Personalization Versus Individualization Marketing
Kibo
MAY 1, 2021
Individualization is a technique used in personalization strategy to automatically optimize customer experience for each person. It uses rapid data aggregation and analysis, cross-channel deployment, and machine learning to predict customer behavior and adjust to changes faster than marketers can. What Is Individualization in Marketing? Individualization (also called 1-to-1 personalization) is a technique used in personalization strategy to automatically optimize customer experiences for each pe
62 
Let's personalize your content