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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. Health and beauty brands need to find a way to compete, and fast. Here are 3 examples of health and beauty brands succeeding in a crowded space by harnessing data to create unforgettable, personalized experiences for their shoppers.

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18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. Stunning Health and Beauty Themes Out-of-the-Box. Health + Beauty Showcase.

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Health & Beauty Ecommerce Site Design

BigCommerce

The health and beauty vertical has two distinct requirements: Build trust through recommendations and ingredients listings. Look as beautiful on-site as the product looks in person (or will make someone look). After all, health and beauty products are items you put in or on your body. They need to be tried.

eCommerce 245
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2022 Global Ecommerce Report: Health and Beauty

BigCommerce

Ecommerce may have roots all the way back to 1969, but there’s no doubt that the last two years have…

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The Best Health and Beauty Winback Campaigns

Optimizely

While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. It’s time to create a healthy and beauty winback campaign. Top health and beauty winback campaigns.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. Before COVID , in-store shopping accounted for 85% of beauty and personal care sales. In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source.

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CVS Achieves Transparency Goal for Beauty Product Imagery, Shifts Focus to Mental Health Initiatives

Retail TouchPoints

CVS Pharmacy has reached its goal of full transparency for beauty imagery that is produced by and for CVS Pharmacy. This marks the culmination of the original CVS Beauty Mark commitment made in 2018 to educate customers about the difference between authentic and digitally altered photos. before the COVID-19 pandemic).