There’s a lot of talk about the digital twin in the business world these days, but the definition remains murky. Think of the digital twin as a virtual mirror. If you move one way – so does your reflection. Your reflection is also unique to you. If someone else stepped in front of the mirror, even a sibling, what appeared in the mirror [… MORE

Unfortunately, because many requirements are alike, the requirements definition process is often approached by filling out “boilerplate” templates listing functionality and features. Requirements Definition. MORE

You’ll definitely want to read #4. When it comes to email marketing success, we’ll admit it, we’re biased: our favorite awards program is definitely the Klaviyos ! The post The definitive guide to email marketing segmentation appeared first on Klaviyo. In our recent ecommerce industry benchmark report , we shared our findings from analyzing a thousand companies and the results from over a billion emails. One of the key takeaways: segmentation is the name of the game. MORE

But if you’re seeing no engagement at all, those customers are definitely at-risk. Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. MORE

The post Drop Shipping 101: The Definitive Guide To Building A Drop Shipping Business in 2018 appeared first on A Better Lemonade Stand. Drop shipping is a fulfillment business model where you never actually own the inventory you are selling. MORE

You may or may not have heard of remarketing, but you’ve definitely encountered it on and off the Internet. One of the most popular forms of online or digital remarketing is served from Google ads. Have you ever visited a website or searched for something only to be shown ads for that particular website or […]. The post 5 Remarketing Strategies You Can Use to Increase Conversion Rates appeared first on Bootstrapping Ecommerce. Conversion Optimization MORE

Digital transformation is a state of being, it’s not something with definitive beginning and ending points, but a constant state of motion. Forrester defines digital transformation as harnessing digital assets to continually improve customer outcomes while increasing operational agility. MORE

Used by millions of brands in virtually every industry, they’re the most common definition of the term “loyalty program”, but why? Points programs are one of the most well-known and established retention marketing strategies in the world. What makes them so successful, and why have they worked well for so long? Reward Psychology MORE

From recent headlines you might assume that sales in brick & mortar stores must be falling off a cliff. You’d be wrong. Yes, e-commerce is growing at a much faster rate, but revenues in physical stores remain positive (1%-2% growth depending on the source). There is also a sense that online shopping is becoming the dominant way most people shop. MORE

Most definitions of nexus include the terms “doing business” or “engaged in business.”. This definition can be found in Louisiana Code Sec. Also note that Michigan updated their definition of nexus as of October 1, 2015. You can find that definition here (p. MORE

The eventual success of your online store will depend on several factors. But probably the single most important factor will be where and how you are indexed in the search engines. Unlike social media and referral traffic, search engine traffic is consistent and predictable. If you rank in search, you will receive a steady stream of targeted traffic that you can depend on for sales. And best of all, it’s free! MORE

Chatting, by definition, is meaningless, trivial talk – but web “chatting” is anything but; it is starting to transform digital customer experiences. And it works. Customers want to use chat. Forty-five percent have used it to interact with a live agent in 2017. The companies that get it are moving towards a holistic chat strategy […]. customer engagement online chat sales MORE

You’re not going to beat them on price; you’re not going to beat them on product selection; and you’re definitely not going to beat them on shipping efficiency. It is, by definition, massive and impersonal. This article originally appeared in Website Magazine. MORE

It’s simple—but definitely not easy. The post A Definite Guide to a Pricing Strategy That Slays Competition and Appeal Customers appeared first on ChannelSale Blog. There’s a general misconception among online sellers— customers love cheap-priced products. MORE

Even though we may bandy ecommerce terms back and forth like they’re common knowledge, in the ever-changing world of online business, these definitions are constantly taking on new meanings and nuances. We know the ecommerce world changes rapidly, and it can be tough to keep up. MORE

The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them. MORE

The campaign definitely came at the right time. The race issue is definitely of intense importance, but the way it was approached was solidly off. So timeliness is definitely important, but your marketing can’t be just timely. MORE

Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do. MORE

Sadly, doing them incorrectly (and definitely not doing them at all) can cost you your business. The true definition of sales tax nexus , and what it means for your business. Paying your taxes isn’t what any entrepreneur dreams of when starting a business. MORE

Recently, she released a brand new book called Creativity Rules: Get Ideas Out Of Your Head And Into The World that you should definitely check out. Today I have someone extra special on the show and by extra special, I mean that this person is one of the main people responsible for introducing me to entrepreneurship. Tina Seelig is a professor in the Management Science and Engineering department at Stanford University. MORE

Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new. As most of you know, I quit my full time job as an engineering director a little over 2 years ago. MORE

It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. As you might know, Enhanced eCommerce requires a special kind of implementation. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager MORE

He’s definitely been vocal about his concerns and most recently has not denied that he is considering the possibility. But it would definitely be historic since he would be the first Jewish president. MORE

While I can’t say for sure how the B2C marketers came up with the ideas behind the scenes or what the click-through rate really is, there’s definitely something valuable to learn from these unique and somewhat strange ecommerce Facebook ads. The copy on this ad is the definition of quirky. MORE

Within this definition, the types of marketing tasks and complexities of workflows can vary broadly among various tools. As with anything in business, the price is a definite consideration when choosing a marketing automation system. MORE

But first, let’s run down the definition of Power trigger: This is when we let the shopper know they are in the driver seat. It works because when shoppers feel the experience is about them , and not you , they’re much more likely to take action. MORE

It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO MORE

This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy. The experts all agree: omnichannel marketing is key to success in ecommerce. MORE

Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […]. Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now? MORE

For me, gift giving definitely has changed, but it could be because all my kid are adults and I don’t have grandchildren to spoil yet. MORE

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. MORE

At RTP we’ve talked about the feeling of discovery that still needs to be apparent in every retail experience, and that definitely applies to CPG brands. When retailers and brands advertise during the Super Bowl, they need to hit the mark. MORE

Definition of Price: Price is a technique where we (marketers) shift shopper focus away from the physical price of the item. The best way to prevent your shoppers from comparison shopping is to make it impossible for them to comparison shop. To do this we use a tactic called, Price. MORE

They have a definite beginning and a definite ending, so you need to be able to scale those resources.” MORE

This episode is definitely the one for you! Want to know what millennials are all about and how to reach them? The post The Commerce Marketer Podcast: A Millennial Marketing Expert Dishes the Dirt appeared first on Bronto Blog. Marketing Strategy Podcasts MORE

The “dogs of Amazon” factor definitely helped matters throughout the outages — people were genuinely excited to see what new dog would pop up on their screen. MORE

Start with a clear definition of success and frame outcomes in terms of business objectives, not technical requirements. MORE

You almost definitely already knew that because it actually happened in 2015. By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. But now something different is taking shape. MORE

I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters. MORE

The post Countdown To Catalyst: The Definitive Conference Packing List appeared first on Channel Advisor. As we get closer to the opening keynote of Catalyst 2017, stay tuned to this blog for Catalyst stories, announcements and conference tips in our “Countdown to Catalyst” blog series. MORE

You definitely can and it’s not rocket science. It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. MORE

Serendipity definition: Serendipity happens when you are able to take information (whether it’s a certainty or a good guess) and use that to market to them. Serendipity is one of the 7 conversion triggers. This email from TicketMaster is a great example of Serendipity. MORE

Definition: Small Ask is when you inspire the shopper to take a single action. Video: Online shoppers (especially mobile) are intimidated by forms. They’re hard to fill out, take a long time, and often make the user give up information they don’t want to. MORE