Sat.Apr 20, 2024 - Fri.Apr 26, 2024

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The Ultimate Shopify SEO Checklist

Groove

The old adage is, "Build it, and they will come." However, when eCommerce store owners have thousands (or millions) of competitors, driving traffic to an online store is not quite simple. In terms of digital marketing strategies , none are more impactful or affordable than search engine optimization (SEO). Effective SEO will help bring organic traffic to your Shopify store and help you rank higher in search.

Shopify 195
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Can Retailer Co-ops Cut Ecommerce Shipping Costs?

Practical eCommerce

Retailers have used purchasing cooperatives for years to obtain volume pricing. The post Can Retailer Co-ops Cut Ecommerce Shipping Costs? appeared first on Practical Ecommerce.

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How retailers can craft compelling offers for Gen Z

RetailDive

Retailers over-index on choosing the right channel to reach Gen Z instead of focusing on the right offer to get their attention, writes Sai Koppala of SheerID.

Retail 74
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Web Marketing Checklist: 42 Tactics for Traffic and Sales

Practical eCommerce

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce.

Marketing 128
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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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534: The UGLY Truth About Buying From Alibaba That Most People Won’t Tell You

My Wife Quit Her Job

Think you know the best tricks for product sourcing? This episode exposes the darker side of Alibaba, revealing hidden practices that could change how you buy from the platform. Listen on to learn the ins and outs of how to buy from one of the world’s largest e-commerce marketplaces. What You’ll Learn Strategies for successfully buying products from Alibaba How to deal with IP theft How to find out if your products are ethically made Sponsors SellersSummit.com – The Sellers Sum

eCommerce 229
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The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media

Retail TouchPoints

Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show that sales reached nearly $325 billion. But America looks set for an ecommerce war. Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory.

eCommerce 207

More Trending

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Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)

Forrester eCommerce

All the flashiest demos of generative AI show chatbots that can query the enterprise environment for just about anything imaginable. Want to know all the vulnerabilities you have? How many devices are unprotected on the network? Whether you’ve been hit with Scattered Spider in the last six months?

Demo 315
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Is Lazada Legit And Safe? Read This Before You Buy

My Wife Quit Her Job

Lazada, known as the “Amazon of Southeast Asia,” is one of the largest ecommerce platforms in the region. But is Lazada legit and safe for shopping? Are their products genuine and can you sell on Lazada? In this Lazada review, I’ll explore the pros and cons of buying and selling on the platform, explain their policies, and share my thoughts on whether it’s worth your time.

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused on engaging these pet lovers — specifically, pup parents.

Toys 231
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Before You Migrate BigCommerce to Shopify, Ask These 6 Questions

Groove

Have you outgrown Bigcommerce and set your sights on Shopify's extensive app store and user-friendly interface? Perhaps you are just looking around to compare options and are considering a change. Maybe the pricing structure of BigCommerce no longer aligns with your needs and business investment guidelines. Whatever the reason, migrating over to Shopify from BigCommerce can be an efficient decision and one that your business will need to prosper and grow.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Can Your IT Operating Model Keep Up With Cloud?

Forrester eCommerce

Cloud has driven enterprise IT transformation with speed and scale that was simply impossible with data centers alone. But operating models haven’t always kept up — and the mismatch means that old operating models impede the optimization of cloud IT.

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535: The Death of Google Search: Here’s What’s Happening

My Wife Quit Her Job

In this episode, Toni and I discuss the latest update in a string of Google updates which have upended the Internet. And we also discuss Sundar’s latest news release about the future of websites. What You’ll Learn Why Google search is terrible The latest in a string of Google updates The future of websites Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Books 156
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Why my Retail Finance Team Loves AI

Retail TouchPoints

For me, the great thing about working in finance is getting to make decisions that touch all aspects of the organization. Finance really places you at the center of everything, where decisions you make play a pivotal role in sustaining long-term business success. That is, at least, the theory. The reality is that, for teams that rely heavily on manual workflows, financial management can be not just burdensome but downright soul-sucking.

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A Guide to FedEx and UPS Delivery Signature Options

lateshipment

In the world of shipping and logistics, ensuring your packages reach their destination safely and securely is crucial and carriers ensure their full-on commitment to it. One aspect of this process is the carrier getting a confirmation of receipt upon successfully delivering a package to its intended recipient or an authorized individual at the delivery address through a signature.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI

Forrester eCommerce

As the EU grinds the gears into action on the AI Act, the UK and US recently announced a “landmark agreement” on AI testing that broadly glosses over the lack of any firm governmental action in either country (other than executive orders and some Bletchley Park posturing last year). But do UK consumers care?

Consumer 422
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Upsellit Awarded “Best Use of Data & Insights” at 2024 US Partnership Awards

UpSellIt

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! We are honored to be recognized amongst industry leaders paving the way for affiliate marketing. This accolade serves as a testament to our cutting-edge technology and strategic expertise that consistently deliver exceptional outcomes for our clients. About the US Partnership Awards The US Partnership Awards celebrate the individuals, companies, and technologies that foster outstanding outcome-base

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Foot Locker Debuts ‘Store of the Future’ in New Jersey

Retail TouchPoints

Foot Locker has unveiled its new store format, which includes a communal sneaker try-on area to facilitate “sneaker culture” conversations and technology that provides store associates with omnichannel inventory availability data. The retailer plans to use learnings from this store, located in the Willowbrook Mall in Wayne, N.J., for additional reinvented stores it will open in 2024 , including at the brand’s NYC flagship and locations in Paris, Melbourne and Delhi.

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FastSpring and EBANX Forge Partnership to Expand Pix Payments for Digital Products in Brazil

FastSpring

Through the integration, the companies aim to provide the best payment experience to Brazilian clients through local payments via the fast-growing and highly adopted Pix CURITIBA, Brazil, April 25, 2024 /PRNewswire/ — FastSpring , the leading merchant of record for global SaaS and software companies, and EBANX , a global technology company specializing in payments for rising markets, announce today a partnership to enhance users’ payment experience within FastSpring’s product s

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Will RPA Platforms Remain Relevant? AI Agents May Hold The Answer

Forrester eCommerce

RPA companies have embraced generative AI (genAI) technology to keep pace with competition from OpenAI, Google, countless startups and incumbent portfolio vendors. They have demonstrated how it can build bots and create document extraction models, arrange complex business travel, and provide guidance in health care.

Document 385
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Upsellit Awarded “Best Partnership Teams” at 2024 US Partnership Awards

UpSellIt

Upsellit officially won Bronze for Best Partnership Teams at the US Partnership Awards! We are honored to be recognized for our elite client collaborations that drive their success as well as our own. About the US Partnership Awards The US Par tnership Awards celebrate the individuals, companies, and technologies that foster outstanding outcome-based performance in affiliate, brand, and influencer partnerships.

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Ikea Creates Training Ecosystem to Support AI Literacy for 3,500 Employees

Retail TouchPoints

Ingka Group , parent company of Ikea Retail , has set ambitious targets for boosting the AI literacy of its organization, including AI training for approximately 3,000 employees and 500 executives. The initiative will include a variety of courses, tailored to the needs of employees at various levels and in different phases of their AI journeys, with the overall goal of embedding a deep understanding of AI within the organization and ensuring that Ikea values are reflected in the ways the technol

Games 229
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FastSpring at VivaTech 2024!

FastSpring

Ready to join Europe’s biggest startup and tech event with the leading startups, investors, executives, and media from 174 countries? If so, join FastSpring in Paris at VivaTech 2024 at Booth C45! We’d love to talk with you in person! Join us at the Paris Expo Porte de Versailles, in Paris, France, on May 22nd – 25th, for an extraordinary event dedicated to all things tech.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People

Forrester eCommerce

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Marketing 421
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Upsellit Awarded “Best Health & Beauty Partnership” at 2024 US Partnership Awards

UpSellIt

Upsellit received a bronze award for “Best Health & Beauty Partnership” at the 2024 US Partnership Awards. We are honored to be recognized for our dedication to producing impactful results for our partners. While recognized for our expertise in the health and beauty sector, we empower brands across countless industries to achieve their unique goals.

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JLL Rolls Out Virtual ‘Shopping Bestie’ in 13 Centers

Retail TouchPoints

JLL Retail Property Management has introduced a new virtual shopper agent named Cindy , designed to make the online experience more relevant and engaging at 13 of its shopping centers across the U.S. In addition to spotlighting the center’s sales and deals, Cindy gives consumers details on the latest fashion trends, acting as their exclusive “shopping bestie.

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5 Best Paddle Alternatives in 2024

FastSpring

When considering Paddle alternatives, it’s important to note that Paddle is a merchant of record (MoR). The company handles transactions for sellers of digital products, providing the infrastructure for global online payments while taking responsibility for tax collection and remittance, fraud prevention, and other aspects of the checkout process. It’s a capable solution, but by no means is Paddle a universal, one-size-fits-all option.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The European Accessibility Act Compliance Deadline Is Approaching — Are You Ready?

Forrester eCommerce

The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.

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Copywriter Shifts to X Ads, Scales Brands

Practical eCommerce

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.

eCommerce 119
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Walmart+ Members will Get First Dibs on New Products During 24-Hour Event

Retail TouchPoints

From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok. “Walmart+ members have shown significant engagement with our digital offerings, particularly in the grocery sector, so we’re excited to offer them a shopping event lik

Events 212
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Express files Chapter 11, plans to close over 100 stores

RetailDive

All of the company’s UpWest stores will shutter as the retailer pursues a sale to WHP Global, Simon Property Group and Brookfield Properties.

Retail 130
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.