Customer Experience Q&A: Etsy’s Abby Covert, Information Architect

Forrester eCommerce

customer experience customer experience index (CX Index) customer experience measurement digital customer experience Information architecture retailIf you care about CX, you have to admire Etsy. It was the top digital retailer in Forrester’s Customer Experience Index™ in 2017. It excels at differentiating itself with a unique set of products and a distinctive online store, where buyers routinely upload pictures of their purchases alongside gushing reviews.

Apple Continues To Empower The Patient To Be An Informed Consumer

Forrester eCommerce

Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. In January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months late, Apple now allows patients from over […]. age of the customer healthcare mobile apps

Lack of accurate product information: the no. 1 turn off for online consumers

Retail Technology Review

A survey commissioned by Pimberly indicates that UK retailers are losing online customers, and sales, due to poor product information

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Browse abandonment messages are a great way to use the customer information you collect. The content above is excerpted from the Listrak research report and look book, Digital Marketing Trends and Tactics: Using Customer Browse Data to Inform Cross-Channel Message.

Turning Data into Information; Why is it So Important?

iQmetrix

This is why wireless dealers need to break down their data into usable information — it lets you create solutions efficiently and lets you get back to focusing on business. Your business is likely always collecting data, and sorting through it all can be very overwhelming.

Not All Innovation Is Created Equally

Forrester eCommerce

age of the customer business models chief information officer (CIO) digital business business transformation emerging technology innovation moonshots

Telefónica Is Maturing Into A Digital Service Provider

Forrester eCommerce

data & information protection networking platform-as-a-service (PaaS) predictive analytics privacy software-defined storage (SDS) telecommunications servicesTelefónica hosted its Industry Analyst & Customer Days in Madrid recently.

Not All Innovation Is Created Equally

Forrester eCommerce

age of the customer business models chief information officer (CIO) digital business business transformation emerging technology innovation moonshots

Canada’s Tech Market Stays A Half Step Behind The US Tech Market

Forrester eCommerce

business technology (BT) chief information officer (CIO) technologyThe Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7%

Automation, AI, And Robotics Are Critical CIO Targets

Forrester eCommerce

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics.

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave

Forrester eCommerce

cybersecurity information security physical security security & risk security automation & orchestration cyber risk Digital Risk DRP emerging technology Risk Intelligence S&R pros Security & Risk threat intel Wave

The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

Forrester eCommerce

business models chief information officer (CIO) cloud brokers collaboration communications infrastructure network management software-defined networking (SDN) telecommunications services carriers

Your 2018 Guide To Cyberinsurance Is Here!

Forrester eCommerce

cybersecurity governance risk & compliance (GRC) information security Insurance risk management security & risk security performance management CISO cyber insurance cyber risk Cyberinsurance

Forrester’s Top Emerging Technologies To Watch 2018

Forrester eCommerce

3d printing age of the customer chief information officer (CIO) emerging technology innovationI’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […].

Building The Language Bridge Between Security and the C-Suite

Forrester eCommerce

age of the customer cybersecurity information security security & risk security operations & program governance #boardsecurity #cyberinfluence #ciso #executivesecuirtyinfluence #securitycommunication

Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

First, enterprise information architects should consider general purpose text analytics platforms. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. These are capable of handling most if not all text analytics use […].

US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Forrester eCommerce

business technology (BT) chief information officer (CIO) technology telecommunications servicesAt the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012.

AWS Broadens Focus On Innovation Acceleration

Forrester eCommerce

Amazon artificial intelligence (AI) business & IT alignment chief information officer (CIO) digital business Innovation internet of things (IoT) machine learning

Transform Federal IT To Accelerate Constituent Experience (CX)

Forrester eCommerce

age of the customer Chief Information Officer (CIO) Constituent Experience customer experience Customer Experience (CX) Federal IT Government Government IT IT Transformation

CX For Gov IT: Driving Federal IT Performance Using CX Principles

Forrester eCommerce

age of the customer business technology (BT) chief information officer (CIO) customer experience customer experience index (CX Index) government technology

The Self-Licking Ice Cream Cone of Misery for S&R Pro’s Starts with Start Ups

Forrester eCommerce

cybersecurity information security network security security & riskOver the last 2 weeks I have been at the annual shenanigan bonanza that is RSA. I was invited to sit on a “Shark Tank” panel for emerging technology start-ups in Miami, FL. In the span of two weeks I went from seeing the big, well-established companies, who have massive marketing budgets and millions of […].

EDR Convergence Into Traditional Endpoint Is Overblown And Misdirected

Forrester eCommerce

cybersecurity endpoint security information security security & risk endpoint detection and response S&R Security & RiskI’m going to start this blog by saying that if you only read one paragraph, scroll down and make it the last one.

Who Should Care About Quantum Computing?

Forrester eCommerce

chief information officer (CIO) emerging technology Quantum ComputingThe media has been all over quantum computing for a few years now, creating muddy waters for our clients as they try to understand this conceptually difficult emerging technology. I’ve been tracking quantum computers for about five years, but I’ve kept it off the research radar because I thought it was outside the “Should clients care?” ” […].

Who Owns The Data In Your IoT Platform? It Doesn’t Have To Be Confusing

Forrester eCommerce

data & information protection data management data services internet of things (IoT) IoT software platformsSoftware platforms to support the industrial internet of things (IoT) are becoming very credible options. But despite their appeal, I constantly hear from clients who are wary.

CIOs Must Use EAs To Be Successful In Their Digital Transformations

Forrester eCommerce

chief information officer (CIO) digital transformation enterprise architectureThe demand for exceptional digital and customer experiences is exposing the constraints of existing technology organization practices. The people, processes, governance structures, and technology of the technology organization must change to drive and enable business success. CIOs need help, and enterprise architects (EAs) are best placed to influence and guide these digital transformations (see my […].

CIOs: Use CX Principles To Improve Your IT Brand

Forrester eCommerce

chief information officer (CIO) customer experienceCustomer-obsessed businesses recognize how customer experience (CX) strategy can help meet rising client expectations in the Age of the Customer. But few have realized the potential for CX to improve the experience of their “internal” customers: employees. CIOs have the power to drive considerable improvements in employee experience by implementing CX strategy within their tech […].

Why Is One Woman Not Good Enough?

Forrester eCommerce

cybersecurity information security security & riskThis weekend, The New York Times released a story detailing a sexist, toxic culture that’s been tormenting Nike employees for years. The story shares instances of sexist comments, work trips to strip clubs, sexually graphic conversations, and unwanted advances that’ve forced many women to quit over the years. But did they go to HR? Yes. […].

Next Generation Access and Zero Trust

Forrester eCommerce

cybersecurity data security information security security & risk zero trust S&R Security & Risk Zero Trust ZTXA few years ago, the concepts of micro-segmentation and micro-perimeters for Zero Trust were championed by Jon Kindervag, and he showed us how those concepts and their technologies could enable a more secure enterprise. Once those concepts and their associated best practices hit the street, organizations from VMWare to Cisco and Palo Alto Networks quickly […].

What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

Forrester eCommerce

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […].

Appreciate Your Unsubscribers

Webbula

Webbula Helpful Information email email data email list email list cleaning email marketing Information Marketing TipsMarketers should really appreciate their unsubscribers, but why? Believe it or not, they are doing a big part of your job for you. Think about it for a minute, most.

Old Email, New Campaign

Webbula

Webbula Helpful Information Advice CloudHygiene email email hygiene email list email marketing email verification Marketing Tips

Spam Traps: Assorted Flavors

Webbula

Webbula Helpful Information Webbula Intelligence Reports CloudHygiene email hygiene email list list hygiene spam traps spamtrapThere are few phrases that can cause an email marketer as much trepidation as “spam trap”.

Spam Traps: Ignorance is NOT Bliss

Webbula

Webbula Helpful Information Webbula Intelligence Reports blacklist CloudHygiene email email bounce email data email health email hygiene email list email list cleaning email marketing email verification Hygiene insightData spam traps

Attention Bloggers: Why You Should Clean Your Email Lists

Webbula

Webbula Helpful Information Webbula Intelligence Reports CloudHygiene data enhancement email data email health email hygiene email list email list cleaning email marketing email verification Hygiene insightData mobile marketing social media Social Media Authentication Truth in Data

Verification Vs Email Hygiene

Webbula

Webbula Helpful Information Webbula Intelligence Reports CloudHygiene email email data email hygiene email list email marketing Hygiene Social Media AuthenticationIf you happen to be a marketer then this article is for you.

5 Reasons You Need Email Hygiene

Webbula

Webbula Helpful Information Webbula Video blacklist CloudHygiene data data quality email email data email health email hygiene email list email list cleaning email verification videoDoes your business send emails for Marketing or Promotion? Or does your agency do it for you?

What’s Hiding in Your Email?

Webbula

Webbula Helpful Information Webbula News CloudHygiene data quality email email bounce email data email health email hygiene email list email list cleaning email marketing email verificationAn email list can be a ticking time-bomb, ready to explode at any minute. There are hidden threats lurking within in your email lists that can damage your ability to. The post What’s Hiding in Your Email? appeared first on Webbula.

Email Hygiene: The Solution You Need

Webbula

Blog Articles Helpful Information CloudHygiene email bounce email hygiene email list guideLet’s begin with an example. You have an email list with 2,500 customer contacts on it. From experience we can tell a lot about what that list is going to.

Webinar On Culture And The Power Of Metrics

Forrester eCommerce

chief information officer (CIO) chief marketing officer (CMO) corporate culture culture digital business digital transformation marketing organization & cultureFollowers of my blog may remember this post from February: “It’s Time To Fix Your Broken Business Culture.”

Regulators will fine Facebook only a small amount, but the size matters less than you think…at least this time.

Forrester eCommerce

The UK data protection authority – Information Commissioner’s Office (ICO) – has announced it will fine Facebook £500.000 for its involvement in the Cambridge Analytica scandal. The Information Commissioner, Elizabeth Denham, has defined this investigation as the most important in the history of the ICO.