How online retailers can profit from Singles’ Day and the global shopping festival
GetElastic
NOVEMBER 11, 2019
Popularized in 2009 by an executive named Daniel Zhang who used the date to promote Tmall, Alibaba’s virtual mall for brands, with just 27 merchants participating. In many parts of Asia, this means looking to mobile payments as opposed to traditional card-based payments here in the U.S. Source: [link]. billion (US$30.8
100 
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