2001 Conversion Optimization SEO Shipping 
eCommerce Training Academy
MAY 1, 2020
I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Conversion optimization is a continuous process.
Ecommerce Platforms
JANUARY 23, 2020
Excellent SEO features. But, unlike Shopify, BigCommerce offers more for your money with an inbuilt review and rating feature, real-time shipping quotes, gift cards, and professional reporting. Its SEO functionality leaves a lot to be desired (for instance, it's hard to add and edit rich snippets). Robust reporting tools.
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