Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Browse abandonment messages are a great way to use the customer information you collect. The content above is excerpted from the Listrak research report and look book, Digital Marketing Trends and Tactics: Using Customer Browse Data to Inform Cross-Channel Message.

CSI: Your Network – Reconstructing the Breach

Forrester eCommerce

endpoint security information security network security security & risk security architecture security information & event management (SIEM) cybersecurity data breach digital forensics Security & RiskSeptember 2017 was a busy month.

Trending Sources

Blockchain Fever: The Potential And Challenges Of Blockchain Technology 

Forrester eCommerce

blockchain business technology (BT) chief information officer (CIO) financial services networking podcast security & risk technologyIn last week’s episode of Forrester’s What It Means podcast, Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and provides a passionate perspective on blockchain’s potential as an economic engine. Podcast transcript Victor Milligan: Hi, I’m Victor Milligan.

Continuous Delivery and Release Automation – Critical To DevOps Success

Forrester eCommerce

agile chief information officer (CIO) cloud computing continuous delivery development & operations (DevOps) infrastructure & operations Uncategorized Agile Automation CICD DevOps Orchestration Quality Robert Stroud VelocityI am seeing more and more inquiries focused on driving business transformation where the transformation depends on software and business technology.

You Deserve What You Tolerate…

Forrester eCommerce

information security network security security & risk security architecture security operations & program governance Security & RiskAfter reading through some other blogs and strategy papers over the weekend, (Don’t judge me. To some of us, this activity constitutes a good time…Yes, lame…I know.) I saw what appeared to be an underlying theme across the narratives I’d read: Security tolerates failure. It’s understandable that it happens, but I think, if we are […].

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Amazon’s Singapore Launch Signals the End of Digital Complacency in Southeast Asia

Forrester eCommerce

age of the customer agile commerce Asia Pacific B2C ecommerce chief information officer (CIO) chief marketing officer (CMO) cloud computing customer experience digital business digital transformation ecommerce

Equifax Does More Than Credit Scores

Forrester eCommerce

application security data security endpoint security information security managed security services providers (MSSPs) security & risk security operations & program governance advanced analytics endpoint detection and response Security & Risk security optimization

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How I did it: Escalade Sports won back time and gained transparency

Salsify

Digital Marketing Team Leader, Sarah Krampe, saw a gap in how Escalade Sports was distributing its product information to retail customers that ultimately slowed web, ecommerce and traditional sales channels. Ecommerce Product Content product content syndication Distributed Channel Product Accuracy Sporting Goods Direct-to-Consumer Customer Experience Product Information Internet Retailer

Customer Trust And Loyalty Determine Success On The Dark Web, Too

Forrester eCommerce

information security loyalty security & riskThis is a guest post by Salvatore Schiano a researcher serving Security & Risk Management professionals The dark web is an underground marketplace for drugs, stolen credentials, stolen financial and medical records, and other illicit products and services. Cybercriminals use it to monetize breached data but they also use it to buy and sell exploits […].

Academic Collaboration Fuels Innovation, And Identifies Talent

Forrester eCommerce

chief information officer (CIO) Innovation academic collaboration insights service providers insights services insights-driven organizationThe pace of change in data and analytics technology has accelerated.

"What's in it for me?": Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands

Retail Technology Review

Loyalty marketing agency ICLP today reveals that 71% of British shoppers do not feel that it's worth sharing their personal data with brands, and 48% don't believe that their personal information will be treated with respect

What your CPG brand needs to know about SmartLabel

Salsify

So far, nearly 30 brand manufacturer companies have products in the SmartLabel database today and hundreds more have pledged to implement the system, which provides consumers detailed information online and via mobile QR code. Product Content CPG Product Information SmartLabel

The retailers' guide to millennial expectations

Retail Technology Review

Tech-savvy millennials may be spending like no other generation before them, but their ravenous appetite for online content and data enables them to make well informed decisions about what to buy and where to shop By Dan Thornton, Head of Solution Development, Hughes Europe.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

Thanks to new advances in technology, you can collect information on all web users as they browse your site today.

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Forrester.com Experienced A Cybersecurity Incident

Forrester eCommerce

There is no evidence that confidential client data, financial information, or confidential employee data was accessed or exposed as part of the incident. […]. Today, we announced that Forrester.com experienced a cybersecurity incident this week. To date, our investigation has determined that the attack was limited to research reports made available to Forrester clients on Forrester.com.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

You can also blur out private information that might be in the screening. PIPL’s FileApp – Upload a file with whatever pieces of information you have about your prospects or customers, and PIPL will complete your data inside the spreadsheet.

Don’t Forget an Amazon Retail Strategy on your Shopping List this Holiday Season

Guidance

For example, they are not very good at deep product information, such as how a given one of your products will impact the customer’s life. If you need any assistance or would like more information, please contact Guidance

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Log File Analysis for SEO – How to do it like a pro

Canonicalized

But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. Everyone has to know a bit about SEO. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – How to do it like a pro appeared first on Canonicalized. SEO Analysis

Make the Most of Your Ecommerce Leads with Hidden Fields

Zaius

Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Hidden fields are auto-populated fields that are pulled from a visitor once they consent to submit their information in a lead capture form.

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

If a user is not presented with all of the information –– from sizing charts, to ingredient lists, to how-to guides –– they will seek it elsewhere. Once you land on the Trade Professionals page, you get further information on why you might want to join the program and purchase from them.

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SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less

BigCommerce

Google offers abstract, somewhat conflicting, and ultimately non-definitive information on how it ranks pages —- though many experts have accurately tested and hypothesized at what their top ranking factors might be. Are you creating content for informational keywords?

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How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

Customer lifetime value informs nearly every business decision, but none more than ad and marketing spend. If you aren’t using BigCommerce, you can still get at this information by using your store analytics tool to download customer purchase and order history, and then match repeat customers.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

The part where your customers have to put in their payment information? Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

Ecommerce Checkout Page Optimization: 6 Actionable Steps to Win You More Sales, More Emails and More Trust

BigCommerce

20+ years after the advent of ecommerce, consumers are still wary of providing sensitive information such as credit card details unless a retailer can prove that it is trustworthy, secure and worthy of the sale. 18% Didn’t trust the online store with their credit card information.

Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth

BigCommerce

Here are a few examples of product pages that include valuable information typically on Homepage or About Us pages –– and how these retailers weave in those storylines. Get Advice from the Industry's Landing Page Leader. Bounce Exchange is the 7th fastest growing business in the U.S.

How I did it: Globe Electric Syndicates and Centralizes Content, Wins in Time-To-Market

Salsify

Director of Ecommerce Jeremy Weiss realized that Globe Electric’s process for gathering product information was time-consuming, and trying to keep the information consistent from channel to channel was an even greater challenge. As a growing leader in the design and manufacturing of high quality products, Globe Electric needed a reliable source of quality product content to win at ecommerce. Ecommerce Customer Experience

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

If you are a BigCommerce customer using Insights, you can get similar information from your “Views But Did Not Purchase” report. They will reveal a great deal of useful information you can act on.

28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

There are a few other great tools out there, but this should be more than enough to get visitor interaction information to figure out where your website is lacking or excelling in regards to conversion rates. Does this sound familiar?

How to Turn Your Industry Expertise Into More Sales on Reddit and Quora

BigCommerce

If you’re not familiar with either service, both are information and content-sharing platforms that anyone can join. Answer other people’s questions, ask your own questions, probe for more information. Is of the information within these answers incorrect, disputable, or outdated?

Amazon’s 1-Click Purchase is Now Up for Grabs

Zaius

The technology behind 1-Click isn’t particularly complex — anyone with a minimal amount of coding knowledge could create a checkout experience that saves the buyer’s credit card and shipping information.

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store

BigCommerce

To get more trust, you need to produce free, valuable information. This drives increased SEO through link backs, but also gives you valuable information to share across the web to earn trust with net new customers long before they purchase from you.

The Anti-Spam Movement: 7 Reasons Why Anti-Spam Laws are a GOOD thing!

Demac Media

Read below to see why we recommend you follow anti-spam laws, or click here to learn how to recapture opt-in information for your contacts! Where will the captured information (opt-in time, date, source, IP address, etc.) Additional information.

Web Push Best Practices

Zaius

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. As with any message, your web push messages absolutely need to be informed with data from other channels and devices.

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i]

Get the Most Out of Shop.org 2017

Zaius

Dave Finnegan, CIO and VP, Information and Interaction at Orvis. The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

All too often, many brands forget their audiences and focus on the product or the catalog, potentially missing out on valuable information that can increase sales. To shape your brand, it means focusing not on just information, but appealing to site visitors emotions.

5 Signs Your Company Needs An OMS

OrderDynamics

Information Security. Information security is arguably one of the biggest aspects retailers look for when scouting for an OMS. Information security is paramount in today’s world as a security breach could mean loss of data, visibility and customer trust overnight.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

Finding more information on those things you love can sometimes be a task, especially on mobile. We’ve worked hard to create great imagery to share with our followers that is informative and personal.

How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit

BigCommerce

3- and 4-star reviews contain 2x as many product suggestions as others –– informing brands of products that work, and which do not. Use schema markups or rich snippets to help search engines sort and make sense of testimonials, and share relevant information on search engine result pages.

9 Must-See Sessions at eTail East 2017

Zaius

Learn how omni-channel engagement is affecting buying patterns and how you can harness this information yourself. With more information, you can more effectively engage your buyers.