PayPal Debuts Shoppable Ads to Help Retailers Offset AI-Driven Web Traffic Declines
Retail TouchPoints
JUNE 18, 2025
As AI reshapes online discovery, merchants of all sizes are grappling with how to handle decreased traffic to their websites — and PayPal wants to help. “Agentic commerce risks siphoning traffic and diluting retailers’ brand experiences,” said Mark Grether, SVP and GM of PayPal Ads in a statement.
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