Five Tips For Maximizing Holiday Gift Card Sales

Retail TouchPoints

Considering that the average number of physical gift cards purchased per consumer has increased over the last three years from 4.7 Invest in incentives: Besides making a perfect present, gift cards can also help encourage additional spending.

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‘Tis The Season For Gift Giving…But Will Experiences Win Out In The Long Run?

Retail TouchPoints

Nearly seven in 10 Americans (69%) said they would skip exchanging gifts this holiday season if their friends and family agreed to it, according to a new survey conducted by Harris Poll on behalf of SunTrust Banks. For those born without the gifting “gene,” we need all the help we can get.

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Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

Retail TouchPoints

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S.

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Big Freeze prompts flurry of festive gift buying online

Retail Technology Review

Widespread snow and sub-zero temperatures across the UK prompted an early flurry of online festive gift buying, with searches around 'Christmas gifts' up 12% week-on-week*, according to data from Summit, specialists in online retailing

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Kibo’s Second Annual Holiday Gift Guide


The post Kibo’s Second Annual Holiday Gift Guide appeared first on The Omni Channel Here at Kibo we are honored to work with amazing clients who offer […].

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Real-Time Personalization: The Gift That Helps Gift Giving

Dynamic Yield

Here's how real-time personalization can help shoppers find gifts for friends and family during the holiday shopping season. The post Real-Time Personalization: The Gift That Helps Gift Giving appeared first on Dynamic Yield.

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The Ultimate Weebly Holiday Gift Guide


Need some last minute gift ideas this holiday season? Check out the top curated holiday gifts we discovered after searching through thousands of online stores. Look no further than the hand crafted products designed and sold by members of the Weebly community.

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Stocking the top gifts of 2017: A retail Christmas story

Bamboo Rose

‘Twas months before Black Friday, most were at the beach Sourcing managers were scurrying – not enough coffee in reach What would be the top gifts? The post Stocking the top gifts of 2017: A retail Christmas story appeared first on Bamboo Rose.

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Deliver the Goods: Evolution of the Gift Guide


If leveraged correctly, gift guides can get your business a big piece of the holiday pie. The post Deliver the Goods: Evolution of the Gift Guide appeared first on Bronto Blog.

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How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates

Bootstrapping Ecommerce

Gift cards aren’t just a product, they’re a powerful marketing tool you can use to increase your conversion rates, you just need to know how to use them. The post How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates appeared first on Bootstrapping Ecommerce. Conversion Optimization Strategy & Analytics

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Gift cards big for Christmas: Top 10 products sold on Amazon in December


Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. In December, these two Amazon-brand products fell one slot in the list, while Amazon gift cards rose to first place.

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Seriously Silly Socks: Personalization + pick, pack, ship simplification.


Many of our socks are bought as gifts and our product range includes a lot of gift boxes designed for this purpose. We have 3 types of gift box: Branded boxes containing 3/4 pairs of socks that have been packed by one of the sock brands. Why they won.

Christmas Comes Early: Five ecommerce tools retailers need to implement in July to be ready for the festive season

Retail Technology Review

Considering that 26% of UK consumers begin hunting for the perfect Christmas gifts come August, July would seem like the ideal time to prepare By Chris Boaz, Head of Marketing at PCA Predict (a GBG Company). Retailers around the UK know that summer is the ideal time to begin the build-up to the Christmas season. When should they start though?

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Apples to Oranges

Rishi Rawat

You also help gift shoes, sight, water, safe birth, and prevent bullying: Article PriceThe best way to prevent your shoppers from comparison shopping is to make it impossible for them to comparison shop. To do this we use a tactic called, Price.

Retailer Finds Savings in Carrier Costs

Retail TouchPoints

Amazon Sellers: Preparing for Valentine’s Day 2018


From gifts to cards and lovers to pets, there are dozens of ways to cash in on this highly commercial holiday. Consumers flock to online marketplaces to find gifts, cards, and ideas for Valentine’s Day surprises because they can find the widest range all in one place. 27% of shoppers in 2017 intended to buy their gifts online, and 74% of those would be buying from Amazon. Approximately 53% of women who don’t receive a Valentine’s Day gift will end the relationship.

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Win With Weird – 22 Unique Products That Will Help You Break Through The Clutter

Store Growers

It’s easy to brush these off as stupid joke gifts or gadgets. This glitter bomb gift makes sure the recipient ‘will be finding glitter everywhere for weeks”. That’s right, you’re buying just a box that you can use as a prank gift, or to pack your real gift in these empty boxes.

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Holiday Seller's Guide


Here you'll find 8 tips to get your online store ready for the busiest time of the year: Add Product Recommendations ​ Run a Holiday Sale Create Coupons ​ Rescue Abandoned Carts ​ ​ Offer Gift Cards ​ Provide Mobile Pay ​ Send Holiday Emails Get Physical ​ 1.

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50+ Father’s Day Email Subject Lines for eCommerce

eCommerce Training Academy

Gifts he truly deserves this Father’s Day. Send a Gift to Dad in Time – Order Before 12 PM PST. Shop Our Father’s Day Gift Guide. All Bets on Him – Gifts Ideas for Father’s Day. Order Your Personalized Gifts For Dad By Sunday.

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Don’t Be Lazy This Holiday Season

Rishi Rawat

Tweak copy emphasis around themes like “treat yourself”, “amazing gift”, “celebrate”, etc. During the holiday selling season websites typically add a sitewide design theme and/or message: But they keep the rest of the site the same.

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The 4 types of emails that convert best during the holidays


Gift card emails. The gift that no one ever returns, always fits, and can be delivered in mere moments? Sure some find them not personal, but for the masses who don’t know what to get their 14-year-old niece Stephanie or odd Uncle Bob, gift cards are a life saver.

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My Exact Abandoned Cart Email Sequence And How To Recover Lost Sales From Your Shop

My Wife Quit Her Job

One time, I was shopping for my wife’s anniversary gift online when I was rudely interrupted by screams from my kids downstairs. Whenever I shop online, I like to comparison shop before I buy most things.

Seriously, Stop Trying to Beat Amazon at Ecommerce


For example, use high quality packaging, or include a free sample gift, or offer one-on-one customer consultation with experts on your team. This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. .



Keyword databases and your site analytics are great sources for identifying visitor search habits for gifting and holidays. If you’ve added a gift set, bundle, or travel kit of your more popular products, differentiate these product detail pages from the core product.

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Mother’s Day Email Campaign Strategies


The Classic: Gift guides. Gift guides are a great way to make shopping easier for your subscribers because there’s nothing quite as daunting as trying to buy a gift for someone who is really important in your life.

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Five Steps To An ‘Appy’ Holiday

Retail TouchPoints

By Casey Gannon, VP of Marketing, Shopgate The holiday season is finally upon us, and like every year, shoppers will be in a frenzy looking for gifts galore.

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6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

This also applies to the Crate and Barrel gift registry, where the mobile device version of the registry gets updated in real time and the recipient of the gifts can manage their registry from any device without any problems.

5 Ways Endless Aisle & Dropship Will Help You Ship for the Holidays


I’m here to give you the gift that keeps on giving: Endless Aisle and Dropship. Black Friday is less than a month away and the holiday season is almost upon us. Online and in-store sales will start to go through the snow-covered roof, but who wouldn’t want to take advantage of the most profitable season of the year. Dropship Customer Experience Interactive Retail

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Weaponized Bots And The Risk To Merchants

Retail TouchPoints

Gift cards are attractive targets. Advanced bots make it easier to find valid numbers and required verification data, and either exploit the gift card balances or sell them on the black market. Another reason hackers love gift cards: over $100 billion is spent on them annually.

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26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth


Delighting customers usually happens through the use of gifts, rewards, communication, and with the help of your team. Implementing this idea is simple: all you have to do is commit to regularly sending surprise gifts with branded swag to random customers on a regular basis.

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Want Fewer Returns? Try a Longer Return Window


Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. So what does the Endowment Effect have to do with returning gifts? The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves.

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The 6 Holiday Email Campaigns You Need to Deliver This Season!

Demac Media

Gift-Giving Guide and Featured Collections. Give the gift of a gift giving guide this holiday season! Here’s how it can be done simply: Designing your holiday emails around a “Gift Guide” or “Curated Collection” is a simple way to help customers convert.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay


Jen Thomas, Owner, Smudgy Monkey Gifts & Accessories. For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. And that’s leaving massive amounts of revenue on the table for those businesses who do look to eBay for expansion.

Prevention Is More Than Just Security – Here’s How It Helps Retailers Get And Keep Customers

Retail TouchPoints

In each case, you can use your data to fine-tune your email campaigns to reach proven gift buyers before holidays, send new-product launch day information to your “have to have it first” customers, and so on. By Rafael Lourenco, ClearSale ?

From Valentine’s Day through Fourth of July: The Holiday Season Is Year-Round – And That’s A Good Thing


While not all of these have traditionally been occasions for gift-giving, the fact is that brands will be having sales and customers will be shopping. What’s more, it’s not just the happy couples who are buying gifts. Gift guides.

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Who Exactly is Your Ideal Ecommerce Customer?


Write up your most pressing questions and send a survey to your most loyal customers, asking them for honest feedback in exchange for something valuable like a gift card. Here’s a pop quiz for you. Is your ideal customer: A.

Expert Q&A: Creating a New Product Category in Ecommerce


We’re focused on expanding our customization throughout the remainder of the year so you can give a personalized gift to your loved one for the holidays. When your ecommerce product is truly innovative, there is no playbook to follow for marketing it.