[Presentation] Deliver Powerful Personalized Experiences

Dynamic Yield

The post [Presentation] Deliver Powerful Personalized Experiences appeared first on Dynamic Yield. Learn how to plan and orchestrate your marketing personalization and optimization strategy.

The Economics of eCommerce Conversion Optimization

Dynamic Yield

PresentationsWhy eCommerce marketers have to look beyond ROI on Marketing spend. The post The Economics of eCommerce Conversion Optimization appeared first on Dynamic Yield.

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5 Killer Conversion Optimization Presentations of 2014

Dynamic Yield

These five KILLER conversion optimization presentations cut through the clutter. The post 5 Killer Conversion Optimization Presentations of 2014 appeared first on Dynamic Yield. With so much conversion optimization advice, it’s easy to get overwhelmed.

Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

A notable risk of these challenges: card-not-present fraud. Card-not-present (CNP) transactions are when the consumer does not or cannot present their physical card to the merchant at the point-of-sale. Digital commerce continues to be top of mind for online retailers.

TPMA Presents: Key Points About Omni-Channel Retailing

OrderDynamics

TPMA Presents: Key Points About Omni-Channel Retailing. The post TPMA Presents: Key Points About Omni-Channel Retailing appeared first on OrderDynamics. The Toronto Product Management Association held a panel that highlighted key points about omni-channel retailing.

Mobile Personalization: A $169 Billion Opportunity

Dynamic Yield

PresentationsMobile must become a top priority for any revenue-driven business. The post Mobile Personalization: A $169 Billion Opportunity appeared first on Dynamic Yield.

Understanding Product Recommendations

Dynamic Yield

PresentationsInsights from powering tens of millions of recommendations. The post Understanding Product Recommendations appeared first on Dynamic Yield.

Over a quarter of consumers find Christmas shopping online as stressful as purchasing in-store

Retail Technology Review

More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store

Teespring discusses its past, present, and future role in pre-commerce

Payoneer

The post Teespring discusses its past, present, and future role in pre-commerce appeared first on The Payoneer Blog. Pioneering an industry: Teespring’s origins.

Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals

The four pillars of CRO strategy by Paul Rouke

Omniconvert

In his presentation about CRO strategy, Paul shared how he and his team approach […].

Why CEOs Don’t Care About Conversion Rate Optimization #CRO

Bryan Eisenberg

I recently presented (slides below) at Conversion World. PRESENTATION DESCRIPTION: Why Has CRO Become a Dead-End? “We During this presentation you will learn: why conversion rate, an output metric, can’t be optimized like an input. If you want to be part of the solution, don’t miss this presentation. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions.

A New Age For Smart Cities: Q&A

Forrester eCommerce

Last week I presented a webinar “A New Age for Smart Cities” as part of Philips’ Lighting University. Many cities have invested in new lighting initiatives replacing traditional lights with LED solutions including remote management capabilities. But the talk last week stressed the need for these initiatives to be part of a broader strategy. It […

8 Essential Books For Every eCommerce Professional

Dynamic Yield

Dynamic Yield presents the core curriculum for any professional in the business of creating better experiences for shoppers online. The post 8 Essential Books For Every eCommerce Professional appeared first on Dynamic Yield. eCommerce Behavioral Economics Marketing Books Psychology

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[Video] Baltimore HUG: 5 Tips to Market Better on Facebook for B2B

Groove

Britt presented "5 Facebook Fails: How to Market Better on Facebook for B2B." On August 10, Kyle J. Watch the 1-minute recap below: HubSpot

Reflecting on Dynamic Yield’s Inaugural Personalization Pioneers Summit

Dynamic Yield

5 thoughts on the future of personalization, eCommerce and digital experiences, based on a day of presentations by true personalization pioneers. The post Reflecting on Dynamic Yield’s Inaugural Personalization Pioneers Summit appeared first on Dynamic Yield.

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? appeared first on Dynamic Yield.

The Official 2017 ROI Revolution Open House!

ROI Revolution

We’ll be starting up some speaker presentations right at 5:15 (yes, there will be speakers), which will be running throughout the event. These presentations are meant to serve as an overview for all in attendance, just giving a little more background and depth about what it is we do at ROI.

Back To the Future: The Benefits Of TV Advertising

Forrester eCommerce

And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […]. advertising B2C marketing brand building branding marketing & strategy media media buying

6 Critical Lessons on Multichannel Sales

Webbula

The entire 60-minute presentation is here , but let me give you a quick summary: 1) Suppliers have limited access to customers. Customers’ omni-channel buying behavior presents a completely different opportunity and challenge: To build a “single view of the supplier” for the customer.

The Future Is Now

Bronto

In today's Bronto Summit 2017 keynote presentation, Carolyn Sparano offered an inside look at her vision for the future. What's at the heart of it? The post The Future Is Now appeared first on Bronto Blog. Bronto Summit Events Marketing Strategy

4 important trends from 2017 Internet Trends Report

Salsify

Last week, Internet guru and Kleiner Perkins investor, Mary Meeker, presented her highly anticipated 2017 Internet Trends report at the Code Conference in California. We love this report; it validates so many of the trends we see emerging everyday through conversations with our customers and industry feedback. We broke down a 4 key takeaways that impact our industry most

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

This means only your customers see the prices –– and that prices can be presented exactly as negotiated for individual customers. If a user is not presented with all of the information –– from sizing charts, to ingredient lists, to how-to guides –– they will seek it elsewhere.

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Can I Send You an Audible Code?

Bryan Eisenberg

Please take less than 4 minutes to register and vote to help us present. Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Present an option to buy. Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

PrestaShop vs. Woocommerce – What is the bottom line?

Canonicalized

We present a thorough comparison of the two eCommerce platforms based on our knowledge. We love, hate and work with both Woocommerce and Prestashop. We break it down without any bias. Leaving all subjectivity at the door so that anyone who reads this article will be able to make an educated decision. If you had your share of bad eCommerce decisions, now is your chance to make a good move! The post PrestaShop vs. Woocommerce – What is the bottom line? appeared first on Canonicalized.

Predictions for the Future of Personalization

Dynamic Yield

PresentationsWhat won’t change in the months and years ahead? The post Predictions for the Future of Personalization appeared first on Dynamic Yield.

Don’t Forget an Amazon Retail Strategy on your Shopping List this Holiday Season

Guidance

For instance, you can opt for a marketplace account, which gives you greater control over both price and presentation. Amazon is a game-changer, and economic multiplier and a trendsetter rolled into one. You’ve heard the hyperbole before, but in this case, it’s an understatement.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Finally, the respective Targeting and Exclusion audiences are presented and mapped to each segment for easy implementation. I’ve covered the Retargeting Matrix framework in blogs , podcasts and presentations.

Improving Revenue through Dynamic Recommendations

Dynamic Yield

PresentationsHow and where to implement personalized recommendations in the purchase funnel. The post Improving Revenue through Dynamic Recommendations appeared first on Dynamic Yield.

Drinking Our Own Brew on DynamicYield.com

Dynamic Yield

PresentationsHow we use our own platform to increase conversions. The post Drinking Our Own Brew on DynamicYield.com appeared first on Dynamic Yield.

Proven Personalization Wins? to Increase eCommerce Revenue

Dynamic Yield

PresentationsConsumers expect shopping experiences that are tailored for them. The post Proven Personalization Wins
 to Increase eCommerce Revenue appeared first on Dynamic Yield.

STORE 2017: Captured Excitement of Today’s Retail Opportunities

Cegid

Erin Elofson, head of retail, financial services and telecom, Facebook Canada, got right to the point in her presentation, “The Hacker Way: Building a Culture of Retail Innovation.” Click here to view all available conference presentations.

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eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves

GetElastic

However, there’s a now growing trend among top brands to move away from monolithic commerce technologies that combine content presentation capabilities with catalogues, carts and commerce.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

If you’re presenting a pop up to a first time visitor, the goal is to get a conversion. In short, Google does not want you to present a pop up to visitors immediately after they click through from a Google search result. This presents visitors with a decision that they must make.

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Top 3 Reasons Why 84% of Digital Transformation Projects Fail

GetElastic

Traditional, single-stack ecommerce solutions are coupled , meaning the front-end presentation layer and back-end infrastructure (the “stack”) are unified. With headless commerce the business layer and the presentation layer are decoupled from each other.

How to Accelerate Online Growth with These Simple Event Tactics

SellBrite

What if I told you you’re missing out on some great opportunities that can help you boost your growth without actually having to be present at an event? You can tweet highlights or your thoughts about specific speakers or presentations.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

How you present your brand across the web matters –– and it matters from day 1. Branding isn’t just about an identity or logo – it’s your marketing messages, your tone-of-voice, how you present yourselves, how you deliver and respond to your customers, and much more.

How To Spy On Your Adwords Competitors

Store Growers

Presentation. Check recent presentations that your competitors have done at conferences, meetups or webinars. Every time you Google something for your store, it is right there, your competitors ad, right in your face.

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Get the Most Out of Shop.org 2017

Zaius

Fast Company presents: Innovating the customer experience. The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing.