The Definitive Guide to Selling on Amazon


I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

How To Do SEO For An Ecommerce Store And Rank In Search – The Definitive Guide

My Wife Quit Her Job

The eventual success of your online store will depend on several factors. But probably the single most important factor will be where and how you are indexed in the search engines. Unlike social media and referral traffic, search engine traffic is consistent and predictable. If you rank in search, you will receive a steady stream of targeted traffic that you can depend on for sales. And best of all, it’s free!

Physical retail: Definitely different, far from dead

Steve Dennis

From recent headlines you might assume that sales in brick & mortar stores must be falling off a cliff. You’d be wrong. Yes, e-commerce is growing at a much faster rate, but revenues in physical stores remain positive (1%-2% growth depending on the source). There is also a sense that online shopping is becoming the dominant way most people shop.

Drop Shipping 101: The Definitive Guide To Building A Drop Shipping Business in 2018

A Better Lemonade Stand

The post Drop Shipping 101: The Definitive Guide To Building A Drop Shipping Business in 2018 appeared first on A Better Lemonade Stand. Drop shipping is a fulfillment business model where you never actually own the inventory you are selling.

Cutting Through The Noise And Defining The Value Of The Digital Twin For Your Business

Forrester eCommerce

There’s a lot of talk about the digital twin in the business world these days, but the definition remains murky. Think of the digital twin as a virtual mirror. If you move one way – so does your reflection. Your reflection is also unique to you. If someone else stepped in front of the mirror, even a sibling, what appeared in the mirror […

How to Use Serendipity in Email Marketing

Rishi Rawat

Serendipity definition: Serendipity happens when you are able to take information (whether it’s a certainty or a good guess) and use that to market to them. Serendipity is one of the 7 conversion triggers. This email from TicketMaster is a great example of Serendipity.

How is POWER a conversion trigger?

Rishi Rawat

Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do.

Transform Your Personalization Strategy At Forrester’s Consumer Marking Forum

Forrester eCommerce

Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […]. Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now?

Enhanced Ecommerce via Tag Manager Implementation Guide


It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. As you might know, Enhanced eCommerce requires a special kind of implementation. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager

Apples to Oranges

Rishi Rawat

Definition of Price: Price is a technique where we (marketers) shift shopper focus away from the physical price of the item. The best way to prevent your shoppers from comparison shopping is to make it impossible for them to comparison shop. To do this we use a tactic called, Price.

Woocommerce SEO Optimization – Everything you need to do now!


It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

Seriously, Stop Trying to Beat Amazon at Ecommerce


You’re not going to beat them on price; you’re not going to beat them on product selection; and you’re definitely not going to beat them on shipping efficiency. It is, by definition, massive and impersonal. This article originally appeared in Website Magazine.

The Psychology Behind a Loyalty Points Program

Used by millions of brands in virtually every industry, they’re the most common definition of the term “loyalty program”, but why? Points programs are one of the most well-known and established retention marketing strategies in the world. What makes them so successful, and why have they worked well for so long? Reward Psychology

The Complete Handbook to Sales Tax, Business Tax and Amazon FBA Tax (+92 Ways to Save)


Sadly, doing them incorrectly (and definitely not doing them at all) can cost you your business. The true definition of sales tax nexus , and what it means for your business. Paying your taxes isn’t what any entrepreneur dreams of when starting a business.

A Guide to AdWords Conversions

For anyone working in digital marketing, it can be a challenge to keep track of the multitude of conversions that various advertising platforms track, as well as the definitions of those conversions. Metric names and definitions can change, appear and disappear periodically and the AdWords Help Center has a lot of content to sift through.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

You definitely can and it’s not rocket science. It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right.

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How They Work: Defining Endless Aisle, Dropship, and RQ


To provide some clarity, we’ll begin with some definitions and then we’ll go into how Endless Aisle and Dropship work together with our POS software, RQ, to provide endless product options to your customers, allowing you and your sales associates to say nothing but YES. These days buzzwords are more abundant than ever, and wireless is no exception. Two commonly confused terms in the industry are Endless Aisle and Dropship.

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Discover How Managed Services Can Streamline In-Store Technology Deployment

Retail TouchPoints

They have a definite beginning and a definite ending, so you need to be able to scale those resources.”

How to go from a local seller to an International Brand and Beyond


For example – running a hashtag campaign on Twitter or Instagram might not generate a good response in some Asian countries – and will definitely fail in China. Every town has several small businesses with strong goodwill and a loyal clientele.

5 Remarketing Strategies You Can Use to Increase Conversion Rates

Bootstrapping Ecommerce

You may or may not have heard of remarketing, but you’ve definitely encountered it on and off the Internet. One of the most popular forms of online or digital remarketing is served from Google ads. Have you ever visited a website or searched for something only to be shown ads for that particular website or […]. The post 5 Remarketing Strategies You Can Use to Increase Conversion Rates appeared first on Bootstrapping Ecommerce. Conversion Optimization

Ecommerce Trend: Furniture Retail Growth Opportunities

Blue Acorn

Unfortunately, because many requirements are alike, the requirements definition process is often approached by filling out “boilerplate” templates listing functionality and features. Requirements Definition.

Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

You almost definitely already knew that because it actually happened in 2015. By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. But now something different is taking shape.

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180: An Interview With My Stanford Professor Tina Seelig On How To Find And Implement Your Business Ideas

My Wife Quit Her Job

Recently, she released a brand new book called Creativity Rules: Get Ideas Out Of Your Head And Into The World that you should definitely check out. Today I have someone extra special on the show and by extra special, I mean that this person is one of the main people responsible for introducing me to entrepreneurship. Tina Seelig is a professor in the Management Science and Engineering department at Stanford University.

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The Complete Sales Tax Guide for Online Sellers [Nexus by State Included]


Most definitions of nexus include the terms “doing business” or “engaged in business.”. This definition can be found in Louisiana Code Sec. Also note that Michigan updated their definition of nexus as of October 1, 2015. You can find that definition here (p.

Which Super Bowl LII Ads Scored Touchdowns?

Retail TouchPoints

At RTP we’ve talked about the feeling of discovery that still needs to be apparent in every retail experience, and that definitely applies to CPG brands. When retailers and brands advertise during the Super Bowl, they need to hit the mark.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever


This is definitely a desktop-first strategy. While not a mobile-first approach, it’s definitely a step closer to giving mobile visitors the custom experience they need. By the time you read this, everything we’ve learned about mobile SEO could be wrong.

SEO 279

A/B Test Your Entire Ecommerce Brand


The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them.

How to Re-Engage Your At-Risk Customers


But if you’re seeing no engagement at all, those customers are definitely at-risk. Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be.

Advice from a young entrepreneur

Traffic and Sales

I definitely didn’t think this way when I was 17. Last week, Bryan Gardner, a past podcast guest and owner of Fly Pedals told me a story. It was about a 17 year old named Jonah. Jonah wanted to start an online business and already tried a lot of what we all tried: He watched webinars, read blogs and followed YouTube videos. After several months he still had mostly $0 per day in sales. This lasted until he realized what he was doing wrong the entire time. He had an ah-hah! moment.

‘Tis The Season For Gift Giving…But Will Experiences Win Out In The Long Run?

Retail TouchPoints

For me, gift giving definitely has changed, but it could be because all my kid are adults and I don’t have grandchildren to spoil yet.

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REPORT: Omnichannel Marketing is All Hype, No Execution


This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy. The experts all agree: omnichannel marketing is key to success in ecommerce.

Investment in BigCommerce, Our Customers and Our Partners


Share is shifting definitively to SaaS, led by the three market leaders: Salesforce (large enterprise), BigCommerce (mid-market), and Shopify (SMB).


Live webinar with Rand Fishkin and Valentin Radu


Just to make sure we’re all on the same page about what these terms mean, let’s see what the wiki definitions are. If you are an online marketer passionate about growth and about getting the best results for your clients, then SEO and CRO are two major pieces of your toolbox.

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Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet


If you can corner the same kind of situation, definitely go for it. Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

Want Fewer Returns? Try a Longer Return Window


It’s the definition of a win-win. The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for your customer service team to sort through it all and still make sure you end up with happy customers at the end of the day.

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Report: Inflow eCommerce Best-in-Class Research Study 2018

Inflow Insights

If you have brick and mortar stores, the Inflow conversion team definitely recommends you test this.

Mobile 107

What Will It Take To Unlock AI’s Potential?

Retail TouchPoints

Debbie Hauss, Editor-in-Chief: I definitely think there’s no stopping AI/machine learning in the future of retail. That is literally the definition of AI.