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Three Areas Where Apparel And Footwear Brands Can Boost Their DTC Operations

Forrester eCommerce

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

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Victoria’s Secret Adds Lingerie, Apparel to Amazon Storefront

Retail TouchPoints

In its latest move to appeal to the masses , Victoria’s Secret is expanding its assortment on Amazon Fashion to include lingerie and apparel. Select bra and apparel styles also will be eligible for the Amazon Prime Try Before You Buy program, which allows customers to try out items at home before buying them. “One

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Kohl’s Launches Nine West Women’s Adaptive Apparel Line

Retail TouchPoints

Kohl’s has debuted a new assortment of women’s adaptive apparel from Nine West , available online. Kohl’s will add more adaptive choices for both men and women this fall across its Sonoma Goods for Life and TekGear private label brands, and will continue to provide inclusive offerings for kids across apparel and footwear.

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Apparel Sustainability Nonprofit Seeks Applications for Climate Solutions

Retail TouchPoints

The Apparel Impact Institute (Aii) is calling for applications for the Climate Solutions Portfolio, a planned registry of proven carbon reduction solutions for the fashion industry. This will represent the first deployed capital from the Fashion Climate Fund, which includes Target , PVH Corp.

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How Amazon Uses AI to Enhance Online Apparel Shopping

Retail TouchPoints

One of the first criticisms leveled at online apparel sellers was customers’ inability to try products on prior to purchase — and despite many advances in technology, that fact remains a major ecommerce challenge. However, Amazon is using AI to try to close the appearance vs. reality gap in multiple ways.

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How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Groove

Resources Cutter & Buck Website: [link] Cutter & Buck Instagram: [link] Dave on LinkedIn: [link] BigCommerce: [link] Klaviyo: [link] About our Guest, Dave Santiago Dave is a VP of Sales at Cutter & Buck, a premium apparel brand that offers products for golf, sports, and lifestyle consumers.

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DTC Health Care Apparel Brand Figs Opens First Store in LA

Retail TouchPoints

Direct-to-consumer health care apparel and lifestyle brand Figs has opened its first permanent physical retail space in LA’s Century City Mall.

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