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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. SEO features and fully customizable URLs throughout the site. Does the platform support multi-level category navigation?

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

I started formal studies and making products initially for myself and immediate family about two and a half years ago. – Edie Ramstad, Owner, Weave Got Maille. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine.