What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?
Kibo
MARCH 29, 2021
And in 2021, consumers expect those channels to service them anywhere and anytime. To meet the moment, companies must move away from multichannel or omnichannel platforms to unified ones that increase engagement and foster repeat business. Email and search marketing followed. So far, however, retailers aren’t keeping up.
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