What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?
Kibo
MARCH 29, 2021
Email and search marketing followed. But it wasn’t until mobile shopping and social media surged that retailers realized a more broad-based strategy was needed. The concept of omnichannel shopping was born, with each digital touchpoint serving as its own independent operation. So far, however, retailers aren’t keeping up.
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