article thumbnail

The Definitive Guide to Online Reputation Management

Kissmetrics

Would they recommend it? The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. Sony certainly learned a reputation management lesson back in 2005. Our apologies.

article thumbnail

The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I recommend that you set up an SEO dashboard so that you can track all of the important metrics at any time. Google introduced the rel= “nofollow” tag in 2005 to stop spammy blog comments from artificially manipulating rankings. It’s your job to educate, inform, inspire, and build interest before recommending a product.