Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
Ecommerce Platforms
FEBRUARY 3, 2022
According to her autobiography, Viya started her online business on Taobao in 2012, selling garments with her husband. In 2020, the China Advertising Association announced its Code of Conduct for Livestream Marketing, setting new norms for brands, merchants, live-streamers, and live-streams agencies and users. credit:baike.baidu.com).
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