The Definitive Guide to Selling on Amazon


I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

The Definitive Guide To Leveraging Social Media for Online Sales


71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.

How To Do SEO For An Ecommerce Store And Rank In Search – The Definitive Guide

My Wife Quit Her Job

The eventual success of your online store will depend on several factors. But probably the single most important factor will be where and how you are indexed in the search engines. Unlike social media and referral traffic, search engine traffic is consistent and predictable. If you rank in search, you will receive a steady stream of targeted traffic that you can depend on for sales. And best of all, it’s free!

Physical retail: Definitely different, far from dead

Steve Dennis

From recent headlines you might assume that sales in brick & mortar stores must be falling off a cliff. You’d be wrong. Yes, e-commerce is growing at a much faster rate, but revenues in physical stores remain positive (1%-2% growth depending on the source). There is also a sense that online shopping is becoming the dominant way most people shop.

A Definite Guide to a Pricing Strategy That Slays Competition and Appeal Customers


It’s simple—but definitely not easy. The post A Definite Guide to a Pricing Strategy That Slays Competition and Appeal Customers appeared first on ChannelSale Blog. There’s a general misconception among online sellers— customers love cheap-priced products.

Retailers Without Chat: A Missed Opportunity

Forrester eCommerce

Chatting, by definition, is meaningless, trivial talk – but web “chatting” is anything but; it is starting to transform digital customer experiences. And it works. Customers want to use chat. Forty-five percent have used it to interact with a live agent in 2017. The companies that get it are moving towards a holistic chat strategy […]. customer engagement online chat sales

Map Your Way To Digital Technology Mastery

Forrester eCommerce

Digital transformation is a state of being, it’s not something with definitive beginning and ending points, but a constant state of motion. Forrester defines digital transformation as harnessing digital assets to continually improve customer outcomes while increasing operational agility.

Cutting Through The Noise And Defining The Value Of The Digital Twin For Your Business

Forrester eCommerce

There’s a lot of talk about the digital twin in the business world these days, but the definition remains murky. Think of the digital twin as a virtual mirror. If you move one way – so does your reflection. Your reflection is also unique to you. If someone else stepped in front of the mirror, even a sibling, what appeared in the mirror […

Transform Your Personalization Strategy At Forrester’s Consumer Marking Forum

Forrester eCommerce

Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […]. Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now?

How Powerful is the POWER Trigger?

Rishi Rawat

But first, let’s run down the definition of Power trigger: This is when we let the shopper know they are in the driver seat. It works because when shoppers feel the experience is about them , and not you , they’re much more likely to take action.

Enhanced Ecommerce via Tag Manager Implementation Guide


It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. As you might know, Enhanced eCommerce requires a special kind of implementation. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager

How to Use Serendipity in Email Marketing

Rishi Rawat

Serendipity definition: Serendipity happens when you are able to take information (whether it’s a certainty or a good guess) and use that to market to them. Serendipity is one of the 7 conversion triggers. This email from TicketMaster is a great example of Serendipity.

Seriously, Stop Trying to Beat Amazon at Ecommerce


You’re not going to beat them on price; you’re not going to beat them on product selection; and you’re definitely not going to beat them on shipping efficiency. It is, by definition, massive and impersonal. This article originally appeared in Website Magazine.

Why Weird Ecommerce Ads Kill It on Facebook


While I can’t say for sure how the B2C marketers came up with the ideas behind the scenes or what the click-through rate really is, there’s definitely something valuable to learn from these unique and somewhat strange ecommerce Facebook ads. The copy on this ad is the definition of quirky.

How is POWER a conversion trigger?

Rishi Rawat

Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do.

Woocommerce SEO Optimization – Everything you need to do now!


It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

How To Grow Your Email List For Free – A Tour Of My New Business

My Wife Quit Her Job

Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new. As most of you know, I quit my full time job as an engineering director a little over 2 years ago.

The Commerce Marketer Podcast: A Millennial Marketing Expert Dishes the Dirt


This episode is definitely the one for you! Want to know what millennials are all about and how to reach them? The post The Commerce Marketer Podcast: A Millennial Marketing Expert Dishes the Dirt appeared first on Bronto Blog. Marketing Strategy Podcasts

Using Small Ask Trigger to Get Leads

Rishi Rawat

Definition: Small Ask is when you inspire the shopper to take a single action. Video: Online shoppers (especially mobile) are intimidated by forms. They’re hard to fill out, take a long time, and often make the user give up information they don’t want to.

38 Ecommerce Terms Every Marketer Needs to Know


Even though we may bandy ecommerce terms back and forth like they’re common knowledge, in the ever-changing world of online business, these definitions are constantly taking on new meanings and nuances. We know the ecommerce world changes rapidly, and it can be tough to keep up.

The Complete Sales Tax Guide for Online Sellers [Nexus by State Included]


Most definitions of nexus include the terms “doing business” or “engaged in business.”. This definition can be found in Louisiana Code Sec. Also note that Michigan updated their definition of nexus as of October 1, 2015. You can find that definition here (p.

The Complete Handbook to Sales Tax, Business Tax and Amazon FBA Tax (+92 Ways to Save)


Sadly, doing them incorrectly (and definitely not doing them at all) can cost you your business. The true definition of sales tax nexus , and what it means for your business. Paying your taxes isn’t what any entrepreneur dreams of when starting a business.

Apples to Oranges

Rishi Rawat

Definition of Price: Price is a technique where we (marketers) shift shopper focus away from the physical price of the item. The best way to prevent your shoppers from comparison shopping is to make it impossible for them to comparison shop. To do this we use a tactic called, Price.

Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

You almost definitely already knew that because it actually happened in 2015. By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. But now something different is taking shape.

Mobile 425

5 Remarketing Strategies You Can Use to Increase Conversion Rates

Bootstrapping Ecommerce

You may or may not have heard of remarketing, but you’ve definitely encountered it on and off the Internet. One of the most popular forms of online or digital remarketing is served from Google ads. Have you ever visited a website or searched for something only to be shown ads for that particular website or […]. The post 5 Remarketing Strategies You Can Use to Increase Conversion Rates appeared first on Bootstrapping Ecommerce. Conversion Optimization

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

You definitely can and it’s not rocket science. It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right.

Books 222

Discover How Managed Services Can Streamline In-Store Technology Deployment

Retail TouchPoints

They have a definite beginning and a definite ending, so you need to be able to scale those resources.”

What’s Next For Howard Schultz?

Retail TouchPoints

He’s definitely been vocal about his concerns and most recently has not denied that he is considering the possibility. But it would definitely be historic since he would be the first Jewish president.

180: An Interview With My Stanford Professor Tina Seelig On How To Find And Implement Your Business Ideas

My Wife Quit Her Job

Recently, she released a brand new book called Creativity Rules: Get Ideas Out Of Your Head And Into The World that you should definitely check out. Today I have someone extra special on the show and by extra special, I mean that this person is one of the main people responsible for introducing me to entrepreneurship. Tina Seelig is a professor in the Management Science and Engineering department at Stanford University.

Books 156

11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Within this definition, the types of marketing tasks and complexities of workflows can vary broadly among various tools. As with anything in business, the price is a definite consideration when choosing a marketing automation system.

Which Super Bowl LII Ads Scored Touchdowns?

Retail TouchPoints

At RTP we’ve talked about the feeling of discovery that still needs to be apparent in every retail experience, and that definitely applies to CPG brands. When retailers and brands advertise during the Super Bowl, they need to hit the mark.

Games 390

How to Re-Engage Your At-Risk Customers


But if you’re seeing no engagement at all, those customers are definitely at-risk. Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be.

If Amazon Couldn’t Prepare For Prime Day’s Traffic Overload, Can Anyone?

Retail TouchPoints

The “dogs of Amazon” factor definitely helped matters throughout the outages — people were genuinely excited to see what new dog would pop up on their screen.

Events 195

A/B Test Your Entire Ecommerce Brand


The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them.

‘Tis The Season For Gift Giving…But Will Experiences Win Out In The Long Run?

Retail TouchPoints

For me, gift giving definitely has changed, but it could be because all my kid are adults and I don’t have grandchildren to spoil yet.

Gifts 195

REPORT: Omnichannel Marketing is All Hype, No Execution


This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy. The experts all agree: omnichannel marketing is key to success in ecommerce.

Timely and Relevant Is The Only Message That Matters


The campaign definitely came at the right time. The race issue is definitely of intense importance, but the way it was approached was solidly off. So timeliness is definitely important, but your marketing can’t be just timely.

Making It Real: Disruptive Technology To Elevate the Customer Experience

Retail TouchPoints

Start with a clear definition of success and frame outcomes in terms of business objectives, not technical requirements.

The Psychology Behind a Loyalty Points Program

Used by millions of brands in virtually every industry, they’re the most common definition of the term “loyalty program”, but why? Points programs are one of the most well-known and established retention marketing strategies in the world. What makes them so successful, and why have they worked well for so long? Reward Psychology

Ecommerce Trend: Furniture Retail Growth Opportunities

Blue Acorn

Unfortunately, because many requirements are alike, the requirements definition process is often approached by filling out “boilerplate” templates listing functionality and features. Requirements Definition.