Digitally native vertical brands: How to build one & 5X profit margins
TradeGecko
SEPTEMBER 23, 2018
Only check the following boxes if they’re undeniably true of your brand: You were born on the internet and commercialize an eCommerce channel yet that channel is not your core asset. You’re vertically integrated from factory to consumer, control where and how your product is sold, and use data to inform and personalize strategy. You’re differentiated by the customer experience you offer, the proprietary merchandise you sell, and the unique way you bundle the product with service.
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