Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston
Retail TouchPoints
JANUARY 11, 2023
And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It For example, if you spend more than $130 , we ship your order in a cardboard oven box and there are fake cockroaches hidden inside. It all started as a joke,” Earle admitted in a recent interview with Retail TouchPoints.
Let's personalize your content