[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now
BigCommerce
SEPTEMBER 12, 2017
For example, it could be that fulfillment costs mean online sales have a lower final margin than in-store; but on the other hand, running the store represents significant overhead costs. By tracking each channel accurately, it is possible to both concentrate on the best performing ones and to personalize customer experience accordingly.
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