Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

The post Conversion 101: Creating an SEM Legend for Improved PPC Campaigns appeared first on Bryan & Jeffrey Eisenberg.

PPC 91

6 Engagement Marketing Metrics & How to Improve Them


I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. When Alex Turnbull wanted to improve engagement on the Groove blog, he ran an A/B test to see what effect storytelling would have on readership: Image Source. “Engagement.”

Trending Sources

Finding the retail 'promised land' – improving customer experience and efficiency'?

Retail Technology Review

By Allison Manetakis, Director of Commerce Product Management, Oracle NetSuite

Improve product page rank on Amazon


Understanding the Amazon A9 Search Algorithm is critical to improving your product sales and building consumer loyalty. There are many variables that can impact how your product page ranks on Amazon.

7 Tweaks We Made To Our Online Store That Drastically Improved Sales

My Wife Quit Her Job

And in many cases, the answer to improving sales requires very little effort to implement. How to Build an Online Store Our Story Running Your Store Entrepreneurship improve salesSometimes a seemingly insignificant change to your website or online strategy can pay huge dividends.

How to Improve Your Promotional Strategy Using Competitor Ads 


Quad has put together steps to help you improve your promotional strategy using your competitors’ ads. To continue to improve ads, test new ones over time and analyze how your promotional strategy is affected. The post How to Improve Your Promotional Strategy Using Competitor Ads appeared first on Quad Analytix. Promotions are a key element of the marketing mix.

Why CEOs Don’t Care About Conversion Rate Optimization #CRO

Bryan Eisenberg

Continuous Improvement Conversation conversion rate Conversion Rate Optimization 101I recently presented (slides below) at Conversion World. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions. The interview is still getting regular retweets so I’m providing a link to the interview and the slideshare. Jeffrey, why do you think CRO has become relegated to junior managers as a side project? Has it always been this way?

New Data: How CX Improvements Drive Business Growth For 17 Industries

Forrester eCommerce

If you want to make the case for CX, check out the new data we just published in the report “Drive Business Growth With Great Customer Experience, 2017” (paywall). In our analysis, we modeled the effect of changes in CX on loyalty and business growth for 17 industries. We included four new industries per popular demand: Health […]. customer experience customer experience index (CX Index

How to Quickly Improve Site Navigation for Users with Breadcrumb Trails!

Demac Media

The post How to Quickly Improve Site Navigation for Users with Breadcrumb Trails! “And Hansel said to Gretel, “Let us drop these breadcrumbs so that together we find our way home because losing our way would be the most cruel of things.”. Lucas Scott, One Tree Hill.

Does Blogging for Ecommerce Really Improve Business?

Ecommerce Platforms

If you have any questions about blogging to improve your ecommerce business, or if you have any other suggestions for ecommerce professionals, let us know in the comments section below. The post Does Blogging for Ecommerce Really Improve Business? We've all heard it. Content is king.

Blog 31

Why In-Store Visibility Matters and How to Improve it


The post Why In-Store Visibility Matters and How to Improve it appeared first on Wiser Retail Strategies. This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before.

Demo 19

Communication is key: How digital sourcing improves internal organization

Bamboo Rose

The post Communication is key: How digital sourcing improves internal organization appeared first on Bamboo Rose. On average, how many hours do you waste sorting through emails, scouring over handwritten notes, or even sitting on an airplane on a trip to meet with overseas suppliers?

How to Use Pricing and Promotions to Improve Customer Satisfaction


Today I’ll be diving more into how retailers can leverage price and promotions to improve customer satisfaction. The post How to Use Pricing and Promotions to Improve Customer Satisfaction appeared first on Quad Analytix. You may say I’m odd, but my favorite part of the day is when I get to scroll through my personal email and browse the new sales and promotions sent to me from my favorite stores.

Web Push Is A Channel For Improving the Customer Experience


The problem is that marketers still aren’t thinking about web push in terms of how it can improve the customer experience – which is a pity, because highlighting the unique value it can deliver is the most effective way to get shoppers to opt-in.

The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy


About the Author: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis.

How Gamification Can Improve Your VIP Loyalty Program

If you were asked to define the term “gamification,” would you be able to? Chances are that even if you couldn’t, you’ve heard the word used at least a couple times in recent memory. Gamification is an exciting trend that is quickly becoming the focus of many conversations about rewards and retention marketing, and for good reason! Gamification seems to be everywhere, with an increasing number of rewards programs incorporating it into their structure and reaping the benefits it offers.

UK retail customer experience failing to improve with nearly 50% of queries left unanswered

Retail Technology Review

Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests

Which keywords will improve your product findability this holiday?


It’s Cyber Monday. Consumers are doing a final rush of holiday shopping. Like most brands you have likely already identified your most important retail channels and spent the last few months working with them to ensure your product is available in-store and online, scheduled holiday promotions, chosen the relevant drop-ship or free-shipping options, and updated holiday packaging -- all for this moment. What is left for your marketing and sales team to do?

Celebrate Entrepreneurial Independence Day with a Free Read!

Bryan Eisenberg

This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Advertising Books Brand Continuous Improvement Customer Experience Personal Branding

A Simple Tweak To Improve Email Deliverability And Open Rates 50%

My Wife Quit Her Job

Email marketing generates a substantial portion of my revenue for both my blog and my online store. As a result, I dedicate a significant amount of time building upon these 3 pillars of email success. I make sure that my emails convert into sales. I maximize the rate of email signups.

Building Custom Experiences: How We Improved 4 Iconic Brands’ Stores

Blue Acorn

The post Building Custom Experiences: How We Improved 4 Iconic Brands’ Stores appeared first on Blue Acorn. Over the years Blue Acorn has had the privilege to work with some of the most iconic brands in their respective industries.

How To Get Lucky – 3 Ways To Improve Your Luck In Business And Life

My Wife Quit Her Job

Every business requires a little bit of luck in order to succeed. And often times, success depends on timing and being at the right place at the right time. But do you ever wonder how some people keep getting lucky over and over again? Is it just a coincidence that some entrepreneurs always seem to find a way to steer luck in their direction? Personally, I don’t believe in coincidences but I know many of you are skeptical.

3 Ways to Improve Your Holiday Ecommerce Strategy


In case you missed this week’s webinar “ How to Optimize Your Product Pages for the Holiday Season ,” we’ve gathered the top three takeaways for you to improve your retail holiday strategy. Our most recent research, the Holiday Shopping Keyword Intelligence Report , revealed how critical content changes are bringing to the forefront of holiday ecommerce strategy

The Top 4 Ways to Improve Your Ecommerce Product Descriptions in 2018

Bootstrapping Ecommerce

Here are the top 4 ways you can improve your ecommerce product descriptions in 2018. The post The Top 4 Ways to Improve Your Ecommerce Product Descriptions in 2018 appeared first on Bootstrapping Ecommerce. Are your product descriptions converting or can they use some help? Conversion Optimization Operations & Customer Service

6 ways to improve your sales team’s productivity


Sales productivity is a hot topic. Everyone wants to be as productive and efficient as possible, but for many it remains an elusive goal. Business Growth Small Business Sales Team Performance

How to Drive New Feature Adoption with Kissmetrics


Academy Improving My ProductWhen you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature. Users that have heard of the new feature but haven’t used it.

Improve relationships with retailers in your ecosystem | Salsify


The top-performing brands are reimagining the partnership structure with their key retail partners. And this new dynamic puts a heavier burden on the manufacturer to produce and distribute better content for merchandising - and act like a partner rather than strictly a supplier. Ecommerce

Blog Over Your Lunch Hour: Iterative Writing Strategies to Save You Time AND Improve Your Writing


Let’s face it: if writing were easy, there wouldn’t be 136,500 professional copywriters currently employed by businesses of all sizes and in all verticals. Marketing & Lead Gen

Blog 25

Can Digital Catalogs Improve Your Business?


What steps can be taken to improve merchandising and support sales enablement? Internet sales continue to surge. The National Retail Federation predicts sales will nearly triple by the end of 2017 in the year-over-year growth rate. How can businesses make the most of their digital shelf to boost their own sales? Digital Catalog

6 Ways to keep inventory fresh & improve sell through!

Springboard Retail

You would be hard pressed to find a retailer who wouldn't LOVE a high sell-through rate. A high turnover rate means you're doing something right and leads to fresh merchandise and happy customers! Here's a brief primer on sell-through and a couple of techniques that savvy retailers use to move their merchandise! Inventory Management

How to Improve ROI with Product Experience – Product Information Management for eCommerce

Demac Media

In other words, moving away from spreadsheets to a PIM solution not only improves day-to-day efficiency but enables the efficient scaling of your product and localization teams across geographic and organizational boundaries that can truly transform your business.

Capping Membership and Improving our Community


New post from eCommerceFuel : “Nobody goes there anymore. It’s too crowded.” ” -Yogi Berra. In 2103 I launched the eCommerceFuel forums with the mission of building the web’s best private Community for store owners.

13 Free eCommerce Tools to Improve Your Site Today


Stack all those advantages together though and the result is a substantial improvement over the original, a revitalized site that will resonate with your final sales. The “How to Fix” feature is especially helpful, with step-by-step instructions on improve your site’s SEO.

SEO 13

How the Washington Post applies the 4 Pillars of Success to the Newsroom

Bryan Eisenberg

Continuous Improvement Customer Experience Optimization PublishingThis week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired them.

Drill Down Into Key Segments to Understand and Improve Your Funnel


A better trial experience, attracting the right customers, achieving product/market fit, and addressing the biggest issues trial customers face can improve this conversion step. But, there’s always room for improvement. For now, we’ll focus on improving our signups.

Improve your ROI with a better product content process


No matter what you sell, your profit margins are impacted by the number of products shoppers return. According to the National Retail Federation (NRF), in 2015 Americans returned $260 billion in merchandise - 10% of that year's total retail sales. The average return rate for products bought online is 30 percent - in part due to the quality of the digital product content representing these brands. Ecommerce Product Content ROI

Case Study: How To Improve Your Chatbot’s Chance Of Success

Forrester eCommerce

Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value.

The Anti-Spam Movement: How to Immediately Improve eCommerce Marketing Results

Demac Media

– Download our free checklist by filling in the form below: The post The Anti-Spam Movement: How to Immediately Improve eCommerce Marketing Results appeared first on Demac Media.

Webinar: Improve Your Mobile Checkout Conversions

Blue Acorn

The post Webinar: Improve Your Mobile Checkout Conversions appeared first on Blue Acorn. Earlier this year, Google drew a line in the sand, officially marking 2017 as the year of mobile first.

7 Tips Toward Improving Order Management


Improving order management is important when wanting to expand your ecommerce business. Read on to find out how these tips can improve your business. The post 7 Tips Toward Improving Order Management appeared first on ecomdash.