The Definitive Guide to Selling on Amazon


I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

What Is Forrester’s Definition Of Enterprise AI?

Forrester eCommerce

There are two types of AI. Watch the video below to learn which one you should forget about and which one you should go full steam ahead with. Have additional questions about enterprise AI? Schedule an inquiry to dive deeper, or check out my latest research here. application development & delivery artificial intelligence (AI

The Definitive Guide To Leveraging Social Media for Online Sales


71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.

How To Do SEO For An Ecommerce Store And Rank In Search – The Definitive Guide

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The eventual success of your online store will depend on several factors. But probably the single most important factor will be where and how you are indexed in the search engines. Unlike social media and referral traffic, search engine traffic is consistent and predictable. If you rank in search, you will receive a steady stream of targeted traffic that you can depend on for sales. And best of all, it’s free!

The definitive guide to demand planning


Effective demand forecasting and demand planning are key to the longevity of wholesale and retail businesses alike. We look at some of the major aspects of the demand planning process and how they impact the entire supply chain.

Physical retail: Definitely different, far from dead

Steve Dennis

From recent headlines you might assume that sales in brick & mortar stores must be falling off a cliff. You’d be wrong. Yes, e-commerce is growing at a much faster rate, but revenues in physical stores remain positive (1%-2% growth depending on the source). There is also a sense that online shopping is becoming the dominant way most people shop.

Magento 2 Speed Optimization – The Definitive Guide for 2019

Onilab User Guides

Magento 2 is not a lightweight platform. It was built to serve thousands of users at once. But without proper optimization you can end up with a website that is a pain to use and an eyesore to look at. Why a slow Magento store is bad? Well, you can say it’s because users hate to waste their time.

Drop Shipping 101: The Definitive Guide To Building A Drop Shipping Business in 2018

A Better Lemonade Stand

The post Drop Shipping 101: The Definitive Guide To Building A Drop Shipping Business in 2018 appeared first on A Better Lemonade Stand. Drop shipping is a fulfillment business model where you never actually own the inventory you are selling.

A Definite Guide to a Pricing Strategy That Slays Competition and Appeal Customers


It’s simple—but definitely not easy. The post A Definite Guide to a Pricing Strategy That Slays Competition and Appeal Customers appeared first on ChannelSale Blog. There’s a general misconception among online sellers— customers love cheap-priced products.

Countdown To Catalyst: The Definitive Conference Packing List


The post Countdown To Catalyst: The Definitive Conference Packing List appeared first on Channel Advisor. As we get closer to the opening keynote of Catalyst 2017, stay tuned to this blog for Catalyst stories, announcements and conference tips in our “Countdown to Catalyst” blog series.

What Is Affiliate Marketing?

eCommerce Guider

Affiliate Marketing Definition. Uncategorized affiliate marketing definition affiliate marketing explained how affiliate marketing works how to set up affiliate marketing make money online online business Passive Income what is affiliate marketing

Join the new Innovation Tech Show to accelerate your innovation efforts

Forrester eCommerce

Your innovation focus should definitely start [… Come to YouTube or to your favorite podcast app to listen to my new Innovation Tech Show.

Who Are You, Citizen Data Scientist?

Forrester eCommerce

Here goes — the simplest definition of a citizen data scientist is: non-data scientist. Everyone is talking about the citizen data scientist, but no one can define it (perhaps they know one when they see one). That’s not a pejorative; it just means that citizen data scientists nobly desire to do data science but are […

Cloudera And Hortonworks Merger: A Win-Win For All

Forrester eCommerce

Cloudera and Hortonworks jointly announced that they have entered into a definitive agreement under which the companies will combine in an all-stock merger of equals. Under the terms of the agreement, Cloudera stockholders will own approximately 60% of the equity of the combined company and Hortonworks stockholders will own 40%. While both have been fierce […]. big data Hadoop hybrid cloud mergers & acquisitions (M&As

So What is CX Strategy Anyway?

Forrester eCommerce

Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […]. age of the customer

Retailers Without Chat: A Missed Opportunity

Forrester eCommerce

Chatting, by definition, is meaningless, trivial talk – but web “chatting” is anything but; it is starting to transform digital customer experiences. And it works. Customers want to use chat. Forty-five percent have used it to interact with a live agent in 2017. The companies that get it are moving towards a holistic chat strategy […]. customer engagement online chat sales

Map Your Way To Digital Technology Mastery

Forrester eCommerce

Digital transformation is a state of being, it’s not something with definitive beginning and ending points, but a constant state of motion. Forrester defines digital transformation as harnessing digital assets to continually improve customer outcomes while increasing operational agility.

Cutting Through The Noise And Defining The Value Of The Digital Twin For Your Business

Forrester eCommerce

There’s a lot of talk about the digital twin in the business world these days, but the definition remains murky. Think of the digital twin as a virtual mirror. If you move one way – so does your reflection. Your reflection is also unique to you. If someone else stepped in front of the mirror, even a sibling, what appeared in the mirror […

Enhanced Ecommerce via Tag Manager Implementation Guide


It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. As you might know, Enhanced eCommerce requires a special kind of implementation. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager

Transform Your Personalization Strategy At Forrester’s Consumer Marking Forum

Forrester eCommerce

Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […]. Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now?

Changing Our Marketing Message Based on User Behavior

Rishi Rawat

Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper. To do this we need to utilize the Choreographed Experience tactic.

How Powerful is the POWER Trigger?

Rishi Rawat

But first, let’s run down the definition of Power trigger: This is when we let the shopper know they are in the driver seat. It works because when shoppers feel the experience is about them , and not you , they’re much more likely to take action.

How to Use Serendipity in Email Marketing

Rishi Rawat

Serendipity definition: Serendipity happens when you are able to take information (whether it’s a certainty or a good guess) and use that to market to them. Serendipity is one of the 7 conversion triggers. This email from TicketMaster is a great example of Serendipity.

Seriously, Stop Trying to Beat Amazon at Ecommerce


You’re not going to beat them on price; you’re not going to beat them on product selection; and you’re definitely not going to beat them on shipping efficiency. It is, by definition, massive and impersonal. This article originally appeared in Website Magazine.

Leveraging microservices for your business, Part 1: Why microservices matter


Some definitions are great, yet employ somewhat vague language to define them. A favorite definition comes from Adrian Cockroft where he defines microservice architecture as: “Loosely coupled service-oriented architecture with bounded contexts.”.

Woocommerce SEO Optimization – Everything you need to do now!


It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff


Despite the lack of a cart abandonment email, we did get a coupon sent to our inbox for 15 percent off our first order, which definitely encouraged us to complete the checkout process. Rebecca Minkoff definitely places a strong emphasis on targeted ads.

Why Weird Ecommerce Ads Kill It on Facebook


While I can’t say for sure how the B2C marketers came up with the ideas behind the scenes or what the click-through rate really is, there’s definitely something valuable to learn from these unique and somewhat strange ecommerce Facebook ads. The copy on this ad is the definition of quirky.

228: Improving Email Deliverability And Powerful New Klaviyo Features With Jake Cohen

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These are strategies that I was not aware of and I’m definitely going to change things up. These are strategies that I was not aware of and I'm definitely going to change things up.

How is POWER a conversion trigger?

Rishi Rawat

Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do.

How to Find Trending Products to Sell Online

A Better Lemonade Stand

If you're looking for the best trending products to sell online, this is the definitive resource for finding the best products to sell online. The post How to Find Trending Products to Sell Online appeared first on A Better Lemonade Stand. Product & Niche Selection Sourcing Suppliers How to Find a Product How to Start a Business Product Validation

#1 Way to Turn Interested Browsers into Buyers

Rishi Rawat

Our definition of Narrative Control: Making positive something that is or will be perceived as negative. It’s a little bit of work but it makes the sales pitch watertight and converts people who are definitely interested but just not 100% convinced yet.

If Your Video Converts Well Make Sure It’s Seen

Rishi Rawat

Video on your site likely definitely converts really well but is seen by a disappointingly low percentage of visitors. If you have an asset that strongly influences conversions but isn’t seen by enough people then make it more visible. This is usually the case with video content. has solved this problem. I’ve seen plenty of product pages that also show a product video. I’ve never seen one that defaults to the product video: [link]. Article Visibility

How to Win Back Lapsed Customers

Customer Communications Group

See why it’s time to re-think your definition of inactive and refresh your win-back strategies. Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. The post How to Win Back Lapsed Customers appeared first on CCG. CCG Retail Marketing Blog

How To Grow Your Email List For Free – A Tour Of My New Business

My Wife Quit Her Job

Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new. As most of you know, I quit my full time job as an engineering director a little over 2 years ago.