The Forrester Wave: Information Archiving Cloud Providers, Q1 2019

Forrester eCommerce

(Caleb Ewald contributed to this blog.) The archiving market may be mature, but it is far from stagnant. In recent years, there has been active consolidation among cloud archiving providers.

Customer Experience Q&A: Etsy’s Abby Covert, Information Architect

Forrester eCommerce

customer experience customer experience index (CX Index) customer experience measurement digital customer experience Information architecture retailIf you care about CX, you have to admire Etsy. It was the top digital retailer in Forrester’s Customer Experience Index™ in 2017. It excels at differentiating itself with a unique set of products and a distinctive online store, where buyers routinely upload pictures of their purchases alongside gushing reviews.

The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest


Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands… Social Selling

Apple Continues To Empower The Patient To Be An Informed Consumer

Forrester eCommerce

Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. In January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months late, Apple now allows patients from over […]. age of the customer healthcare mobile apps

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution


No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. In this piece, we’ll review: The 3 most common ways brands attempt to solve product information management issues.

Data-driven vs. data-informed: What’s the difference?


As any forward-thinking business knows, we’re past the point in time where we can leave business decisions to guesswork and ignore the benefits of data available to us. Business Growth Productivity Popular Posts

Lack of accurate product information: the no. 1 turn off for online consumers

Retail Technology Review

A survey commissioned by Pimberly indicates that UK retailers are losing online customers, and sales, due to poor product information

Key reports to drive data-informed wholesale business success


You’ve recognized the need for a data-informed strategy for your wholesale business – but what do you do with all the data you’re collecting? How do you use data to measure the success of your sales, order fulfillment, shipping, profitability, and so on?

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer augmented reality B2B marketing B2C marketing business technology (BT) chief information officer (CIO) cloud computing digital platforms emerging technology Information Technology marketing & strategy technology virtual reality

The ultimate guide to becoming a data informed merchant


With the advent of technology, everyone began accumulating data at a rapid-fire rate. And now with easy access to low cost computing power and Cloud software, more small- to medium-sized businesses (SMBs) have been empowered with data, and the ability to learn from it, than ever before.

Manufacturers and D2C Marketplace Selling: 9 Stats to Inform Your Decision


More than half of consumers opt to visit brand websites (rather than retailer websites) because they offer more comprehensive information and guides. Looking for more information on selling D2C on marketplaces? An increasing number of manufacturing brands are turning to D2C selling on e-commerce marketplaces. And as we learned recently, some Amazon vendors are transitioning to direct-to-consumer sales as a matter of necessity.

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Browse abandonment messages are a great way to use the customer information you collect. The content above is excerpted from the Listrak research report and look book, Digital Marketing Trends and Tactics: Using Customer Browse Data to Inform Cross-Channel Message.

3 inspiring merchants with a data informed strategy for growth & operations


Data informed strategic planning: it’s something that many businesses strive for, yet few fully succeed at.

Predictions 2019: CIOs, Don’t Put The Cart Before The Horse

Forrester eCommerce

business technology (BT) chief information officer (CIO) Information Technology predictions 2019

How to Improve ROI with Product Experience – Product Information Management for eCommerce

Demac Media

To convert prospects into buyers and expand market presence and online revenue, product information needs to be high quality, complete, and always available. Today, customers expect to access the right information needed to make an informed buying decision.

Amazon Providing Seller information to California: A Giant Sales Tax Warning


Amazon sent a shockwave through the FBA community on the afternoon of October 23, 2018 when they sent an email stating they had received a “valid and binding legal demand” from the state of CA to turn over third-party seller information. Only now all the information will be accurate.

Stay Ahead Of Your Customers With Continuous Delivery

Forrester eCommerce

agile chief information officer (CIO) chief marketing officer (CMO) continuous delivery culture product design Agile Chief Information Officer (CIO) Continuous Delivery promoted

Cyber Catalyst Brings Minimal Value To Businesses

Forrester eCommerce

cybersecurity information security Insurance security & risk CyberinsuranceIn late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services.

Turning Data into Information; Why is it So Important?


This is why wireless dealers need to break down their data into usable information — it lets you create solutions efficiently and lets you get back to focusing on business. Your business is likely always collecting data, and sorting through it all can be very overwhelming.

Predictions 2019: Automation Will Become Central To Business Strategy And Operations

Forrester eCommerce

age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations

Atoms Get Their Revenge At The Intelligent Edge

Forrester eCommerce

chief information officer (CIO) edge computing InnovationMy colleagues J.P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?”

Digitalization In Industry — Observations From Hannover Messe 2019

Forrester eCommerce

APIs & API management chief information officer (CIO) customer experience development & operations (DevOps) digital business Innovation open data telecommunications services

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.

Our Security Recommendations Will Help You Handle The Worst Of What 2019 Throws At You

Forrester eCommerce

age of the customer cloud security cybersecurity information security security & risk security analytics 2019 recommendations recommendations Security & RiskToday we released our 2019 Security & Risk Recommendations report.

Tech-Driven Innovation: The Inevitable And Revolutionary Future Of IT

Forrester eCommerce

business technology (BT) business technology resiliency emerging technology Information Technology promotedTechnology has changed virtually everything: The way we work, the way we live, the way we play and at a basic level, how humans relate to each other.

How To Build A Better (Digital) Mousetrap

Forrester eCommerce

“Build a better mousetrap, and the world will beat a path to your door.” ” While Ralph Waldo Emerson may not have said these exact words, the principles remain as true as ever today.

Zero Trust is an RSA Buzzword…Ok So What?

Forrester eCommerce

chief information officer (CIO) digital business security & risk digital transformation Security & Risk Zero TrustZero Trust at RSA 2019.

Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester eCommerce

age of the customer banking chief information officer (CIO) chief marketing officer (CMO) collaboration customer engagement customer experience digital business digital disruption digital money management financial services marketing & strategy millennials mobile services mobile shopping Apple credit card Digital Banking digital strategy digital transformation Financial Services Goldman Sachs innovation Mobile BankingApple and Goldman Sachs are partnering to deliver a new credit card.

Webinar: Digital Business Transformation Accelerators

Forrester eCommerce

chief information officer (CIO) chief marketing officer (CMO) corporate strategy digital business digital customer experience digital transformation ebusiness strategy sourcing strategy & execution strategy planning & governance

Digital Snakes And Ladders

Forrester eCommerce

chief information officer (CIO) digital business digital disruption ebusiness strategy strategy & strategic planningGames are a great teaching aid. The digital snakes and ladders game from Forrester helps teams identify and focus on best practices of digital transformation.

Do More Than “Survive And Advance” – Join Us At Forrester DT&I Forum To Learn How

Forrester eCommerce

chief information officer (CIO) emerging technology Innovation Tech-Driven InnovationMarch Madness teams live by an old adage that rarely fails, “Survive and Advance”. This year, we have seen Virginia go from losing to a 16-seed in 2018 to being Final Four-bound, and both Auburn and Texas Tech surviving near upsets, toppling top seeds, and overcoming major injuries to break brackets across the nation on […].

Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

big data chief information officer (CIO) customer data data insights data management data and analyticsI remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard.

Examine The Cybersecurity Risk Ratings Market With The Forrester New Wave™ Evaluation

Forrester eCommerce

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation.

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

chief information officer (CIO) chief marketing officer (CMO) customer experience digital business digital disruption digital transformation

New Tech Spotlight: Security Technology Takes Center Stage

Forrester eCommerce

blockchain cybersecurity data security emerging technology endpoint security GDPR information security privacy Blockchain New TechVenture capital and private equity spending on security technology reached an all-time high in 2018.