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Retailers: Your Gift Card Strategy Needs A Refresh

Forrester eCommerce

If you’re like many retailers, you treat gift cards as a product – with product leads and inventory planning priorities. If this is true for your business, you’re in need of a gift card strategy refresh. Today’s advancements in payments tech and digitization mean that your gift cards can (and should!) be so […]

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This Easter, Give the Gift of Charcuterie


The Charcuterie Gift. Charcuterie boards are not only pleasing to the eye and a great way to entertain, but they also make for very thoughtful gifts. Decorate it in rainbow cellophane and beautiful ribbons and your thoughtful charcuterie-themed gift will be one to remember and treasure forever. Bon appétit!

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The Perfect Gift is in the Data


For some, that act of love is in the form of the perfect gift. For brands, that act of love is in their ability to help their shoppers with the high-stakes task of finding that perfect gift. What if retailers were able to help these shoppers pick up their gift searches where they left off? Start Your Free Trial.

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UX Spotlight: Building a Better Online Gift Card Experience


Shoppers love gift cards but redeeming them online can be confusing. Merchants that clearly communicate how to use an online gift card create a better user experience and increase conversions. Gift Card Appeal One payment method that is especially appealing is the gift card.

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The Ultimate Guide to Sales Outreach

In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! We bring the science—proven tactics, strategies, and methods that really work.

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Amazon Sent an Email That Sounded Like a Gift Card Scam To Warn About Gift Card Scams, Confusing Customers


Amazon inadvertently sent out emails to numerous customers thanking them for gift card purchases they never made, causing confusion and concern. The emails warned about scams involving gift cards, but their tone and content led recipients to believe it was a scam itself.

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article thumbnail Purchases Gifting Platform

Retail TouchPoints , known for curing gift-giving headaches for millions of people, has bought itself a present: the SmartGift intelligent gifting solution. With the addition of SmartGift to the portfolio, we are continuing to expand and innovate our gifting capabilities.”

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