Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. By showing it only to a customer segment that you know wants the special content, you improve their experience and minimize distractions for other customer groups. This isn’t a fiction-writing seminar. of the cart contents.
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