Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
Following individuals across many touchpoints allows companies to improve their personalization efforts. Their investments in these technologies will pay off. Frost & Sullivan predicts B2B commerce sales will reach $6.6 trillion by 2020, overtaking the B2C commerce sales forecast of $3.2 trillion in sales.
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