Key Takeaways for Advertising on Amazon
ChannelAdvisor
SEPTEMBER 15, 2017
Now more than ever, sellers have an expansive selection of advertising tools available to them, from Amazon Marketing Services for first-party vendors to the suite of tools for third-party merchants. The first-party only Amazon Marketing Services saw a 30%-80% lift in ad impressions in Q4 2016 compared to Q3 2016.
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