What retailers can learn from the 2021 holiday shopping season
Kibo
FEBRUARY 28, 2022
According to data from Earnest Research, November sales were up 9% versus 2020. The global eCommerce market more than doubled from 2015 to 2020, 8% to 18% respectively, according to data from CBRE. This gave the retail behemoth an advantage over (most) eCommerce-only retailers since their stores doubled as fulfillment centers.
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