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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

SEPTEMBER 15, 2016

As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.

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