How to Improve ROI with Product Experience – Product Information Management for eCommerce

Demac Media

To convert prospects into buyers and expand market presence and online revenue, product information needs to be high quality, complete, and always available. Today, customers expect to access the right information needed to make an informed buying decision.

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Browse abandonment messages are a great way to use the customer information you collect. The content above is excerpted from the Listrak research report and look book, Digital Marketing Trends and Tactics: Using Customer Browse Data to Inform Cross-Channel Message.

Trending Sources

Turning Data into Information; Why is it So Important?

iQmetrix

This is why wireless dealers need to break down their data into usable information — it lets you create solutions efficiently and lets you get back to focusing on business. Your business is likely always collecting data, and sorting through it all can be very overwhelming.

The Four New Rules of Business

Forrester eCommerce

chief information officer (CIO) chief marketing officer (CMO) digital disruption digital transformation ebusiness strategy product portfolio strategies strategy & strategic planning strategy planning & governance digital digital business digital strategyEvery business is different.

Predictions 2018: CIOs Will Lead Organizations To Say Farewell To The Chief Digital Officer

Forrester eCommerce

agile business technology (BT) chief information officer (CIO) development & operations (DevOps) digital business prediction technologyWhen I look back at my time as a CIO, I often say it was only half-Dickensian. I bet you can guess which half! Legacy was rampant. Ops models and operating frameworks where based on dated theories. Just as folks felt like they were getting a handle on things, what happens but this thing called […].

Continuous Delivery and Release Automation – Critical To DevOps Success

Forrester eCommerce

agile chief information officer (CIO) cloud computing continuous delivery development & operations (DevOps) infrastructure & operations Uncategorized Agile Automation CICD DevOps Orchestration Quality Robert Stroud VelocityI am seeing more and more inquiries focused on driving business transformation where the transformation depends on software and business technology.

Progress At The White House: A TBM In Every Pot

Forrester eCommerce

age of the customer application modernization balanced scorecard business & IT alignment business technology (BT) chief information officer (CIO) digital transformation financial management government infrastructure & operations IT governance IT management software IT MOOSE IT spending forecasts key performance indicators (KPIs) technology thought leadershipI was fortunate to participate in a historic morning gathering last week at the White House!

You Deserve What You Tolerate…

Forrester eCommerce

information security network security security & risk security architecture security operations & program governance Security & RiskAfter reading through some other blogs and strategy papers over the weekend, (Don’t judge me. To some of us, this activity constitutes a good time…Yes, lame…I know.) I saw what appeared to be an underlying theme across the narratives I’d read: Security tolerates failure. It’s understandable that it happens, but I think, if we are […].

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Help Wanted: Data Innovation For The Data Economy

Forrester eCommerce

application development & delivery chief information officer (CIO) chief marketing officer (CMO) digital business advanced analytics analytics big data data commercialization data economy data innovation innovation insights services

How I did it: Escalade Sports won back time and gained transparency

Salsify

Digital Marketing Team Leader, Sarah Krampe, saw a gap in how Escalade Sports was distributing its product information to retail customers that ultimately slowed web, ecommerce and traditional sales channels. Ecommerce Product Content product content syndication Distributed Channel Product Accuracy Sporting Goods Direct-to-Consumer Customer Experience Product Information Internet Retailer

Thoughts on the Spectre of Zero Trust

Forrester eCommerce

information security security & risk security patch management vulnerability & threat management cybersecurity Security & RiskThe threat model has changed.

Amazon’s Singapore Launch Signals the End of Digital Complacency in Southeast Asia

Forrester eCommerce

age of the customer agile commerce Asia Pacific B2C ecommerce chief information officer (CIO) chief marketing officer (CMO) cloud computing customer experience digital business digital transformation ecommerce

Black Hat Buzzword Bingo 2017

Forrester eCommerce

artificial intelligence (AI) business technology (BT) digital disruption industry event information security machine learning security & risk word of mouth marketing & viral marketing Black Hat 2017 buzzword hype Security & Risk

Equifax Does More Than Credit Scores

Forrester eCommerce

application security data security endpoint security information security managed security services providers (MSSPs) security & risk security operations & program governance advanced analytics endpoint detection and response Security & Risk security optimization

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Customer Trust And Loyalty Determine Success On The Dark Web, Too

Forrester eCommerce

information security loyalty security & riskThis is a guest post by Salvatore Schiano a researcher serving Security & Risk Management professionals The dark web is an underground marketplace for drugs, stolen credentials, stolen financial and medical records, and other illicit products and services. Cybercriminals use it to monetize breached data but they also use it to buy and sell exploits […].

Academic Collaboration Fuels Innovation, And Identifies Talent

Forrester eCommerce

chief information officer (CIO) Innovation academic collaboration insights service providers insights services insights-driven organizationThe pace of change in data and analytics technology has accelerated.

What your CPG brand needs to know about SmartLabel

Salsify

So far, nearly 30 brand manufacturer companies have products in the SmartLabel database today and hundreds more have pledged to implement the system, which provides consumers detailed information online and via mobile QR code. Product Content CPG Product Information SmartLabel

"What's in it for me?": Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands

Retail Technology Review

Loyalty marketing agency ICLP today reveals that 71% of British shoppers do not feel that it's worth sharing their personal data with brands, and 48% don't believe that their personal information will be treated with respect

TIP of the Iceberg: Research Announcement on Threat Intel Platforms

Forrester eCommerce

information security security & risk security architecture security operations & program governance vulnerability & threat management cybersecurity S&R pros Security & Risk threat intel TIP

The retailers' guide to millennial expectations

Retail Technology Review

Tech-savvy millennials may be spending like no other generation before them, but their ravenous appetite for online content and data enables them to make well informed decisions about what to buy and where to shop By Dan Thornton, Head of Solution Development, Hughes Europe.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

You can also blur out private information that might be in the screening. PIPL’s FileApp – Upload a file with whatever pieces of information you have about your prospects or customers, and PIPL will complete your data inside the spreadsheet.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

Thanks to new advances in technology, you can collect information on all web users as they browse your site today.

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6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

All of this information is updated into the Starbucks system, so if a person added their balance two minutes before going to a Starbucks, they would still be able to use it. Have you encountered a chance to move into the world of omnichannel selling? Chances are you have.

2017’s Top Sales & Marketing Superstars – and Their Secret to Success

Forrester eCommerce

I have surpasses my quota every quarter this year , thanks to the functionality and reliable information found through DiscoverOrg! ” Thank you @DiscoverOrg for supplying me with correct budget, trigger, and contact information! Their information and best practices have made a lasting impact on LaunchCode. So far, it has already identified over 5,000 of our Salesforce records and updated their information to be current!

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Are CPG manufacturers losing sales because of bad shopping experiences?

ItemMaster

According to McKinsey & Company , “the best-performing CPG companies are pushing the boundaries of the “perfect page” online by providing rich product information and content that also helps deliver search results that are more favorable to their company.” Complete package details from all 6 sides of the product, high-quality mobile hero photographs , 3-D and scale images , consumer reviews, editable and verified data are all components of best in class rich content and information.

6 Ways to Optimize your Site with Certainty

Guidance

Therefore, you have to determine what information will prompt them to make a purchase. Here, there are a number of different elements you can test: Placement of pricing information. Is it helpful for the customer to see security information?

Forrester.com Experienced A Cybersecurity Incident

Forrester eCommerce

There is no evidence that confidential client data, financial information, or confidential employee data was accessed or exposed as part of the incident. […]. Today, we announced that Forrester.com experienced a cybersecurity incident this week. To date, our investigation has determined that the attack was limited to research reports made available to Forrester clients on Forrester.com.

Make the Most of Your Ecommerce Leads with Hidden Fields

Zaius

Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Hidden fields are auto-populated fields that are pulled from a visitor once they consent to submit their information in a lead capture form.

How To Spy On Your Adwords Competitors

Store Growers

Before jumping in, you’d like a little more information about how well Google Adwords is working for your competitors. Of course, your competitors want to keep all of this information hidden. So in what follows I’ll show you where you can find this information.

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Brand loyalty can be overturned with right search result

Salsify

According to Google Shopping data, only 1 in 10 smartphone users are certain about the specific brand they want to buy when they first begin looking for information online. The same study found that 2/3 of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of brand. These stats suggest consumers are less loyal to brands and more loyal to relevant information that they can discover at their time of need

Don’t Forget an Amazon Retail Strategy on your Shopping List this Holiday Season

Guidance

For example, they are not very good at deep product information, such as how a given one of your products will impact the customer’s life. If you need any assistance or would like more information, please contact Guidance

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Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

See their pricing page for more information on their plans and to sign up. Contact them for more information about their dropshipping program. Visit the Nordstrom Direct Drop Ship Program page for more information. Register on their website to view more information.

How I did it: Globe Electric Syndicates and Centralizes Content, Wins in Time-To-Market

Salsify

Director of Ecommerce Jeremy Weiss realized that Globe Electric’s process for gathering product information was time-consuming, and trying to keep the information consistent from channel to channel was an even greater challenge. As a growing leader in the design and manufacturing of high quality products, Globe Electric needed a reliable source of quality product content to win at ecommerce. Ecommerce Customer Experience

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

If a user is not presented with all of the information –– from sizing charts, to ingredient lists, to how-to guides –– they will seek it elsewhere. Once you land on the Trade Professionals page, you get further information on why you might want to join the program and purchase from them.

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SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less

BigCommerce

Google offers abstract, somewhat conflicting, and ultimately non-definitive information on how it ranks pages —- though many experts have accurately tested and hypothesized at what their top ranking factors might be. Are you creating content for informational keywords?

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The Definitive Guide to Selling on Amazon

BigCommerce

It is by far the most complete and actionable information out there discussing how exactly to sell on Amazon. . Our merchants need the absolute best, most pertinent information to make this work. As a former journalist, the plethora of clickbait headlines across the web is nauseating.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

The part where your customers have to put in their payment information? Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

How do your customers search and find?

Forrester eCommerce

The most significant of those changes is the way that customers search for information, brands, and products — from primarily using Google on desktop computers to using any source or website on any device. Search marketing has gone through lots of changes over the past several years.

Inside Infosec Teams

Forrester eCommerce

Information security is one of the hottest fields around. Announcing Our New Security & Risk Staffing Survey! Data abounds about how awesome it is to work in infosec, how many jobs are available, and how much money can be made. That all sounds great, except it’s pretty hard to find great research on what it’s […]. security & risk cybersecurity endpoint detection and response S&R pros Security & Risk security optimization

Log File Analysis for SEO – How to do it like a pro

Canonicalized

But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. Everyone has to know a bit about SEO. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – How to do it like a pro appeared first on Canonicalized. SEO Analysis