The Best Health and Beauty Winback Campaigns

Zaius

While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. It’s time to create a healthy and beauty winback campaign.

Health & Beauty Ecommerce Site Design

BigCommerce

The health and beauty vertical has two distinct requirements: Build trust through recommendations and ingredients listings. Look as beautiful on-site as the product looks in person (or will make someone look). And, finally, these sites must be beautiful.

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18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. Stunning Health and Beauty Themes Out-of-the-Box.

Q&A with the Category Experts: Holiday Tips for Health and Beauty Sellers

ChannelAdvisor

— Up next: health and beauty. The health and beauty segment is second to only food and beverage in e-commerce growth, with eMarketer estimating over $53 billion in sales by the end of 2019. An overwhelming majority of beauty searches happen on mobile today.

3 Ways to digitally transform your health & beauty eCommerce business

TradeGecko

With the rise of digital-born, single-brand beauty and cosmetics companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.

Health, Beauty, Cosmetics: Search and Find

ItemMaster

Bob Dylan likely wasn’t talking about the health, beauty, cosmetic category when he coined the term “times they are a-changin’,” but he could have been. An industry segment previously defined by large consumer healthcare and consumer goods companies is now mixed with niche organic beauty companies, functional food start-ups, and biotech medical device organizations. In time, all aspects of our health will be individualized to optimize our well-being as we mature.

How Beauty Brands Use Content to Combat Price Concerns

Blue Acorn

Traditionally, the only indicator for the level of quality of a health or cosmetic item was price. Social media completely upended this philosophy in the beauty industry, giving more power and information to consumers than ever before. That said, clean beauty doesn’t always come cheap.

Cultivating Better Mental Health as Entrepreneurs

eCommerceFuel

Today Sherry Walling of Zen Founder talks to us about depression with entrepreneurs and how to maintain a good sense of mental health as a founder. How to start taking better care of your mental health with her top tips. Being an entrepreneur can be really hard at times.

6 Beauty Brands That Use Questionnaires to Create a Personalized Experience

Blue Acorn

Health and beauty brands have been at the forefront of innovation and technology adaption both in online and offline channels, including customer questionnaires. Prose Beauty. As part of the sign-up process, Birchbox requires all new subscribers to take a beauty quiz.

[Infographic] The Essential Ingredients for E-Commerce Sales: Success Stories from Health and Beauty Sellers

ChannelAdvisor

Consumer spending for health and beauty products is rapidly shifting from brick-and-mortar stores to online. Below are three stories of health and beauty sellers who are on the right track. Industry Trends customer success health and beauty infographic

Beauty Brand Boosts Amazon GMV and Buy Box Wins by 35% Using Repricing Technology

ChannelAdvisor

A Beauty Brand Gets a Pricing Makeover. In Q2 of this year, a well-known beauty company leveraged ChannelAdvisor’s repricing technology to increase their percentage of Amazon Buy Box wins for their various owned brands and unowned brands. . And after just a couple of months, this health and beauty brand saw a: 12% increase in Buy Box wins for their unowned brands. The pricing wars on marketplaces like Amazon can be brutal. .

The Power of Attribution for Millennial Beauty Sales

ItemMaster

The vegan food movement, which has realized 600% growth between 2014-2017[v] has found life in the beauty industry as millennials strive to unify their values across all aspects of life. These substitutes equal attributes, these attributes are what constitutes these products being found among a sea of cosmetic and beauty items. Millennials are changing the face of beauty, yet it’s anything but straightforward. Superfoods are Needed Beauty Attributes.

The Power of Attribution for Millennial Beauty Sales

ItemMaster

The vegan food movement, which has realized 600% growth between 2014-2017[v] has found life in the beauty industry as millennials strive to unify their values across all aspects of life. These substitutes equal attributes, these attributes are what constitutes these products being found among a sea of cosmetic and beauty items. Millennials are changing the face of beauty, yet it’s anything but straightforward. Superfoods are Needed Beauty Attributes.

2020 eCommerce Trends

PFS

Health, Wellness and Everything in Between. Brands (large are small) have started to tap into health and wellness, an industry segment that is on the rise. Tech giants are looking to get a part of the action with the new Apple Watch and Google’s recent acquisition of the health-focused wearable, Fitbit. As consumers prioritize health, retailers will follow suit. eCommerce eCommerce Trends Personalization Sustainability 2020 2020 trends health & wellness new year

Adjusting to the New (Ab)Normal

Zaius

Our thoughts have shifted, with a primary focus on the health of their family, friends, and co-workers. While some health and beauty brands have experienced decreased comp sales, others have achieved growth, reflecting a diversity of shopping behavior within H&B.

Wellness Is Not A Nice-To-Have, It’s A Must-Have

Retail TouchPoints

Interestingly, consumers are driving this trend for self-care on their own by seeking proactive health and wellness offerings that satisfy their individual needs. We have certainly become more conscious about the foods we consume to better manage our health. market encompasses smart devices that can track the health of an individual using a variety of consumer electronics and technology.

A Wrap-Up Of Singles Day 2019

Retail TouchPoints

The hottest categories according to Tmall were beauty tech gadgets, imported cultural products, sleeping pills/aids, pet food, products for the elderly and male skincare products. Japanese beauty tech brand Ya-Man sold 6,000 products within just 30 seconds.

The Impact of COVID-19 on E-Commerce GMV, Part 2

ChannelAdvisor

Looking at the four broad categories we reviewed in the prior post , the health and beauty and computers/networking categories were still the strongest in terms of year-over-year growth. Health and Beauty Category.

The Impact of COVID-19 on E-Commerce GMV

ChannelAdvisor

Nevertheless, a quick look at a handful of categories indicates that year-over-year GMV growth rates have increased recently in the health and beauty and computers/networking categories and have declined recently in apparel and sporting goods. Health & Beauty Category.

Promotional Effectiveness Metrics & Email Capture Benchmarks Across 10 Ecommerce Industries [2018 Report]

BigCommerce

Beauty. Health. After all, the conversion rate improvement (or not) for an online furniture store’s promotion versus a health and beauty store will be vastly different. Beauty. Health. Beauty. Health. Beauty. Health.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Create a digital health ecommerce site. Digital Health Services are on the Rise. Digital health services here means a couple things: The ecommerce capabilities for patients and others affected to buy items previously only sold in office. Jigsaw Health.

Amazon Announces Restrictions on FBA Shipments

ChannelAdvisor

Health & Household. Beauty & Personal Care (including personal care appliances). The effects of the COVID-19 virus, evolving CDC recommendations and other preventative measures continue to ripple across the economic landscape. .

Ecommerce Email Marketing: Industry Performance Benchmarks

Klaviyo

The winners of campaign industry performance are: Beauty and Cosmetics: with a 49% open rate and whopping 4% conversion rate. Beauty & Cosmetics. Health & Fitness. Beauty & Cosmetics. Health & Fitness. Beauty & Cosmetics.

Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Health & Beauty. Savor Beauty. Examples include food & beverage clubs, gift box clubs, beauty clubs, tee-shirt clubs. NBA Thunder Shop NuSocks Savor Beauty Fine Taste Club Beer Cartel Give Black Boxx Access Exclusivity. Health & Beauty.

What Was The Biggest Retail Story Of 2017?

Retail TouchPoints

With Aetna’s network of doctors, specialists, hospitals, labs, surgical and rehab facilities and so forth, CVS has the potential to be a force in the health care world. With the anchor of community-based health care services, you’ll see them chart a dynamic new course for the long term.

How Traditional Retailers Use Digital Marketing to Stay Relevant

Zaius

Not only does Sephora carry over 300 brands adored by makeup pros and novices alike, the beauty retailer also has a knack for personalization that has created fiercely loyal fans.

Email strategy teardown: Target

Klaviyo

They sell everything from beauty and health products to electronics to food — pretty much everything — and are good at it. A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list.

What the FastSpring Team is Thankful For This Year

FastSpring

This year I am thankful for good health, my friends, marrying my amazing wife in April, moving into an awesome new house and that my career took a challenging and fun turn, landing me at FastSpring with great people!” – Pete Puttmann, Account Executive.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Beauty & cosmetics. They feature products in health and beauty, sports, apparel, electronics and more, and also provide metrics like order cancel rates to help you gauge the success of your dropshipping. Their products include beauty products, electronics, jewelry and more.

New Emerging Marketplaces: Making Strategic Choices

ChannelAdvisor

Popular categories include consumer packaged goods, health and beauty, personal care, grocery and pet supplies. Key categories include fashion, food, home, health and beauty, toys, baby and toddler. Top performing categories include electronics, home, kitchen and health and beauty. Key categories include consumer electronics, home, fashion, health and beauty.

Marketing To Your Customer’s New Year Mindset

UpSellIt

For many an annual tradition, goals can range from improving health to knocking items off a bucket list. If you sell health related products, whether it’s vitamins, treadmills, or anything in between you’ve already got a leg up on the competition. Health-improvement goals are the most common resolutions in the U.S. That being said, there are many popular resolutions unrelated to health. Ah, the New Year’s Resolution.

The Empowered Marketer: Influencing the Influencers for Rapid Ecommerce Growth

Zaius

Jack is the Director of Marketing at Kettle & Fire , a health food company that specializes in shelf-stable bone broth made with organic ingredients. The product is great for joint health and injury recovery, which led the company to target fitness and health food influencers as a key marketing channel. We have a lot of different types of customers, but many of them are health-conscious shoppers, cooking enthusiasts, and people looking to take control of their health.

Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

34% of shoppers have purchased beauty items at marketplaces, 31% at large retailers, 29% at webstores and 25% at category-specific online stores.

Getting Customers to Hit Refresh with Lifecycle Campaigns

UpSellIt

Goods in the health, beauty, and food sectors are often the simplest to figure out because they require the user to restock on a regular basis. This can be helpful for: -Health conscious customers who want their supplements delivered.

Guiding Light: Facts and Figures for Retailers and Brands Navigating the COVID-19 Crisis

Kibo

Apart from being a harrowing public health crisis of global proportions, COVID-19 has also upended commerce. 41% – One should note that 41 percent of retailers in the food, fashion, and health and beauty categories in the UK anticipate the crisis only slightly —the key word here—impacting their sales even if the crisis were to persist long-term. As stores shutter en masse, shoppers further strain supply chains with stock-outs.

Don’t Be A Dandelion — Respect Your Customer’s ‘Digital Lawn’

Retail TouchPoints

Even though you may see your brand, product or message as a beautiful, yellow flower that you simply can’t share frequently enough, chances are it’s actually just another damn weed. Elicit’s clients include Southwest Airlines, Intel, Nestle Skin Health, Fossil, GameStop, Sephora, and Pier 1 Imports. By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring.

Celebrating Women Entrepreneurs: 8 Ecommerce Brands for Women by Women

Smile.io

With ecommerce stores in every industry—from beauty and cosmetics to high-quality athletic gear—it’s clear that women are capable of accomplishing anything they put their mind to. Earth-Kissed Beauty. For Earth-Kissed Beauty , this was not a problem at all.

eCommerce Role Models: These 10 Brands Do Personalization Right

Scalefast

Fitbit ’s smartwatches and fitness trackers measure a number of health metrics for the people who wear them. Then, these health metrics can serve as inputs for the company’s personal training app, Fitbit Coach , to create individual workout plans. .

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

In 2017 on Thanksgiving and Black Friday, significantly more orders were made on mobile devices for the Automotive (+10%), Fashion & Jewelry (65.41%) and Health & Beauty (18.22%) merchants. Health & Beauty. Health & Beauty Cyber Week 2017 YoY GMV.

7 E-Commerce Niches Growing In 2019

Frooition

There are subscription schemes for everything from beauty products to books. Studies suggest CBD has positive effects on many health conditions in our furry friends. We expect it to become mainstream pet health product soon. Setting up an online shop is now a painless process.