring at Turing Fest 2024! Look for the signage to the FastSpring Meeting Space, where there’s plenty of room to sit down and chat in person! Join us at the Edinburgh International Conference Centre in Edinburgh, Scotland on July 9 and 10 for an extraordinary event dedicated to all things technology and innovation.
Groove
JUNE 17, 2024
Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. This comprehensive guide will provide an in-depth analysis of the key factor that impacts eCommerce merchants, including eCommerce technology stack, and explore the challenges associated with different approaches.
Forrester eCommerce
JUNE 18, 2024
Scores for Canadian companies are at their lowest point since Forrester’s Customer Experience Index (CX Index™) began. Read a few of the key findings from our Canada rankings report.
Retail TouchPoints
JUNE 17, 2024
Beyond has reconfigured its C-suite, including recognition of an “increasingly active” role for Executive Chairman Marcus Lemonis. The company, which owns the Overstock, Bed Bath & Beyond and Zulily brands, also will eliminate its co-Chief Executive roles and dual Chief Merchant roles. Beyond has streamlined marketing and merchandising functions across all three of its brands under Dave Nielsen, who has been appointed President, overseeing marketing, merchandising and supply chain functions
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Practical eCommerce
JUNE 21, 2024
In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal. The post Stay-at-home Moms Drive Totally Dazzled appeared first on Practical Ecommerce.
RetailDive
JUNE 21, 2024
The chains, in a “liquidity crisis” since their bank found them to be in default, require emergency funding to make payroll Friday.
Forrester eCommerce
JUNE 18, 2024
Last week, Splunk held its annual user conference – conf – in Las Vegas with over 4,000 customers, partners, and sponsors in attendance. While this was the 15th.conf, it was the first ever as a Cisco company. The tagline “the Splunk you love, only better” was ubiquitous throughout the conference.
Retail TouchPoints
JUNE 21, 2024
Bob’s EMS Holdings, parent company of Bob’s Stores and Eastern Mountain Sports (EMS), has filed for Chapter 11 protection in the U.S. Bankruptcy Court in Delaware. The retailers, which operate approximately 50 stores and employ nearly 800 full- and part-time employees, generated $131.85 million in net revenue last year, according to CEO David Barton in documents filed with the court.
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
Dynamic Action
JUNE 20, 2024
Summary With traditional retail silos, product teams often do not have access to crucial customer data when in the planning phase of building an assortment. By bringing customer segmentation data into your planning process, you can proactively create a more customer-centric strategy rather than reacting to this data after all of the work has been done.
Practical eCommerce
JUNE 19, 2024
"Keyword stuffing" is a discarded optimization tactic. Leaked Google documents suggest otherwise. The post Keyword Density Matters in SEO appeared first on Practical Ecommerce.
Forrester eCommerce
JUNE 18, 2024
Forrester has launched an updated experience for The Forrester Wave. Read this blog to learn about the new upgrades that allow users to easily customize and compare vendors included in Wave reports.
Retail TouchPoints
JUNE 21, 2024
Starbucks customers who are traveling often seek out the familiar green-and-white mermaid logo in or near hotels where they’re staying, so it makes sense that the coffee giant and Marriott Bonvoy are connecting their loyalty reward programs. Members that link their accounts can earn double Starbucks Star points during their stays at participating Marriott hotels and can earn 100 Marriott Bonvoy points when they make three qualifying transactions during designated weeks throughout the year (the f
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!
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