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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. But SEO isn’t only for low-budget brands.

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Holiday Ecommerce Strategies

ROI Revolution

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. Update your local SEO listings to reach shoppers near your brick-and-mortar locations. Avoid These Marketing Pitfalls.