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Looking for Seamless Omnichannel Personalization? In-Store Tech Might Be Your Solution

Sailthru

It’s a recurring highlight in Sailthru’s annual Retail Personalization Index that digital and in-store experiences should be linked… but in most cases, they aren’t. From there, retailers must look at the various solutions that can deliver a holistic omnichannel customer profile. The truth is, all of this can be a reality.