Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston
Retail TouchPoints
JANUARY 11, 2023
And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It But first, he spoke with Retail TouchPoints to offer a glimpse into his entrepreneurial mind, including his lessons on driving customer loyalty through innovative physical experiences.
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