Sat.May 25, 2024 - Fri.May 31, 2024

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The Future is Now: TuringBots Will Collapse the Software Development Life Cycle Siloes 

Forrester eCommerce

Thanks to TuringBots (AI and generative AI for software development), software development is on the cusp of a transformative change, one that promises to redefine the way development teams collaborate, create, and deploy applications.

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Deep in the Leaky Bowels of Google Search

Bryan Eisenberg

News of a Google algorithm leak has surfaced, unveiling a wealth of documents that shed light on Google Search “signals.” These records reveal an astonishing number of over 14,000 ranking factors or signals. As the community delves into these documents, conducting their own research and testing, a flood of insights is bound to emerge in the coming days.

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AI Search, Cookieless Ads Boost Content Marketing

Practical eCommerce

Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses. The post AI Search, Cookieless Ads Boost Content Marketing appeared first on Practical Ecommerce.

Marketing 110
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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. To kick off the initiative, the payments platform has made two key executive hires: Former Uber Advertising and Amazon executive Mark Grether has been appointed SVP and General Manager of PayPal Ads, and John Anderson, who previously worked at

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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540: Game-Changing Tips And Strategies From Sellers Summit 2024 With Toni Herrbach

My Wife Quit Her Job

Toni and I just got back from our annual ecommerce conference that we run together called the Sellers Summit. In this episode, we discuss tips and strategies that we learned from the event. Enjoy the show! What You’ll Learn Recap of Sellers Summit 2024 Tip and strategies from Sellers Summit speakers Highlights from the event Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

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A Recap Of InCyber Forum Lille 2024

Forrester eCommerce

Whilst RSA everyone is digesting RSA , I finally had the time to sit down and gather my thoughts on InCyber Forum Lille 2024. This was my first time visiting, one of over 20,000 visitors from over 100 countries.

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. Although the technology has been steadily advancing for decades, recent availability of large language models (LLMs) that make AI platforms easy to use have convinced business leaders that AI insights for their employees can just be a question-and-answer interaction away.

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Innovating to Parity

Steve Dennis

One reason meaningful transformation can be so hard is that up to a certain point, change isn’t transformation—it’s merely keeping up. What used to distinguish a brand’s performance a few years ago is now often a requirement or has already become completely uninteresting or largely irrelevant. When I first began working in e-commerce in the late 1990s, standard product delivery times were about a week.

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How Rowan Curran Helped Forrester Stake A Bold Claim In GenAI Research

Forrester eCommerce

Senior Analyst Rowan Curran returned to Forrester at just the right time. Here, he reflects on what led him to Forrester, lessons learned in the public sector, and the wild ride that is generative AI.

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Citigroup Requiring All Employees to Return to Office

RetailWire

Citigroup is set to bring 600 of its U.S. employees back to the office full-time, signaling a shift in Wall Street's work culture as regulatory requirements tighten. This move comes as the Financial Industry Regulatory Authority (FINRA), the primary watchdog for U.S. brokerage firms and exchange markets, prepares to reinstate pre-pandemic rules to monitor workplaces effectively.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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New Eddie Bauer Smart Glasses Integrate ChatGPT

Retail TouchPoints

Innovative Eyewear , which develops smart eyewear under the Lucyd , Nautica , Eddie Bauer and Reebok brands, has launched a new Eddie Bauer smart eyewear collection that includes voice access to ChatGPT. “We are pleased to introduce Eddie Bauer’s next adventure in innovation to its audience of brand fans,” said Sierra McPhillips, VP of Brand at Authentic Brands Group , which acquired the Eddie Bauer brand in 2021.

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Chrome Extensions for Search Console

Practical eCommerce

Data from Search Console can seem overwhelming. These three tools can help. The post Chrome Extensions for Search Console appeared first on Practical Ecommerce.

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Tackle Contract Negotiation With Major Software Vendors

Forrester eCommerce

Large organizations easily spend millions of dollars on their enterprise software. Naturally, customers are concerned with ensuring that they are getting the best deal possible, but they should also remain realistic in the deals they can expect. Forrester can help clients walk this fine line in their contract negotiations.

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Dick’s Sporting Goods is taking share ‘across the board’ as sales stay strong

RetailDive

As it expands House of Sport, openings of the experiential format at local malls are driving meaningful traffic growth to those shopping centers.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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How Yuppy Puppy is Creating a Luxe Space Pet Parents Love

Retail TouchPoints

For today’s pet owners, their dogs, cats and even iguanas aren’t just part of the household — they’re integral to the family. This is especially true among younger consumers, like the 67% of millennials and Gen Zers who plan to have pets instead of kids. While cost was a leading reason for this pivot, consumers still plan to spend big bucks to show love towards their “fur babies.

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Amazon Fresh Is the Newest Retailer To Slash Prices for Inflation-Conscious Consumers

RetailWire

Battling the prolonged effects of inflation, major retailers such as Target and Walmart have already reduced grocery prices to attract customers, and Amazon has now joined the list in pursuit of the same goal.

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Get Started On Using Generative AI In ERP

Forrester eCommerce

What’s just hype and what are actual use cases to start implementing? Discover how to get started on your generative AI in ERP journey today.

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Kohl’s touts progress in Q1 despite sales declines, loss

RetailDive

Aside from some merchandising improvements, the department store isn’t revamping its stores. Some analysts say that’s a mistake.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Retail TouchPoints

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. Chief among the dozens of new tools announced across both events was a roster of enhancements to the company’s core product, Google Search.

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Top Deals for National Hamburger Day 2024

RetailWire

National Hamburger Day 2024 is just around the corner, falling on Tuesday, May 28. This beloved day caps off National Hamburger Month, offering burger enthusiasts a variety of deals and free food options across the country. Here’s a roundup of some of the best offers available for National Hamburger Day.

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2024 B2C Marketing Priorities And Challenges

Forrester eCommerce

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI.

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Walmart launches immersive digital shopping experience

RetailDive

Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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TJX Leans into Off-Price Wave with Long-Term Plans for 1,300 New Stores

Retail TouchPoints

As continued inflation drives consumers toward more cost-conscious shopping, TJX — the parent company of TJ Maxx , Marshalls , HomeGoods and Sierra — sees an opportunity for expansion. CEO and President Ernie Herrman told analysts on a call discussing the company’s results for Q1 2025 (which ended May 4, 2024) that he plans to expand the conglomerate’s store footprint by at least 1,300 stores “over the long term.

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BARK Air Launches Luxury Flights for Dogs and Owners

RetailWire

BARK Air has taken a significant step in revolutionizing pet-friendly travel by launching its first-ever cross-country flight exclusively for dogs and their owners. On Thursday, the innovative airline completed a historic journey from Westchester County Airport near New York City to Van Nuys Airport in Los Angeles. This milestone event marks the culmination of a decade-long effort to create an airline designed entirely with dogs in mind.

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Data-Driven Insights And AI: Informing And Automating Complex Decisions

Forrester eCommerce

I recently attended the CCC Intelligent Solutions (CCIS) conference in Atlanta, where it showcased its data and AI-enabled capabilities in auto claim administration to its stakeholders—insurers, OEM players, ecosystem partners, and industry analysts.

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What Is Rich Product Content? | Salsify

Salsify

Product pages may seem simple at the surface: a page title, a short description, a few bullet points, and a photo or two showing shoppers what would appear on their doorstep if they clicked “buy it now.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Amazon Moves into Competitive Food Delivery Space with Grubhub Integration

Retail TouchPoints

Amazon has integrated Grubhub ’s food delivery system into its platform, allowing customers across the U.S. to order from thousands of restaurants directly in the Amazon app and website without having to switch over to the Grubhub app. Additionally, Amazon has added Grubhub+ membership — worth $120 per year — as a standing benefit for Prime members.

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ConocoPhillips Agrees To Acquire Marathon Oil in $22.5 Billion Deal

RetailWire

In a significant move in the energy sector, ConocoPhillips has announced its acquisition of Marathon Oil in an all-stock transaction valued at $22.5 billion, inclusive of approximately $5.4 billion in debt.

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Web Content Management Software is on a Growth Tear

Forrester eCommerce

Forrester’s forecast of the total addressable market for the web content management software (WCMS) market reveals it will grow at a 13.5% CAGR through 2028, faster than the broader software market.

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8 Brand Story Examples From Leading Brands | Salsify

Salsify

Brand storytelling helps shape the perception of your brand and build loyalty. A great brand story — including your origin and history, unique selling point, and values — will set you apart from the competition and develop deep, meaningful connections with shoppers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.