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Best Comparison Shopping Sites – Google Shopping Vs Nextag Vs Bing Vs Shopping.com

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Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices and product descriptions from a large number of merchants in order to help shoppers make informed buying decisions.

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Productcaster launches as Google comparison shopping service partner for European retailers and agencies

Retail Technology Review

This week sees the launch of Productcaster, one of the first agencies in the UK to run a Comparison Shopping Service (CSS) approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU's antitrust ruling last year.

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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail TouchPoints

These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition. The acquisition was made to enable a wide variety of shoppable content in native formats on retailers’ own digital properties, through the Klarna ecosystem and across social channels.

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Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

Details like sale prices and price drops have been part of Google search results for some time, but the new badge offers more details on specific promotional offers to make comparison shopping directly in search easier.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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Want It All, Want It Now—How To Handle Customer Service In The Modern eCommerce Environment

MakeWebBetter

eCommerce has a lot of advantages that brick-and-mortar shopping doesn’t. Consumers can shop anytime and from anywhere—the store is never closed, and it’s on your smartphone. It’s easy to comparison-shop to find lower prices or better selection.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.