Brands jeopardise customer loyalty as they fail to replicate in-store experiences online
365 Retail
MAY 25, 2021
Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. An omnichannel future based on experientialism. Omnichannel optimisation is how retailers should be looking to establish loyalty in the new world.
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