article thumbnail

Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester eCommerce

Age of the Customer Automation Automotive Big Data customer experience Data Governance Data Insights digital business digital disruption digital product management Digital Transformation EMEA emerging technology Europe Innovation internet of things (IoT) user experience (UX

article thumbnail

How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Kissmetrics

Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. 13 Best Automotive Ecommerce Sites. Let’s dive in to see how these innovative automotive brands are achieving ecommerce success. Fastest Growing Automotive Ecommerce Websites.

article thumbnail

Automotive Chips and Dips

Digital Doughnut

Automotive (micro) chips and (sales) dips: How the latest trends in marketing automation can help the automotive industry bounce back.

article thumbnail

0 to 60: Ecommerce Automotive Aftermarket Trends

Zmags

The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags. Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. Ecommerce Best Practices Online Shopping Trends Auto Ecommerce ecommerce news online shopper behavior

article thumbnail

Customer Experience Index Reveals Brands Lack Human Connection

Forrester eCommerce

automotive banking customer emotion customer experience customer experience index (CX Index) emotion Insurance loyalty retailForrester’s 2018 Customer Experience Index (CX Indexâ„¢) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. Taking a step […].

article thumbnail

Volkswagen Partners With Azure To Drive Transportation Innovations

Forrester eCommerce

Volkswagen’s recent announcement to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts transportation leaders are taking to position themselves as customer experience leaders. The objective of Volkswagen Automotive Cloud is to transform the company to a digital services-driven business. automotive Innovation Automotive industry Frank Gillett innovation James Staten Volkswagen

article thumbnail

What The Massive US CHIPS Act Means To You

Forrester eCommerce

Automotive Business Technology (BT) Core Tech Strategy Edge Computing Emerging Technology government high tech infrastructure & operations Innovation internet of things (IoT) semiconductors technology-driven innovation

article thumbnail

Increasing Automotive Sales Revenue From Digital Channels 

Whisbi

Now that a growing part of the customer journey occurs online ( 81% of buyers now conduct online research before making a purchase decision), Automotive organizations face increasing pressure to become digitally innovative if they are to remain competitive and relevant. Automotive

article thumbnail

The Race To Put Cars In The Cloud Is… Confusing

Forrester eCommerce

Age of the Customer Automotive Cloud Computing Trends internet of things (IoT Cloud providers and car makers keep announcing grand partnerships. The reality is more complex and, often, less exciting.

article thumbnail

7 Fast and Furious Ways to Rev-up Automotive Customer Conversions

Zmags

According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. The post 7 Fast and Furious Ways to Rev-up Automotive Customer Conversions appeared first on Zmags. With their […]. Ecommerce Best Practices Auto Ecommerce CRO customer engagement ecommerce conversion rates

article thumbnail

Major Automotive & Powersports Brand Makes Successful Transition to 3P Selling With ChannelAdvisor

ChannelAdvisor

This well-known global tech company produces specialized electronic equipment for the automotive, marine, recreational vehicle and powersports industries. Brands ChannelAdvisor Marketplaces automotive case study customer success e-commerce success marketplaces

article thumbnail

In-Car Subscriptions Must Align To Mobility Moments If They Are To Succeed

Forrester eCommerce

Age of the Customer Automotive customer experience Digital Transformation direct-to-consumer (DTC) internet of things (IoT Instead of offering monthly or annual subscriptions to in-car features, align them to customer mobility moments in ways that address customer pain.

article thumbnail

The Future Of Mobility Is Data, Not Cars

Forrester eCommerce

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption. automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformation

Mobile 370
article thumbnail

Connected Insurance: Reality Or Hype?

Forrester eCommerce

I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines.

article thumbnail

eRetailing, telematics and service aggregation boost evolution of global automotive aftermarket in 2017

Retail Technology Review

The global automotive aftermarket is rapidly evolving. While technological enablers in eRetailing, telematics, and service aggregation will facilitate the evolution of traditional business models and transform the market into a digital and connected ecosystem, multiple opportunities exist in parts and service retailing due to steady growth in worldwide vehicles in operation (VIO

article thumbnail

Fuse5 Automotive Software

Etail Solutions

Fuse5 Automotive Software (FAS) is a true cloud business management software specifically designed for the automotive aftermarket. That… The post Fuse5 Automotive Software appeared first on Etail Solutions. The FAS platform includes POS, inventory and rebate management, custom reporting, CRM and back office functionality. It’s considered the #1 ERP solution by auto parts sellers and recommended by four of the top five buying groups.

article thumbnail

New Tech: What I Took Away From The American Graphene Summit

Forrester eCommerce

3d printing age of the customer automotive emerging technology energy & utilities Innovation Manufacturing innovation nanotechnology New Tech Tech-Driven InnovationGraphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite. It only existed in the […].

article thumbnail

Innovating automotive retail

Whisbi

Automotive retailers now actively embrace new innovative technologies. The IT and automotive industries, in spite of all their differences, still have one thing in common. Together they are creating exciting customer experiences, presenting the industry’s latest cutting edge designs and truly innovating automotive retail. Today, topics explored in automotive publications increasingly overlap with themes discussed in IT magazines and journals.

article thumbnail

How Automotive Brands & Retailers Compete and Win: Results from Recent Survey

ChannelAdvisor

From launching a new marketplace to same-day doorstep delivery, automotive brands and retailers have a need for speed and, in turn, the support of a reliable and robust e-commerce platform. . Enter ChannelAdvisor, a best-in-class solution of choice for so many automotive sellers and vendors looking to engage consumers across global marketplaces. In a recent customer survey, we’re hearing directly from our automotive and powersports customers in the US, Europe and Australia.

article thumbnail

[Infographic] Automotive Trends, Stats, & Metrics

ROI Revolution

In this infographic, you’ll dive into the latest automotive accessories and car parts industry stats and trends, how the coronavirus pandemic has impacted this industry, and tips and strategies for automotive accessories and car parts industry brands in 2021.

article thumbnail

May 2020 COVID-19 Industry Updates: Retail, Automotive, Gaming, & More

ROI Revolution

These COVID-19 industry updates cover retail, various forms of gaming, automotive & travel, and more. Automotive, shipping, & travel. The automotive industry has seen a 42% increase in online revenue since March, compared to 9% this time last year. Published May 27, 2020.

article thumbnail

Prevent A Loss, Save A Tree

Forrester eCommerce

Age of the Customer Automotive Climate Action digital disruption emerging technology financial services infrastructure & operations Innovation Insurance insurance industry trends internet of things (IoT Hard to believe we’re almost three quarters through 2022. Now seems as good a time as any to draw your attention to one of last year’s predictions on insurance. I really like our prediction that connected devices will drive a 50% increase in the usage based insurance market.

article thumbnail

Auto Manufacturers, Love Them Or Hate Them – Human Touchpoints Aren’t Going Away

Forrester eCommerce

Age of the Customer Automotive customer experience customer experience index (CX Index) Europe

article thumbnail

The Future of Automotive Retail is Conversational Marketing

Whisbi

Two forces are shaping the future of automotive retail. An engaging digital experience is a new imperative in automotive retail. As automotive manufacturer attempt to engineer more advanced vehicles that provide better fuel economy and increased safety, marketing and sales face the issue of explaining new features effectively. The automotive customer experience can feel outdated and inferior , particularly to younger customers.

article thumbnail

Major Automotive & Powersports Brand Makes Successful Transition to 3P Selling With ChannelAdvisor

ChannelAdvisor

This well-known global tech company produces specialized electronic equipment for the automotive, marine, recreational vehicle and powersports industries. Brands ChannelAdvisor Marketplaces automotive case study customer success e-commerce success marketplaces

article thumbnail

eBay Fitment and Promoted Listings for Automotive Sellers

ChannelAdvisor

The holiday shopping season may be over for most retailers, but the shopping season for automotive sellers is just a few months away. Fortunately for automotive sellers, marketplace advertising tools are becoming more available and acceptable in all categories. With competition tightening in the e-commerce industry, particularly for automotive sellers on eBay, adoption of useful marketing tactics is vital to stay ahead of competitors.

article thumbnail

An In-Depth Q&A With Successful Automotive Seller 1 Factory Radio

ChannelAdvisor

Editor’s note: This post includes insights directly from an automotive seller using the ChannelAdvisor platform. To find out, we turned to a ChannelAdvisor customer that’s successfully selling in one of the most challenging categories of all: automotive and powersports. An In-Depth Q&A With Automotive Seller 1 Factory Radio. So when Sipple generously offered to provide advice for other automotive sellers, we jumped at the chance to share his insights.

article thumbnail

Smart Digital Ads Powered by Marketing Intelligence

PERQ

Automotive Furniture Marketing Multifamily PERQ artificial intelligence automotive digital ads home furnishings marketing intelligence multifamilyThe post Smart Digital Ads Powered by Marketing Intelligence appeared first on PERQ.

article thumbnail

Uber Shutters Self-Driving Truck Group; Autonomous Freight’s Future Remains Bright

Forrester eCommerce

artificial intelligence (AI) automotive transportation & logistics artificial intelligenceThis week, Uber announced that it would close down its self-driving trucks business unit to focus on autonomous passenger vehicles. In July 2017, we predicted that logistics and shipping firms would replace human-driven double- and triple-freight trailers with human-directed platoons of autonomous trucks and fully autonomous trucks as quickly as practicable and legally permitted.

article thumbnail

Press Release: PERQ Expands Executive Team to Keep Pace with Triple Digit Growth and Demand for its AI-powered Online Guided Shopping Solution

PERQ

News Technology artificial intelligence automotive online guided shopping automotive software furniture experiences interactive content interactive software multifamily experiences multifamily software online guided leasing online guided shopping online guided shopping experience PERQ PERQ AI perq automotive perq automotive software perq furniture perq furniture software perq multifamily perq multifamily software perq online guided leasing perq online guided shopping perq software press release

article thumbnail

Discount Tire’s Pit Pass Concept Store Puts Customers in the Driver’s Seat

Retail TouchPoints

When Discount Tire unveiled its Atlanta Pit Pass concept store in early October 2022, it officially completed its transformation from a traditional tire retailer into a strong omnichannel leader in the automotive category. Transforming the Automotive Retail Experience.

Outdoor 96
article thumbnail

How to Sell Auto Parts Online: Selling and Shipping Car Parts

BigCommerce

The online automotive parts and accessories sales industry has skyrocketed over the past five years as brick-and-mortar retailers enter the… How to Sell Online

article thumbnail

The US Is Spending Nearly Half Of A Trillion Dollars On Climate And Infrastructure, Seeding The Green Market Revolution

Forrester eCommerce

Age of the Customer Automotive Climate Action Energy & Utilities security risk management SustainabilityForrester's research team reviews the major business implications of the Inflation Reduction Act.

article thumbnail

Best practices for Auto Dealerships During Covid-19

PERQ

Auto Automotive COVID-19 Resources General Communication auto dealers automotive automotive digital marketing digital sales sales best practices

article thumbnail

Understanding AI in a Consumer’s Online Research Journey with Big-Ticket Buys

PERQ

Automotive Furniture Marketing Multifamily Technology AI artificial intelligence automotive industry expensive purchases home furnishing retailers multifamily property website online research journey personalized shoppingThe post Understanding AI in a Consumer’s Online Research Journey with Big-Ticket Buys appeared first on PERQ.

article thumbnail

[Infographic] Success Stories from Automotive and Powersports Sellers

ChannelAdvisor

Online automotive and parts sales are growing at a breakneck pace. In this competitive environment, it’s vital for automotive and powersports sellers to find new ways of increasing visibility for their products and managing their inventory efficiently if they want to keep up — and stay ahead — of the pack. Check out the infographic below for a snapshot of four automotive sellers who are on the right track. Industry Trends automotive industry trends infographic powersports

article thumbnail

Press Release: PERQ Closes $5 Million Funding Round to Accelerate Expansion of Company’s AI/SAAS Solution

PERQ

News Technology artificial intelligence automotive online guided shopping automotive software furniture experiences interactive content interactive software multifamily experiences multifamily software online guided leasing online guided shopping online guided shopping experience PERQ PERQ AI perq automotive perq automotive software perq furniture perq furniture software perq multifamily perq multifamily software perq online guided leasing perq online guided shopping perq software press release

article thumbnail

Why a Personal Approach to Digital Marketing Always Wins

PERQ

Automotive Furniture Marketing MultifamilyThe post Why a Personal Approach to Digital Marketing Always Wins appeared first on PERQ.

article thumbnail

AutoZone Launches Retail Media Network as Demand for Used Cars Soars

Retail TouchPoints

Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a successful pilot program earlier this year. The automotive sector has been one of the industries hit hardest by supply chain challenges.

article thumbnail

Gain 20/20 Hindsight for 2020 to Grow Your Business

PERQ

Blogs PERQ business growth perq automotive PERQ customers PERQ home furnishing perq multifamilyThe post Gain 20/20 Hindsight for 2020 to Grow Your Business appeared first on PERQ.

article thumbnail

Auto Manufacturers Need Better Design To Stop Failing Customers

Forrester eCommerce

Age of the Customer Automotive customer experience Customer Experience Strategy experience design (XD

article thumbnail

Make Your Website Work for You: 4 Ways to Increase Workplace Efficiencies

PERQ

Automotive Furniture Marketing Multifamily efficient marketing automation nurture leads workplace efficienciesThe post Make Your Website Work for You: 4 Ways to Increase Workplace Efficiencies appeared first on PERQ.