[Presentation] Deliver Powerful Personalized Experiences

Dynamic Yield

The post [Presentation] Deliver Powerful Personalized Experiences appeared first on Dynamic Yield. Learn how to plan and orchestrate your marketing personalization and optimization strategy.

The Economics of eCommerce Conversion Optimization

Dynamic Yield

PresentationsWhy eCommerce marketers have to look beyond ROI on Marketing spend. The post The Economics of eCommerce Conversion Optimization appeared first on Dynamic Yield.

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5 Killer Conversion Optimization Presentations of 2014

Dynamic Yield

These five KILLER conversion optimization presentations cut through the clutter. The post 5 Killer Conversion Optimization Presentations of 2014 appeared first on Dynamic Yield. With so much conversion optimization advice, it’s easy to get overwhelmed.

To Grab Attention Present Things Differently

Rishi Rawat

I really like this tactic being used on ionsolar.com. It all comes down to being unexpected. So many sites put the grand total of happy customers – this is expected. People will gloss over this. Because shoppers’ brains are filtering out marketing speak.

The State of Personalization in Mobile Commerce

Dynamic Yield

PresentationsWhy do retailers struggle to drive conversions on mobile? The post The State of Personalization in Mobile Commerce appeared first on Dynamic Yield.

Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals

The four pillars of CRO strategy by Paul Rouke


In his presentation about CRO strategy, Paul shared how he and his team approach […].

Why CEOs Don’t Care About Conversion Rate Optimization #CRO

Bryan Eisenberg

I recently presented (slides below) at Conversion World. PRESENTATION DESCRIPTION: Why Has CRO Become a Dead-End? “We During this presentation you will learn: why conversion rate, an output metric, can’t be optimized like an input. If you want to be part of the solution, don’t miss this presentation. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions.

A New Age For Smart Cities: Q&A

Forrester eCommerce

Last week I presented a webinar “A New Age for Smart Cities” as part of Philips’ Lighting University. Many cities have invested in new lighting initiatives replacing traditional lights with LED solutions including remote management capabilities. But the talk last week stressed the need for these initiatives to be part of a broader strategy. It […

Reflecting on Dynamic Yield’s Inaugural Personalization Pioneers Summit

Dynamic Yield

5 thoughts on the future of personalization, eCommerce and digital experiences, based on a day of presentations by true personalization pioneers. The post Reflecting on Dynamic Yield’s Inaugural Personalization Pioneers Summit appeared first on Dynamic Yield.

Back To the Future: The Benefits Of TV Advertising

Forrester eCommerce

And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […]. advertising B2C marketing brand building branding marketing & strategy media media buying

[Video] Baltimore HUG: 5 Tips to Market Better on Facebook for B2B


Britt presented "5 Facebook Fails: How to Market Better on Facebook for B2B." On August 10, Kyle J. Watch the 1-minute recap below: HubSpot

The Official 2017 ROI Revolution Open House!

ROI Revolution

We’ll be starting up some speaker presentations right at 5:15 (yes, there will be speakers), which will be running throughout the event. These presentations are meant to serve as an overview for all in attendance, just giving a little more background and depth about what it is we do at ROI.

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? appeared first on Dynamic Yield.

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)


This means only your customers see the prices –– and that prices can be presented exactly as negotiated for individual customers. If a user is not presented with all of the information –– from sizing charts, to ingredient lists, to how-to guides –– they will seek it elsewhere.

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The Future Is Now


In today's Bronto Summit 2017 keynote presentation, Carolyn Sparano offered an inside look at her vision for the future. What's at the heart of it? The post The Future Is Now appeared first on Bronto Blog. Bronto Summit Events Marketing Strategy

Don’t Forget an Amazon Retail Strategy on your Shopping List this Holiday Season


For instance, you can opt for a marketplace account, which gives you greater control over both price and presentation. Amazon is a game-changer, and economic multiplier and a trendsetter rolled into one. You’ve heard the hyperbole before, but in this case, it’s an understatement.

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From Intent to Engagement: How Behavioral Analytics Powers the Shopper Experience


Is it because a business offers competitive prices, an attractive presentation of the right number of relevant items, or was it the targeted offers personalized to each shopper?

Can I Send You an Audible Code?

Bryan Eisenberg

Please take less than 4 minutes to register and vote to help us present. Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy


Present an option to buy. Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)


Finally, the respective Targeting and Exclusion audiences are presented and mapped to each segment for easy implementation. I’ve covered the Retargeting Matrix framework in blogs , podcasts and presentations.

Get the Most Out of Shop.org 2017


Fast Company presents: Innovating the customer experience. The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing.

PrestaShop vs. Woocommerce – What is the bottom line?


We present a thorough comparison of the two eCommerce platforms based on our knowledge. We love, hate and work with both Woocommerce and Prestashop. We break it down without any bias. Leaving all subjectivity at the door so that anyone who reads this article will be able to make an educated decision. If you had your share of bad eCommerce decisions, now is your chance to make a good move! The post PrestaShop vs. Woocommerce – What is the bottom line? appeared first on Canonicalized.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand


How you present your brand across the web matters –– and it matters from day 1. Branding isn’t just about an identity or logo – it’s your marketing messages, your tone-of-voice, how you present yourselves, how you deliver and respond to your customers, and much more.

eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves


However, there’s a now growing trend among top brands to move away from monolithic commerce technologies that combine content presentation capabilities with catalogues, carts and commerce.

STORE 2017: Captured Excitement of Today’s Retail Opportunities


Erin Elofson, head of retail, financial services and telecom, Facebook Canada, got right to the point in her presentation, “The Hacker Way: Building a Culture of Retail Innovation.” Click here to view all available conference presentations.

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4 important trends from 2017 Internet Trends Report


Last week, Internet guru and Kleiner Perkins investor, Mary Meeker, presented her highly anticipated 2017 Internet Trends report at the Code Conference in California. We love this report; it validates so many of the trends we see emerging everyday through conversations with our customers and industry feedback. We broke down a 4 key takeaways that impact our industry most

Predictions for the Future of Personalization

Dynamic Yield

PresentationsWhat won’t change in the months and years ahead? The post Predictions for the Future of Personalization appeared first on Dynamic Yield.

The 6 Most Effective Types of Social Media Advertising in 2017


You have to present a compelling offer via a compelling medium to people who will actually find it compelling, in a place those people will actually see it. Ad fatigue is an ever-present challenge on Facebook, and it’s best to rotate in and test new ads every 2 weeks.

Improving Revenue through Dynamic Recommendations

Dynamic Yield

PresentationsHow and where to implement personalized recommendations in the purchase funnel. The post Improving Revenue through Dynamic Recommendations appeared first on Dynamic Yield.

Drinking Our Own Brew on DynamicYield.com

Dynamic Yield

PresentationsHow we use our own platform to increase conversions. The post Drinking Our Own Brew on DynamicYield.com appeared first on Dynamic Yield.

Proven Personalization Wins? to Increase eCommerce Revenue

Dynamic Yield

PresentationsConsumers expect shopping experiences that are tailored for them. The post Proven Personalization Wins
 to Increase eCommerce Revenue appeared first on Dynamic Yield.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

If you’re presenting a pop up to a first time visitor, the goal is to get a conversion. In short, Google does not want you to present a pop up to visitors immediately after they click through from a Google search result. This presents visitors with a decision that they must make.

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Technology Scholarship


in the present and the future. Guidance Tech Leaders Scholarship 2017. Without a guide the Internet and its vast expanse can seem. like the Wild West of information and possibility. For businesses, governments, and creatives to make the most of this powerful.

28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales


At this year’s PROSPER Show in Las Vegas, he gave a fantastic presentation about how to build a value ladder, beginning with free educational content (i.e. Does this sound familiar? I built a website, promoted it on Facebook and am getting a lot of visitors, but no one is buying.

9 Must-See Sessions at eTail East 2017


Add a little extra to eTail with this VIP party presented by Zaius. If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston.

5 Ways a Hypermedia API Simplifies Ecommerce


This contextuality gives us a lot of power over the presentation layer. Instead of coding up a client, the API presents the link or chooses not to. Companies want to engage more customers, in more ways, and in more environments.

162 Best Ecommerce Site Designs of 2017


In a sea of hungry competition, it is vital customers are presented with clear navigation, well-merchandised products and an easy flow to checkout. First impressions matter. .

Ecommerce Checkout Page Optimization: 6 Actionable Steps to Win You More Sales, More Emails and More Trust


This is the time when you — unknown retailer — present risk to the consumer. Checkout optimization is a frequently overlooked area for retailers looking for routes to increase online revenue.

When Retailers Wreck Relationships Because Of Pricing Errors

Bryan Eisenberg

I keynoted ConversionJam in Stockholm and presented the 4 Pillars of Amazon Success. CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year.