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High-Performance IT Continuously Improves Business Results Through Great Technology

Forrester eCommerce

Learn how to improve business performance by aligning the three core principles of the high-performance IT model with one of the four IT styles.

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Improv And Playbooks: Navigating The Unscripted World Of Modern Selling

Forrester eCommerce

Improv is a form of theater performed unscripted and created spontaneously by the players on stage, often through an audience suggestion. I’m from Chicago, which is known for many things, particularly its rich history with improvisational theater.

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British Home Improvement Retailer MKM Lays the Foundation for Future Success with New Composable Website

Retail TouchPoints

MKM Building Supplies is one of the leading home improvement purveyors for both commercial and DIY customers throughout the United Kingdom, known for its personal touch and localized offerings. We took what we had before as basic functionality and replicated it, but made it faster, neater and improved the user experience.

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Can Platform Teams Improve Shared Services?

Forrester eCommerce

Business and technology leaders are moving away from shared services due to their association with delays, inflexibility, and bureaucracy. These negative perceptions have led organizations to seek alternatives to meet their agile and digital team requirements.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data?

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NPS US Benchmarks 2023: Fewer Brands Show Improvement

Forrester eCommerce

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Improving the Data-Sharing Contract Between Businesses and Consumers From quick pop-up boxes to opt-in website cookies to multi-page privacy agreements, consumers are confused about what data companies collect and how they are using it. First, creating more clarity into how data is used and why it can improve transparency for customers.

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How to Maximize ROI of Your Composable Commerce Transformation

Join Orium , Bold , and MACH Alliance Ambassador Sree Sreedhararaj (SVP, CTO Sephora), for an expert panel exploring answers to common composable commerce questions like “How does it improve bottom line?,” “ How can it create revenue through an incremental implementation? ,” and “Is it right for my brand?”

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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100 Pipeline Plays: The Modern Sales Playbook

Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole. The right site search solution will help drive traffic by providing relevant results to visitors' search queries.

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How ZoomInfo Enhances Your ABM Strategy

Download this eBook to learn how to start improving your marketing team's data! The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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How ZoomInfo Solves Recruiting Pain Points

To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Four strategies to improve your local visibility for your business today. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them. Tune into this webinar to learn: How online search behavior is evolving.