Physical retail: Definitely different, far from dead

Steve Dennis

From recent headlines you might assume that sales in brick & mortar stores must be falling off a cliff. You’d be wrong. Yes, e-commerce is growing at a much faster rate, but revenues in physical stores remain positive (1%-2% growth depending on the source). There is also a sense that online shopping is becoming the dominant way most people shop.

Countdown To Catalyst: The Definitive Conference Packing List

ChannelAdvisor

The post Countdown To Catalyst: The Definitive Conference Packing List appeared first on Channel Advisor. As we get closer to the opening keynote of Catalyst 2017, stay tuned to this blog for Catalyst stories, announcements and conference tips in our “Countdown to Catalyst” blog series.

Trending Sources

The definitive guide to email marketing segmentation

Klaviyo

You’ll definitely want to read #4. When it comes to email marketing success, we’ll admit it, we’re biased: our favorite awards program is definitely the Klaviyos ! The post The definitive guide to email marketing segmentation appeared first on Klaviyo. In our recent ecommerce industry benchmark report , we shared our findings from analyzing a thousand companies and the results from over a billion emails. One of the key takeaways: segmentation is the name of the game.

Enhanced Ecommerce via Tag Manager Implementation Guide

Canonicalized

It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. As you might know, Enhanced eCommerce requires a special kind of implementation. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager

180: An Interview With My Stanford Professor Tina Seelig On How To Find And Implement Your Business Ideas

My Wife Quit Her Job

Recently, she released a brand new book called Creativity Rules: Get Ideas Out Of Your Head And Into The World that you should definitely check out. Today I have someone extra special on the show and by extra special, I mean that this person is one of the main people responsible for introducing me to entrepreneurship. Tina Seelig is a professor in the Management Science and Engineering department at Stanford University.

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Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth

BigCommerce

The definition and application varies from organization to organization. Get Advice from the Industry's Landing Page Leader. Bounce Exchange is the 7th fastest growing business in the U.S. And landing pages are their secret weapon.

Woocommerce SEO Optimization – Everything you need to do now!

Canonicalized

It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

Games 18

Analog Vs. Digital: Room For Both?

Retail TouchPoints

The textbook definition is data transmitted through a continuous stream. By Ryan James Dee, Interactions The world is flat…screened. According to the International Telecommunication Union, 81% of the developed world is online.

Retailers, Are You Funding Amazon?

OrderDynamics

Definitely NOT a sound business practice. Yes, this is definitely blasphemy! However, your main systems like your OMS, POS, or WMS should definitely NOT be on the Amazon cloud. ­­­­ Retailers , Are You Funding Amazon?

POS 34

SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less

BigCommerce

Google offers abstract, somewhat conflicting, and ultimately non-definitive information on how it ranks pages —- though many experts have accurately tested and hypothesized at what their top ranking factors might be. If they can’t index a page, then they definitely won’t be able to rank it.

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28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

First, let’s begin by defining a conversion –– which often has a different definition business to business. Don’t over-promise here, but definitely make it as painless and as easy as possible for customers to return products (within reason). Does this sound familiar?

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

It’s easy to forget that the dictionary definition of “attribution” is simply responding to a correlation between two events, or recognizing that Customer Action X results in Outcome Y.

How to Build an Influencer Program for Your Brand in 6 Months (No Massive Payout Required)

BigCommerce

And it definitely is. It has definitely been a lot of learning through various processes. It’s a question I’m asked at every single in-person meetup I do: “What is your advice about using social influencers to grow sales?”. And, it’s a very hard question to answer.

Advanced Conversion Tips: Analysis, Action & Attribution for 567% ROI

BigCommerce

Let’s start at the beginning with an explanation of the idea behind conversion rate optimization, and the definition of a few basic terms. The dream is a familiar one… . Every ecommerce store owner dreams of growing their online store to rival all the big names out there.

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Now Is the Time to Ride the Digital B2B Wave. Our Latest White Paper Provides Key Insight and Platform Considerations

Guidance

As of 2017, if you are not at least planning a comprehensive B2B digital commerce experience for your business, then you are at definitely at risk of being outpaced by the competition. This may come as a shock to those that have not seen some of the latest research, but here goes.

VirtoCommerce Review: A Highly Advanced Enterprise Ecommerce Platform For Serious Business

Ecommerce Platforms

However, there is definitely a learning curve involved with VirtoCommerce, so those without the technical skills to handle it will end up spending too much time with training. Hobbyists stop reading. Because VirtoCommerce probably isn't your cup of tea.

Are Consumers Willing To Shop In A Robotic Grocery Experience?

Retail TouchPoints

I think I would definitely miss those interactions and feel-good moments. Definitely food for thought… Adam Blair, Executive Editor: I’m really of two minds about this. The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street.

The Power of YouTube Influencer Marketing: 2X Brand Awareness Plus Customer Trust & Sales — What’s Not To Love?

BigCommerce

The brand sponsored his adventure –– which if you haven’t, definitely watch! There’s a variety of influencer marketing tactics out there –– and many of them are highly effective.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

A smoother purchase funnel will definitely alleviate this pain point, and lead to a smoother buying process for brands on Instagram selling their goods.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

You definitely can and it’s not rocket science. It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right.

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Working in an Amazon Warehouse

eCommerceFuel

It’s slowly starting to subside, but I think you always have a little bit of seller’s remorse almost, but definitely when I sold it I was pretty jubilant. Dave : I definitely think there’s still a lot of opportunity there.

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

The goal here is to make that prospective customer feel welcome, and to speak to them in a way which gently but definitely moves them toward a sale. Your Quick Takeaway.

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How to Create a Seamless Relationship Between Marketing and Merchandising

Wiser

Promotions by definition will reduce your margins, but there are definitely ways to maximize the ROI of your promotions. The key to having a successful business is having the right products in the right place, at the right price, at the right time. The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. When successfully integrated, the four elements all work towards the same goals, sharing the same message in a seamless relationship.

The Impact of Brexit on UK Ecommerce

Ecommerce Platforms

British based business are able to use ecommerce as a channel will also definitely change as well. European ecommerce is at a cross roads as new laws regarding payment and geoblocking of products are in the final stages of adoption.

B2C 58

5 Best Shopify Apps To Help Boost Your Holidays Now

Demac Media

The holidays are definitely the right time to begin employing these methods and test your company’s highest potential for revenue. It’s never too early to begin preparing yourself, and your business, for the holidays.

The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

Resource pages are, for lack of a better definition, pages full of resources around your industry. Speaking of commissions, you should definitely consider starting an affiliate program to boost your sales and SEO.

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4 Key Questions to Ask Before Selecting an Enterprise Commerce Platform

GetElastic

Definitely. The digital commerce platform market has undergone significant changes over the last several years.

10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

So, while you definitely want to double-down on your mobile investment, your investment in desktop must continue strong. With Industry Insights Straight from Google.

PPC 24

What You Need To Know About The Game Changing Shopify Pay

Demac Media

I think Amazon deserves some credit, but definitely NOT all of the credit. I tweeted my initial reaction during Satish Kanwar’s keynote at Shopify Unite 2017 and I stand by it. I really can’t overstate how huge Shopify Pay is for the platform and its merchants.

State of the Merchant Report

eCommerceFuel

I think that number will definitely decrease over time, but it’s a telling stat for a group of 300+ merchants with average sales of $750K. New post from eCommerceFuel : I’m thrilled to announce the first annual State of the Merchant report!

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

We’ve aligned on industry best practices for data definitions –– and have renamed a few reports to reflect the most commonly used terms for that type of data set. This PDF also includes the complete data definitions guide.

6 Metrics You Might Think are Important But Really Aren’t (And What to Track Instead)

Kissmetrics

Definitely not. You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bottom line most of the time. These are the things that you think matter, but don’t.

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#TBT: A look back at our favorite Imagine Moments

Blue Acorn

Favorite memory: “Winning partner of the Year in 2015 was definitely my favorite Imagine moment! Magento’s Imagine Conference is often called ‘legendary’ for many reasons.

Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

The Definitive Guide to Selling on Amazon. The trick to Amazon success is similar, in parts, to the trick with success on a webstore. People have to be able to find you.

The Dangerous Data Accuracy Mistake That Could Put Your Brands at Risk Online

Profitero

To discover other important criteria for selecting the right eCommerce analytics solution, read The Definitive Buyers’ Guide to eCommerce Performance Measurement Solutions.

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Operating Walmart, Amazon, eBay Stores Together? Here Are 4 Hurdles You Should Be Ready To Face

ChannelSale

rising operational may go unnoticed for the first few months, but definitely show up like a sore thumb while calculation gross and net revenues at the end of the year.

CMOs Reveal What They Really Think about Digital Projects

GetElastic

“Marketers by definition are outward-facing, market-facing, user-facing. The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within their own organization, to being a full-blown digital player, charged with P&L and caring for the entire customer lifecycle.

Shrinking To Prosperity: Can Store Closings Save Struggling Retailers?

Steve Dennis

While I cannot definitively say that mass store closings indicate the beginning of a downward spiral, I would definitely reject that notion that they are a panacea. It seems as if major store closing announcements are becoming a nearly daily occurrence.

49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

The sales channels that a merchant should invest in are definitely the ones responsible for the majority of order volume throughout the year. It’s official: #FirstDayOfSchool2017 is trending on social media and the back-to-school shopping season is in full force.

Best Referral Software for Ecommerce

Ecommerce Platforms

Ambassador has so much packed into it that you should most definitely make back your money with the referrals you receive. If not, you should definitely reconsider your software. The runner-up, Referral Candy, definitely has more modern looking templates.