The Elements of the Perfect Ecommerce Post-Click Experience
Omnisend
OCTOBER 10, 2021
Reading Time: 6 minutes. One click. That’s all it takes for a visitor to go from viewing your ad to purchasing your product. Yet most ecommerce ads don’t secure that click because they direct visitors to cluttered product pages that fail to engage them : . Let’s break down the data: Visitors who come to a product page view 42% fewer pages (8.8 per shopping session) than those who see a post-click landing page (12.5 per shopping session) Product page visitors convert at about half the rate of pos
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