Advantages of Headless Commerce for Marketers
Kibo
APRIL 26, 2022
Shoppers migrated online in droves in 2020, with eCommerce sales up nearly 32% from 2019 per data from Digital Commerce 360. Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. A pivot to omnichannel shopping is also being adopted by consumers.
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