The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention
BigCommerce
MAY 1, 2018
However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. Literally.
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