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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

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10 Ways Alcohol Brands Can Play Online

Profitero

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Launch an ECommerce Hub.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Attribution, unique.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% In 2018, it made up just 61.2%. this year to reach $13.41 billion last year.

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Programmatic Advertising Trends, Stats, & News

ROI Revolution

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% In 2018, it made up just 61.2%. this year to reach $13.41 billion last year.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Attribution, unique.