IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!
ROI Revolution
JUNE 7, 2018
Their goal from the beginning was to produce their own brand of high quality glasses, sold directly to consumers online, exclusively through their website. At the time (2010), this was unheard of. Less than 1% of overall glasses sales were online. Once you know the events that are email triggers, it’s time to personalize.
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