The Best Health and Beauty Winback Campaigns

Zaius

While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. It’s time to create a healthy and beauty winback campaign. Here are some of the best examples of health and beauty winback campaigns we’ve found to inspire you to create winning email messages and campaigns that truly reengage customers and drive real ROI.

Health & Beauty Ecommerce Site Design

BigCommerce

The health and beauty vertical has two distinct requirements: Build trust through recommendations and ingredients listings. Look as beautiful on-site as the product looks in person (or will make someone look). After all, health and beauty products are items you put in or on your body. And, finally, these sites must be beautiful. After all, they are selling health and beauty. Leading Health & Beauty Brands Choose BigCommerce.

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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Zaius

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. Health and beauty brands need to find a way to compete, and fast. Here are 3 examples of health and beauty brands succeeding in a crowded space by harnessing data to create unforgettable, personalized experiences for their shoppers. Oftentimes, health and beauty brands have both an online and in-store presence.

18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. With so much revenue on the table, health and beauty companies are stepping up their online selling game to stand out among the competition. Stunning Health and Beauty Themes Out-of-the-Box. Health + Beauty Showcase.

3 Tips for Health and Beauty Brands to Bring the In-Store Experience Online | Salsify

Salsify

year-over-year, with the beauty and health category growing 47.7% Amazon also reported a sizable 70% year-over-year increase in March for beauty and health products. Digital Commerce Beauty COVID-19April saw online sales of household care items increase 57.5% year-over-year, according to data from marketing research firm Nielsen and Rakuten Intelligence.

5 Tips for Beauty and Health Brands to Compete With DNVBs | Salsify

Salsify

Stagnation is a concern for any legacy brand, especially in the $532 billion beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive Causemetics – have established stiff competition. Digital Commerce Grow Market Share Beauty

Heyoo launches vitamin range for Booker Retail Partners

TalkingRetail

New vitamin brand Heyoo is launching its range of health and wellbeing products for Londis and Budgens retailers nationwide. Health & Beauty Health and beauty health and personal care heyoo

Q&A with the Category Experts: Holiday Tips for Health and Beauty Sellers

ChannelAdvisor

— Up next: health and beauty. The health and beauty segment is second to only food and beverage in e-commerce growth, with eMarketer estimating over $53 billion in sales by the end of 2019. We asked Leah Maddox, one of our account managers, which strategies and tips should be top of mind for health and beauty sellers over the next couple of months. An overwhelming majority of beauty searches happen on mobile today.

Procter & Gamble unveils reusable and refillable shampoo bottles

TalkingRetail

Procter & Gamble (P&G) is launching refillable packaging for its haircare brands, as part of its “commitment to be a force for good and a positive force for beauty in the world”.

Travel Blue rolls out hygiene range for convenience sector

TalkingRetail

A multi-use silver ion antibacterial, Health & Beauty face masks hand sanitiser Health and beauty health and personal care travel blueTravel accessories company Travel Blue is launching a range of hygiene products suitable for the convenience sector.

Lifebuoy kicks off £12m campaign

TalkingRetail

Health & Beauty Health and beauty health and personal care lifebuoy unileverHygiene soap brand Lifebuoy has launched a campaign to “help educate consumers on how to reduce the spread of infection in a post-lockdown nation”.

Panadol unveils new pack design and supporting TV campaign

TalkingRetail

The TV campaign, “Together, Health & Beauty gsk health and personal care panadolPain relief brand Panadol is launching a new pack design, supported by a TV campaign to “drive awareness across the nation as we enter the winter months”.

Health, Beauty, Cosmetics: Search and Find

ItemMaster

Bob Dylan likely wasn’t talking about the health, beauty, cosmetic category when he coined the term “times they are a-changin’,” but he could have been. An industry segment previously defined by large consumer healthcare and consumer goods companies is now mixed with niche organic beauty companies, functional food start-ups, and biotech medical device organizations. In time, all aspects of our health will be individualized to optimize our well-being as we mature.

Tena Women partners with Channel 4 for new campaign

TalkingRetail

Health & Beauty Central Convenience Stores incontinence products promotional campaigns Tena WomanTena Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in a new partnership with Channel 4.

Huggies expands Pull-Ups range

TalkingRetail

Health & Beauty convenience stores huggies kimberly-clark marketing campaign nappiesHuggies is expanding its Pull-Ups range with new Explorers. Pull-Ups Explorers are designed to flex and protect children as they reach every new milestone.

Report: CVS Health Expands On-Demand Delivery Options With DoorDash

Retail Touch

CVS Health has partnered with DoorDash to offer same-day contactless delivery for an assortment of 3,000 products, according to Adweek. Eligible items include beauty products, health products including over-the-counter medications, household cleaning products select grocery products such as milk and cereal.

10 Beauty Brands Using Minimalist Design to Elevate Products

Blue Acorn

Why do minimalist website designs and user experiences work in the beauty industry? The beauty industry is cluttered with household names, retailers, and digitally native brands alike. Minimalist blends beautiful visuals with prime functionality—removing the clutter and noise that often deters customers from making a purchase. We gathered the top ten beauty brands using minimalist design and customer experiences to elevate their products and brand story. Beauty Desig

How Beauty Brands Use Content to Combat Price Concerns

Blue Acorn

Traditionally, the only indicator for the level of quality of a health or cosmetic item was price. Social media completely upended this philosophy in the beauty industry, giving more power and information to consumers than ever before. To help price-conscious consumers combat their cost concerns, high-end health and beauty brands leverage content and messaging to prove the price tag reflects the value of the product. That said, clean beauty doesn’t always come cheap.

Cultivating Better Mental Health as Entrepreneurs

eCommerceFuel

Today Sherry Walling of Zen Founder talks to us about depression with entrepreneurs and how to maintain a good sense of mental health as a founder. How to start taking better care of your mental health with her top tips. You know, mental health is something that doesn’t get talked about a lot in the entrepreneurial circles. That’s a thorny one, all sorts of things along the mental health line. Being an entrepreneur can be really hard at times.

[Infographic] The Essential Ingredients for E-Commerce Sales: Success Stories from Health and Beauty Sellers

ChannelAdvisor

Consumer spending for health and beauty products is rapidly shifting from brick-and-mortar stores to online. In fact, according to Internet Retailer, the amount consumers spent online on health and beauty products in 2016 was double that of five years earlier — with no signs of slowing down. Below are three stories of health and beauty sellers who are on the right track. Industry Trends customer success health and beauty infographic

ViraPro launches child-friendly sanitiser

TalkingRetail

Health & Beauty convenience stores coronavirus hand sanitiser ViraProViraPro has launched a hand sanitiser specifically for children, which is non-toxic and alcohol-free. The ViraPro Kids range comes in four scents: Strawberry, Apple, Banana, and Bubble Gum. It is also available in three sizes: 50ml, 100ml, and 500ml. Tony McMullan, ViraPro director, said: “At the onset of the pandemic, children were having to use.

Aquafresh unveils new toothpaste ranges

TalkingRetail

Health & Beauty aquafresh convenience stores toothpasteAquafresh has launched two new ranges of toothpastes, one for children and one for adults. Aquafresh Splash is a Strawberry & Mint flavoured toothpaste for children aged 3-8-years-old and is aimed at those that don’t particularly like mint-based toothpastes. Ben Court, senior brand manager of Aquafresh at GSK, said: “Almost 40% of children brush their. This story continues at Aquafresh unveils new toothpaste ranges.

6 Beauty Brands That Use Questionnaires to Create a Personalized Experience

Blue Acorn

Health and beauty brands have been at the forefront of innovation and technology adaption both in online and offline channels, including customer questionnaires. To avoid overwhelming the user with recommendations, the beauty brand only makes two suggestions for each category (skin and shave). This latest (not yet released) beauty innovation combines personalization and technology to align the mask with a customer’s specific skin concern areas based on a series of questions.

Carex supports government’s #EnjoySummerSafely campaign

TalkingRetail

Health & Beauty Carex coronavirus government handwash PZ CussonsCarex is working in partnership with the UK government on its #EnjoySummerSafely campaign. The government’s nationwide campaign is designed to encourage a safe and responsible return to summer and leisure activities. Carex, along with a number of leading brands, will launch promotional initiatives to encourage good hygiene behaviours and ‘Enjoy Summer Safely’. The brand, which.

How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. With an immeasurable number of categories falling under the umbrella of “beauty” and large established retailers wanting a piece of the cosmetic pie, there are more players in the game than ever before. Here are 5 ways to successfully build loyalty into your beauty brand: 1.

Beauty Brand Boosts Amazon GMV and Buy Box Wins by 35% Using Repricing Technology

ChannelAdvisor

A Beauty Brand Gets a Pricing Makeover. In Q2 of this year, a well-known beauty company leveraged ChannelAdvisor’s repricing technology to increase their percentage of Amazon Buy Box wins for their various owned brands and unowned brands. . And after just a couple of months, this health and beauty brand saw a: 12% increase in Buy Box wins for their unowned brands. The pricing wars on marketplaces like Amazon can be brutal. .

The Power of Attribution for Millennial Beauty Sales

ItemMaster

The vegan food movement, which has realized 600% growth between 2014-2017[v] has found life in the beauty industry as millennials strive to unify their values across all aspects of life. These substitutes equal attributes, these attributes are what constitutes these products being found among a sea of cosmetic and beauty items. Millennials are changing the face of beauty, yet it’s anything but straightforward. Superfoods are Needed Beauty Attributes.

The Power of Attribution for Millennial Beauty Sales

ItemMaster

The vegan food movement, which has realized 600% growth between 2014-2017[v] has found life in the beauty industry as millennials strive to unify their values across all aspects of life. These substitutes equal attributes, these attributes are what constitutes these products being found among a sea of cosmetic and beauty items. Millennials are changing the face of beauty, yet it’s anything but straightforward. Superfoods are Needed Beauty Attributes.

What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

The beauty retailer worked with brand partners to bring 3D facial recognition to its website. Retail Auditing shelf healthMarketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers.

2020 eCommerce Trends

PFS

Health, Wellness and Everything in Between. Brands (large are small) have started to tap into health and wellness, an industry segment that is on the rise. Tech giants are looking to get a part of the action with the new Apple Watch and Google’s recent acquisition of the health-focused wearable, Fitbit. As consumers prioritize health, retailers will follow suit. eCommerce eCommerce Trends Personalization Sustainability 2020 2020 trends health & wellness new year

What is Field Marketing and How Can You Get Started?

Wiser

Beauty products. Retail Auditing shelf healthEveryone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds about the things they use every day. This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. It lets you get up close and personal with customers in a way that is fun and memorable for them and drives key business results for you.

Poundland reveals plans for c-stores

TalkingRetail

The discounter will also have ‘destination stores’ offering the full range of products including food, homeware, health and beauty and clothing, and ‘core stores’ providing a wide range of products on high streets. Poundland has unveiled plans to revamp its stores, introducing convenience stores offering ‘grab and go’ shopping.

Dollar General Dives Into Rotating Seasonal Products with New Pop-Up Store Concept

Retail Touch

Each popshelf will occupy approximately 9,000 square feet and continually refresh merchandise across categories including health and beauty, cleaning supplies and party goods.

Adjusting to the New (Ab)Normal

Zaius

Our thoughts have shifted, with a primary focus on the health of their family, friends, and co-workers. While some health and beauty brands have experienced decreased comp sales, others have achieved growth, reflecting a diversity of shopping behavior within H&B. Without question this is a time of uncertainty and anxiety throughout the world. We’re experiencing the sudden reality of isolation, with more than 2 billion people staying at home.

22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Beauty and Skincare. The search volume for hand wash joined the top five in Health and Beauty. Most direct traffic visit Health and Beauty followed by Fashion eCommerce Stores. Beauty and Fitness ad spend was 28.9 Beauty and Fitness ad spend was 28.9

Wellness Is Not A Nice-To-Have, It’s A Must-Have

Retail TouchPoints

Interestingly, consumers are driving this trend for self-care on their own by seeking proactive health and wellness offerings that satisfy their individual needs. We have certainly become more conscious about the foods we consume to better manage our health. market encompasses smart devices that can track the health of an individual using a variety of consumer electronics and technology.

Ecommerce Email Marketing: Industry Performance Benchmarks

Klaviyo

The winners of campaign industry performance are: Beauty and Cosmetics: with a 49% open rate and whopping 4% conversion rate. While businesses across all industries get a boost in revenue from sending campaigns, if you’re in the arts & crafts or beauty & cosmetics industry, campaigns should be a serious focus of your email marketing strategy. Beauty & Cosmetics. Health & Fitness. Beauty & Cosmetics. Health & Fitness.