The Forrester Wave: Information Archiving Cloud Providers, Q1 2019

Forrester eCommerce

(Caleb Ewald contributed to this blog.) The archiving market may be mature, but it is far from stagnant. In recent years, there has been active consolidation among cloud archiving providers.

The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest

BigCommerce

Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands… Social Selling

Customer Experience Q&A: Etsy’s Abby Covert, Information Architect

Forrester eCommerce

customer experience customer experience index (CX Index) customer experience measurement digital customer experience Information architecture retailIf you care about CX, you have to admire Etsy. It was the top digital retailer in Forrester’s Customer Experience Index™ in 2017. It excels at differentiating itself with a unique set of products and a distinctive online store, where buyers routinely upload pictures of their purchases alongside gushing reviews.

Product Inventory Information Shopify App Review

Ecommerce Platforms

Product inventory information might not be exactly what comes to mind when you try to think about important features missing on Shopify. And that’s basically why the much-needed Product Inventory Information Shopify app came into being.

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. In this piece, we’ll review: The 3 most common ways brands attempt to solve product information management issues.

Apple Continues To Empower The Patient To Be An Informed Consumer

Forrester eCommerce

Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. In January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months late, Apple now allows patients from over […]. age of the customer healthcare mobile apps

Why You Need A Product Information Management System In 2019

CPC Strategy

As your business scales and your catalog of items expands, leveraging the right Product Information Management (PIM) system can be critical to saving. The post Why You Need A Product Information Management System In 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Read More. Ecommerce

Data-driven vs. data-informed: What’s the difference?

TradeGecko

As any forward-thinking business knows, we’re past the point in time where we can leave business decisions to guesswork and ignore the benefits of data available to us. Business Growth Productivity Popular Posts

The Realities of Rural 5G Deployment in the US

Forrester eCommerce

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me.

Mobile 300

Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

Forrester eCommerce

age of the customer chief information officer (CIO) digital transformation Information Technology prediction predictions 2019 promotedThey say the best thing about being an economist is making your next prediction and not telling people why your last prediction may have been wrong.

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Browse abandonment messages are a great way to use the customer information you collect. The content above is excerpted from the Listrak research report and look book, Digital Marketing Trends and Tactics: Using Customer Browse Data to Inform Cross-Channel Message.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer blockchain business technology (BT) chief information officer (CIO) customer experience digital disruption emerging technology hybrid cloud Information Technology Innovation marketing & strategy technology

Manufacturers and D2C Marketplace Selling: 9 Stats to Inform Your Decision

ChannelAdvisor

More than half of consumers opt to visit brand websites (rather than retailer websites) because they offer more comprehensive information and guides. Looking for more information on selling D2C on marketplaces? An increasing number of manufacturing brands are turning to D2C selling on e-commerce marketplaces. And as we learned recently, some Amazon vendors are transitioning to direct-to-consumer sales as a matter of necessity.

Key reports to drive data-informed wholesale business success

TradeGecko

You’ve recognized the need for a data-informed strategy for your wholesale business – but what do you do with all the data you’re collecting? How do you use data to measure the success of your sales, order fulfillment, shipping, profitability, and so on?

The ultimate guide to becoming a data informed merchant

TradeGecko

With the advent of technology, everyone began accumulating data at a rapid-fire rate. And now with easy access to low cost computing power and Cloud software, more small- to medium-sized businesses (SMBs) have been empowered with data, and the ability to learn from it, than ever before.

How to Improve ROI with Product Experience – Product Information Management for eCommerce

Demac Media

To convert prospects into buyers and expand market presence and online revenue, product information needs to be high quality, complete, and always available. Today, customers expect to access the right information needed to make an informed buying decision.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year.

Amazon Providing Seller information to California: A Giant Sales Tax Warning

Payoneer

Amazon sent a shockwave through the FBA community on the afternoon of October 23, 2018 when they sent an email stating they had received a “valid and binding legal demand” from the state of CA to turn over third-party seller information. Only now all the information will be accurate.

Turning Data into Information; Why is it So Important?

iQmetrix

This is why wireless dealers need to break down their data into usable information — it lets you create solutions efficiently and lets you get back to focusing on business. Your business is likely always collecting data, and sorting through it all can be very overwhelming.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing business technology (BT) chief information officer (CIO) digital disruption Information Technology Innovation marketing & strategy marketing technology mergers & acquisitions (M&As) package implementation services technology

Zero Trust Goes Mainstream In Europe

Forrester eCommerce

age of the customer information security network security security & risk security information & event management (SIEM) zero trustOver the Easter weekend, we released a new research report looking at implementing Zero Trust in Europe.

Infosecurity Europe 2019: Incremental Evolution Rather Than Revolution

Forrester eCommerce

age of the customer application security culture security & risk security analytics security architecture security automation & orchestration security information & event management (SIEM) security operations & program governance zero trust

Predictions 2019: CIOs, Don’t Put The Cart Before The Horse

Forrester eCommerce

business technology (BT) chief information officer (CIO) Information Technology predictions 2019

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer augmented reality B2B marketing B2C marketing business technology (BT) chief information officer (CIO) cloud computing digital platforms emerging technology Information Technology marketing & strategy technology virtual reality

Stay Ahead Of Your Customers With Continuous Delivery

Forrester eCommerce

agile chief information officer (CIO) chief marketing officer (CMO) continuous delivery culture product design Agile Chief Information Officer (CIO) Continuous Delivery promoted

3 inspiring merchants with a data informed strategy for growth & operations

TradeGecko

Data informed strategic planning: it’s something that many businesses strive for, yet few fully succeed at.

Predictions 2019: Automation Will Become Central To Business Strategy And Operations

Forrester eCommerce

age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer chief information officer (CIO) ecommerce edge computing emerging technology hybrid cloud Innovation private cloud public cloud technology

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

advertising age of the customer blockchain chief information officer (CIO) customer experience measurement emerging technology hybrid cloud private cloud public cloud technology

Cyber Catalyst Brings Minimal Value To Businesses

Forrester eCommerce

cybersecurity information security Insurance security & risk CyberinsuranceIn late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services.

Service Providers Begin To Get With The New Dynamic At Microsoft

Forrester eCommerce

Microsoft CEO Satya Nadella made a statement last year at a media briefing that has stuck with me: “ Our business model fundamentally is about creating more surplus outside us. We will only be long-term successful if people are making more money around us.”

Building Connected Experiences Starts with IoT’s 3 Core Business Scenarios

Forrester eCommerce

age of the customer chief information officer (CIO) digital business healthcare internet of things (IoT) connected experiences connected productsClients often ask us – how does IoT or smart home technology affect my market and company? Arielle, Annalise and I worked with a health insurer who asked us that question. That client work led to a new report, “Build A Connected Health Experience With Smart Home And Devices”. We started by reviewing how the […].

Atoms Get Their Revenge At The Intelligent Edge

Forrester eCommerce

chief information officer (CIO) edge computing InnovationMy colleagues J.P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?”

If You Want To Dominate, Then Disrupt

Forrester eCommerce

age of the customer chief information officer (CIO) customer experience digital business emerging technology Innovation Tech-Driven InnovationClients never tell us their business wants to be an also-ran.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

advertising age of the customer chief information officer (CIO) customer experience digital business digital customer experience digital disruption digital transformation Innovation social mediaEven Big Digital Companies Need Little Humans.

Research Announcement Forrester Wave Q4 2019: European Cybersecurity Consulting Service Providers

Forrester eCommerce

age of the customer Europe information securityWe are currently considering the list of vendor participants we are planning to invite to a pre-screener for the Q4 European Cybersecurity Consulting Service Provider Wave.

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.