Sat.May 04, 2024 - Fri.May 10, 2024

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The State Of Generative AI For Marketing In Asia Pacific

Forrester eCommerce

I’m pleased to announce the publication of the first of my two generative AI (genAI) Marketing in APAC reports, “The State Of Generative AI For Marketing In Asia Pacific.” The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and concerns.

Marketing 451
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Disney and Walmart Unveil Retail Media-CTV Advertising Integration

Retail TouchPoints

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement. Walmart’s audience and measurement solutions will now be available for brands’ use across Disney’s addressable streaming inventory, offering advertisers closed-loop attribution on their campaigns by applying Walmart’s omnichannel purchase data via clean room te

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Temu Vs. Shein – What You Must Know Before You Buy

My Wife Quit Her Job

Temu and Shein have quickly become household names, with each app experiencing explosive growth and racking up millions of downloads in just a few months. While Temu is relatively new to the market, Shein has been building its reputation for over a decade. But how do these companies fare against other Chinese competitors like AliExpress? And more importantly, which offers a better shopping experience: Temu or Shein?

Download 260
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Magento 2 and Adobe Commerce: 6 Years in the Making

Groove

As Magento 2 nears its 10 th anniversary, it continues to evolve as a powerful eCommerce platform serving hundreds of thousands of merchants, from small startups to large enterprises. From its inception in 2007, the organization has remained at the forefront of the eCommerce evolution, as it popularized open-source platforms, modular architecture, multi-store functionality, and mobile-friendly features.

Magento 195
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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What is SOC 2 and Why Does it Matter for your Ecommerce Brand and Customers?

Fastr

In today's digital landscape, where data breaches and cyber threats are ever-present concerns, the security and integrity of customer data are paramount for ecommerce retailers. As technology continues to evolve, ensuring that service providers adhere to stringent security standards has become a top priority. This is where SOC 2 certification comes into play.

eCommerce 147
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Introducing the Forrester Reference IT Capability Map

Forrester eCommerce

Today, I am happy to announce the publication of the Forrester Reference IT Capability Map. This is a comprehensive, mutually exclusive and comprehensive statement of the major capabilities used to define and deliver IT and digital systems, individually and at a portfolio level.

Reference 409

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537: Why Do Some Entrepreneurs Succeed While Others Crash? Here’s Our Take

My Wife Quit Her Job

I have nearly 6000 students across 2 courses that I teach over at Profitable Online Store and Profitable Audience. And recently, I’ve been analyzing the character traits of both successful and unsuccessful students in my courses. What makes one student more likely to succeed over another? In this episode, I reveal what I discovered with my partner Toni.

Other 255
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Beer, Metal, and Leadership with Tom McManus of KegWorks.com - EP 005

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Tom McManus of KegWorks.com In this engaging podcast episode, Tom McManus, CEO of KegWorks, shares the journey of his business from a specialized eCommerce store to a prominent leader in architectural metalwork for the hospitality industry. Celebrating over 26 years in business, McManus discusses the strategic shift from offering a wide range of products to focusing on high-margin, specialized items like bar foot

eCommerce 195
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A Five-Step Guide To Conducting A Successful Sustainability Materiality Assessment

Forrester eCommerce

Read this blog post to understand the actions that organizations need to take throughout the sustainability materiality assessment process.

Blog 411
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Goodwill Debuts Free E-Waste Recycling in 42 Pennsylvania Locations

Retail TouchPoints

Goodwill Keystone Area has partnered with Reworld to offer no-cost electronics recycling at its 42 stores and donation center sites located across 22 central and southeastern Pennsylvania counties. Eligible devices — including TVs, computers, mobile devices, gaming systems, toasters and vacuum cleaners — will be repaired and resold; items at the end of their life will be responsibly recycled by Reworld, which has recycled more than 135 million pounds of e-waste to date.

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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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J.C. Penney remains profitable, could open new stores

RetailDive

Holiday and full-year sales fell, and net income plunged. But the CEO of one of the retailer’s owners says its ongoing profitability could merit an expansion.

Retail 133
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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and

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Results of the Forrester Commerce Solutions for B2C Wave – digital leaders focus on extending the life of their commerce solution

Forrester eCommerce

Read Principal Analyst Emily Pfeiffer's insights on the shifts in the B2C Commerce market over the past two years.

B2C 427
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Safety, Service and Sustainability: How Connected Equipment Offers Retailers a Competitive Advantage

Retail TouchPoints

In a pharmacy in Seattle, when the temperature in its drug storage refrigerator falls below protocols, an automated alert warns the store manager before temperature-critical medicines spoil. In a clothing store in Phoenix, the AC automatically adjusts to keep customers comfortable and lingering longer, happily trying on sweaters in the store’s new fall collection despite the blistering 100-degree late-summer day.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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‘The death of the mall was a myth’: Brookfield Properties CEO on the evolution of an aging retail concept

RetailDive

Kevin McCrain isn’t bothered by department store anchors closing and says retailers need malls because people like to shop there — including Gen Z.

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Meta To Broaden AI Image Generation Options for Ads

RetailWire

Meta Platforms, the parent company of Facebook and Instagram, announced on Tuesday that it is expanding its lineup of generative AI advertising products.

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Is Your VMware Knowledge Stuck in 2010? Let’s Catch You Up!

Forrester eCommerce

VMware Has Evolved Over the years, most of the Fortune 5000 have standardized on VMware technologies. However, once Broadcom announced its intent to acquire VMware, many of the tech leaders at these firms, concerned with the acquisition, began exploring options.

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ModCloth and Misen Outsource Omnichannel Fulfillment Operations

Retail TouchPoints

Two digital-first brands, Misen and ModCloth , are partnering with Cart.com to improve their omnichannel fulfillment and logistics operations. Operating 14 omnichannel fulfillment centers nationwide, Cart.com provides brands and retailers with third-party logistics (3PL) solutions and proprietary software such as its Constellation Order Management System (OMS) and warehouse management technology, designed to get products to customers as quickly and efficiently as possible.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Simon Property Group would put up no capital to buy Express

RetailDive

That price could explain why the mall REIT is willing to jump back into ownership of retail tenants, after scaling back over the past several months.

Retail 125
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Taco Bell Finally Releases Cheez-It Collaboration

RetailWire

Taco Bell's collaboration with Cheez-It is finally hitting restaurant locations this summer, marking the debut of one of its most highly anticipated test menu items. Originally introduced in 2022, the Cheez-It Crunchwrap, along with several other giant Cheez-It options, is set to make its long-awaited appearance at participating locations.

Other 105
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The Rise Of Application Generation Platforms

Forrester eCommerce

AppGen platforms will integrate the steps of software analysis, development, security, testing, and delivery by providing TuringBots for both low-code and high-code development spanning every step — all while incorporating the principles of agile and DevOps along the way.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Despite this macro growth, ecommerce site abandonment remains a big issue for all brands, regardless of their size or product category. One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Allbirds revenue plummets 28% in Q1 as CEO says the brand is ‘executing with urgency’

RetailDive

Joe Vernachio said the retailer shuttered three stores in the quarter and is on track with its planned closures, which will amount to 10 to 15 this year.

Retail 111
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Taxi Service to London Luton Airport

365 Retail

Whether you’re jetting off on holiday or racing for a crucial business meeting, snagging a dependable Taxi to London Luton Airport can kickstart your journey on the right note. This bustling hub doesn’t sleep, and thankfully, neither do the cabs that crisscross to get you to your flight, fresh and fuss-free. The charm of a Taxi to London Luton Airport is the personal touch; a chatty driver can share a tale or two about the city’s heartbeat, or if you prefer silence, they’

Travel 105
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Accelerating Advertising With AI Comes At A Cost

Forrester eCommerce

AI — a catchword and momentous concept — is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it.

Consumer 285
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Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Retail TouchPoints

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook. The company also announced that it will be expanding its Meta Verified subscription plan for businesses in a number of countries with a new tiered pricing model.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Using ChatGPT’s Memory Feature

Practical eCommerce

Enabling memory in ChatGPT facilitates personalized responses. The related "temporary chats" option is handy for privacy. The post Using ChatGPT’s Memory Feature appeared first on Practical Ecommerce.

eCommerce 106
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DELIVER Europe Returns to Amsterdam, Uniting Retail and Commerce Leaders

365 Retail

DELIVER Europe, the premier matchmaking event for retail and commerce professionals, is back in Amsterdam on 5 and 6 June 2024. Held at the esteemed Taets Art and Event Park, this year’s event is set to gather over 1,000 leaders from industry giants such as Amazon, Procter & Gamble, Nestlé, L’Oréal, Samsung, and Tiktok, offering unparalleled opportunities for connection, collaboration, and innovation.

Retail 104
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More Alliance: MACH Comes of Age With Coaching Focus

Forrester eCommerce

Now that The Forrester Wave™: Commerce Solutions for B2B, Q2 2024 is released, I can share an update of my perspective on The MACH Alliance.

B2B 313
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Century-Old Music Retailer Sam Ash Files for Bankruptcy, but ‘Stay Tuned’

Retail TouchPoints

Sam Ash has filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of New Jersey and plans to close all of its 42 stores across 16 states. The privately owned family business, long known as a premiere music retailer, is exploring options that could include selling its ecommerce operations and related IP as well as its “Samson” wholesale business.

Retail 246
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.