The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce
Retail TouchPoints
MARCH 21, 2023
Amazon’s average cut of each sale surpassed 50% in 2022, according to a study by Marketplace Pulse , which also found that sellers have been paying Amazon more per transaction every year for the past six years. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage.
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