Customer Experience Q&A: Etsy’s Abby Covert, Information Architect

Forrester eCommerce

customer experience customer experience index (CX Index) customer experience measurement digital customer experience Information architecture retailIf you care about CX, you have to admire Etsy. It was the top digital retailer in Forrester’s Customer Experience Index™ in 2017. It excels at differentiating itself with a unique set of products and a distinctive online store, where buyers routinely upload pictures of their purchases alongside gushing reviews.

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. In this piece, we’ll review: The 3 most common ways brands attempt to solve product information management issues.

Apple Continues To Empower The Patient To Be An Informed Consumer

Forrester eCommerce

Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. In January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months late, Apple now allows patients from over […]. age of the customer healthcare mobile apps

Lack of accurate product information: the no. 1 turn off for online consumers

Retail Technology Review

A survey commissioned by Pimberly indicates that UK retailers are losing online customers, and sales, due to poor product information

Data-driven vs. data-informed: What’s the difference?

TradeGecko

As any forward-thinking business knows, we’re past the point in time where we can leave business decisions to guesswork and ignore the benefits of data available to us. Business Growth Productivity Popular Posts

Key reports to drive data-informed wholesale business success

TradeGecko

You’ve recognized the need for a data-informed strategy for your wholesale business – but what do you do with all the data you’re collecting? How do you use data to measure the success of your sales, order fulfillment, shipping, profitability, and so on?

The ultimate guide to becoming a data informed merchant

TradeGecko

With the advent of technology, everyone began accumulating data at a rapid-fire rate. And now with easy access to low cost computing power and Cloud software, more small- to medium-sized businesses (SMBs) have been empowered with data, and the ability to learn from it, than ever before.

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Browse abandonment messages are a great way to use the customer information you collect. The content above is excerpted from the Listrak research report and look book, Digital Marketing Trends and Tactics: Using Customer Browse Data to Inform Cross-Channel Message.

Stay Ahead Of Your Customers With Continuous Delivery

Forrester eCommerce

agile chief information officer (CIO) chief marketing officer (CMO) continuous delivery culture product design Agile Chief Information Officer (CIO) Continuous Delivery promoted

How to Improve ROI with Product Experience – Product Information Management for eCommerce

Demac Media

To convert prospects into buyers and expand market presence and online revenue, product information needs to be high quality, complete, and always available. Today, customers expect to access the right information needed to make an informed buying decision.

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

chief information officer (CIO) chief marketing officer (CMO) customer experience digital business digital disruption digital transformation

Turning Data into Information; Why is it So Important?

iQmetrix

This is why wireless dealers need to break down their data into usable information — it lets you create solutions efficiently and lets you get back to focusing on business. Your business is likely always collecting data, and sorting through it all can be very overwhelming.

Climate Change Is Transforming Business

Forrester eCommerce

age of the customer chief information officer (CIO) climate change digital business risk management security & risk sustainability customer experience emerging technology Security & Risk

[The Information] Behind Some Low Amazon Prices: Stolen Goods

Wiser

This was recently explored in a report by The Information. He told The Information that it’s always hard to identify stolen goods, and it’s a constant battle to stop these illegitimate products from being sold on Amazon.

Myth #3: Digital Transformation Requires A Chief Digital Officer

Forrester eCommerce

chief information officer (CIO) chief marketing officer (CMO) digital business digital disruption digital transformationDo you see the Chief Digital Officer as some kind of digital superhero, swooping in to rescue a dysfunctional business and transform it into a digital powerhouse?

What makes a superstar security leader?

Forrester eCommerce

chief information officer (CIO) cybersecurityI’m so excited about my latest contribution to our research on “How To Become A Superstar Security Leader” (led by my fabulous colleagues Claire O’Malley and Chris McClean).

European Intelligence Announcement Shows The Importance Of Assessing Geopolitical Risks

Forrester eCommerce

cybersecurity information securityToday, we in Europe woke up to headlines about attempted cyberattacks by Unit 26165 of Russia’s GRU intelligence service.

The Five Myths Of Digital Transformation: Myth Two CIOs Can’t Drive Transformation

Forrester eCommerce

age of the customer chief information officer (CIO) chief marketing officer (CMO) digital business digital customer experience digital transformation IT communications & marketing of IT IT governance CDO Chief Information Officer (CIO) CIO digital strategyMany people believe “digital transformation” is not an “IT” thing. While this may have been true when applied to last century’s typical IT group, its should not be true in 2018.

Two Forrester Waves Evaluate The Top Insights Services Providers

Forrester eCommerce

chief information officer (CIO) insights servicesStruggling to meet the needs of data and analytics needs decision-makers? There is help out there!

Making Omnichannel Work: Unifying product, pricing and inventory information

iQmetrix

Omnichannel retail is no longer a prediction; it's a foregone conclusion. Shoppers are demanding cross-channel conveniences and retailers are gearing up and reorganizing to meet the challenge. Retail Operations Customer Experience

Disruptive Innovation: Enterprise Success Stories

Forrester eCommerce

age of the customer chief information officer (CIO) customer experience digital business emerging technology innovationAs I’ve reported, the degree of tech-driven market disruption has never been a higher priority for every company, across every industry, than it is today.

Impressions From Alibaba’s Computing Conference

Forrester eCommerce

Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.

It’s Past Time To Prepare For A No-Deal Brexit; Spend The Money And Hope It’s A Waste

Forrester eCommerce

chief information officer (CIO) customer data data governance Europe promotedCenter-right politicians from Scandinavian countries aren’t prone to hyperbole. But on 17 August, Danish Minister of Finance Kristian Jensen told the UK’s BBC Radio 4 that he pegged the odds of a ‘No-deal’ Brexit at 50-50. This, coupled with the UK government’s publication of its No-deal Brexit guidance collection on 23 August, means that if […].

The Platform Economy – What CIOs Need to Know

Forrester eCommerce

age of the customer chief information officer (CIO) customer experience platform private cloud platformsNary a day goes by without someone talking about their efforts to build a platform. We cannot argue, platforms can contribute massive value to customers, the ecosystem, and the company that creates the platform. More so, as a consumer, I rely on platforms for so much of my working life that I often don’t even […].

Beyond Moore’s Law: How Exponential Technology Will Drive Disruption

Forrester eCommerce

business value chief information officer (CIO) emerging technology innovation Quantum ComputingI’ve been thinking a lot about exponential technology and asking myself: “Is disruptive change due to ‘Moore’s Law’ done?” Newsweek recently proclaimed, “The Future Is Uncertain As Moore’s Law Comes To An End.” However, while most experts agree that silicon transistors will stop shrinking around 2021, this doesn’t mean Moore’s Law is dead in spirit […].

Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Forrester eCommerce

business technology (BT) chief information officer (CIO) Innovation technologyThose that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads.

Five Myths Of Digital Transformation

Forrester eCommerce

age of the customer chief information officer (CIO) chief marketing officer (CMO) corporate strategy digital disruption digital transformation ebusiness strategy strategy & strategic planning strategy planning & governance digital business digital strategy

Agile Processes Can Transform Companies From Unexpected Places: The VGZ Success Story

Forrester eCommerce

age of the customer agile chief information officer (CIO) digital business digital transformationIn today’s fast-paced world, you’d be hard-pressed to find an IT shop that isn’t at least experimenting with Agile.

Automation, AI, And Robotics Are Critical CIO Targets

Forrester eCommerce

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics.

Telefónica Is Maturing Into A Digital Service Provider

Forrester eCommerce

data & information protection networking platform-as-a-service (PaaS) predictive analytics privacy software-defined storage (SDS) telecommunications servicesTelefónica hosted its Industry Analyst & Customer Days in Madrid recently.

Canada’s Tech Market Stays A Half Step Behind The US Tech Market

Forrester eCommerce

business technology (BT) chief information officer (CIO) technologyThe Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7%

Not All Innovation Is Created Equally

Forrester eCommerce

age of the customer business models chief information officer (CIO) digital business business transformation emerging technology innovation moonshots

Your 2018 Guide To Cyberinsurance Is Here!

Forrester eCommerce

cybersecurity governance risk & compliance (GRC) information security Insurance risk management security & risk security performance management CISO cyber insurance cyber risk Cyberinsurance

The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

Forrester eCommerce

business models chief information officer (CIO) cloud brokers collaboration communications infrastructure network management software-defined networking (SDN) telecommunications services carriers

You Need A Plan To Adapt To Climate Change — Today

Forrester eCommerce

cybersecurity data security incident response information security privacyAt Forrester’s upcoming Privacy & Security Europe 2018 Forum, I’ll be presenting on a topic that I’m both personally and professionally passionate about: climate change adaptation.

Not All Innovation Is Created Equally

Forrester eCommerce

age of the customer business models chief information officer (CIO) digital business business transformation emerging technology innovation moonshots

Blog 190

Forrester’s Top Emerging Technologies To Watch 2018

Forrester eCommerce

3d printing age of the customer chief information officer (CIO) emerging technology innovationI’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […].

Building The Language Bridge Between Security and the C-Suite

Forrester eCommerce

age of the customer cybersecurity information security security & risk security operations & program governance #boardsecurity #cyberinfluence #ciso #executivesecuirtyinfluence #securitycommunication

US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Forrester eCommerce

business technology (BT) chief information officer (CIO) technology telecommunications servicesAt the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012.

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave

Forrester eCommerce

cybersecurity information security physical security security & risk security automation & orchestration cyber risk Digital Risk DRP emerging technology Risk Intelligence S&R pros Security & Risk threat intel Wave

Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

First, enterprise information architects should consider general purpose text analytics platforms. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. These are capable of handling most if not all text analytics use […].

CX For Gov IT: Driving Federal IT Performance Using CX Principles

Forrester eCommerce

age of the customer business technology (BT) chief information officer (CIO) customer experience customer experience index (CX Index) government technology

AWS Broadens Focus On Innovation Acceleration

Forrester eCommerce

Amazon artificial intelligence (AI) business & IT alignment chief information officer (CIO) digital business Innovation internet of things (IoT) machine learning