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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC.

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Wawa Joins Retail Media Network Club

Retail TouchPoints

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. Wawa worked with Publicis Groupe’s Publicis Sapient , Epsilon and CitrusAd to create the new offering.

Retail 216
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Transforming Retail Spaces for Today’s Generation of Shoppers

Retail TouchPoints

This retail renaissance is not just a return to traditional shopping spaces but also signifies a shift in the shoppers’ culture, expectations and behaviors. The move toward experiential shopping is vital in bringing people back to physical retail spaces, creating an emotional connection that can’t be found while online shopping.

Retail 289
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Challenging the Way Retailers Think About Traffic Counting

Retail TouchPoints

These are certainly applicable to what we’re seeing in the retail industry right now. We’re seeing a resurgence of retailers placing focus back on their physical stores. Every day, the latest retail headlines are focused on the entrance or expansion of physical retail environments, including Kohl’s , Toys ‘R’ Us , Mizzen+Main and more.

Retail 276
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. More and more, customers are expecting a better personalized CX. So what are the potential solutions?

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

As retailers ride the AI wave, it’s important to simultaneously address both the opportunities and responsibilities it brings. Governance Through AI Ethics Oversight For retail businesses, establishing an AI ethics committee represents a strategic move toward responsible Gen AI implementation.

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What’s Hot (And What’s Not): The Top Retail Commerce Initiatives For 2024

Forrester eCommerce

We share some of the top retail commerce initiatives retail business pros will invest in for 2024.

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Unleash Your Retail Potential With Composable Commerce

Join experts from Orium, Elastic Path, and Algolia for a fireside chat that will take you through the ways you can unleash your retail potential by adopting composable commerce.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces.

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Bring Your Brand Into the New Era of Online Retail

Bring your brand into the new era of retail with Orium, commercetools, and Google Cloud's Composable Commerce Reference Architecture. Download our free whitepaper to learn more.

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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. November 15, 2023 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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Making Integration Easier with Composable Commerce

This concept is spreading to a wide range of domains, with retail arguably the most beneficial. Join us as we discuss: Composable commerce’s spread to retail and other domains Inventory and order management in a composable design Benefits of a consistent tech stack

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Composable Commerce Is Playing a Key Role in SiteOne’s Digital Transformation

Discover the benefits of composable commerce for the complex realities of modern retail in this webinar that looks at a case study of SiteOne, a landscape supply retailer undergoing a major digital transformation. The discussion was moderated by Adam Blair, Editor of Retail TouchPoints.