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10 Ways Alcohol Brands Can Play Online

Profitero

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Is your brand effectively leveraging one of the most lucrative advertising channels available? Attribution, unique. September 13.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Mobile is the top category for US programmatic video ad spend at 75%, followed by connected TV at 16% and desktop at 9%. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% In 2018, it made up just 61.2%. this year to reach $13.41 billion last year.

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Programmatic Advertising Trends, Stats, & News

ROI Revolution

Mobile is the top category for US programmatic video ad spend at 75%, followed by connected TV at 16% and desktop at 9%. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% In 2018, it made up just 61.2%. this year to reach $13.41 billion last year.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Is your brand effectively leveraging one of the most lucrative advertising channels available? Attribution, unique. September 13.