Disrupting the car buyer customer journey
Whisbi
NOVEMBER 18, 2015
Since the late 19th century, when cars were first manufactured and sold commercially, the car buyer customer journey has remained largely the same for almost 100 years. Traditional car buyer customer journey. ♦ Customers visited dealerships and talked directly with salespeople. ♦ Staff in dealerships answered questions and explained the benefits and features of different models of cars to clients. ♦ Clients had a test drive or went to another dealership until a car was purchased.
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