Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

A notable risk of these challenges: card-not-present fraud. Card-not-present (CNP) transactions are when the consumer does not or cannot present their physical card to the merchant at the point-of-sale. Digital commerce continues to be top of mind for online retailers.

To Grab Attention Present Things Differently

Rishi Rawat

I really like this tactic being used on ionsolar.com. It all comes down to being unexpected. So many sites put the grand total of happy customers – this is expected. People will gloss over this. Because shoppers’ brains are filtering out marketing speak.

5 Killer Conversion Optimization Presentations of 2014

Dynamic Yield

These five KILLER conversion optimization presentations cut through the clutter. The post 5 Killer Conversion Optimization Presentations of 2014 appeared first on Dynamic Yield. With so much conversion optimization advice, it’s easy to get overwhelmed.

[Presentation] Deliver Powerful Personalized Experiences

Dynamic Yield

The post [Presentation] Deliver Powerful Personalized Experiences appeared first on Dynamic Yield. Learn how to plan and orchestrate your marketing personalization and optimization strategy.

The State of Personalization in Mobile Commerce

Dynamic Yield

PresentationsWhy do retailers struggle to drive conversions on mobile? The post The State of Personalization in Mobile Commerce appeared first on Dynamic Yield.

Understanding Product Recommendations

Dynamic Yield

PresentationsInsights from powering tens of millions of recommendations. The post Understanding Product Recommendations appeared first on Dynamic Yield.

Mobile Personalization: A $169 Billion Opportunity

Dynamic Yield

PresentationsMobile must become a top priority for any revenue-driven business. The post Mobile Personalization: A $169 Billion Opportunity appeared first on Dynamic Yield.

Predictions for the Future of Personalization

Dynamic Yield

PresentationsWhat won’t change in the months and years ahead? The post Predictions for the Future of Personalization appeared first on Dynamic Yield.

Improving Revenue through Dynamic Recommendations

Dynamic Yield

PresentationsHow and where to implement personalized recommendations in the purchase funnel. The post Improving Revenue through Dynamic Recommendations appeared first on Dynamic Yield.

Drinking Our Own Brew on DynamicYield.com

Dynamic Yield

PresentationsHow we use our own platform to increase conversions. The post Drinking Our Own Brew on DynamicYield.com appeared first on Dynamic Yield.

Proven Personalization Wins? to Increase eCommerce Revenue

Dynamic Yield

PresentationsConsumers expect shopping experiences that are tailored for them. The post Proven Personalization Wins
 to Increase eCommerce Revenue appeared first on Dynamic Yield.

Can You Laugh Your Way to Better Public Speaking Skills?

Inflow Insights

Public speaking skills can be incredibly beneficial to just about anyone’s career, including Inflow’s team members who may not speak to large audiences but do regularly present information to potential and existing clients.

15 eCommerce SEO Tactics to Implement in Mid-2018 (Research-backed)

Inflow Insights

Here’s Mat’s full presentation deck for reference. In a recent presentation , Darren Shaw , founder and president of Whitespark , broke down six main areas of local search in which SEO efforts should be focused to boost local rankings: Google My Business. SEO is an always-changing game.

SEO 61

Over a quarter of consumers find Christmas shopping online as stressful as purchasing in-store

Retail Technology Review

More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store

Improve Your Insights Storytelling With Speedthrough Stories

Forrester eCommerce

Have you ever met an executive by chance in a hallway and they asked you about some data-to-insights work you’ve presented? And you were caught off guard and didn’t explain it well? We’ve all been there. When we come up short like that, we’re leaving money – and time – on the table. We just […].

Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals

The four pillars of CRO strategy by Paul Rouke

Omniconvert

In his presentation about CRO strategy, Paul shared how he and his team approach […].

Asymmetric Dominance Effect

Rishi Rawat

Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only. Experiment 2: Option 1: $59 for online access. Option 2: $125 for print only.

Why CEOs Don’t Care About Conversion Rate Optimization #CRO

Bryan Eisenberg

I recently presented (slides below) at Conversion World. PRESENTATION DESCRIPTION: Why Has CRO Become a Dead-End? “We During this presentation you will learn: why conversion rate, an output metric, can’t be optimized like an input. If you want to be part of the solution, don’t miss this presentation. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions.

A Look Back at the RQ Bootcamp

iQmetrix

Okay, there were a few stumbles from some of our freshman presenters, but let’s face it, these only the created funny and memorable moments we will cherish. More importantly, all presenters effectively shared their breadth of knowledge and years of experience with all of those in attendance. The first annual RQ Bootcamp was held this past week at the Fairmont Scottsdale Princess resort and it went off without a hitch.

[Video] Baltimore HUG: 5 Tips to Market Better on Facebook for B2B

Groove

Britt presented "5 Facebook Fails: How to Market Better on Facebook for B2B." On August 10, Kyle J. Watch the 1-minute recap below: HubSpot

Bridging the complexity gap

Retail Technology Review

The business-to-business (B2B) sales ecosystem is an inherently complex space which presents challenges to manufacturers. By Stephen Hardy, Managing Director, FPX Ltd. Regardless of what you sell, how you sell it, and who you're selling to, there are numerous obstacles to ensuring the right product gets to the right customer at the right price via the customer's preferred channel

B2B 107

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

If you’re presenting a pop up to a first time visitor, the goal is to get a conversion. In short, Google does not want you to present a pop up to visitors immediately after they click through from a Google search result. This presents visitors with a decision that they must make.

Books 208

Email Signup Trick

Rishi Rawat

Tacklewarehouse.com also needs email sign-ups but they use a clever context tool to present their request. Every site shows an email signup popup, and 98% of users click the close button. Because the signup request doesn’t have the right context.

8 Essential Books For Every eCommerce Professional

Dynamic Yield

Dynamic Yield presents the core curriculum for any professional in the business of creating better experiences for shoppers online. The post 8 Essential Books For Every eCommerce Professional appeared first on Dynamic Yield. eCommerce Behavioral Economics Marketing Books Psychology

Books 61

186: How To Maximize Your Amazon Sales With Former Head Of Seller Central Brad Moss

My Wife Quit Her Job

Brad recently spoke at my conference, The Sellers Summit, this past year, and his presentation was very well received by the attendees. Brad recently spoke at my conference, the Sellers Summit, this past year, and his presentation was very well received by the attendees.

What Might We Do For You Now?

Bryan Eisenberg

Deliver Keynote Presentations : We speak at events about innovation, customer-centricity, digital transformation, continuous optimization, lead generation, and retail.

Can I Send You an Audible Code?

Bryan Eisenberg

Please take less than 4 minutes to register and vote to help us present. Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It.

Books 166

GTM: Quality control and supplier compliance

Bamboo Rose

Global trade is significantly more complex and presents more risk than domestic trade, given changing regulations and standards across different countries and the varied levels of transparency throughout a global supply chain.

Notes From the Field: Australia Edition

Bronto

See what our presenters in Australia had to say. Commerce Marketing Spotlight invites marketers to share about what works and what doesn’t. The post Notes From the Field: Australia Edition appeared first on Bronto Blog. Bronto Australia Commerce Marketing Spotlight Events Marketing Strategy

Reflecting on Dynamic Yield’s Inaugural Personalization Pioneers Summit

Dynamic Yield

5 thoughts on the future of personalization, eCommerce and digital experiences, based on a day of presentations by true personalization pioneers. The post Reflecting on Dynamic Yield’s Inaugural Personalization Pioneers Summit appeared first on Dynamic Yield.

PrestaShop vs. Woocommerce – What is the bottom line?

Canonicalized

We present a thorough comparison of the two eCommerce platforms based on our knowledge. We love, hate and work with both Woocommerce and Prestashop. We break it down without any bias. Leaving all subjectivity at the door so that anyone who reads this article will be able to make an educated decision. If you had your share of bad eCommerce decisions, now is your chance to make a good move! The post PrestaShop vs. Woocommerce – What is the bottom line? appeared first on Canonicalized.

Magento Imagine 2017 – Top 10 Tweets

Zmags

Magento Imagine 2017 has officially come to a close after three jam-packed days of thought leadership presentations, networking sessions, and some fun as well. As always, it was one of the most anticipated and widely attended ecommerce events of the year, with over 2,500 industry experts from over 45 countries coming together. With speakers like Magento CEO. The post Magento Imagine 2017 – Top 10 Tweets appeared first on Zmags. Zmags News ecommerce news events tradeshows

158: How Noah Kagan Grew Sumo.com To An 8 Figure Company

My Wife Quit Her Job

Noah also started a podcast called "Noah Kagan Presents" which you should all check out as well. Today, I’m really happy to have Noah Kagan back on the show.

Best Comparison Shopping Sites – Google Shopping Vs Nextag Vs Bing Vs Shopping.com

My Wife Quit Her Job

For example when I do a product search on Google, I’m often presented with a bunch of vendors all at once in order to find the lowest price. Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices and product descriptions from a large number of merchants in order to help shoppers make informed buying decisions.

Unique Chat Prompt

Rishi Rawat

When the user first lands they show an open chat prompt but the first thing presented to the visitor is their “How Squadhelp works” video: This is clever because the video warms the user, and a warm visitor is much more likely to engage in chat. Chat is an incredibly valuable tool.

Why Your Chatbot Must Speak With Your Brand’s ‘Voice’

Retail TouchPoints

Bots need to match your brand,” said Peers in a presentation at the Forrester Consumer Marketing conference, held April 5-6 in New York City. If you create an emotional connection with a customer, as we’ve done with Rose, you can present ideas to your customers, not just offers,” said Peers.

Arts 141