article thumbnail

Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester eCommerce

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

Apparel 369
article thumbnail

Three Areas Where Apparel And Footwear Brands Can Boost Their DTC Operations

Forrester eCommerce

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

Apparel 369
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Ali von Paris of Route One Apparel Rode Maryland Pride to eCommerce Success - EP 001

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Ali von Paris of Route One Apparel Ethan Giffin talks with Ali von Paris of Route 1 Apparel about transforming a viral college project into a thriving Maryland pride brand.

Apparel 369
article thumbnail

Survey: Consumers Want Easy Access to Apparel Sustainability Info

Retail TouchPoints

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. RTP: What are some of the things the apparel industry should be doing to encourage these behaviors?

Apparel 314
article thumbnail

2022 Global Ecommerce Report: Fashion and Apparel

BigCommerce

Technological advances, a fading pandemic and returning confidence in the supply chain stand to make 2022 a banner year for…

Apparel 379
article thumbnail

Victoria’s Secret Adds Lingerie, Apparel to Amazon Storefront

Retail TouchPoints

In its latest move to appeal to the masses , Victoria’s Secret is expanding its assortment on Amazon Fashion to include lingerie and apparel. Select bra and apparel styles also will be eligible for the Amazon Prime Try Before You Buy program, which allows customers to try out items at home before buying them. “One

Apparel 253
article thumbnail

JCPenney and Jamey Perry Launch Fashionable Adaptive Apparel Line

Retail TouchPoints

JCPenney has partnered with disabled writer and athlete Jamey Perry on a line of fashionable, functional apparel for women who use wheelchairs. The Jamey Perry for JCPenney line joins adaptive apparel lines for children and adults offered by the retailer since 2021 that include Liz Claiborne, Izod, St. John’s Bay and Thereabouts.

Apparel 231