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The Rise of Digital Gift Cards in the Fight Against Retail Scammers

Retail TouchPoints

The prevalence of gift card fraud poses a significant threat to retailers and consumers alike. Recent data from the Federal Trade Commission (FTC) paints a stark picture, revealing that gift card scam losses totaled over $228 million last year — a staggering increase of more than $100 million from 2020.

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Etsy Debuts Personalized, AI-Powered ‘Gift Mode’

Retail TouchPoints

gift-giving is as anxiety-inducing as speaking in public, but Etsy has a present for us. The marketplace’s new Gift Mode is an interactive hub, powered by AI and human curation, that’s designed to provide a one-stop experience for any gift-giving occasion. For some people (including me!),

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1-800-Flowers Launches Corporate Gifting Platform

Retail TouchPoints

1-800-Flowers.com has introduced SmartGift for Business to help business customers manage corporate gifting programs, automate sends, create a recipient feedback loop and measure success with a customized, real-time analytics dashboard.

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1-800-Flowers.com Purchases Gifting Platform

Retail TouchPoints

1-800-Flowers.com , known for curing gift-giving headaches for millions of people, has bought itself a present: the SmartGift intelligent gifting solution. With the addition of SmartGift to the 1-800-Flowers.com portfolio, we are continuing to expand and innovate our gifting capabilities.”

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The Ultimate Guide to Sales Outreach

In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! We bring the science—proven tactics, strategies, and methods that really work.

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Google Helps Shoppers Find the Perfect Gift with Generative AI 

Retail TouchPoints

Now the company is bringing generative AI into the mix as it continues to look for new ways to serve gift-givers this season. New enhancements to Google’s AI-powered search tool, Search Generative Experience (SGE) , will help users find the perfect gift no matter how specific their query.

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Gift Card Lawsuits Can Be Avoided — Here’s How

Retail TouchPoints

Many brands launch gift card programs for all the right reasons: incremental sales, new customer acquisition, brand recognition and to build customer loyalty. Not to mention consumers love them, with 80% saying they plan to purchase more gift cards in 2022. Keeping Up with State Compliance.

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