Leveling up by industry: A look at Fashion & Apparel

Klaviyo

Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Under the hood: Two top Fashion & Apparel abandoned cart series

Klaviyo

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%.

Trending Sources

Email strategy teardown: Converse vs. TOMS

Klaviyo

For our latest email strategy teardown , I’ve focused on two super successful ecommerce fashion & apparel businesses. While fashion & apparel is a huge space, I looked to narrow down the playing field and focus on a subset of the industry, which brought me to shoes.

How to Make Money Dropshipping Apparel

ecomdash

Use this helpful guide to differentiate your online store from other retailers and find success dropshipping apparel. The post How to Make Money Dropshipping Apparel appeared first on ecomdash.

Four Tips to Help Retailers Prepare for In-store Pickups

OrderDynamics

In-Store #apparel #digital #instore #UX omnichannel online retail Store techFour Tips to Help Retailers Prepare for In-Store Pickups. In today’s omni-channel world, it’s a common story. A consumer finds themselves journeying into the world of in-store pickups (BOPIS).

How to Start a Clothing Line: Your Complete Guide to Design, Sampling, Production & Packaging

A Better Lemonade Stand

This post will take you through a step-by-step process for developing your own clothing line apparel brand. The post How to Start a Clothing Line: Your Complete Guide to Design, Sampling, Production & Packaging appeared first on A Better Lemonade Stand. Product & Niche Selection Sourcing Suppliers Branding & Design Getting Traffic Shipping & Fulfillment Resources & Tools

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

The brand was formerly an old shoe polish business, but has been transformed into a high-end watch and apparel brand. This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. .

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

Natively geared towards e-Commerce and social media, Splashlight is a leading visual content creation company for world-class retailers, luxury, jewelry, apparel and athletic brands.

Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

As we discussed previously , the rise of active/athleisure wear has become a significant force in the apparel industry. Looking at the individual linear trendlines for each merchant, athleisure is generall y on the rise within the apparel industry (with the notable exception of Target’s steep climb and drop in spring of 2015 ). The chart below lists the retailers with the highest number of chokers or choker-related apparel.

The Pros and Cons of Dropshipping (+22 Dropship Suppliers to Get You Started)

BigCommerce

The possibilities of what you can dropship are almost endless – apparel, jewelry, electronics, food. Some dropshippers are great for art or apparel, others for electronics.

How many emails should you send in your holiday campaign?

Klaviyo

Businesses in the industries of fashion & apparel, arts & crafts, beauty & cosmetics, as well as food & beverage, were killing it when sending in the range of 21-30 emails. Fashion & apparel. Fashion and apparel.

The Pros and Cons of Loss Leader Pricing for Online Retailers

Smile.io

Maybe your local grocery store had an eye catching deal on milk, or your favorite apparel site offered a discount on jeans that made you do a double take. Have you ever come across a sale that seemed too good to be true? I’d be willing to bet we’ve all seen some offers in the past that have made us want to stop, drop, and shop. Commerce Tips

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Find a niche apparel product and sell it. Nine Line Apparel. Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

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Department stores aren’t going away, but 3 big things still need to happen

Steve Dennis

Just as that started to stabilize somewhat, Amazon and other e-commerce pure-plays began chipping away at the sector’s once dominant position in apparel, accessories and home products. It’s been a long, slow slide for department stores.

Raising the Benchmark of a Good Customer Experience

Cegid

Athletic shoes and apparel are the products ASICS makes, but the brand is really selling its expertise in physical fitness and human well-being. The space features not just footwear and apparel but works by local Japanese artists.

How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

Inflow Insights

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

At launch, only Instagram-approved merchants in the Fashion, Apparel, Jewelry and Beauty/Skincare categories will be able to use the integration. For now, brands selling in the Fashion, Apparel, Jewelry and Beauty/Skincare categories should continue to build out their Instagram audiences.

33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

When Nine Line Apparel launched as an ecommerce store back in 2012, they had no idea how quickly they’d grow. And working in the apparel niche where sizes and returns only make things more complicated, he quickly realized they needed a better tool for inventory management.

7 Unique SEO Tips for Online Businesses

Ecommerce Platforms

A good example of this is from the Best Made Company, an outdoor apparel and gear shop that's known for creating unique, yet practical product descriptions. The world of SEO is one of the more frustrating parts of running an online business.

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The Power of YouTube Influencer Marketing: 2X Brand Awareness Plus Customer Trust & Sales — What’s Not To Love?

BigCommerce

For an outdoor apparel company, it’s natural to partner with hunting, fishing, and camping influencers. There’s a variety of influencer marketing tactics out there –– and many of them are highly effective.

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

If we’re talking about a specialty apparel item, it’s more likely that the brand image and relationship with the customer will come into play, so a unique in-store experience may win over the shopper in that case.

DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

In apparel, for instance, the resale market is expected to almost double to $33 billion in 2021 from $18 billion in 2016, with online resale players growing more than four times faster than the broader apparel resale market.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Clothing & Apparel. The platform offers millions of products from suppliers in 40 niche categories like electronics and apparel. Below are some apparel dropshipping suppliers that have products for men, women, children, babies and even boutique clothing.

Personalization vs. Segmentation: The Real Difference and Why it Matters

Sailthru

No large apparel retailer throws kids’, men’s, and women’s clothes all together. Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth.

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store

BigCommerce

Take for example Apparel Search , a directory that lists links for clothing stores or Wedding Wire with listings from wedding related industries, stores and services. Do you want more traffic, more trust and more sales for less ad spend? Of course you do.

Many unhappy returns: E-commerce’s Achilles heel

Steve Dennis

And with Amazon and newer disruptive brands helping drive the share of apparel, accessories and home furnishings that is sold online, the impact of high returns rates will become a bigger and bigger issue for many brands.

Google Shopping Showcase Ads Are a Huge Retail Opportunity

ROI Revolution

Showcase ads are a fantastic fit for retailers with strong branding, particularly in the Apparel and Accessories verticals. Google & Bing are constantly evolving their advertising opportunities, but it’s a rarity for an entirely new ad format to roll out.

How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific

GetElastic

Emerging online markets such as China and India have had double-digit growth rates in ecommerce apparel sales ( Asia Pacific B2C Ecommerce Report, 2016 ). The Asia Pacific region is enjoying a retail spending boom.

Future of Ecommerce: How Mid-Size Retailers May Change by 2022

Blue Acorn

Women’s’ apparel retailer Bebe announced in April it is to close all of its stores and shift to an online only model to stave off bankruptcy. However, virtual reality could have a good play in apparel, luxury, sportswear and related verticals.

The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Those verticals include: Apparel & Jewelry. Think a net promoter score of 100 is impossible? Andie Swim has it. What about a 2,000% increase in conversions? Bob Johnson’s built a tool for that. Thinking of selling a single product each day at flash sale prices?

The Ultimate List of Ecommerce Tips

Prisync

Such as, don’t send women apparel campaign to men. Since we published Ultimate List of E-Commerce Tips, we gained a lot of feedback and new visitors. And it passed one year!

5 Emerging Marketplaces to Consider for the Holidays

ChannelAdvisor

For example, sellers in the US could sell excess winter apparel to buyers in New Zealand. Fruugo sells in excess of 5 million products with 20,000 brands — and offers a wide variety of items from sports and recreational products to electronics, home and apparel. Good fit if you are selling apparel, footwear and accessories in multiple colors and sizes, have deep inventory, and you can package well and ship quickly.

New case study: Taylor Stitch takes segmentation to the next level

Klaviyo

Taylor Stitch sells men’s and women’s apparel with an unrelenting focus on quality. A few months ago, Zach Wooster, an account manager here at Klaviyo, sent me a message. You’ve got to see what Mike at Taylor Stitch is doing with segmentation,” he said. “It’s It’s pretty awesome.”.

Singles Day 2017: What Happened in Europe?

Prisync

The wide range of offerings came from categories like smartphones, TVs, cameras, apparels, hand tools, pet food and others. Alibaba has smashed the records by generating a total $25.3 billion in sales on Singles Day 2017 (11.11.2017) – a 40% jump from Singles Day 2016.

Is off-price the next retail sector to go off the rails?

Steve Dennis

Sluggish apparel growth. Average unit prices for apparel continue to contract, the discounting environment shows no sign of abating and consumers continue to shift their spending away from products to experiences. Some of this was for good reason: it’s almost impossible to make money online in apparel with low transaction values and high rates of returns.

Store of the Future: Technology Reshaping Retail

Springboard Retail

But I still do my apparel and gift shopping in-store because I love the visceral experience of touching things. We've been shopping differently for quite a while now. That once linear path that today seems so simple is gone. It's been replaced with a hodgepodge of interactions and transactions that are highly dependant on individual preferences. I for one, buy all my essentials online. I like to sort, filter, compare and see product details in a concise way.

A Framework for More Effective Marketplace Campaigns

ChannelAdvisor

Fruugo sells in excess of 5 million products with 20,000 brands — and offers a wide variety of items from sports and recreational to electronics, home and apparel. For example, sellers in the US could sell excess winter apparel to buyers in New Zealand. Marketplaces have exploded in popularity with Amazon, eBay, Walmart and Jet playing a leading role in many retailers’ e-commerce strategies.

Here’s who Amazon could buy next, and why it probably won’t be Nordstrom

Steve Dennis

Most notably this points to apparel, but home furnishings also scores well here. Amazon has its sights set on expanding apparel, accessories and home but is facing some headwinds owing to a relative paucity of national fashion brands, likely lower-than-average profitability (mostly due to high returns) and a lack of a physical store presence.

The Complete Comparison Guide Between Your 3 Ecommerce Fulfillment Options: Drop-Shipping, 3PL or Self-Fulfillment

BigCommerce

Lando Landis, founder of RockerRags , sells apparel for those seeking a rock-and-roll lifestyle. Most of his apparel sells for less than $30, but customers were still eager to purchase versions of the classic Pan Am luggage sets.

PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X We also like to utilize carousel ads for prospecting, especially for apparel.

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