Five Tips For Maximizing Holiday Gift Card Sales

Retail TouchPoints

Considering that the average number of physical gift cards purchased per consumer has increased over the last three years from 4.7 Invest in incentives: Besides making a perfect present, gift cards can also help encourage additional spending.

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‘Tis The Season For Gift Giving…But Will Experiences Win Out In The Long Run?

Retail TouchPoints

Nearly seven in 10 Americans (69%) said they would skip exchanging gifts this holiday season if their friends and family agreed to it, according to a new survey conducted by Harris Poll on behalf of SunTrust Banks. For those born without the gifting “gene,” we need all the help we can get.

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Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

Retail TouchPoints

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S.

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Crafts, Gifts & Non-Profit Ecommerce Site Design


At Man Crates, we believe men deserve better giftsgifts that are just as exciting to give as they are to receive. Gifts you can’t wait to arrive because you know the recipient will love opening them. The gifts of water cooler legend! Out of the Box Gift Themes.

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Big Freeze prompts flurry of festive gift buying online

Retail Technology Review

Widespread snow and sub-zero temperatures across the UK prompted an early flurry of online festive gift buying, with searches around 'Christmas gifts' up 12% week-on-week*, according to data from Summit, specialists in online retailing

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How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates

Bootstrapping Ecommerce

Gift cards aren’t just a product, they’re a powerful marketing tool you can use to increase your conversion rates, you just need to know how to use them. The post How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates appeared first on Bootstrapping Ecommerce. Conversion Optimization Strategy & Analytics

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Gift cards big for Christmas: Top 10 products sold on Amazon in December


Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. In December, these two Amazon-brand products fell one slot in the list, while Amazon gift cards rose to first place.

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Real-Time Personalization: The Gift That Helps Gift Giving

Dynamic Yield

Here's how real-time personalization can help shoppers find gifts for friends and family during the holiday shopping season. The post Real-Time Personalization: The Gift That Helps Gift Giving appeared first on Dynamic Yield.

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How To Double Your Gift Card Sales

Springboard Retail

44% / Consumers who said they were more likely to visit a store they would not have gone to otherwise because of a gift card. 52% / Consumers who said they were likely to visit a store more often because of gift card. 75% / Consumers who spend more than the value of their gift card. $38 38 / Average overspend per gift card transaction. It's pretty clear that gift cards are a win-win for both retailers and their customers!

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The Ultimate Weebly Holiday Gift Guide


Need some last minute gift ideas this holiday season? Check out the top curated holiday gifts we discovered after searching through thousands of online stores. Look no further than the hand crafted products designed and sold by members of the Weebly community.

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Stocking the top gifts of 2017: A retail Christmas story

Bamboo Rose

‘Twas months before Black Friday, most were at the beach Sourcing managers were scurrying – not enough coffee in reach What would be the top gifts? The post Stocking the top gifts of 2017: A retail Christmas story appeared first on Bamboo Rose.

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Seriously Silly Socks: Personalization + pick, pack, ship simplification.


Many of our socks are bought as gifts and our product range includes a lot of gift boxes designed for this purpose. We have 3 types of gift box: Branded boxes containing 3/4 pairs of socks that have been packed by one of the sock brands. Why they won.

Retailer Finds Savings in Carrier Costs

Retail TouchPoints

Why Google And Facebook Ads Fail Small Businesses

Retail TouchPoints

the value of the gift card (across all verticals). Elery Pfeffer is a technology entrepreneur and current CEO and founder of Nift , a platform that empowers neighborhood businesses to help promote one another through free, local gifts.

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Christmas Comes Early: Five ecommerce tools retailers need to implement in July to be ready for the festive season

Retail Technology Review

Considering that 26% of UK consumers begin hunting for the perfect Christmas gifts come August, July would seem like the ideal time to prepare By Chris Boaz, Head of Marketing at PCA Predict (a GBG Company). Retailers around the UK know that summer is the ideal time to begin the build-up to the Christmas season. When should they start though?

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50+ Father’s Day Email Subject Lines for eCommerce

eCommerce Training Academy

Gifts he truly deserves this Father’s Day. Send a Gift to Dad in Time – Order Before 12 PM PST. Shop Our Father’s Day Gift Guide. All Bets on Him – Gifts Ideas for Father’s Day. Order Your Personalized Gifts For Dad By Sunday.

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Tech Is the New Jewelry; Connect With Your Mom This Mother's Day


Stressing about the perfect gift for mom this year as Mother’s Day quickly approaches? It seems we’re all trying to outdo last year’s gift or in my case, trying to one up our siblings with a better gift. An NRF survey conducted by Prosper Insights & Analytics revealed shoppers will spend the most ever this Mother’s Day, averaging about $186 a purchase. Wireless Trends Retail Marketing

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How the Customer Experience is Powering the Fastest Growing Brands


Customizing gifts based on the product someone buys is a thoughtful—yet realistic—way to make a customer feel warm and fuzzy about your brand. The gifts can match the purchases, too. A form of this article originally appeared on Stitch Labs.

Seriously, Stop Trying to Beat Amazon at Ecommerce


For example, use high quality packaging, or include a free sample gift, or offer one-on-one customer consultation with experts on your team. This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. .

Five Steps To An ‘Appy’ Holiday

Retail TouchPoints

By Casey Gannon, VP of Marketing, Shopgate The holiday season is finally upon us, and like every year, shoppers will be in a frenzy looking for gifts galore.

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My Exact Abandoned Cart Email Sequence And How To Recover Lost Sales From Your Shop

My Wife Quit Her Job

One time, I was shopping for my wife’s anniversary gift online when I was rudely interrupted by screams from my kids downstairs. Whenever I shop online, I like to comparison shop before I buy most things.

Weaponized Bots And The Risk To Merchants

Retail TouchPoints

Gift cards are attractive targets. Advanced bots make it easier to find valid numbers and required verification data, and either exploit the gift card balances or sell them on the black market. Another reason hackers love gift cards: over $100 billion is spent on them annually.

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Win With Weird – 22 Unique Products That Will Help You Break Through The Clutter

Store Growers

It’s easy to brush these off as stupid joke gifts or gadgets. This glitter bomb gift makes sure the recipient ‘will be finding glitter everywhere for weeks”. That’s right, you’re buying just a box that you can use as a prank gift, or to pack your real gift in these empty boxes.

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Apples to Oranges

Rishi Rawat

You also help gift shoes, sight, water, safe birth, and prevent bullying: Article PriceThe best way to prevent your shoppers from comparison shopping is to make it impossible for them to comparison shop. To do this we use a tactic called, Price.

The 4 types of emails that convert best during the holidays


Gift card emails. The gift that no one ever returns, always fits, and can be delivered in mere moments? Sure some find them not personal, but for the masses who don’t know what to get their 14-year-old niece Stephanie or odd Uncle Bob, gift cards are a life saver.

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Want Fewer Returns? Try a Longer Return Window


Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. So what does the Endowment Effect have to do with returning gifts? The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay


Jen Thomas, Owner, Smudgy Monkey Gifts & Accessories. For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. And that’s leaving massive amounts of revenue on the table for those businesses who do look to eBay for expansion.

Who Exactly is Your Ideal Ecommerce Customer?


Write up your most pressing questions and send a survey to your most loyal customers, asking them for honest feedback in exchange for something valuable like a gift card. Here’s a pop quiz for you. Is your ideal customer: A.

Expert Q&A: Creating a New Product Category in Ecommerce


We’re focused on expanding our customization throughout the remainder of the year so you can give a personalized gift to your loved one for the holidays. When your ecommerce product is truly innovative, there is no playbook to follow for marketing it.

How to Celebrate Your Customer’s Birthday


Birthday and other milestone campaigns can be as simple as sending your customers a special happy birthday message or going further and delivering a special discount or gift. And what better way to celebrate your customer’s birthday than by giving them a gift right away? Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, building a foundation for loyalty.

Amazon’s 1-Click Purchase is Now Up for Grabs


Easier checkout shows you know them well, and you can make it easy for them to replenish past items, buy a new favorite, or buy a gift. There’s great news for retailers this week: Amazon no longer has a patent on the 1-Click Purchase.

Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits


Miscellaneous (gifts, crickets and other off the wall boxes you can send). Examples include food & beverage clubs, gift box clubs, beauty clubs, tee-shirt clubs. Miscellaneous (gifts, crickets and other off the wall boxes you can send).



Keyword databases and your site analytics are great sources for identifying visitor search habits for gifting and holidays. If you’ve added a gift set, bundle, or travel kit of your more popular products, differentiate these product detail pages from the core product.

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Why Weird Ecommerce Ads Kill It on Facebook


Take this example from Greetabl , which offers something a little different for a Mother’s Day gift. You may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones.

Mother’s Day Email Campaign Strategies


The Classic: Gift guides. Gift guides are a great way to make shopping easier for your subscribers because there’s nothing quite as daunting as trying to buy a gift for someone who is really important in your life.

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26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth


Delighting customers usually happens through the use of gifts, rewards, communication, and with the help of your team. Implementing this idea is simple: all you have to do is commit to regularly sending surprise gifts with branded swag to random customers on a regular basis.

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Prevention Is More Than Just Security – Here’s How It Helps Retailers Get And Keep Customers

Retail TouchPoints

In each case, you can use your data to fine-tune your email campaigns to reach proven gift buyers before holidays, send new-product launch day information to your “have to have it first” customers, and so on. By Rafael Lourenco, ClearSale ?

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]


ManCrates – Unique Gifts for Guys. ManCrates offers unique, customizable gift boxes for men. This is the ad they use to get prospects to the site: The ad headlines with “Awesome Gifts for Guys and Men”. The ad invites you in –– promising awesome gifts.

The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination


Well, let’s say your store sells gifts for wiener dog lovers , like my client, The Smoothe Store. Obviously, you would want to rank for a key term like “Dachshund gifts”. Let’s do a search for Dachshund gifts… The “Suggested bid” is the CPC.

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92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)


Gifts for customers or employees ($25 deduction limit for each). So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things.

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