Lack of accurate product information: the no. 1 turn off for online consumers

Retail Technology Review

A survey commissioned by Pimberly indicates that UK retailers are losing online customers, and sales, due to poor product information

How to Improve ROI with Product Experience – Product Information Management for eCommerce

Demac Media

To convert prospects into buyers and expand market presence and online revenue, product information needs to be high quality, complete, and always available. Today, customers expect to access the right information needed to make an informed buying decision.

Turning Data into Information; Why is it So Important?

iQmetrix

This is why wireless dealers need to break down their data into usable information — it lets you create solutions efficiently and lets you get back to focusing on business. Your business is likely always collecting data, and sorting through it all can be very overwhelming.

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Browse abandonment messages are a great way to use the customer information you collect. The content above is excerpted from the Listrak research report and look book, Digital Marketing Trends and Tactics: Using Customer Browse Data to Inform Cross-Channel Message.

Who Owns The Data In Your IoT Platform? It Doesn’t Have To Be Confusing

Forrester eCommerce

data & information protection data management data services internet of things (IoT) IoT software platformsSoftware platforms to support the industrial internet of things (IoT) are becoming very credible options. But despite their appeal, I constantly hear from clients who are wary.

CIOs: Use CX Principles To Improve Your IT Brand

Forrester eCommerce

chief information officer (CIO) customer experienceCustomer-obsessed businesses recognize how customer experience (CX) strategy can help meet rising client expectations in the Age of the Customer. But few have realized the potential for CX to improve the experience of their “internal” customers: employees. CIOs have the power to drive considerable improvements in employee experience by implementing CX strategy within their tech […].

Next Generation Access and Zero Trust

Forrester eCommerce

cybersecurity data security information security security & risk zero trust S&R Security & Risk Zero Trust ZTXA few years ago, the concepts of micro-segmentation and micro-perimeters for Zero Trust were championed by Jon Kindervag, and he showed us how those concepts and their technologies could enable a more secure enterprise. Once those concepts and their associated best practices hit the street, organizations from VMWare to Cisco and Palo Alto Networks quickly […].

Attention Bloggers: Why You Should Clean Your Email Lists

Webbula

Webbula Helpful Information Webbula Intelligence Reports CloudHygiene data enhancement email data email health email hygiene email list email list cleaning email marketing email verification Hygiene insightData mobile marketing social media Social Media Authentication Truth in Data

Spam Traps: Ignorance is NOT Bliss

Webbula

Webbula Helpful Information Webbula Intelligence Reports blacklist CloudHygiene email email bounce email data email health email hygiene email list email list cleaning email marketing email verification Hygiene insightData spam traps

Verification Vs Email Hygiene

Webbula

Webbula Helpful Information Webbula Intelligence Reports CloudHygiene email email data email hygiene email list email marketing Hygiene Social Media AuthenticationIf you happen to be a marketer then this article is for you.

Integrated eCommerce Systems: The 5 Technical Barriers You Need to Know About

Demac Media

What Information Will Flow Between the Integration and the Platform? Where will information be stored? There are many benefits to having the right backend systems in place that will facilitate profitable sustainable growth for your business.

Integrated eCommerce Systems: How to Accelerate Growth from The Backend

Demac Media

Microsoft Dynamics ), Product Information Management (i.e. Consumers are continuing to shop online more often, for a variety of different products, through multiple touchpoints. eCommerce retail sales are forecast to reach $4 Trillion globally in 2020 , and in the U.S.

What’s Hiding in Your Email?

Webbula

Webbula Helpful Information Webbula News CloudHygiene data quality email email bounce email data email health email hygiene email list email list cleaning email marketing email verificationAn email list can be a ticking time-bomb, ready to explode at any minute. There are hidden threats lurking within in your email lists that can damage your ability to. The post What’s Hiding in Your Email? appeared first on Webbula.

5 Reasons You Need Email Hygiene

Webbula

Webbula Helpful Information Webbula Video blacklist CloudHygiene data data quality email email data email health email hygiene email list email list cleaning email verification videoDoes your business send emails for Marketing or Promotion? Or does your agency do it for you?

Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About

Demac Media

What information will flow between the integration and the platform? REST will allow you to do this, which can save processing cycles and make the information you are sending cleaner. Does anyone still use flat files for uploading information? But they can compile the product information into a file and upload it to an FTP for you to read from. What Information Will Flow Between the Integration and the Platform? Where will information be stored?

Email Hygiene: The Solution You Need

Webbula

Blog Articles Helpful Information CloudHygiene email bounce email hygiene email list guideLet’s begin with an example. You have an email list with 2,500 customer contacts on it. From experience we can tell a lot about what that list is going to.

The top five Truths from the Forrester Consumer Marketing Conference

Salsify

brand marketing product information management approach Forrester Consumer MarketingYou'd better be ready to have a conversation with your consumers. This was the Big Theme at the 2018 Forrester Consumer Marketing Conference: Over the next few years, the way we interact with consumers will change dramatically. If brands embrace that change, you will build trust, loyalty, and earn your margins. I can hear you thinking, "Gee, thanks for the advice, Forrester. Now what do I do about it?"

You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)

Inflow Insights

You’re informing Google you are the company to return for these brand-specific keywords. When it comes to search, Google first and foremost wants to provide the most relevant information. If someone searches for your brand in Google, you want to dominate the results they see.

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These 9 eCommerce Examples Show What Top Sites Are Doing with Product Page Design

Inflow Insights

For lengthy product pages, this helps customers find the information they need — without getting lost on the page. Customers have come to expect more and more info about a product before making a purchase.

15 eCommerce SEO Tactics to Implement in Mid-2018 (Research-backed)

Inflow Insights

For more information on why this is an issue and how to fix it, check out WhiteSpark’s more detailed explanation. That’s why it’s so important to have all your information up to date in Google My Business — so the contact information that shows in your search results is accurate.

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Can You Laugh Your Way to Better Public Speaking Skills?

Inflow Insights

Public speaking skills can be incredibly beneficial to just about anyone’s career, including Inflow’s team members who may not speak to large audiences but do regularly present information to potential and existing clients.

Webinar On Culture And The Power Of Metrics

Forrester eCommerce

chief information officer (CIO) chief marketing officer (CMO) corporate culture culture digital business digital transformation marketing organization & cultureFollowers of my blog may remember this post from February: “It’s Time To Fix Your Broken Business Culture.”

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How I did it: Escalade Sports won back time and gained transparency

Salsify

Digital Marketing Team Leader, Sarah Krampe, saw a gap in how Escalade Sports was distributing its product information to retail customers that ultimately slowed web, ecommerce and traditional sales channels. Ecommerce Product Content product content syndication Distributed Channel Product Accuracy Sporting Goods Direct-to-Consumer Customer Experience Product Information Internet Retailer

What your CPG brand needs to know about SmartLabel

Salsify

So far, nearly 30 brand manufacturer companies have products in the SmartLabel database today and hundreds more have pledged to implement the system, which provides consumers detailed information online and via mobile QR code. Product Content CPG Product Information SmartLabel

Sometimes questions are the fastest path to solutions

Forrester eCommerce

Anyone who has ever networked their way into a new job by doing a round of purposeful informational interviews knows this. Sometimes questions are the fastest path to solutions By nature, people like to help.

The Buyer’s Guide To Cybersecurity Services

Forrester eCommerce

After the Wave goes live, I collect all of that information, bundle it together, and produce a “Lessons” […]. During every Forrester Wave™ evaluation I conduct, I spend time sifting through vendor responses, data, client surveys, and reference interviews and develop an outline of recurring themes — the good, the bad, the new, the old, etc.

Log File Analysis for SEO – Working with data visually

Canonicalized

But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. Everyone has to know a bit about SEO. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized. SEO Analysis

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How to Use Serendipity in Email Marketing

Rishi Rawat

Serendipity definition: Serendipity happens when you are able to take information (whether it’s a certainty or a good guess) and use that to market to them. Serendipity is one of the 7 conversion triggers. This email from TicketMaster is a great example of Serendipity.

Log File Analysis for SEO – How to do it like a pro

Canonicalized

But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. Everyone has to know a bit about SEO. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – How to do it like a pro appeared first on Canonicalized. SEO Analysis

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"What's in it for me?": Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands

Retail Technology Review

Loyalty marketing agency ICLP today reveals that 71% of British shoppers do not feel that it's worth sharing their personal data with brands, and 48% don't believe that their personal information will be treated with respect

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

How Google decides what is relevant is based on information submitted through the product data feed. This data feed includes loads of information, such as: Product name. Therefore, you want to structure your SEO with an information hierarchy in mind. Have you been watching?

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Don’t Stack Vertical, Bro

Rishi Rawat

It’s the measure of how easy it is for our brains to process information. Companies typically show pricing plans to desktop users as a table. This helps with Cognitive Ease. Wait, what’s Cognitive Ease? Anyway, back to the post.

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5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

If you must ask for more information, don’t go over three fields. Also, make sure the information you’re asking for is relevant to your marketing and the visitor. It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors.

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How to Produce Stellar Product Videos That Boost Sales

Ecommerce Platforms

Product videos have the ability to help people better understand the information or product you are selling. Information. Information. Video has the ability to convey a large amount of information very quickly without using text.

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Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i]

How To Set Up Google Shopping Campaigns That Print Money

Store Growers

You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement. This is the file you need to give Google that contains all of your product information. You know how robots will take over all the jobs?

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. Mobile-enabled associates can access all the information a customer would have online — personalized recommendations, size charts, warehouse inventory, customer shipping preferences, purchase histories and much more. By Rodney Bryant, ?Apple

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