How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Zaius

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. Health and beauty brands need to find a way to compete, and fast. Oftentimes, health and beauty brands have both an online and in-store presence.

The Best Health and Beauty Winback Campaigns

Zaius

While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. It’s time to create a healthy and beauty winback campaign.

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Health & Beauty Ecommerce Site Design

BigCommerce

The health and beauty vertical has two distinct requirements: Build trust through recommendations and ingredients listings. Look as beautiful on-site as the product looks in person (or will make someone look). And, finally, these sites must be beautiful.

18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. Stunning Health and Beauty Themes Out-of-the-Box.

3 Tips for Health and Beauty Brands to Bring the In-Store Experience Online | Salsify

Salsify

year-over-year, with the beauty and health category growing 47.7% Amazon also reported a sizable 70% year-over-year increase in March for beauty and health products. Digital Commerce Beauty COVID-19April saw online sales of household care items increase 57.5%

5 Tips for Beauty and Health Brands to Compete With DNVBs | Salsify

Salsify

Stagnation is a concern for any legacy brand, especially in the $532 billion beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive Causemetics – have established stiff competition. Digital Commerce Grow Market Share Beauty

Q&A with the Category Experts: Holiday Tips for Health and Beauty Sellers

ChannelAdvisor

— Up next: health and beauty. The health and beauty segment is second to only food and beverage in e-commerce growth, with eMarketer estimating over $53 billion in sales by the end of 2019. An overwhelming majority of beauty searches happen on mobile today.

Report: CVS Health Expands On-Demand Delivery Options With DoorDash

Retail Touch

CVS Health has partnered with DoorDash to offer same-day contactless delivery for an assortment of 3,000 products, according to Adweek.

Carex supports government’s #EnjoySummerSafely campaign

TalkingRetail

Health & Beauty Carex coronavirus government handwash PZ CussonsCarex is working in partnership with the UK government on its #EnjoySummerSafely campaign. The government’s nationwide campaign is designed to encourage a safe and responsible return to summer and leisure activities.

Health, Beauty, Cosmetics: Search and Find

ItemMaster

Bob Dylan likely wasn’t talking about the health, beauty, cosmetic category when he coined the term “times they are a-changin’,” but he could have been. An industry segment previously defined by large consumer healthcare and consumer goods companies is now mixed with niche organic beauty companies, functional food start-ups, and biotech medical device organizations. In time, all aspects of our health will be individualized to optimize our well-being as we mature.

Aquafresh unveils new toothpaste ranges

TalkingRetail

Health & Beauty aquafresh convenience stores toothpasteAquafresh has launched two new ranges of toothpastes, one for children and one for adults.

10 Beauty Brands Using Minimalist Design to Elevate Products

Blue Acorn

Why do minimalist website designs and user experiences work in the beauty industry? The beauty industry is cluttered with household names, retailers, and digitally native brands alike. If you find beauty in simplicity, then you will L-O-V-E RODIN’s ecommerce site design.

How Beauty Brands Use Content to Combat Price Concerns

Blue Acorn

Traditionally, the only indicator for the level of quality of a health or cosmetic item was price. Social media completely upended this philosophy in the beauty industry, giving more power and information to consumers than ever before. That said, clean beauty doesn’t always come cheap.

Cultivating Better Mental Health as Entrepreneurs

eCommerceFuel

Today Sherry Walling of Zen Founder talks to us about depression with entrepreneurs and how to maintain a good sense of mental health as a founder. How to start taking better care of your mental health with her top tips. Being an entrepreneur can be really hard at times.

How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.

6 Beauty Brands That Use Questionnaires to Create a Personalized Experience

Blue Acorn

Health and beauty brands have been at the forefront of innovation and technology adaption both in online and offline channels, including customer questionnaires. Prose Beauty. As part of the sign-up process, Birchbox requires all new subscribers to take a beauty quiz.

[Infographic] The Essential Ingredients for E-Commerce Sales: Success Stories from Health and Beauty Sellers

ChannelAdvisor

Consumer spending for health and beauty products is rapidly shifting from brick-and-mortar stores to online. Below are three stories of health and beauty sellers who are on the right track. Industry Trends customer success health and beauty infographic

Beauty Brand Boosts Amazon GMV and Buy Box Wins by 35% Using Repricing Technology

ChannelAdvisor

A Beauty Brand Gets a Pricing Makeover. In Q2 of this year, a well-known beauty company leveraged ChannelAdvisor’s repricing technology to increase their percentage of Amazon Buy Box wins for their various owned brands and unowned brands. . And after just a couple of months, this health and beauty brand saw a: 12% increase in Buy Box wins for their unowned brands. The pricing wars on marketplaces like Amazon can be brutal. .

The Power of Attribution for Millennial Beauty Sales

ItemMaster

The vegan food movement, which has realized 600% growth between 2014-2017[v] has found life in the beauty industry as millennials strive to unify their values across all aspects of life. These substitutes equal attributes, these attributes are what constitutes these products being found among a sea of cosmetic and beauty items. Millennials are changing the face of beauty, yet it’s anything but straightforward. Superfoods are Needed Beauty Attributes.

The Power of Attribution for Millennial Beauty Sales

ItemMaster

The vegan food movement, which has realized 600% growth between 2014-2017[v] has found life in the beauty industry as millennials strive to unify their values across all aspects of life. These substitutes equal attributes, these attributes are what constitutes these products being found among a sea of cosmetic and beauty items. Millennials are changing the face of beauty, yet it’s anything but straightforward. Superfoods are Needed Beauty Attributes.

What is Field Marketing and How Can You Get Started?

Wiser

Beauty products. Retail Auditing shelf healthEveryone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds about the things they use every day.

2020 eCommerce Trends

PFS

Health, Wellness and Everything in Between. Brands (large are small) have started to tap into health and wellness, an industry segment that is on the rise. Tech giants are looking to get a part of the action with the new Apple Watch and Google’s recent acquisition of the health-focused wearable, Fitbit. As consumers prioritize health, retailers will follow suit. eCommerce eCommerce Trends Personalization Sustainability 2020 2020 trends health & wellness new year

Adjusting to the New (Ab)Normal

Zaius

Our thoughts have shifted, with a primary focus on the health of their family, friends, and co-workers. While some health and beauty brands have experienced decreased comp sales, others have achieved growth, reflecting a diversity of shopping behavior within H&B.

Wellness Is Not A Nice-To-Have, It’s A Must-Have

Retail TouchPoints

Interestingly, consumers are driving this trend for self-care on their own by seeking proactive health and wellness offerings that satisfy their individual needs. We have certainly become more conscious about the foods we consume to better manage our health. market encompasses smart devices that can track the health of an individual using a variety of consumer electronics and technology.

A Wrap-Up Of Singles Day 2019

Retail TouchPoints

The hottest categories according to Tmall were beauty tech gadgets, imported cultural products, sleeping pills/aids, pet food, products for the elderly and male skincare products. Japanese beauty tech brand Ya-Man sold 6,000 products within just 30 seconds.

Promotional Effectiveness Metrics & Email Capture Benchmarks Across 10 Ecommerce Industries [2018 Report]

BigCommerce

Beauty. Health. After all, the conversion rate improvement (or not) for an online furniture store’s promotion versus a health and beauty store will be vastly different. Beauty. Health. Beauty. Health. Beauty. Health.

Ecommerce Email Marketing: Industry Performance Benchmarks

Klaviyo

The winners of campaign industry performance are: Beauty and Cosmetics: with a 49% open rate and whopping 4% conversion rate. Beauty & Cosmetics. Health & Fitness. Beauty & Cosmetics. Health & Fitness. Beauty & Cosmetics.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Create a digital health ecommerce site. Digital Health Services are on the Rise. Digital health services here means a couple things: The ecommerce capabilities for patients and others affected to buy items previously only sold in office. Jigsaw Health.

What Your Ecommerce Brand’s Replenishment Campaigns Are Missing

Zaius

Replenishment campaigns are extremely important to ecommerce brands, especially in industries where the same product is frequently purchased like health and beauty and food and beverage.

The Impact of COVID-19 on E-Commerce GMV

ChannelAdvisor

Nevertheless, a quick look at a handful of categories indicates that year-over-year GMV growth rates have increased recently in the health and beauty and computers/networking categories and have declined recently in apparel and sporting goods. Health & Beauty Category.

Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Health & Beauty. Savor Beauty. Examples include food & beverage clubs, gift box clubs, beauty clubs, tee-shirt clubs. NBA Thunder Shop NuSocks Savor Beauty Fine Taste Club Beer Cartel Give Black Boxx Access Exclusivity. Health & Beauty.

May E-Commerce Sales Up 81%, But Total 2020 Retail Sales Still Expected To Drop 10.5%

Retail Touch

trillion ) and health and beauty (up 6.9% and health/personal care/beauty sales will grow 32.4%.

The Impact of COVID-19 on E-Commerce GMV, Part 2

ChannelAdvisor

Looking at the four broad categories we reviewed in the prior post , the health and beauty and computers/networking categories were still the strongest in terms of year-over-year growth. Health and Beauty Category.

What the FastSpring Team is Thankful For This Year

FastSpring

This year I am thankful for good health, my friends, marrying my amazing wife in April, moving into an awesome new house and that my career took a challenging and fun turn, landing me at FastSpring with great people!” – Pete Puttmann, Account Executive.

Where COVID-19 Forced Online Retailers to Change Their Prices

Wiser

Health & Beauty. Five categories—pets, health & beauty, office supplies, books, and textiles—didn’t show any drastic price changes when comparing the period before the spread of COVID-19 in the U.S. Health & Beauty (0.45%).

Email strategy teardown: Target

Klaviyo

They sell everything from beauty and health products to electronics to food — pretty much everything — and are good at it. A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list.

The Impact of COVID-19 on E-Commerce GMV, Part 5

ChannelAdvisor

Below, we’ll highlight the stimulus bump impact on various categories and dive a bit deeper into sporting goods and some non-essential health and beauty subcategories. This is part five in an ongoing series.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Beauty & cosmetics. They feature products in health and beauty, sports, apparel, electronics and more, and also provide metrics like order cancel rates to help you gauge the success of your dropshipping. Their products include beauty products, electronics, jewelry and more.

Amazon Announces Restrictions on FBA Shipments

ChannelAdvisor

Health & Household. Beauty & Personal Care (including personal care appliances). The effects of the COVID-19 virus, evolving CDC recommendations and other preventative measures continue to ripple across the economic landscape. .

How Traditional Retailers Use Digital Marketing to Stay Relevant

Zaius

Not only does Sephora carry over 300 brands adored by makeup pros and novices alike, the beauty retailer also has a knack for personalization that has created fiercely loyal fans.