The Definitive Guide to Selling on Amazon


I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

The Definitive Guide To Leveraging Social Media for Online Sales


71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.

The definitive guide to demand planning


Effective demand forecasting and demand planning are key to the longevity of wholesale and retail businesses alike. We look at some of the major aspects of the demand planning process and how they impact the entire supply chain.

How To Do SEO For An Ecommerce Store And Rank In Search – The Definitive Guide

My Wife Quit Her Job

The eventual success of your online store will depend on several factors. But probably the single most important factor will be where and how you are indexed in the search engines. Unlike social media and referral traffic, search engine traffic is consistent and predictable. If you rank in search, you will receive a steady stream of targeted traffic that you can depend on for sales. And best of all, it’s free!

Physical retail: Definitely different, far from dead

Steve Dennis

From recent headlines you might assume that sales in brick & mortar stores must be falling off a cliff. You’d be wrong. Yes, e-commerce is growing at a much faster rate, but revenues in physical stores remain positive (1%-2% growth depending on the source). There is also a sense that online shopping is becoming the dominant way most people shop.

The definitive guide to email marketing segmentation


You’ll definitely want to read #4. When it comes to email marketing success, we’ll admit it, we’re biased: our favorite awards program is definitely the Klaviyos ! The post The definitive guide to email marketing segmentation appeared first on Klaviyo. In our recent ecommerce industry benchmark report , we shared our findings from analyzing a thousand companies and the results from over a billion emails. One of the key takeaways: segmentation is the name of the game.

Drop Shipping 101: The Definitive Guide To Building A Drop Shipping Business in 2018

A Better Lemonade Stand

The post Drop Shipping 101: The Definitive Guide To Building A Drop Shipping Business in 2018 appeared first on A Better Lemonade Stand. Drop shipping is a fulfillment business model where you never actually own the inventory you are selling.

Countdown To Catalyst: The Definitive Conference Packing List


The post Countdown To Catalyst: The Definitive Conference Packing List appeared first on Channel Advisor. As we get closer to the opening keynote of Catalyst 2017, stay tuned to this blog for Catalyst stories, announcements and conference tips in our “Countdown to Catalyst” blog series.

What Is Affiliate Marketing?

eCommerce Guider

Affiliate Marketing Definition. Uncategorized affiliate marketing definition affiliate marketing explained how affiliate marketing works how to set up affiliate marketing make money online online business Passive Income what is affiliate marketing

Cloudera And Hortonworks Merger: A Win-Win For All

Forrester eCommerce

Cloudera and Hortonworks jointly announced that they have entered into a definitive agreement under which the companies will combine in an all-stock merger of equals. Under the terms of the agreement, Cloudera stockholders will own approximately 60% of the equity of the combined company and Hortonworks stockholders will own 40%. While both have been fierce […]. big data Hadoop hybrid cloud mergers & acquisitions (M&As

So What is CX Strategy Anyway?

Forrester eCommerce

Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […]. age of the customer

Retailers Without Chat: A Missed Opportunity

Forrester eCommerce

Chatting, by definition, is meaningless, trivial talk – but web “chatting” is anything but; it is starting to transform digital customer experiences. And it works. Customers want to use chat. Forty-five percent have used it to interact with a live agent in 2017. The companies that get it are moving towards a holistic chat strategy […]. customer engagement online chat sales

Map Your Way To Digital Technology Mastery

Forrester eCommerce

Digital transformation is a state of being, it’s not something with definitive beginning and ending points, but a constant state of motion. Forrester defines digital transformation as harnessing digital assets to continually improve customer outcomes while increasing operational agility.

Cutting Through The Noise And Defining The Value Of The Digital Twin For Your Business

Forrester eCommerce

There’s a lot of talk about the digital twin in the business world these days, but the definition remains murky. Think of the digital twin as a virtual mirror. If you move one way – so does your reflection. Your reflection is also unique to you. If someone else stepped in front of the mirror, even a sibling, what appeared in the mirror […

Enhanced Ecommerce via Tag Manager Implementation Guide


It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. As you might know, Enhanced eCommerce requires a special kind of implementation. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager

Transform Your Personalization Strategy At Forrester’s Consumer Marking Forum

Forrester eCommerce

Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […]. Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now?

Woocommerce SEO Optimization – Everything you need to do now!


It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

Changing Our Marketing Message Based on User Behavior

Rishi Rawat

Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper. To do this we need to utilize the Choreographed Experience tactic.

How Powerful is the POWER Trigger?

Rishi Rawat

But first, let’s run down the definition of Power trigger: This is when we let the shopper know they are in the driver seat. It works because when shoppers feel the experience is about them , and not you , they’re much more likely to take action.

228: Improving Email Deliverability And Powerful New Klaviyo Features With Jake Cohen

My Wife Quit Her Job

These are strategies that I was not aware of and I’m definitely going to change things up. These are strategies that I was not aware of and I'm definitely going to change things up.

How to Use Serendipity in Email Marketing

Rishi Rawat

Serendipity definition: Serendipity happens when you are able to take information (whether it’s a certainty or a good guess) and use that to market to them. Serendipity is one of the 7 conversion triggers. This email from TicketMaster is a great example of Serendipity.

Seriously, Stop Trying to Beat Amazon at Ecommerce


You’re not going to beat them on price; you’re not going to beat them on product selection; and you’re definitely not going to beat them on shipping efficiency. It is, by definition, massive and impersonal. This article originally appeared in Website Magazine.

Valentin Radu’s Success Journey


Valentin Radu’s Life Journey Some stories are just too amazing not to share – and Valentin Radu’s is definitely one of the best. When he heard Valentin’s story, my colleague, Chase, thought that this would make for a great discussion topic.

How is POWER a conversion trigger?

Rishi Rawat

Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do.

Why Weird Ecommerce Ads Kill It on Facebook


While I can’t say for sure how the B2C marketers came up with the ideas behind the scenes or what the click-through rate really is, there’s definitely something valuable to learn from these unique and somewhat strange ecommerce Facebook ads. The copy on this ad is the definition of quirky.

If Your Video Converts Well Make Sure It’s Seen

Rishi Rawat

Video on your site likely definitely converts really well but is seen by a disappointingly low percentage of visitors. If you have an asset that strongly influences conversions but isn’t seen by enough people then make it more visible. This is usually the case with video content. has solved this problem. I’ve seen plenty of product pages that also show a product video. I’ve never seen one that defaults to the product video: [link]. Article Visibility

How To Grow Your Email List For Free – A Tour Of My New Business

My Wife Quit Her Job

Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new. As most of you know, I quit my full time job as an engineering director a little over 2 years ago.

What Can’t You Sell on Amazon?

CPC Strategy

Today, the Amazon Marketplace sells more than 600 million products, but there is definitely a lengthy list of restrictions on what you can and can’t. Read More. The post What Can’t You Sell on Amazon? appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

The Commerce Marketer Podcast: A Millennial Marketing Expert Dishes the Dirt


This episode is definitely the one for you! Want to know what millennials are all about and how to reach them? The post The Commerce Marketer Podcast: A Millennial Marketing Expert Dishes the Dirt appeared first on Bronto Blog. Marketing Strategy Podcasts

Valentin Radu’s Success Journey


Valentin Radu’s Life Journey Some stories are just too amazing not to share – and Valentin Radu’s is definitely one of the best. When he heard Valentin’s story, my colleague, Chase, thought that this would make for a great discussion topic.

How Customer Service Data Can Improve Customer Loyalty


And there are times when you most definitely should not. In that case, you definitely do not want to send them an email notifying them that a product they were looking at is back in stock. As a marketer, you can never have enough of it.

Using Small Ask Trigger to Get Leads

Rishi Rawat

Definition: Small Ask is when you inspire the shopper to take a single action. Video: Online shoppers (especially mobile) are intimidated by forms. They’re hard to fill out, take a long time, and often make the user give up information they don’t want to.

5 Remarketing Strategies You Can Use to Increase Conversion Rates

Bootstrapping Ecommerce

You may or may not have heard of remarketing, but you’ve definitely encountered it on and off the Internet. One of the most popular forms of online or digital remarketing is served from Google ads. Have you ever visited a website or searched for something only to be shown ads for that particular website or […]. The post 5 Remarketing Strategies You Can Use to Increase Conversion Rates appeared first on Bootstrapping Ecommerce. Conversion Optimization

The Psychology Behind a Loyalty Points Program

Used by millions of brands in virtually every industry, they’re the most common definition of the term “loyalty program”, but why? Points programs are one of the most well-known and established retention marketing strategies in the world. What makes them so successful, and why have they worked well for so long? Reward Psychology

Apples to Oranges

Rishi Rawat

Definition of Price: Price is a technique where we (marketers) shift shopper focus away from the physical price of the item. The best way to prevent your shoppers from comparison shopping is to make it impossible for them to comparison shop. To do this we use a tactic called, Price.

Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

You almost definitely already knew that because it actually happened in 2015. By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. But now something different is taking shape.

Mobile 425

38 Ecommerce Terms Every Marketer Needs to Know


Even though we may bandy ecommerce terms back and forth like they’re common knowledge, in the ever-changing world of online business, these definitions are constantly taking on new meanings and nuances. We know the ecommerce world changes rapidly, and it can be tough to keep up.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

You definitely can and it’s not rocket science. It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right.

Books 249

Discover How Managed Services Can Streamline In-Store Technology Deployment

Retail TouchPoints

They have a definite beginning and a definite ending, so you need to be able to scale those resources.”

Top 5 Reasons Why You Should Attend MWCA


It’s definitely the place to be to experience the best and brightest in wireless and repair. For those that don’t know, Mobile World Congress Americas (MWCA), in partnership with CTIA, is a premier event bringing industry leaders together to progress business in the mobile technology industry.

180: An Interview With My Stanford Professor Tina Seelig On How To Find And Implement Your Business Ideas

My Wife Quit Her Job

Recently, she released a brand new book called Creativity Rules: Get Ideas Out Of Your Head And Into The World that you should definitely check out. Today I have someone extra special on the show and by extra special, I mean that this person is one of the main people responsible for introducing me to entrepreneurship. Tina Seelig is a professor in the Management Science and Engineering department at Stanford University.

Books 149

Which Super Bowl LII Ads Scored Touchdowns?

Retail TouchPoints

At RTP we’ve talked about the feeling of discovery that still needs to be apparent in every retail experience, and that definitely applies to CPG brands. When retailers and brands advertise during the Super Bowl, they need to hit the mark.

Games 390

‘Tis The Season For Gift Giving…But Will Experiences Win Out In The Long Run?

Retail TouchPoints

For me, gift giving definitely has changed, but it could be because all my kid are adults and I don’t have grandchildren to spoil yet.

Gifts 195