Four Tips to Help Retailers Prepare for In-store Pickups


In-Store #apparel #digital #instore #UX omnichannel online retail Store techFour Tips to Help Retailers Prepare for In-Store Pickups. In today’s omni-channel world, it’s a common story. A consumer finds themselves journeying into the world of in-store pickups (BOPIS).

Looking Ahead to Amazon Partnership, There’s Still Room for Growth for Nike


Last September, Jumpshot ran an in-depth analysis of Nike customers’ path-to-purchase activity. We noticed Nike was lagging behind Adidas on Amazon, which dominates the eCommerce retail space.

Trending Sources

Fashion & Apparel Ecommerce Site Design


The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce. Wicked Apparel.

How to Start a Clothing Line: Your Complete Guide to Design, Sampling, Production & Packaging

A Better Lemonade Stand

This post will take you through a step-by-step process for developing your own clothing line apparel brand. The post How to Start a Clothing Line: Your Complete Guide to Design, Sampling, Production & Packaging appeared first on A Better Lemonade Stand. Product & Niche Selection Sourcing Suppliers Branding & Design Getting Traffic Shipping & Fulfillment Resources & Tools

Quad Assortment and Pricing Data Illuminates Fashion Trends


As we discussed previously , the rise of active/athleisure wear has become a significant force in the apparel industry. Looking at the individual linear trendlines for each merchant, athleisure is generall y on the rise within the apparel industry (with the notable exception of Target’s steep climb and drop in spring of 2015 ). The chart below lists the retailers with the highest number of chokers or choker-related apparel.

Raising the Benchmark of a Good Customer Experience


Athletic shoes and apparel are the products ASICS makes, but the brand is really selling its expertise in physical fitness and human well-being. The space features not just footwear and apparel but works by local Japanese artists.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


At launch, only Instagram-approved merchants in the Fashion, Apparel, Jewelry and Beauty/Skincare categories will be able to use the integration. For now, brands selling in the Fashion, Apparel, Jewelry and Beauty/Skincare categories should continue to build out their Instagram audiences.

7 Unique SEO Tips for Online Businesses

Ecommerce Platforms

A good example of this is from the Best Made Company, an outdoor apparel and gear shop that's known for creating unique, yet practical product descriptions. The world of SEO is one of the more frustrating parts of running an online business.

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In apparel, for instance, the resale market is expected to almost double to $33 billion in 2021 from $18 billion in 2016, with online resale players growing more than four times faster than the broader apparel resale market.

The Power of YouTube Influencer Marketing: 2X Brand Awareness Plus Customer Trust & Sales — What’s Not To Love?


For an outdoor apparel company, it’s natural to partner with hunting, fishing, and camping influencers. There’s a variety of influencer marketing tactics out there –– and many of them are highly effective.

New case study: Taylor Stitch takes segmentation to the next level


Taylor Stitch sells men’s and women’s apparel with an unrelenting focus on quality. A few months ago, Zach Wooster, an account manager here at Klaviyo, sent me a message. You’ve got to see what Mike at Taylor Stitch is doing with segmentation,” he said. “It’s It’s pretty awesome.”.

Personalization vs. Segmentation: The Real Difference and Why it Matters


No large apparel retailer throws kids’, men’s, and women’s clothes all together. Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth.

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store


Take for example Apparel Search , a directory that lists links for clothing stores or Wedding Wire with listings from wedding related industries, stores and services. Do you want more traffic, more trust and more sales for less ad spend? Of course you do.

33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]


When Nine Line Apparel launched as an ecommerce store back in 2012, they had no idea how quickly they’d grow. And working in the apparel niche where sizes and returns only make things more complicated, he quickly realized they needed a better tool for inventory management.

Future of Ecommerce: How Mid-Size Retailers May Change by 2022

Blue Acorn

Women’s’ apparel retailer Bebe announced in April it is to close all of its stores and shift to an online only model to stave off bankruptcy. However, virtual reality could have a good play in apparel, luxury, sportswear and related verticals.

The Ultimate List of Ecommerce Tips


Such as, don’t send women apparel campaign to men. Since we published Ultimate List of E-Commerce Tips, we gained a lot of feedback and new visitors. And it passed one year!

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

If we’re talking about a specialty apparel item, it’s more likely that the brand image and relationship with the customer will come into play, so a unique in-store experience may win over the shopper in that case.

How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific


Emerging online markets such as China and India have had double-digit growth rates in ecommerce apparel sales ( Asia Pacific B2C Ecommerce Report, 2016 ). The Asia Pacific region is enjoying a retail spending boom.

Many unhappy returns: E-commerce’s Achilles heel

Steve Dennis

And with Amazon and newer disruptive brands helping drive the share of apparel, accessories and home furnishings that is sold online, the impact of high returns rates will become a bigger and bigger issue for many brands.

5 Emerging Marketplaces to Consider for the Holidays


For example, sellers in the US could sell excess winter apparel to buyers in New Zealand. Fruugo sells in excess of 5 million products with 20,000 brands — and offers a wide variety of items from sports and recreational products to electronics, home and apparel. Good fit if you are selling apparel, footwear and accessories in multiple colors and sizes, have deep inventory, and you can package well and ship quickly.

5 Reasons We’ll See You at Bronto Summit

Blue Acorn

Uri Minkoff is the co-founder and CEO of Rebecca Minkoff, a global apparel and accessories brand leading the way in wearable tech and omnichannel experiences and is also one of our clients. Blue Acorn is headed back to Las Vegas! We’re ready for another round of sparkling lights, networking parties, educational seminars, and … dinosaurs? Bronto is at it again, and this time bringing us four days of education and training with a side of fabulous Las Vegas.

The Complete Comparison Guide Between Your 3 Ecommerce Fulfillment Options: Drop-Shipping, 3PL or Self-Fulfillment


Lando Landis, founder of RockerRags , sells apparel for those seeking a rock-and-roll lifestyle. Most of his apparel sells for less than $30, but customers were still eager to purchase versions of the classic Pan Am luggage sets.

A Framework for More Effective Marketplace Campaigns


Fruugo sells in excess of 5 million products with 20,000 brands — and offers a wide variety of items from sports and recreational to electronics, home and apparel. For example, sellers in the US could sell excess winter apparel to buyers in New Zealand. Marketplaces have exploded in popularity with Amazon, eBay, Walmart and Jet playing a leading role in many retailers’ e-commerce strategies.

See What Happens When Boathouse Uses Intelligent Digital Marketing to Boost Sales

Demac Media

Boathouse’s outstanding brand lead to over 80 physical stores across the country with a following of customers who love their exclusive selection of apparel. If you build they will come… does not apply to eCommerce.

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Is off-price the next retail sector to go off the rails?

Steve Dennis

Sluggish apparel growth. Average unit prices for apparel continue to contract, the discounting environment shows no sign of abating and consumers continue to shift their spending away from products to experiences. Some of this was for good reason: it’s almost impossible to make money online in apparel with low transaction values and high rates of returns.

8 Ways Ecommerce Brands Prepare for the Holidays

Blue Acorn

Ryan O’Connor, One Tribe Apparel owner and founder. November is nearing, kids are working on their holiday wish list, and retailers and ecommerce brands are primed and ready for the busiest time of the year.

PPC Strategies & Optimizations for 542% ROAS on Google and Facebook


These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X We also like to utilize carousel ads for prospecting, especially for apparel.

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The Biggest News for Retail in 2017, So Far


In March, the retailer expanded its portfolio further with the acquisition of the popular online women’s fashion retailer, ModCloth , and in June, they made another fashion play with the acquisition of men’s apparel retailer, Bonobos. Biggest News for Retail in 2017, So Far.

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]


The details on this cat apparel are so spectacular; the city buildings are immaculately detailed, the airplanes are flawless, and even one mouse has managed to escape it’s flaming plane and is parachuting to safety.

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Unsustainable Customer Acquisition Costs Make Much Of Ecommerce Profit Proof

Steve Dennis

much of apparel), a different dynamic has wider ranging implications and profit killing power. As much attention as both the growth and disruptive nature of e-commerce receives, few observers seem realize that often the economics of selling online are terrible (what I often refer to as “ the inconvenient truth about e-commerce” ).

Store of the Future: Technology Reshaping Retail

Springboard Retail

But I still do my apparel and gift shopping in-store because I love the visceral experience of touching things. We've been shopping differently for quite a while now. That once linear path that today seems so simple is gone. It's been replaced with a hodgepodge of interactions and transactions that are highly dependant on individual preferences. I for one, buy all my essentials online. I like to sort, filter, compare and see product details in a concise way.

234 American Business Owners on Starting, Scaling and Staying Inspired


In 2004, we saw an opportunity in updating an existing apparel accessory that had not really changed in decades. – Ashli Clubine, Director of Marketing, Nine Line Apparel. – Gene Constant, President & Founder, True to Size Apparel.

Which athletic brand is gaining market share? Year-over-year online purchase analysis


A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel.

REES46 Review: Strong Personalization and Automation in an Ecommerce Marketing Suite

Ecommerce Platforms

Ready-to-use niches: apparel, home appliances, cosmetics, FMCG, goods for pets, goods for kids and jewelry.

What Happens When a Retailer Uses Intelligent Digital Marketing

Demac Media

Boathouse’s outstanding brand lead to over 80 physical stores across the country with a following of customers who love their exclusive selection of apparel. If you build they will come… does not apply to eCommerce.

How To Find Out What’s Really In Your OMS


My team recently had the privilege to present and demonstrate our order management system (OMS) to a luxury apparel brand in Toronto. How To Find Out What’s Really In Your OMS.

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Use your retail CRM to build loyalty using inbound marketing concepts.

Springboard Retail

Couple that with the fact that marketing is getting increasingly sophisticated and personalized (check out our study on apparel personalization and customer loyalty) ; it's becoming very hard to compete for customer's attention. We all know that customers are innundated with promotional offers and product emails trying desperately to capture their attention. Day in, day out, they are bombarded.

Shoptalk 2017 Recap: Day One

Blue Acorn

Plus, a huge chunk of that is in the grocery sector, an industry that isn’t usually on par with the likes of apparel and electronics. Vegas has extended it’s golden hand out to the ecommerce community this week.

The Four Biggest Chinese Holidays That Impact E-Commerce


In China, it’s recognized on June 1 and is a good opportunity for selling toys and apparel. “In other countries, e-commerce is a way to shop; in China, it is a lifestyle,” — Jack Ma, founder of Alibaba. The buzz around China’s e-commerce boom drastically picked up in the US during the second half of 2014, when Alibaba Group filed for its initial public offering (IPO) in the US. Since then, e-commerce sales have boomed, with retail e-commerce sales in China projected to reach $1.13

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The 5 Step Approach to Cross-Channel Customer Engagement


When followers see the tweet below, they experience a fun-loving brand dedicated to helping customers save money on the latest apparel. Your customers are everywhere.