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Key Takeaways for Advertising on Amazon

ChannelAdvisor

Now more than ever, sellers have an expansive selection of advertising tools available to them, from Amazon Marketing Services for first-party vendors to the suite of tools for third-party merchants. The first-party only Amazon Marketing Services saw a 30%-80% lift in ad impressions in Q4 2016 compared to Q3 2016.

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Key Takeaways for Advertising on Amazon

ChannelAdvisor

Now more than ever, sellers have an expansive selection of advertising tools available to them, from Amazon Marketing Services for first-party vendors to the suite of tools for third-party merchants. The first-party only Amazon Marketing Services saw a 30%-80% lift in ad impressions in Q4 2016 compared to Q3 2016.

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24 eCommerce Experts to Follow Now

GetElastic

Roggio worked in the eCommerce industry for years, eventually becoming the Director of eCommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He has been quoted in the Wall Street Journal, Internet, Retailer, Bloomberg, and more.

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