Sat.May 04, 2024 - Fri.May 10, 2024

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The State Of Generative AI For Marketing In Asia Pacific

Forrester eCommerce

I’m pleased to announce the publication of the first of my two generative AI (genAI) Marketing in APAC reports, “The State Of Generative AI For Marketing In Asia Pacific.” The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and concerns.

Marketing 431
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Disney and Walmart Unveil Retail Media-CTV Advertising Integration

Retail TouchPoints

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement. Walmart’s audience and measurement solutions will now be available for brands’ use across Disney’s addressable streaming inventory, offering advertisers closed-loop attribution on their campaigns by applying Walmart’s omnichannel purchase data via clean room te

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Temu Vs. Shein – What You Must Know Before You Buy

My Wife Quit Her Job

Temu and Shein have quickly become household names, with each app experiencing explosive growth and racking up millions of downloads in just a few months. While Temu is relatively new to the market, Shein has been building its reputation for over a decade. But how do these companies fare against other Chinese competitors like AliExpress? And more importantly, which offers a better shopping experience: Temu or Shein?

Download 231
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Magento 2 and Adobe Commerce: 6 Years in the Making

Groove

As Magento 2 nears its 10 th anniversary, it continues to evolve as a powerful eCommerce platform serving hundreds of thousands of merchants, from small startups to large enterprises. From its inception in 2007, the organization has remained at the forefront of the eCommerce evolution, as it popularized open-source platforms, modular architecture, multi-store functionality, and mobile-friendly features.

Magento 195
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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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What is SOC 2 and Why Does it Matter for your Ecommerce Brand and Customers?

Fastr

In today's digital landscape, where data breaches and cyber threats are ever-present concerns, the security and integrity of customer data are paramount for ecommerce retailers. As technology continues to evolve, ensuring that service providers adhere to stringent security standards has become a top priority. This is where SOC 2 certification comes into play.

eCommerce 147
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Introducing the Forrester Reference IT Capability Map

Forrester eCommerce

Today, I am happy to announce the publication of the Forrester Reference IT Capability Map. This is a comprehensive, mutually exclusive and comprehensive statement of the major capabilities used to define and deliver IT and digital systems, individually and at a portfolio level.

Reference 391

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537: Why Do Some Entrepreneurs Succeed While Others Crash? Here’s Our Take

My Wife Quit Her Job

I have nearly 6000 students across 2 courses that I teach over at Profitable Online Store and Profitable Audience. And recently, I’ve been analyzing the character traits of both successful and unsuccessful students in my courses. What makes one student more likely to succeed over another? In this episode, I reveal what I discovered with my partner Toni.

Other 235
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Beer, Metal, and Leadership with Tom McManus of KegWorks.com - EP 005

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Tom McManus of KegWorks.com In this engaging podcast episode, Tom McManus, CEO of KegWorks, shares the journey of his business from a specialized eCommerce store to a prominent leader in architectural metalwork for the hospitality industry. Celebrating over 26 years in business, McManus discusses the strategic shift from offering a wide range of products to focusing on high-margin, specialized items like bar foot

eCommerce 195
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A Five-Step Guide To Conducting A Successful Sustainability Materiality Assessment

Forrester eCommerce

Read this blog post to understand the actions that organizations need to take throughout the sustainability materiality assessment process.

Blog 397
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ModCloth and Misen Outsource Omnichannel Fulfillment Operations

Retail TouchPoints

Two digital-first brands, Misen and ModCloth , are partnering with Cart.com to improve their omnichannel fulfillment and logistics operations. Operating 14 omnichannel fulfillment centers nationwide, Cart.com provides brands and retailers with third-party logistics (3PL) solutions and proprietary software such as its Constellation Order Management System (OMS) and warehouse management technology, designed to get products to customers as quickly and efficiently as possible.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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J.C. Penney remains profitable, could open new stores

RetailDive

Holiday and full-year sales fell, and net income plunged. But the CEO of one of the retailer’s owners says its ongoing profitability could merit an expansion.

Retail 131
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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and

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Results of the Forrester Commerce Solutions for B2C Wave – digital leaders focus on extending the life of their commerce solution

Forrester eCommerce

Read Principal Analyst Emily Pfeiffer's insights on the shifts in the B2C Commerce market over the past two years.

B2C 408
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Crocs Expands Shoe Takeback Program Nationwide

Retail TouchPoints

Following a successful 10 -state pilot that kicked off in October 2023, Crocs has expanded its “Old Crocs, New Life” takeback program to all its stores in the continental U.S. The sites are equipped with designated collection boxes for customers to drop off used Crocs, in any condition, to receive a one-time 10% discount on Crocs products. Customers also can receive a no-cost mail-back kit for used shoes by visiting the Old Crocs, New Life page on the Crocs site.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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‘The death of the mall was a myth’: Brookfield Properties CEO on the evolution of an aging retail concept

RetailDive

Kevin McCrain isn’t bothered by department store anchors closing and says retailers need malls because people like to shop there — including Gen Z.

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Taco Bell Finally Releases Cheez-It Collaboration

RetailWire

Taco Bell's collaboration with Cheez-It is finally hitting restaurant locations this summer, marking the debut of one of its most highly anticipated test menu items. Originally introduced in 2022, the Cheez-It Crunchwrap, along with several other giant Cheez-It options, is set to make its long-awaited appearance at participating locations.

Other 105
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The Rise Of Application Generation Platforms

Forrester eCommerce

AppGen platforms will integrate the steps of software analysis, development, security, testing, and delivery by providing TuringBots for both low-code and high-code development spanning every step — all while incorporating the principles of agile and DevOps along the way.

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Safety, Service and Sustainability: How Connected Equipment Offers Retailers a Competitive Advantage

Retail TouchPoints

In a pharmacy in Seattle, when the temperature in its drug storage refrigerator falls below protocols, an automated alert warns the store manager before temperature-critical medicines spoil. In a clothing store in Phoenix, the AC automatically adjusts to keep customers comfortable and lingering longer, happily trying on sweaters in the store’s new fall collection despite the blistering 100-degree late-summer day.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Simon Property Group would put up no capital to buy Express

RetailDive

That price could explain why the mall REIT is willing to jump back into ownership of retail tenants, after scaling back over the past several months.

Retail 118
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Meta To Broaden AI Image Generation Options for Ads

RetailWire

Meta Platforms, the parent company of Facebook and Instagram, announced on Tuesday that it is expanding its lineup of generative AI advertising products.

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Accelerating Advertising With AI Comes At A Cost

Forrester eCommerce

AI — a catchword and momentous concept — is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it.

Consumer 266
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NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

Retail TouchPoints

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content. In late 2023, the companies teamed up to include access to NBCU’s streaming platform Peacock as part of the Instacart+ membership package.

Retail 223
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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‘Savvy’ criminals target retail, Home Office data shows

TalkingRetail

The retail sector continues to have the highest prevalence of victimisation, with 41% of business premises experiencing crime in 2023, according to Home Office data released today.

Retail 102
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DELIVER Europe Returns to Amsterdam, Uniting Retail and Commerce Leaders

365 Retail

DELIVER Europe, the premier matchmaking event for retail and commerce professionals, is back in Amsterdam on 5 and 6 June 2024. Held at the esteemed Taets Art and Event Park, this year’s event is set to gather over 1,000 leaders from industry giants such as Amazon, Procter & Gamble, Nestlé, L’Oréal, Samsung, and Tiktok, offering unparalleled opportunities for connection, collaboration, and innovation.

Retail 103
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More Alliance: MACH Comes of Age With Coaching Focus

Forrester eCommerce

Now that The Forrester Wave™: Commerce Solutions for B2B, Q2 2024 is released, I can share an update of my perspective on The MACH Alliance.

B2B 298
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Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Retail TouchPoints

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook. The company also announced that it will be expanding its Meta Verified subscription plan for businesses in a number of countries with a new tiered pricing model.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Starbucks Releases Summer Menu Selections

RetailWire

As summer dawns, Starbucks has unveiled its seasonal lineup, featuring the debut of the Summer-Berry Starbucks Refreshers beverages, available beginning May 7 in the U.S.

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Classic PIM Solutions Limitations | Salsify

Salsify

These days, printing out a stapled pile of travel directions — let alone drafting your route with a roadmap — might earn you some wayward glances from your fellow companions.

Travel 88
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Announcing Forrester’s 2024 Customer-Obsessed Enterprise Award Winner In APAC

Forrester eCommerce

IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.

Customer 234
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Goodwill Debuts Free E-Waste Recycling in 42 Pennsylvania Locations

Retail TouchPoints

Goodwill Keystone Area has partnered with Reworld to offer no-cost electronics recycling at its 42 stores and donation center sites located across 22 central and southeastern Pennsylvania counties. Eligible devices — including TVs, computers, mobile devices, gaming systems, toasters and vacuum cleaners — will be repaired and resold; items at the end of their life will be responsibly recycled by Reworld, which has recycled more than 135 million pounds of e-waste to date.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.