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The Countdown To B2B Summit APAC 2021: Keynote Presentations

Forrester eCommerce

This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.

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The Countdown To B2B Summit APAC 2021: Track Presentations

Forrester eCommerce

If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on 14 and 15 September, is packed with deep dives into a range of different areas to support marketing and sales leaders […].

B2B 312
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Why Presentation Skills Are Important in Marketing

Kissmetrics

One interesting thing about this is that you’d also find a lot of those traits in people with exceptional presentation skills. To put yourself out there and present to a room full of people, you need to be at least a little adventurous. To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

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Altitude 2022 Presenters Tell Developers To Embrace a ‘Location-Less Future’

Forrester eCommerce

I recently attended Altitude 2022 in New York City, which featured many compelling presentations and user stories showcasing the latest happenings at the edge.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds.

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Account-Based Marketing: Past, Present, and Future

Kissmetrics

The average email click-through rate is 2.6 The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation.

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Presenting The Forrester Wave™: Enterprise Service Management, Q4 2021

Forrester eCommerce

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021.