B2C Customer Data Internet Retail Multi-channel 
GetElastic
JANUARY 10, 2018
For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.
BigCommerce
APRIL 24, 2018
The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. Get more flexibility and customization from your ecommerce platform. Are Custom Product Attributes supported?
Expert insights. Personalized for you.
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